Social Media Best Practices by Karen O'Brien, Crimson Consulting Group

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There are several significant trends in social media that are driving massive change in e-commerce: transparency, the end of command/ control, the customer is the expert, participation not publishing, and enabling the long tail.

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                  <span class="slideshow-title" style="font-size:14px;">Social Media Best Practices by Karen O'Brien, Crimson Consulting Group</span><br />
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                  <span class="ago">8 months ago</span><br /><br />
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                  <div class="slideshow-description">There are several significant trends in social media that are driving massive change in e-commerce: transparency, the end of command/ control, the customer is the expert, participation not publishing, and enabling the long tail.</div><br /><br />
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Slide 1: Social Media Best Practices Creating a Dialogue With Your Market Karen O’Brien, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 2: Social Media is really a conversation that is enabled by social tools www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 3: A conversation with your customers, employees, partners people www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 4: Why social media matters Source: http://www.nielsenbuzzmetrics.com/cgm.asp www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 5: Social media trends driving massive change in e-commerce  Transparency  End of Command/ Control �

Social Media Best Practices by Karen O'Brien, Crimson Consulting Group

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