The Art and Science of Location Analytics


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Geographic information systems and location analytics change how we think and act. It alters what we measure, how we analyze things, and what predictions we make. It changes how we plan, design, evaluate, and ultimately manage our projects. GIS has scaled and is moving beyond projects or single systems to embrace organizational missions and become a pervasive force of change. But is this reality possible? GIS is the next GPS where our businesses, communities, and society can chart new directions. Discover how the mix of art, science, action, ideas, and collaboration turn this powerful notion into outcomes.

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  • Today ! will talk specifically about how location can have a real impact on BUSINESSImpacting both the top and the bottom line.Helping you save money, increase efficiency, or even increase revenue
  • Every twentieth century data set contains location data. It is everywhere, from tweets to your business systems.
  • You have location data about your customers and constituents, Your assets – whether they be fixed or mobile – all have a location…As do your staff, your prospects and your suppliers…You get location information from mobile devices and social media…And when you’re analyzing your data, most of it is has a location.
  • and this is true for all business systems across all industries
  • Location data is prevalent across your entire organization<BUILD>No matter which department
  • GIS changes, obviously, how we think and how we act. In that sense, it's transformational. It also integrates geographic science into everything we do - what we measure, how we analyze things, what predictions we make, how we plan, how we design, how we evaluate, and ultimately how we manage it - a whole workflow of activities. This technology, your work, well, we need to scale it up. We need to take it beyond projects or single systems. We need to embrace it inside of organizations and make it pervasive. Is this really possible? And I'll simply offer to you that, what GPS did as a technology is it totally transformed us as human beings so that we're never lost. Think for a moment if we could make GIS exactly that pervasive - that our organizations would not be lost, that our communities would not be lost, that our society would not be lost, that those trends would be reversed, that we could actually dream of and create a more sustainable future. This is a powerful notion. And I think GIS professionals are up to the challenge.
  • Those connections are important because our creativity andimaginations are driven by knowledge and information. Whenwe share knowledge we create new opportunities for ourselvesand others.Albert Einstein, one of the greatest minds of the 20th century,famously said “To raise new questions, new possibilities, to regard old problems from a new angle requires a creative imagination”Our keynote speakers will provide wonderful examples of howthey have used location analytics to look at their businessfrom a new angle. I believe that location analytics is the most powerful tool for everyone with imagination. It lets us visualize new possibilities, answer new questions and I hope that over the next 3 days you will let your imagination run free because there’s no limits to the problems we can address and answers that we can share. I can only imagine the impact that each oneof you can have on your businesses, that fills me with hope andanticipation that our future is brighter and better.
  • At the same time, GIS is transforming, and this is very exciting to us. It's totally transforming into a web GIS, and its leveraging all this stuff. It's leveraging faster machines. It's leveraging the web and the cloud, and big data, and all those big trends. We're taking advantage of that. And it's also integrating all of the new measurement stuff - advancing GIS with remote sensing, GPS, and 3D, and all those things that we are evolving along, also integration with pervasive information, all that's on the web. And what's emerging is a new pattern. It's a pattern of apps that make cool maps, that do analytics, that provide pervasive access to your work, that support content management better and go online with content, and more collaboration, and why? What does this mean? GIS is getting easier, it's getting more accessible, dramatically, and it's becoming social.
  • GIS in a web environment, or what I like to call web GIS, can represent all the data types. It can represent certainly maps, designed to do that, and imagery, and different kinds of services. But it's increasingly able to bring in all kinds of tabular data, enterprise data, spreadsheet data, big old SAP databases. It can also integrate social media and sensor networks, real-time information, and especially more recently, the whole world of big data, providing a new sort of medium for us to work with.
  • This web GIS pattern also provides a new pattern for integration. Traditionally and historically, it was the big database can - the geodatabase. We had to very carefully integrate our data with data models and work that out. And that's really good work, and most of you have done that kind of work. But the web GIS represents a fundamentally different pattern. It means that we can integrate things dynamically from distributed services, using web services and web maps. And this enables a more flexible and more agile approach.
  • This web GIS actually can integrate anything through dynamic linking, everything on the web, through visual overlays, like mashups, distributed spatial analysis, bringing content in from multiple places and doing modeling from this distributed dataset to help do exactly what you do all the time, which is the core science agenda of developing relationships and patterns, and understanding processes more effectively.
  • This web GIS is breaking down the barriers between organizations that separate them. With this environment, we can fluidly integrate our different disciplines and our different activities without the humanness of having to all agree on one thing, which we have a real problem doing. This kind of pattern of using the web GIS is showing up in Central and South America. It's showing up in federal agencies. It's showing up actually in hundreds of your cities around the world.
  • Summarize Act 1As the ArcGIS platform moves to the cloud, there are lots of things to know about curating a successful GIS. The new pattern of a Web GIS means different ways to do things, and new best practices. Web GIS is inherently easier to use, more accessible to a broader range of information users and more straightforward to administer and manage.  *This is an opportunity to ask a question of the audience that attempts to summarize Act 1 and ensure that the broad message was received. You can give away an Esri water bottle.*This is also an opportunity to promote the Esri Home Use program and announce that the home use license is now going to include an ArcGIS Online subscription.
  • Intro to Simple, Fast, and Focused Simple, Fast and Focused That sounds like a good idea. How many of you have been asked to become more efficient in recent years and do more with less? <Show of hands, validation> Wouldn’t working in a simple, fast and focused way make you more efficient? We’ve shown you a couple of examples of configurable solutions already in the Collector and the Operations Dashboard. Now we’re going to show you some more as we point you to the wealth of configurable resources available in ArcGIS. All of us have felt a financial pinch and we need a sustainable path forward. One strategy is to focus on COTS solutions and the ability to configure applications rather than develop custom ones. This strategy allows apps to be deployed more quickly and cost effectively.We’ve shown you a couple of examples of configurable solutions already in the Collector and the Operations Dashboard. Now we’re going to show you some more as we point you to the wealth of configurable resources available in ArcGIS.
  • Turn Data into OutcomesAction Gain Insight then Act On ItKnowledge Know By TryingContext Leverage UnderstandingDecision Democratize Decision Making
  • The Art and Science of Location Analytics

    1. 1. Linda Hecht CMO. Esri Inc Art and Science of Location Analytics
    2. 2. Business Location
    3. 3. Location Data is Everywhere
    4. 4. customer records people social media mobile devices images & video spreadsheets assets analytics big data collections Location Data is Everywhere
    5. 5. Applicable to Every Industry
    6. 6. Sales Executive Suite Marketing Customer Support Finance Operations HR Real Estate Applicable to Every Department
    7. 7. Vendors Customers Tenants Service Partners Investors Inside and Outside of your Organization
    8. 8. Integrating Geographic Science into What We Do Analyze Design Evaluate Prepare Decide Predict Act Plan Manage Measure GIS Changes How We Think and Act
    9. 9. To raise new questions, new possibilities, to regard old problems from a new angle requires a creative imagination Albert Einstein
    10. 10. Making GIS Easier, Always Available, and More Social Web GIS GIS is Being Transformed into a Web GIS
    11. 11. Representing All Data Types as Web Maps and Services Enterprise Data Social Media Services Imagery Sensor Networks Maps Providing a New Medium for GIS Big Data
    12. 12. Making Integration Easy Enabling a More Flexible and Agile Approach Web GIS Distributed Services Delivering New Patterns for Integration
    13. 13. Linking and Combining Information Helping to Discover Patterns and Relationships Dynamic Linking Visual Overlay Hyperlinks Spatial Analysis Mashup Web GIS Can Integrate Anything Modeling
    14. 14. Breaking Down the Barriers Creating New Relationships Sharing Resources Supporting Collaborative Approaches Integrating Organizations and People
    15. 15. Apps for Sharing Collector App and Real Estate
    16. 16. Framework for Collaboration ArcGIS Online
    17. 17. Extending Insight
    18. 18. A New Way to Share StoryMaps and Templates
    19. 19. Location Analytics and the Real Estate Mechanic Providing the Right Tools
    20. 20. Improving your Productivity
    21. 21. Workflows for Visual Analytics Esri Maps for Office
    22. 22. Enriching and Enhancing Organizational Data
    23. 23. Turning Tables into Understanding and Action
    24. 24. CRM BI Office EAM ERP Other Systems CMS/DMS Enabling a Location Analytics Strategy
    25. 25. New Perspectives on Visual Analysis 3D Web Scenes
    26. 26. “Knowing is not enough, we must apply. Being willing is not enough, we must do” Leonardo da Vinci