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Slide 1: Social Media Best Practices Creating a Dialogue With Your Market Karen O’Brien, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 2: Social Media is really a conversation that is enabled by social tools www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 3: A conversation with your customers, employees, partners people www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 4: Why social media matters Source: http://www.nielsenbuzzmetrics.com/cgm.asp www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 5: Social media trends driving massive change in e-commerce Transparency End of Command/ Control The Customer is the expert Participation – not publishing Enabling the long tail www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 6: What does social media mean to marketers? We have to re-think the basics… Web 1.0 Web 2.0 Acquisition Attract Retention Engage Growth Extend Attract customers with compelling content Engage customers in an ongoing dialog Extend content beyond the site Source: Crimson Consulting, 2007 www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 7: Karen O’Brien, Partner, Crimson Consulting Group Website: http://www.crimson-consulting.com Email: kobrien@crimson-consulting.com Blog: Achieve Market Leadership www.achievemarketleadership.com www.crimson-consulting.com © CRIMSON CONSULTING 2008
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