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                  <span class="slideshow-title" style="font-size:14px;">Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group</span><br />
                  From: <a href="http://www.slideshare.net/CCG" class="slideshow-author">CCG</a>,
                  <span class="ago">7 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_371561"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/CCG/consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group?type=powerpoint" title="Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group">Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=consumerismoftheenterprisecrimsonrjulius-1208820953756122-8&stripped_title=consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=consumerismoftheenterprisecrimsonrjulius-1208820953756122-8&stripped_title=consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/CCG/consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group?type=powerpoint" title="View Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/group">group</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/consulting">consulting</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Using B2C ecommerce account management techniques, enterprises can transform B2B ecommerce customers into accounts and accounts into communities with social marketing, case studies.</div><br /><br />
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Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group

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Desc: Using B2C ecommerce account management techniques, enterprises can transform B2B ecommerce customers into accounts and accounts into communities with social marketing, case studies.

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Slide 1: Consumerism of the Enterprise From Accounts to Communities in B2B eCommerce Rich Julius, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 2: B2B vs. B2C eCommerce  Focus on Accounts vs. focus on Contacts  Considerable investment in the Account Management model:  Infrastructure: B2B companies invest in SFA/CRM systems to manage multiple contacts, contracts, projects, support cases, purchase history, special pricing, and sales marketing intelligence  Trust: the B2B customer agrees to register and be managed in the company’s systems  Considerable benefits:  Improved account management  Higher conversion rates  increased impulse buying through related-item selling

Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group

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