CSR Trends in Europe 2011

European CSR-Trends - Dr. Susanne Lang, CCCD - 2010 Motorola Foundation European Grantee Network Conference Krakow, November 19th, 201019.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

Table of contents 1. What are we talking about? – some definitions 2. What will I be talking about? – specifying the focus 3. Why should we – as societies – care about CSR? 4. Why should you – as non-profit executives - care? 5. Why should companies care? 6. Some Trends19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

What are we talking about? The „European“ definition of CSR: • “A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." (European Commission)19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

source: 2008 Motorola Corporate Responsibility Summary What are we talking about? Supply chain mgt.Report, table of content. Product Safety21.07.2011 4 © CCCD – Centrum für Corporate Citizenship Deutschland

Table of contents 1. What are we talking about? – some definitions 2. What will I be talking about? – specifying the focus 3. Why should we – as societies and citizens – care about CSR? 4. Why should you – as non-profit executives - care? 5. Why should companies care? 6. Some Trends19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

source: 2008 Motorola Corporate Responsibility Summary What will I be talking about? Supply chain mgt.Report, table of content. Product Safety21.07.2011 6 © CCCD – Centrum für Corporate Citizenship Deutschland

Economic benefit Focus Community Involvement: the sweet spot pure Win-win: business combines societal and business benefit pure philanthropy societal benefit source: Michael Porter/Mark Kramer: The competitive advantage of corporate philanthropy, according to the visual adaptation by21.07.2011 7 © CCCD – Centrum für Corporate Citizenship Deutschland

1. What are we talking about? – some definitions 2. What will I be talking about? – specifying the focus 3. Why should we – as societies and citizens – care about CSR? 4. Why should you – as non-profit executives - care? 5. Why should companies care? 6. Some Trends19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should societies care? – The changing social contract back in the 70ies and 80ies Set and execute laws provide social security Obey laws redistribute wealth pay taxes offer fair employment Society Government Social Welfare Common Good Business Civil Society/ Non-Profits Fill in cracks of social system expand political agenda21.07.2011 9 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should societies care? The changing social contract today Make and execute Government laws Pay taxes , obey redistribute wealth laws Employ people help solve social Society challenges act responsibly Social Welfare Common Good Business NGO’s Civil Society Deliver social services and fill in cracks of system set political agenda (watchdogs)21.07.2011 10 © CCCD – Centrum für Corporate Citizenship Deutschland

1. What are we talking about? – some definitions 2. What will I be talking about? – specifying the focus 3. Why should we – as societies – care about CSR? 4. Why should you – as non-profit executives - care? 5. Why should companies care? 6. Some Trends19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should you care about CSR? Typically, civil society organisations and corporations strongly appreciate each other: Source: The Partnering Initiative21.07.2011 12 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should you care about CSR? Drivers towards closer and more interactive relations between civil society and corporations:21.07.2011 13 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should you care about CSR? Why Non-Profits work with companies: 1. solve community problems 40,4 % 2. Funding 26,9 % 3. Corresponding to own strategy and/ or own CSR-strategy 17,3 % 4. Requiring expertise 3,9 % 5. Reputation 3,9 % Source: Not alone – A research on successful partnerships between private companies and citizens‘ organizations in Europe. Fondaca Active Citizenship Foundation, 2006.19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should you care? • Access to funds, technical expertise and business skills • Opportunities to influence private sector thinking/behaviour • Increased credibility among government and business sectors • Greater public awareness of the NGO and its cause • Better understanding of business; how it operates and how NGOs can influence or change certain behaviours Source: The Partnering Initiative21.07.2011 15 © CCCD – Centrum für Corporate Citizenship Deutschland

1. What are we talking about? – some definitions 2. What will I be talking about? – specifying the focus 3. Why should we – as societies – care about CSR? 4. Why should you – as non-profit executives - care? 5. Why should companies care about CSR? 6. Some Trends19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

Why should companies care? The business cases in corporate community involvement • market differentiation and reputational gains • Marketing • Product innovation and market development • Recruiting, HR effects •…21.07.2011 17 © CCCD – Centrum für Corporate Citizenship Deutschland

1. What are we talking about? – some definitions 2. What will I be talking about? – specifying the focus 3. Why should we – as societies – care about CSR? 4. Why should you – as non-profit executives - care? 5. Why should companies care about CSR? 6. Some Trends19.11.2010 © CCCD – Centrum für Corporate Citizenship Deutschland

Some Trends • CSR has become a political issue: European governments have developed CSR-strategies and are now implementing them • Corporations turn from donations to strategic corporate citizenship, bringing in their core strenghts and competences • Donations and grant making tend to migrate to corporate foundations21.07.2011 19 © CCCD – Centrum für Corporate Citizenship Deutschland

Some more Trends • We have entered the „era of the partnership“ (Simon Zadek): cross- sector collaboration instead of philanthropy • More and more companies run corporate volunteering programs21.07.2011 20 © CCCD – Centrum für Corporate Citizenship Deutschland

Types of Corporate Volunteering Open Employee Involvement • Random events • Often driven by community initiated requests • No deliberate strategy or focus, selected corporate support Employee-driven Involvement • Employee initiated • Personal causes, driven by personal energy/interest • No stated strategy or focus, selected corporate support Corporate Volunteering Programs • Company managed • Proactive, strategic, linked to business goals • Corporate resource commitment, plan, guidelines/policies Combination of Types21.07.2011 21 © CCCD – Centrum für Corporate Citizenship Deutschland

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CSR Trends in Europe 2011

by CCCD - Centrum für Corporate Citizenship Deutschland on Sep 14, 2011

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