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CCIH 2013 Plenary 6 Power of Stories Adrian Kerrigan
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CCIH 2013 Plenary 6 Power of Stories Adrian Kerrigan

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Adrian Kerrigan of Catholic Medical Mission Board shares his expertise on how nonprofits can use stories and photos to engage and motivate supporters and donors.

Adrian Kerrigan of Catholic Medical Mission Board shares his expertise on how nonprofits can use stories and photos to engage and motivate supporters and donors.

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  • Stories acquired from our Medical Volunteers’ blogs Adapted for Direct Mail/fundraising pieces Depicts impact of our work
  • Posted on CMMB.ORG, Facebook and Twitter Story used for Social Media posts; in this case, for Global Health Month: Maternal Mortality Helps inform, engage and motivate our supporters Integrated marketing facilitates supporters seeing it in many places: Mail, email, website, social properties
  • Our volunteers are giving children the chance to dream of what they will be when they grow up. July: When I Grow Up Campaign- Direct Mail and eAppeal Social Media features Tie in to “World Youth Day” (July 23-28)

CCIH 2013 Plenary 6 Power of Stories Adrian Kerrigan CCIH 2013 Plenary 6 Power of Stories Adrian Kerrigan Presentation Transcript

  • Faith Based Organizations and the Power of Stories Adrian V. Kerrigan Senior Vice President, CMMB June 9, 2013 2013 CCIH 27th Annual Conference
  • CMMB: 100 Years of Healing and Hope 2 CMMB is the leading U.S.-based Catholic NGO focused exclusively on global healthcare for the world’s poorest patients. In 2012, CMMB celebrated 100 years of Healing and Hope. www.cmmb.org
  • CMMB Mission and Vision 3 Our Vision: A world in which every human life is valued and quality healthcare is available to all. Our Mission: Catholic Medical Mission Board (CMMB) works collaboratively to provide quality healthcare programs and services, without discrimination, to people in need around the world. www.cmmb.org
  • CMMB Programs HIV/AIDS, Tuberculosis, Malaria HIV/AIDS Care, Treatment, Support Haiti, Kenya, South Sudan HIV Prevention Haiti, Kenya, South Sudan, South Africa, Zambia Malaria Prevention Haiti, Zambia Male Circumcision Kenya, Uganda, South Africa, Zambia PMTCT Haiti, Kenya, Zambia TB Case Detection and Treatment South Africa Maternal and Child Health Community-based IMNCI Haiti, Honduras, Peru Maternal Health, Emergency Obstetric Care South Sudan Neonatal Asphyxia Zambia OVC Support South Africa Other Programs Healing Help Medical Donations Global GIK Medical Volunteer Program (MVP) Global GIK Health Systems Strengthening Global Emergency Services Haiti Rehabilitation for the Disabled Haiti, Peru Leprosy Treatment and Prevention India, Zambia 4www.cmmb.org
  • Direct Mail www.cmmb.org 5 “I got thrown into the deep end with an emergency case…a young woman delivered a little boy at a ‘nursing home’. She came in at 2 a.m.; bleeding, unresponsive and cold. After giving her fluids and blood, everyone was ordered to start praying… and she held on to life. Yesterday I went to see her and found her sitting up in bed with her new son, Joshua.” Maria marveled at her recovery. “We had so little to give her; in the U.S. things would have been SO different. I don’t know how she survived, but miracles do happen!” “I got thrown into the deep end with an emergency case…a young woman delivered a little boy at a ‘nursing home’. She came in at 2 a.m.; bleeding, unresponsive and cold. After giving her fluids and blood, everyone was ordered to start praying… and she held on to life. Yesterday I went to see her and found her sitting up in bed with her new son, Joshua.” Maria marveled at her recovery. “We had so little to give her; in the U.S. things would have been SO different. I don’t know how she survived, but miracles do happen!”
  • cmmb.org & Social Media www.cmmb.org 6
  • 7www.cmmb.org Coming Soon…