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Football sponsorship offers france

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Football sponsorship offers france by cci media

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  • 1. Football  in  FRANCE   connecting solutions
  • 2. Ligue  1  Interna6onal  Audience:   41  broadcasters  in  the  World     EUROPE   22  broadcasters  in  31  countries   AMERICA   ASIA   3  broadcasters  in  18  countries   7  broadcasters  in  22  countries   AFRICA   8  broadcasters  in  40  countries   OCEANIA   1  broadcaster  in  1  country  Source  :  LFP.fr   connecting solutions
  • 3. Numbers  (season  2010/11)    40  prime  mes  has  been  devoted   to  1st  League  on  CANAL+:   •  34  matches  on  Sunday  at  9  PM.   Number  of  TV   62,5  Millions   •  3  mul6plex  on  Saturday  at  9  PM.   Spectators  for  all   of  TV  Spectators   •  1  mul6plex  on  Sunday  at  9  PM.   season   •  2  matches  on  Tuesday  at  9  PM.   Number  of  matches   televised  on  Sunday   34   at  9  Pm    Like  last  season,  7  matches  had   more  than  2  Millions  of  TV   Average  Audience   1,6  Millions   Spectators:   TV  Ra6ngs   6,7  %   •  Best  audience  -­‐  November  7th   Increase  since  last   +  4,3  %   (Paris  Saint  Germain  /  Olympique   season   Marseille)  :  2,91  Millions  of  TV   Spectators.   connecting solutions
  • 4. FRANCE  –  1st  League   Number  of  broadcas6ngs  and  average  audiences  in  2009-­‐10   CLUBS   NB   Average  Audiences  8.45  PM   O.  Marseille   12   1  874  750   O.  Lyonnais   10   1  625  800   Paris  SG   9   1  600  100   FCG  Bordeaux   7   1  785  129   Lille  OSC   6   1  159  217   AS  St  E6enne   5   1  325  600   Stade  Rennais   4   1  209  250   Montpellier  Hérault  SC   4   1  199  255   AS  Monaco  FC   3   1  568  967   Toulouse  FC   3   1  271  633   AJ  Auxerre   3   972  333   RC  Lens   2   1  241  650   Valenciennes  FC   2   1  090  500   OGC  Nice   1   1  463  000   FC  Sochaux   1   1  053  000    *  Source:  Médiamétrie  -­‐  Sport-­‐TV-­‐Performances  –  Copyright  Médiamétrie  –  2010   connecting solutions
  • 5. Ligue  1  :  Game  of  the  Week   Offer  available  for  home  games  of  the  Ligue  1  teams       Type  of  Adver6sing:  Electronic  LED  Board     Total  adver6sing  minutes  per  match:    6  min     TV  Broadcas6ng:  THE  BEST  GAME  OF  THE  WEEK.   The  games  will  be  broadcast  on  Sunday  or  Saturday  night  in  prime  me  on  CANAL  +.   You  can  count  with  an  average  of  1.6  million  viewers  during  the  broadcast  on  this  channel.     Package  Offer:  10  Games  -­‐  191  175  €*   pcocng@cci-­‐media.com     Booking  Deadline:  3  weeks  before  1st  game  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 6. EUROPA  LEAGUE   Type  of  Adver6sing:  Electronic  LED  Board     Total  adver6sing  minutes  per  match:  3  min     TV  Broadcas6ng  :  Games  broadcasted  on  Thursday  night,  Prime  Time     Commercial  Offer:  12  matches  -­‐  122  350  €*   pcocng@cci-­‐media.com       Booking  deadline:  3  weeks  before  1st  game*  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 7. OLYMPIQUE  DE  MARSEILLE   Marseille  :  3rd  biggest  city  in  France.  1  715  096  inhabitants.   Located  in  South  East  of  France.     Stadium  :  Stade  Vélodrome   Capacity:  60  000     Offer  1:     Type  of  Adver6sing:  Electronic  LED  Board  (172m)   Total  adver6sing  minutes  per  match:  3  min     TV  Broadcas6ng:  Adversing  message  in  front  of  camera     Commercial  Offer:  10  matches  -­‐  135  500  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 8. OLYMPIQUE  DE  MARSEILLE   Offer  2:    Adver6sing  Package:    •  Electronic  LED  Board  (172m)  –  3  minutes.  •  2  months  TV  Campaign  on  OMTV  •  Rotave  Banner  during  one  month  on  OM.net   +  •  e-­‐mailing  banner.  •  1  month  post  on  Facebook  OM  Fan  Page    •  Internet  compeon  organized  on  myom.net.     Commercial  Offer:  4  matches    61  000  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 9. OLYMPIQUE  DE  MARSEILLE     Offer  3:  League  Cup  Adver6sing     13  Millions  of  TV  Spectators  for  4  games.   They  have  won  the  League  Cup  in  2010  and   2011.     Type  of  Adver6sing:  Jersey  Visibility     Commercial  Offer:  for  all  League  Cup   matches  -­‐  690  000  €*   -­‐  Round  of  16  only:  190  000  €*   pcocng@cci-­‐media.com   -­‐  Quarter-­‐Final  only:  190  000  €*   -­‐  Semi-­‐Final  only:  190  000  €*   -­‐  Final  only  (Stade  de  France)  :  346  000  €*  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 10. PARIS  SAINT  GERMAIN  Paris  :  Capital  of  France;  12  089  098  inhabitants.  Located  in  centre-­‐north  of  France.  Stadium:  Parc  des  Princes  Capacity:  45  500    PSG  is  playing  in  France  1st  Division  since  1974  and  has  won  two  1st  League  tles,  eight  French  Cups,  3  League  Cups  and  one  Europa  Cup.    Type  of  Adver6sing:  Electronic  LED  boards  (192m)  Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:      4  Home  Games  -­‐        33  800  €*   pcocng@cci-­‐media.com    10  matches  -­‐        86  275  €*     *  This  proposal  is  subject  to     availability  and  change  of  sales  policy   from  the  clubs.  VAT  not  included. Sponsorship  Offer  /  per  season:  2nd  Main   Sponsor  (backside)   2  780  000  €   pcocng@cci-­‐media.com   connecting solutions
  • 11. OLYMPIQUE  LYONNAIS   Lyon  :  2nd  biggest  city  in  France;  2  118  132  inhabitants.     Stadium:  Stade  Gerland   Capacity:  41  842.     7   times   1st   League   Champions   (from   2002   to   2008),   4   French  Cups,  6  Champions  Trophy  and  one  Intertoto  Club.     Plays  Champions  League  every  season.     Type  of  Adver6sing:  Electronic  LED  Board  (192m)   Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:     4  Home  Games  -­‐  33  800  €*   pcocng@cci-­‐media.com   10  matches  –  86  275  €*              *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 12. TOULOUSE  C   C   TOULOUSE  F F Toulouse  :  1  202  899  inhabitants;  located  in  the   South-­‐West  of  France.     Stadium:  Stadium  de  Toulouse   Capacity:  36  500     Type  of  Adver6sing:  Electronic  LED  Board  (192  m)   Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:  4  Home  Games  -­‐     23  660  €*   pcocng@cci-­‐media.com   10  matches  -­‐  54  900  €*       Sponsorship  Offer  /  per  season:     Short  Sponsor.   pcocng@cci-­‐media.com   Cost:  380  000  €*  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 13. GIRONDINS  DE  BORDEAUX   Bordeaux  :  285  891  inhabitants;  located  in  the  South-­‐West  of  France.  Capital  of  Aquitaine  Region.     Stadium:  Chaban-­‐Delmas   Capacity:  34  694     They  have  won  6  mes  the  French  League  1,  3  French  Cup  and  3  League  cups.  One  of  the  most   famous  clubs  in  France,  historically.     Type  of  Adver6sing:  Electronic  LED  Board  (148  m)   Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:  10  home  matches  -­‐  4pcocng@cci-­‐media.com   5  820  €*    *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 14. OGC  NICE   Nice  :  1  005  230  inhabitants  including  suburbs;   located  in  the  south-­‐east,  close  to  the  Italian   border.     Stadium:  Stade  Municipal  du  Ray   Capacity:  17  415     They  have  won  4  mes  the  French  1st  League  and   3  mes  the  French  Cup.     Type  of  Adver6sing:  Electronic  LED  Board  (192  m)   Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:     4  Home  Games        -­‐  27  040  €*   pcocng@cci-­‐media.com   10  home  matches      -­‐  47  058  €*      *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 15. OGC  NICE   Sponsorship  Packages   Opon  1       OGC   Nice   Principal   Partner   with   visibility   on   front-­‐side   (home   games)   and   back   of   the   jersey   (external  games).       Commercial  Offer:  830  000  €*   pcocng@cci-­‐media.com   Opon  2   OGC  Nice  Principal  Partner  with  visibility  on  sleeve  and  shorts  (all  games).     Commercial  offer:  387  000  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  Producon  costs  and  VAT  not  included. connecting solutions
  • 16. HSC  MONTPELLIER  Montpellier  :  536  592  inhabitants  including  suburbs  ;  Located  in  Centre-­‐South  of  France,  along  the  Mediterranean  Coast.    Stadium  :  La  Mosson  Capacity  :  33  000    They   have   spent   29   seasons   in   French   1st   league   and  are  now  one  of  the  best  team  of  the  league.  They   are   currently   ranked   2nd   in   French   1st   league.  They   might   be   able   to   get   an   European   spot   for   next  season.    Type  of  Adver6sing  :  Electronic  LED  Board  Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:  10  matches  -­‐  47  058  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 17. AJ  AUXERRE  Auxerre:  86  751  inhabitants    Stadium:  L’Abbé  Deschamps  Capacity:  24  500    They  club  is  one  of  the  most  famous  club  of  the  league  historically.  They  have  recently  won  the  French  Cup  in  2003,  2005  and  the  Intertoto  Cup  in  2006.    Type  of  Adver6sing:  Electronic  LED  Board  (168m)  Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:  10  matches  -­‐  50  195  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 18. AS  SAINT-­‐ETIENNE   St-­‐E6enne  :  506  655  inhabitants;  city  located  near  Lyon,  the   2nd  biggest  city  of  France.     Stadium  :  Geoffroy-­‐Guichard   Capacity  :  35  500     ASSE   used   to   be   one   of   the   best   European   club   during   the   70’s.   They   have   won   the   French   1st   league   10   mes,   and   6   French  Cups.     Type  of  Adver6sing:  Electronic  LED  Board  (192m)   Total  adver6sing  minutes  per  match:  3  min     Commercial  Offer:  10  matches       Sponsorship  Offer  /  per  season:     2nd  Main  Sponsor  (Jersey’s  backside)   990  710  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 19. STADE  RENNAIS  FC   ! Rennes:   654   478   inhabitants   including   suburbs;  located  in  north-­‐west  of  France.     Stadium  :  Stade  de  la  Route  de  Lorient   Capacity  :  31  000     This   season,   the   team   is   close   of   entering   the  top  5  in  French  1st  League.  They  aim  to   get  an  European  spot  for  next  season.   They  have  won  twice  the  French  1st  League   and  twice  the  French  Cup  as  well.     Type  of  Adver6sing:  2nd  Shirt  Sponsor.     Commercial  Offer:  637  000  €*   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 20. AS  NANCY-­‐LORRAINE   Nancy  :  434’202  inhabitants  including   suburbs;  located  in  the  North-­‐East  of  France.     Stadium  :  Stade  Marcel  Picot   Capacity  :  20  000     The  AS  Nancy  is  said  to  have  the  best  public  of   all  French  eastern  teams.  They  have  won  the   French  Cup  once.     Type  of  Adver6sing  1:  Main  Shirt  Sponsor   Type  of  Adver6sing  2:  2nd  Main  Sponsor   (Jersey’s  backside)   Type  of  Adver6sing  3:  Short  Sponsor       pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 21. VALENCIENNES   Valenciennes:   41   278   inhabitants;   located   in   North   of   France,  close  to  the  Belgian  Border.     Stadium  :  Stade  du  Hainaut   Capacity  :  25  100     Type  of  Adver6sing:  Electronic  LED  Board   Total  adver6sing  minutes  per  match:  5  min     Commercial  Offer:  10  matches     Main  Sponsorship  offer  +  Stadium  Naming  Rights:   pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 22. FRENCH  Na6onal  Team   Qualification Games for the 2014 World Cup Type  of  Adver6sing:  Electronic  LED  Board  (140m)   Total  adver6sing  minutes  per  match:  3  min  /  6  min     TV  Broadcas6ng:  Live  on  Naonal  Channel:  M6   (prime  me).       Commercial  Offer:     3  minutes     6  minutes     Booking  Deadline:  3  weeks  before  the  game     pcocng@cci-­‐media.com  *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 23. Your  personal  Contact    Dr.  Patrick  Cocng  CCI  MEDIA    A  Business  Unit  of  CCI  Cocng  Consulng  Ltd.  Zurich  –  Fribourg  –  Madrid  –  London        pcocng@cci-­‐media.com  /  pcocng@cci-­‐media.ch    Direct:  +41  79  555  37  25  or  +41  43  541  40  00    www.cci-­‐media.com  /  www.cci-­‐media.ch  www.cci-­‐cocng.com  /  www.cocngconsulng.com   connecting solutions