A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media
A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media Solutions at CareerBuilder
Bring your differentiator to life and go beyond the written word.
Leveraging Social Media for Recruitment Presented By: Michelle Spellerberg Sr. Director, Emerging Media Solutions @mspellerberg
U.S. Social Media By The Numbers 132.5M Facebook users 67% Internet users on social media 20.6M Twitter users 147.8M People using social media 21% Mobile phone users access social media
Job Seeker Social Media Usage 30% use social media at least once a day Source: 2010 Personified Social Media Survey of active and passive Job Seekers
The Social Job Seeker 55% said interacting with a company via social media gives them a stronger connection to the brand 71% expect a company to respond to questions on social media 40% are more likely to apply to a job at a company with a social media presence Source: 2010 Personified Social Media Survey
Social Recruitment Strategy What are the top 3 business objectives? How do these tie to recruitment? What resources do we have or need? People, money, time, content, technology, etc. Do we need a policy or guidelines? Do we need to train our recruiters and/or our employees? Do we know where the talent is and what they need? Is leadership on board? Do I know who my brand advocates are? How am I going to measure results? Long-Term Strategy Will not change your business overnight.
What Are People Saying? How Can I Improve? How do I get my community to interact? How Do I Create Action? How do Igrow my community? How Am I Different? Listen & Learn Wh Analyze & Optimize Communicate & Engage Advertise & Promote Innovate & Strategize Design & Develop Social Media Lifecycle