Education in the News: Elevating Success Stories

1,006 views

Published on

[Download for best quality]

While education is the United States’ second-largest industry in terms of GDP, research indicates a clear lack of education coverage in the national media.

The first step in generating positive education news coverage is realizing that there are amazing things going on in education all the time. While the news media sometimes accentuate cheating, scandal and the perceived decline of the American education system, teachers and students are making progress every day.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,006
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Education in the News: Elevating Success Stories

  1. 1. Education  in  the  News  Schools  Being  Left  Behind  by  National  Media  While  education  is  the  United  States’  second-­‐largest  industry  in  terms  of  GDP,  research   By  the  Numbers  indicates  a  clear  lack  of  education  coverage  in  the    national  media.     Less  than  2  percent  • During  2009,  only  1.4  percent  of  national   of  national  news   news  coverage  from  television,  newspapers,   coverage  from  TV,   news  websites  and  radio  dealt  with  education.    • The  findings  from  2009  were  not  unusual.  In   newspapers,  news   2008,  only  0.7  percent  of  national  news   sites  and  radio  deals   coverage  involved  education,  while  1.0   with  education     percent  did  in  2007.      • Since  2009,  education  has  made  few  gains     among  national  outlets.  Upticks  in  coverage   68  percent  of  people   are  most  frequently  caused  by  national  policy   surveyed  want  more   decisions  rather  than  by  school  curricula,   student  progress  or  teacher  performance.     information  on   school  curricula  National  Media  Stir  the  Ed  Tech  Pot    Although  the  national  media  tend  to  overlook    education  news  in  general,  a  recent  presentation   74  percent  of  people  from  the  National  Coalition  for  Technology  in   surveyed  want  to  Education  and  Training  (NCTET)  drew  attention   receive  more  school  to  what  many  consider  an  anti-­‐education   information  through  technology  trend  among  certain  consumer  media.  NCTET  cites  nearly  30  recent  news  articles  that   the  Internet        raise  questions  regarding  the  efficacy  of     The  Brookings  Institution,  2011  technology  in  education.         What  You  Can  Do   Refer  to  the  reverse  side  of  this  sheet  for  tips  on  how  to  build  awareness  of  an  ed  tech   success  involving  a  school,  student,  teacher,  administrator,  initiative,  technology  tool   and  much  more.   5999  Monona  Drive,  Monona,  WI  53716  •  608-­‐216-­‐7300  •  608-­‐216-­‐7305  fax  •  www.cblohm.com    
  2. 2.   What  You  Can  Do  to  Promote  Success  Which  local  education  topic   Share  Your  Success  Stories  would  you  like  to  see  more  in   The  first  step  in  generating  positive  education  news  news  coverage?       coverage  is  realizing  that  there  are  amazing  things   going  on  in  education  all  the  time.  While  the  news   media  sometimes  accentuate  cheating,  scandal  and   Teacher  Performance     73%   the  perceived  decline  of  the  American  education   system,  teachers  and  students  are  making  progress   every  day.     Student  Performance     71%     Here  are  some  ways  to  share  success  stories:     • #EduWin  –  Powered  by  EdReach,  #EduWin  is  a   Crime  and  Violence     69%   tool  that  gives  people  the  power  to  share   education  wins  (success  stories)  through  Twitter   with  the  #EduWin  hashtag.  Visit   Curricula     68%   www.WhatIsYourEduWin.com  to  get  started.   Have  a  blog?  Go  to  http://snack.to/oaP1q1  to   install  an  EduWin  banner.   • Newsletter  –  More  than  80  percent  of  survey   School  Finances     66%   respondents  (The  Brookings  Institution,  2011)   indicated  their  schools  should  communicate   more  through  printed  newsletters.     School  Reform       66%   • Local  Media  Outreach  –  Most  local  media  have   education  or  community  reporters.  Sharing  your   success  stories  with  those  contacts  can  result  in   Scandals       50%   positive  news  coverage.     • Community  Night  –  Proactively  opening  the   school  doors  to  parents,  the  community  and   Sports     42%   media  enables  you  to  put  your  successes  on   display  while  strengthening  community  ties.   • Publish  Your  Successes:    The  Brookings  Institution,  2011     • Classroom  2.0:  www.classsroom20.com   • SIIA  Vision  K-­‐20:  www.siia.net/visionk20     5999  Monona  Drive,  Monona,  WI  53716  •  608-­‐216-­‐7300  •  608-­‐216-­‐7305  fax  •  www.cblohm.com    

×