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Leveraging Social Media for Recruitment
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Leveraging Social Media for Recruitment

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A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media ...

A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media Solutions at CareerBuilder

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  • For Facebook, that is currently 42.3% of the US population.
  • You must put your customers in the center.
  • http://www.facebook.com/MicrosoftCareershttp://jobsblog.com/blog/microsofts-masterbrewer/http://twitter.com/#!/msftcareers
  • Bring your differentiator to life and go beyond the written word.

Leveraging Social Media for Recruitment Leveraging Social Media for Recruitment Presentation Transcript

  • Leveraging Social Media for Recruitment
    Presented By:
    Michelle Spellerberg
    Sr. Director, Emerging Media Solutions
    @mspellerberg
  • U.S. Social Media By The Numbers
    132.5M
    Facebook users
    67%
    Internet users on social media
    20.6M
    Twitter users
    147.8M
    People using social media
    21%
    Mobile phone users access social media
  • Job Seeker Social Media Usage
    30% use social media at least once a day
    Source: 2010 Personified Social Media Survey of active and passive Job Seekers
  • The Social Job Seeker
    55% said interacting with a company via social media gives them a stronger connection to the brand
    71% expect a company to respond to questions on social media
    40% are more likely to apply to a job at a company with a social media presence
    Source: 2010 Personified Social Media Survey
  • Getting Started
  • Social Recruitment Strategy
    What are the top 3 business objectives?
    How do these tie to recruitment?
    What resources do we have or need?
    People, money, time, content, technology, etc.
    Do we need a policy or guidelines?
    Do we need to train our recruiters and/or our employees?
    Do we know where the talent is and what they need?
    Is leadership on board?
    Do I know who my brand advocates are?
    How am I going to measure results?
    Long-Term Strategy
    Will not change your business overnight.
  • What Are People Saying?
    How Can I Improve?
    How do I get my community to interact?
    How Do I Create Action?
    How do Igrow my community?
    How Am I Different?
    Listen & Learn
    Wh
    Analyze & Optimize
    Communicate & Engage
    Advertise & Promote
    Innovate & Strategize
    Design & Develop
    Social Media Lifecycle
  • Be CANDIDATE Centric
    • Ask what your talent wants
    • Make it relevant
    • Personalize communications
    • Find your brand advocates
    • Create new content
    • Make your differentiator obvious
    • Talk about yourself only
    • Post only jobs
    • Be bland
    • Respond to only questions and negative posts
    • Be afraid to have some fun
    Be Candidate Centric
    DO
    DON’T
  • Microsoft
  • BeEMPOWERING
    • Ask community members to submit content
    • Form relationships
    • Use your biggest brand advocates: your employees
    • Share responsibilities with other departments
    • Auto feed your blog to other platforms
    • Give incomplete answers
    • Delete posts without having a community promise
    • Post for the sake of posting – no spam
    Be Empowering
    DO
    DON’T
  • The Community Promise
    Community promise has helped community managers and our community
    Cut down on internal questions
    Have an emergency preparedness plan / hierarchy of where certain questions go
  • The Container Store
  • Be Infinite
    • Bring them back for more
    • Be social media agnostic
    • Give them a reason to share
    • Allow multiple ways to personalize
    • Give talent info they can use today
    • Provide dead ends
    • Be self centric
    • Get ahead of the technology curve
    • Create it and leave it
    • Create for the short term
    Be Infinite
    DO
    DON’T
  • More Ideas
  • INNOVATION PROCESS
    Be Infinite
    Be Talent Centric
    Be Empowering
    Communication is Changing: Change With It
  • But Wait, There’s More!
    Michelle Spellerberg
    michelle.spellerberg@careerbuilder.com
    @mspellerberg
    linkedin.com/in/michellespellerberg
    CB Social Solutions
    @cb_social
    slideshare.net/cbsocial
    flickr.com/cbsocial
    thehiringsite.careerbuilder.com
     
     
    www.careerbuilder.com/wantme