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Ccc 07 koekoek venlo joost backus

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Transcript

  • 1.  
  • 2. Creative Industry (CI) in a small Dutch Market Town Kortrijk Presentation
  • 3. Main Greenport
  • 4. German Tourism
  • 5. All very nice, but... Venlo is small <100K
  • 6. Venlo - 100K Market Town Metropolisation
  • 7. Creadrain
  • 8. Illegal Coffeeshops
  • 9. Problems
  • 10. Huge Problems
  • 11. Project Hektor
  • 12. Creative Development - City, Biz & People
  • 13. Rejuvenating
  • 14. Globalisation New Jobs
  • 15. New World
  • 16. How, in a small city?
  • 17. Carrot (Worst, Wurst)
  • 18. “ Carrot and Stick” Approach
  • 19. Buildings/Breeding Grounds
  • 20. Workshops & Cooperation
  • 21. Buildings/Breeding Grounds
  • 22. Works only partly! Re: Metropolisation
  • 23. THEME Cradle to Cradle (Hypersustainability)
  • 24. Cradle to Cradle
  • 25. Remaking the way we make things
  • 26. Cradle to Cradle
  • 27. Hypee? Landed well in the Region
  • 28. Started working on “C2C”
  • 29. New Materials, New Ideas
  • 30. Flobank for Floriade
  • 31. Results, Advice and Conclusions
  • 32. Zero CI/Drugs/Rundown Pre 2005 0
  • 33. Year 2006
  • 34. Year 2009
  • 35. Qreamteam
  • 36. Results
    • 3 years
    • It can work for smaller towns: Venlo rejuvenated, Q4 area lives again
    • 30 companies to date. More talent stays, very positive effect on social fabric of the city. (Creatives are “Linchpins” in society)
    • More “biz”, more “buzz”
    • Image++
  • 37. Advice
  • 38. Positioning
  • 39. Advice (1)
    • Attracting “CI” very hard for “small” communities
    • Position & Focus!
    • You must make a “Killer Cocktail”: Economy, Carrott, Technology and Theme
    • Gordon Torr: Aphrodisiac for CI
    • Ban creativity killers (Gordon)
    • Reach out and Recruit actively: target people who left region first, easiest to pull “back”
    • “ Pamper” the collective -> Qreamteam
  • 40. Advice (2)
    • Involve all: Chamber of Commerce, Council, Education, Commerce, Ambassadors
    • Create Ecosystem, involve local biz. (ERIBA)
    • People, People, People: lunches, parties, cooperation, meeting points, time, attention
    • People <-> Quality
    • Best is bottom up
    • Think, be creative, be David against Goliath
    • Be opportunistic, ride the wave! (“C2C”)
    • Sceptic if it works in towns <100K, Medieval Florence (60K, Torr)
  • 41. [email_address]
  • 42. I am in Berlin
    • PERSONAL
    • Joost Backus
    • NotTheFly, Mobile Entertainment, Games
    • Koekoek BV
    • On Sabbatica in Berlin
    • Write, Lecture, Present and sell Products
    • Contact: [email_address]