CCI Media London inventory


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CCI Media London inventory

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CCI Media London inventory

  1. 1. LONDON PROPOSAL FROM CCI MEDIA Please check latest quote and availabilities with us.21.09.12   Just send an e-mail to: 1
  2. 2. THE LONDON CENTRAL NETWORK21.09.12   2  
  3. 3. PERSONICX GEO-TARGET IDENTIFICATIONPersonicx GEO is a sophisticated segmentation tool that classifies postcodesusing demographic profiles and lifestyles, including the 2001 censusPersonicx groups allows to segment by neighborhoods / zip codes locating theareas with the greatest number of individuals in a defined target. 21.09.12   3  
  4. 4. NEIGHBOURWOODS TARGET IDENTIFICATIONEXAMPLE:The map shows areas of London with greater affinity with the target of Tourism of Andalusia (in red):25-64 Street furnitureVisited Spain in the last 12 monthsType of holiday: Beach / Resort - City Break - Golfing - Lakes & Mountains - Multi-Country Tour 21.09.12   4  
  5. 5. PRODUCT DETAILS: Shelters 6 SheetPRODUCT CENTRAL LONDONYou can create a campaign in bus shelters to be close to major shopping areas (Oxford Street,Knightsbridge, Kings Road, Kensington High Street) and also close to major hotels.The campaign will be seen by the significant local population and tourists.With this product you generate 29,634,000 contacts within a 2 weeks campaign.PRODUCT LONDON CUSTOMIZEDThrough the customization program you can make a circuit according to the target you want toreach, so the campaign will be even more effective.The London Customization product generates 43,500,000 contacts within a 2 weeks campaign. 21.09.12   5  
  6. 6. PRODUCT DETAILS: 48 Sheet LONDON48 SHEET LONDONWith this product you will achieve a coverage of 7,710,000 contacts in a 2 weeks campaign.Stands are strategically positioned to collect as much traffic as possible to a very high visibilityas they are unique supports to each site.Its size of 18 m2 creates a high visibility to other formats, these supports are located withinthe Capital. 21.09.12   6  
  7. 7. SUMMARY OF PRODUCTS Panels Size in Number of Any relev ant Rate card City Selected Netw ork Netw ork Information Format Reach Meters panels Audience figures Cost The London Central reaches the heart of London with 100 panels 29,634,000 in the five central LondonLondon London Central 6s 1.2m x 1.8m 120 43,10% contacts in 2 £92.520 boroughs. These are on the weeks busiest and most affluent high streets. 43,500,000 London Target your audience where theyLondon 6s 1.2m x 1.8m 300 63,90% contacts in 2 £100.000 Personicx Geo live using personicx Geo. weeks 7,710,000 High coverage and frequency inLondon London 75 x 48s 48S 6m x 3m 75 38,20% contacts in 2 £39.075 the capital weeks 21.09.12   7