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					<span style="font-size:14px;">Social Media Best Practices by Karen O'Brien, Crimson Consulting Group</span><br/>
					From: <a href="http://www.slideshare.net/CCG/">CCG</a>, 3 months ago<br /><br />
					<div style="width:425px;text-align:left" id="__ss_371594"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/CCG/social-media-best-practices-by-karen-obrien-crimson-consulting-group?src=embed" title="Social Media Best Practices by Karen O'Brien, Crimson Consulting Group">Social Media Best Practices by Karen O'Brien, Crimson Consulting Group</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=socialmediabestpracticescrimsonkobrien-1209106230576746-9"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=socialmediabestpracticescrimsonkobrien-1209106230576746-9" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">view <a href="http://www.slideshare.net/CCG/social-media-best-practices-by-karen-obrien-crimson-consulting-group?src=embed" title="View Social Media Best Practices by Karen O'Brien, Crimson Consulting Group on SlideShare">presentation</a> (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/b2b">b2b</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/marketing">marketing</a>)</div></div><br /><br />
					There are several significant trends in social media that are driving massive change in e-commerce: transparency, the end of command/ control, the customer is the expert, participation not publishing, and enabling the long tail.<br /><br />
					<a href="http://www.slideshare.net/CCG/social-media-best-practices-by-karen-obrien-crimson-consulting-group">SlideShare Link</a>
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Social Media Best Practices by Karen O'Brien, Crimson Consulting Group

From CCG, 3 months ago

There are several significant trends in social media that are driv more

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Slideshow transcript

Slide 1: Social Media Best Practices Creating a Dialogue With Your Market Karen O’Brien, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008

Slide 2: Social Media is really a conversation that is enabled by social tools www.crimson-consulting.com © CRIMSON CONSULTING 2008

Slide 3: A conversation with your customers, employees, partners people www.crimson-consulting.com © CRIMSON CONSULTING 2008

Slide 4: Why social media matters Source: http://www.nielsenbuzzmetrics.com/cgm.asp www.crimson-consulting.com © CRIMSON CONSULTING 2008

Slide 5: Social media trends driving massive change in e-commerce  Transparency  End of Command/ Control  The Customer is the expert  Participation – not publishing  Enabling the long tail www.crimson-consulting.com © CRIMSON CONSULTING 2008

Slide 6: What does social media mean to marketers? We have to re-think the basics… Web 1.0 Web 2.0 Acquisition Attract Retention Engage Growth Extend Attract customers with compelling content Engage customers in an ongoing dialog Extend content beyond the site Source: Crimson Consulting, 2007 www.crimson-consulting.com © CRIMSON CONSULTING 2008

Slide 7: Karen O’Brien, Partner, Crimson Consulting Group Website: http://www.crimson-consulting.com Email: kobrien@crimson-consulting.com Blog: Achieve Market Leadership www.achievemarketleadership.com www.crimson-consulting.com © CRIMSON CONSULTING 2008

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