CoSN 2010 - All A Twit About Twitter


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This PowerPoint presentation includes pre-conference survey results on educators' use and knowledge of Twitter, as well as tips on how to best utilize the social media tool.

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CoSN 2010 - All A Twit About Twitter

  1. 1. All a Twit About Twitter: Using Twitter as a School and District Communications Tool<br />March 1, 2010<br />
  2. 2. Twitter’s Explosive Growth <br /><ul><li>World Wide Web = the global information network where people increasingly spend their time learning, socializing and playing
  3. 3. Twitter is one of the fastest growing social media tools on the Web
  4. 4. Unique visitors increased by 1,382% from ‘08 to ‘09 (Nielson)
  5. 5. 12th most popular Web site in in the U.S. based on visitors (Alexa)
  6. 6. 50 million tweets/day (Twitter)</li></li></ul><li>Implications for Schools/Districts<br /><ul><li>School stakeholders are already communicating online via Twitter
  7. 7. Fastest growing Twitter user demographic is 25 years old and above
  8. 8. Median age is 31
  9. 9. Likely that your school/district, staff, administrators already being mentioned in conversations on Twitter
  10. 10. Journalists increasingly use Twitter to find sources and information, ID trends</li></li></ul><li>Implications for Schools/Districts<br /><ul><li>Twitter, like other social media sites, allows for more authentic, two-way communications than traditional media
  11. 11. This is key for:
  12. 12. Building community and trust
  13. 13. Fostering collaboration
  14. 14. Improving relationships with parents, community members, journalists, staff, and other stakeholders
  15. 15. Providing outreach critical for a successful educational system</li></li></ul><li>Twitter Survey Overview<br /><ul><li>In February 2010, CB&A surveyed educators on the CoSN Conference pre-registration list
  16. 16. Survey explored educators’ personal use of Twitter and school/district use of Twitter
  17. 17. Emailed survey to 172 educators</li></ul>35 percent participated in the survey<br /><ul><li>Feedback helped inform discussion taking place during the CoSN 2010 conference </li></li></ul><li>Educators’ Personal Use of Twitter<br />
  18. 18. Educators’ Personal Use of Twitter<br /><ul><li>Reasons for using Twitter include:
  19. 19. Networking with colleagues
  20. 20. Share education-related information
  21. 21. Follow industry news
  22. 22. Reasons for not using Twitter include:
  23. 23. Other forms of communication are more effective
  24. 24. Not interested in sharing my thoughts with others
  25. 25. I don’t have time</li></li></ul><li>School/District Use of Twitter<br />
  26. 26. School/District Use of Twitter<br />
  27. 27. Key Survey Findings<br /><ul><li>More than 50 percent have a personal Twitter account, but don’t use it often
  28. 28. More than 50 percent said their school/district has a Twitter account, but only 8 percent tweet on a regular basis
  29. 29. These findings seem to indicate that many have a Twitter account, but struggle with how to use the communication tool effectively</li></li></ul><li>Twitter as a School/District Communications Tool<br /><ul><li>Build credibility and trust among stakeholders
  30. 30. Share student and staff successes
  31. 31. Alert parents, community members, and media to school events
  32. 32. Emergency notifications
  33. 33. Recruiting teachers and staff
  34. 34. Build support for key initiatives, programs
  35. 35. Create community of supporters critical for launching future projects, garnering feedback, and soliciting help during crises</li></li></ul><li>Examples of School/District Use<br />Personal, offers thank you, alert to new event<br />Shares student success<br />Real-timecall-to-action<br />Alerts others to upcoming event<br />
  36. 36. Shares student projects, links to more on district Web site<br />Offers link to interesting education article<br />Important alert for parents and community<br />Encourages feedback from followers<br />
  37. 37. Event notice, linked to engaging online chat hosted on district Web site that informs, encourages feedback<br />
  38. 38. Shares link to video district has created to highlight staff<br />
  39. 39. Twitter background communicates “brand” of district; informative profile bio with key messages and link to Web site<br />
  40. 40. Steps to Get Started<br /><ul><li>Establish goals for Twitter use (i.e., how often to tweet, what types of information to share on Twitter, results you’d like to see from using Twitter, etc.)
  41. 41. Set up an account and familiarize yourself with Twitter uses, capabilities, and terminology
  42. 42. Start tweeting as soon as possible
  43. 43. Build up your feed to establish the organization as committed to this communications method
  44. 44. It is essential to start conversations and share information that potential followers will find useful
  45. 45. Identify community members, organizations, education leaders, media, and others to follow and learn from</li></li></ul><li>Tips for Twitter Success <br /><ul><li>Track conversations to understand which topics engage your community in conversation
  46. 46. Twitter search -
  47. 47. Track influence: Twitalyzer,
  48. 48. Count Traffic & Links:
  49. 49.,
  50. 50.,
  51. 51. Review goals and progress on a regular basis to adjust strategy and tactics as needed</li></li></ul><li>Guidelines for Twitter Use <br /><ul><li>Be community-minded (i.e., retweet, share helpful info, answer questions)
  52. 52. Post regularly and respond in a timely manner
  53. 53. Don’t tweet excessively, or tweet only about you/your school or district
  54. 54. Don’t communicate like a robot; offer personal insights, comments; be authentic</li></li></ul><li>Tools to Save Time, Enhance Use<br /><ul><li>CoTweet– A free and easy tool for managing multiple Twitter accounts – up to five – with a single login; it also allows brand and keyword monitoring through Twitter search
  55. 55. Hootsuite– A professional Twitter client offering a wide range of features including the ability to manage other social media accounts, schedule tweets, and track Twitter statistics
  56. 56. Mobile Apps – Post updates to Twitter from anywhere; options include OpenBeak for Blackberrys, Tweetie and Echofon for the iPhone
  57. 57. Twtpoll – A feedback tool that helps you to conduct polls/surveys on Twitter, or any other social media site
  58. 58. Twtvite – An event manager tool that helps you organize Tweetups and make meaningful connections through social media.
  59. 59. Twapperkeeper – A free tool that allows you to archive and organize your tweets based upon hashtags; useful for events</li></li></ul><li>Questions?<br /><ul><li>Kristen Plemon & Emily Embury
  60. 60.,
  61. 61. @kplemon, @emilyembury
  62. 62. C. Blohm & Associates
  63. 63.
  64. 64. @CBlohmAssoc</li>