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Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
Leveraging Social Media for Recruitment
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Leveraging Social Media for Recruitment

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A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media …

A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media Solutions at CareerBuilder

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  • For Facebook, that is currently 42.3% of the US population.
  • You must put your customers in the center.
  • http://www.facebook.com/MicrosoftCareershttp://jobsblog.com/blog/microsofts-masterbrewer/http://twitter.com/#!/msftcareers
  • Bring your differentiator to life and go beyond the written word.
  • Transcript

    • 1. Leveraging Social Media for Recruitment
      Presented By:
      Michelle Spellerberg
      Sr. Director, Emerging Media Solutions
      @mspellerberg
    • 2. U.S. Social Media By The Numbers
      132.5M
      Facebook users
      67%
      Internet users on social media
      20.6M
      Twitter users
      147.8M
      People using social media
      21%
      Mobile phone users access social media
    • 3. Job Seeker Social Media Usage
      30% use social media at least once a day
      Source: 2010 Personified Social Media Survey of active and passive Job Seekers
    • 4. The Social Job Seeker
      55% said interacting with a company via social media gives them a stronger connection to the brand
      71% expect a company to respond to questions on social media
      40% are more likely to apply to a job at a company with a social media presence
      Source: 2010 Personified Social Media Survey
    • 5. Getting Started
    • 6. Social Recruitment Strategy
      What are the top 3 business objectives?
      How do these tie to recruitment?
      What resources do we have or need?
      People, money, time, content, technology, etc.
      Do we need a policy or guidelines?
      Do we need to train our recruiters and/or our employees?
      Do we know where the talent is and what they need?
      Is leadership on board?
      Do I know who my brand advocates are?
      How am I going to measure results?
      Long-Term Strategy
      Will not change your business overnight.
    • 7. What Are People Saying?
      How Can I Improve?
      How do I get my community to interact?
      How Do I Create Action?
      How do Igrow my community?
      How Am I Different?
      Listen & Learn
      Wh
      Analyze & Optimize
      Communicate & Engage
      Advertise & Promote
      Innovate & Strategize
      Design & Develop
      Social Media Lifecycle
    • 8.
    • 9. Be CANDIDATE Centric
    • 10.
      • Ask what your talent wants
      • 11. Make it relevant
      • 12. Personalize communications
      • 13. Find your brand advocates
      • 14. Create new content
      • 15. Make your differentiator obvious
      • 16. Talk about yourself only
      • 17. Post only jobs
      • 18. Be bland
      • 19. Respond to only questions and negative posts
      • 20. Be afraid to have some fun
      Be Candidate Centric
      DO
      DON’T
    • 21. Microsoft
    • 22. BeEMPOWERING
    • 23.
      • Ask community members to submit content
      • 24. Form relationships
      • 25. Use your biggest brand advocates: your employees
      • 26. Share responsibilities with other departments
      • 27. Auto feed your blog to other platforms
      • 28. Give incomplete answers
      • 29. Delete posts without having a community promise
      • 30. Post for the sake of posting – no spam
      Be Empowering
      DO
      DON’T
    • 31. The Community Promise
      Community promise has helped community managers and our community
      Cut down on internal questions
      Have an emergency preparedness plan / hierarchy of where certain questions go
    • 32. The Container Store
    • 33. Be Infinite
    • 34.
      • Bring them back for more
      • 35. Be social media agnostic
      • 36. Give them a reason to share
      • 37. Allow multiple ways to personalize
      • 38. Give talent info they can use today
      • 39. Provide dead ends
      • 40. Be self centric
      • 41. Get ahead of the technology curve
      • 42. Create it and leave it
      • 43. Create for the short term
      Be Infinite
      DO
      DON’T
    • 44. More Ideas
    • 45. INNOVATION PROCESS
      Be Infinite
      Be Talent Centric
      Be Empowering
      Communication is Changing: Change With It
    • 46. But Wait, There’s More!
      Michelle Spellerberg
      michelle.spellerberg@careerbuilder.com
      @mspellerberg
      linkedin.com/in/michellespellerberg
      CB Social Solutions
      @cb_social
      slideshare.net/cbsocial
      flickr.com/cbsocial
      thehiringsite.careerbuilder.com
       
       
      www.careerbuilder.com/wantme

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