Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group

from CCG, 8 months ago Add as contact

325 views | 0 comments | 2 favorites | 0 embeds (Stats)

Using B2C ecommerce account management techniques, enterprises can transform B2B ecommerce customers into accounts and accounts into communities with social marketing, case studies.

Embed customize close

without related slides for Wordpress

Marketing Strategy 69711 views

Marketing Management 70985 views

What's Next In Marketing & Advertising 104435 views

Enterprise Social Search 8418 views

Mobile Marketing 51683 views

MTDC 2007 Marketing Trends 18022 views

Social Media Best Practices by Karen O'Brien, Crimson Consulting Group

Social Media Best Practices by Karen O... 301 views

Leveraging Social Media to Convert Cus... 363 views

All presentations by this user

More Info

This slideshow is Public

Views: 325 Comments: 0 Favorites: 2 Downloads: 10

View Details: 325 on Slideshare
0 from embeds

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this slideshow as inappropriate.

If needed, use the feedback form to let us know more details.

Share
Favorite
presentation design design design design design design Favorited (x)
Download
+ Group / Event
More...
Favorited! Add tags?

e.g. tech "palo alto"

Cancel
Edit your favorites

Cancel
Send to your Group / Event

add your message

Cancel

Flash Player 9 (or above) is needed to view slideshows. We have detected that you do not have it on your computer. To install it, go here.

Post to Twitter

Share on Facebook

Post to Blogger

<div>
                  <span class="slideshow-title" style="font-size:14px;">Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group</span><br />
                  From: <a href="http://www.slideshare.net/CCG" class="slideshow-author">CCG</a>,
                  <span class="ago">8 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_371561"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/CCG/consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group?type=powerpoint" title="Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group">Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=consumerismoftheenterprisecrimsonrjulius-1208820953756122-8&stripped_title=consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=consumerismoftheenterprisecrimsonrjulius-1208820953756122-8&stripped_title=consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/CCG/consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group?type=powerpoint" title="View Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/group">group</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/consulting">consulting</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Using B2C ecommerce account management techniques, enterprises can transform B2B ecommerce customers into accounts and accounts into communities with social marketing, case studies.</div><br /><br />
                  <a href="http://www.slideshare.net/CCG/consumerism-of-the-enterprise-by-rich-julius-crimson-consulting-group" class="slideshow-link">SlideShare Link</a>
                </div>

« Prev Comments 0 - 0 of 0 Next »

Add a comment If you have a SlideShare account, login to comment; otherwise comment as a guest.

Unsubscribe from followup comments

Enter the text in the image

(Cannot see the image? Reload image)

Favorites & Groups

leewhite favorited this 2 months ago Tags: consulting crimson
dongliang favorited this 7 months ago

Presentation Transcript

Slide 1: Consumerism of the Enterprise From Accounts to Communities in B2B eCommerce Rich Julius, Partner, Crimson Consulting Group, Interactive Services www.crimson-consulting.com © CRIMSON CONSULTING 2008
Slide 2: B2B vs. B2C eCommerce  Focus on Accounts vs. focus on Contacts  Considerable investment in the Account Management model:  Infrastructure: B2B companies invest in SFA/CRM systems to manage multiple contacts, contracts, projects, support cases, purchase history, special pricing, and sales marketing intelligence  Trust: the B2B customer agrees to register and be managed in the company’s systems  Considerable benefits:  Improved account management  Higher conversion rates  increased impulse buying through related-item selling

Consumerism Of The Enterprise by Rich Julius, Crimson Consulting Group

Categories

Tags

More Info

Presentation Transcript

What's new?