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About cci media connecting solutions introduction 2012

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Connecting to your customer with CCI MEDIA: conceptualizing, connection and innovation in advertising, sponsorship, media, events and branding.

Connecting to your customer with CCI MEDIA: conceptualizing, connection and innovation in advertising, sponsorship, media, events and branding.

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  • 1. CONNECTING TO YOURCUSTOMERS WITH CCI MEDIACONCEPTUALIZING, CONNECTING & INNOVATING INADVERTISING, SPONSORSHIP, MEDIA, EVENTS AND BRANDINGconnecting solutions Dr. Patrick Cotting, 23 August 2012, pcotting@cci-media.com
  • 2. Who we are What we offer Our principles Many good reasons for CCI MEDIA OUR COMPANY! CCI MEDIA is a business unit of CCI Cotting Consulting Ltd., based in Zurich and Fribourg and having representatives in Madrid, Dubai and Lugano, headed by Dr. Patrick Cotting* CCI COTTING Consulting Ltd. (Zurich, Fribourg, Lugano, Madrid, Dubai) CCI COTTING CCI MEDIA Research, Ad OUTDOOR NEW AND Strategy & the event & Business Interim Management & AND INTERNAT. SOCIAL sponsorship YAHOO! Development services Monitoring Services MEDIA MEDIA *CEO and Founder of CCI in 2008. Former Marketing & Sales Director Eurosport, former Vice President Marketing Alliances e-investment services Europe CREDIT SUISSE, Faculty Member of the University of Lugano, Adjunct Professor IE Business School Madrid andconnecting solutions Lecturer at different other Universities (see for more information: www.cci-cotting.com)
  • 3. Who we are What we offer Our principles Many good reasons for CCI MEDIAA FEW COMPANIES we work(ed) for since 2008!connecting solutions
  • 4. Who we are What we offer Our principles Many good reasons for CCI MEDIA A FEW REFERENCES! Co-Inventor of the Swatch SnowParks (since 2008) UEFA EURO.08 Host City Basel Event & Head Sponsorship Sponsorship Management Patrouille des Glaciers Inventor of the „Ownership“ principle for Credit Suisse with Credit Suisse Gala Concerts, Credit Suisse Cinema Nights, Credit Suisse Fashion Events ... Strategy Development for (1996-2001) their involvement at thePlanetSolar Swiss Open GstaadFirst Around the World with Having developedSolar Energy 2010-2012 & implemented theResponsible for Marketing Inside Alinghi TV& Partnerships concept & the partnership with Eurosport Developing the Brand connecting solutions Experience, Partnership & Sponsorship Strategy
  • 5. Who we are What we offer Our principles Many good reasons for CCI MEDIAOur Network!!  Actually app. 1’200 personal LinkedIn contacts (we know them all! personally and a lot are working on a C-Level position for! multinational and important brands and companies).  3’800 marketing, advertising and sponsorship heads and managers receive our news  Partnership with two leading communication / sponsorship / media publications in Switzerland: SponsoringExtra and ESB-online.comconnecting solutions
  • 6. Who we are What we offer Our principles Many good reasons for CCI MEDIA OUR CCI VISION! Conceptualizing advertising, sponsorship, media, event and branding solutions, Connecting you with new and existing clients and delivering you innovative solutions by combining best practice with best academics.connecting solutions
  • 7. Who we are What we offer Our principles Many good reasons for CCI MEDIA THE ESSENCE OF CCI MEDIA! ›  What we rely on: combination of best practice with best academics. ›  How we do it: we are connected directly to 10 Universities* and information networks from all over the world and have therefore access to an enormous pool of academic knowledge and young innovation power. ›  Who is behind it: a young and dynamic business coached and led by professional and senior consultants from CCI COTTING (www.cci-cotting.com). *London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.connecting solutions
  • 8. Who we are What we offer Our principles Many good reasons for CCI MEDIAWe support you in the Move from the Old to the New World!Old world! ! ! ! ! ! ! !New world!!TV on TV Set TV on multiple screensMedia (Editorial team) deciding Consumers deciding what iswhat is relevant relevantAdvertising Impressions key Clicks, Desire, Leads keyIndependent Journalism Paid JournalismLong decision processes Very short decision processesExpensive to create a „TV Cheap to create a „TVchannel“ channel“Communication Relationshipconnecting solutions
  • 9. Who we are What we offer Our principles Many good reasons for CCI MEDIA 1 !SOCIAL MEDIA CONSULTING! Getting you through the jungle and let you benefit! ! TWITTER I am running FACEBOOK I LIKE running FOURSQUARE This is where I am running INSTAGRAM Here‘s a vintage photo of my running YOUTUBE Watch me running LINKEDIN My skills include running PINTEREST Here‘s a running plan LAST FM / SPOTIFY Now listening to „running“ songs G+ I am a Google employee who runs Developing social media and new media campaigns.connecting solutions Actually working on GeoSocialNetworking.
  • 10. Who we are What we offer Our principles Many good reasons for CCI MEDIA 2. CLASSICAL MEDIA CONSULTING & BOOKING! Getting more and being more effective for less! ! We bring and consult you on new marketing, sponsorship and media solutions in a transparent and effective way. Media Consulting as you never experienced it before: - Second Opinion/ expertise, - Valuations, - Coaching, contract development and/or negotiation lead for national, international and global media campaigns… As we know most prices better than what is officially said or offered.connecting solutions
  • 11. ›  CITIES AROUND THE WORLD such as Rome, Milan, Moscow, London, Berlin, Paris… ›  126 AIRLINES ›  AIRPORTS ›  HIGHWAYS ›  ONE STOP SHOPPING ›  Special-Buy-In from all big suppliers (through pooled network buying)connecting solutions
  • 12. Who we are What we offer Our principles Many good reasons for CCI MEDIA 3. EXPERIENTAL MARKETING! Developing unique concepts for clients that integrate all media, such as the Swatch SnowParks! Differentiated Sharing Experiencing Positioning Value Watching Seeing Hearing Indifferent Low Value for your Clientsconnecting solutions © The CCI Positioning-Value Model
  • 13. 74.325.060))connecting solutions See: http://www.swatch.com/ch_de/shootmyride.html
  • 14. Who we are What we offer Our principles Many good reasons for CCI MEDIA 4. WEBTV-MARKETING! Developing an own TV Channel for you on your ! website! -  Placing your commercials and video material on your website in an own player -  Having the player with TV editing functionalities -  Tagging, Sharing on Internet and through I-phone and I-pads and therefore enhancing your brand’s fan base.connecting solutions
  • 15. Who we are What we offer Our principles Many good reasons for CCI MEDIA 5. CONTENT-MARKETING! Developing and negotiating Content Deals with Media Groups! Entertainment COMPETITIONS trends and leisure Magazines HIGHLIGHTS highlights During the major events, the chance to watch or re-watch the best actions of the day enriched with analysis Highlights Back- Behind the INSIDE APPROACH stage (real TV) scene LIFESTYLE & SPORT Real TV Creating programs mixing lifestyle & sport Influence of paid content (product and message placement / stories)connecting solutions
  • 16. Who we are What we offer Our principles Many good reasons for CCI MEDIA6. PROMOTING YOUR EVENTS!The methodology allows you to profit on multiple dimensions; the approach does notonly provide you with valuable data on the event and its stakeholders, but will in thesame time promote your involvement with the event. Promotion connecting solutions
  • 17. Who we are What we offer Our principles Many good reasons for CCI MEDIA Survey including Video Report done for Swatch with our technical partner MediaMountain (see here: http://vimeo.com/9884673 )connecting solutions
  • 18. Who we are What we offer Our principles Many good reasons for CCI MEDIA 7. KNOWING WHAT TO PUT ON YOUR WEBSITE! and transforming visitors to clients and fans! !We are an Official Representative of Argyou.com, the world leader in analyzing 180 search engines worldwide and doing benchmark studies on how well your website is performing, compared to -  What internet users are looking for -  What your competition is doing.connecting solutions
  • 19. Who we are What we offer Our principles Many good reasons for CCI MEDIA OUR PRINCIPLES: how we work! ! 360 degrees and Customer focused to the centric: You tell Multidimensional, dynamic and point us your concern, modern. we find a solution Innovative, integrated and Offering innovative solutions international that merit the copyright statusconnecting solutions
  • 20. Who we are What we offer Our principles Many good reasons for CCI MEDIA OUR BUSINESS MODELS: You choose! ! „Doctor Model“ „Best Price Model“ „Revenue Share Model“ You get our support and You have negotiated with You want to increase your services on an hourly or a media group a deal/ market share and sell more daily basis. campaign. Before signing it, products. Fees per hour or per day you mandate us to get an even better deal. 1.  We sign a revenue share 1.  Tell us your briefing/ model; either based on a questions 1.  Send us your last offer guaranteed fix amount for 2.  We make you an 2.  We evaluate and you in case we sell it, or offer „renegotiate“ it with the based on a commission. 3.  You decide media group 2.  You only pay us if we are 3.  You only pay us a successfull (no fix costs). „saving money share“ if we are successful (which in general we are...).connecting solutions
  • 21. Who we are What we offer Our principles Many good reasons for CCI MEDIA We put the customer into the center of attention. Customer fit For any concern we will find an individual We offer and approach. Innovation develop innovative solutions that merit the copyright status.Dynamically we are striving towards surpassing advertising, marketing, Dynamic media and sponsorship solutions. Our platform enables different stakeholders to Connecting meet. Through CCI MEDIA our clients can not only book but also sell Academics and Combining long-term best advertising, sponsorship best practice and hospitality offers. practice experience with academic know-how.connecting solutions
  • 22. We are happy to serve you:CCI MEDIA (a business unit of CCI Cotting Consulting Ltd)Zilstrasse 27CH-8153 Zürich-Rümlang+41 43 541 4000www.cci-media.com / www.cci-cotting.comDirect Line for you:Dr. Patrick Cotting, CEO,pcotting@cci-media.com+41 79 555 37 25connecting solutions

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