Social Media: Reaching the Connected Customer and End User - ETBF 2009 Session Handout
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Social Media: Reaching the Connected Customer and End User - ETBF 2009 Session Handout

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This is the handout we created for our "Social Media: Reaching the Connected Customer and End User" session during the Software & Information Industry Association's Ed Tech Business Forum (SIIA ETBF) ...

This is the handout we created for our "Social Media: Reaching the Connected Customer and End User" session during the Software & Information Industry Association's Ed Tech Business Forum (SIIA ETBF) held in New York on Nov. 30 and Dec. 1, 2009. It contains social media measurement tips, a list of free and fee-based measurement and monitoring tools, lists of recommended viewing and reading, and contact information for the panelists.

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Social Media: Reaching the Connected Customer and End User - ETBF 2009 Session Handout Social Media: Reaching the Connected Customer and End User - ETBF 2009 Session Handout Document Transcript

  • Social Media: Reaching the Connected Customer and End User Helpful Resources Measurement Tips  Set  realistic  goals,  within  a  timeline    Give  examples  of  goals,  timeframes   o Illustrate  what  the  ROI  will  look  like  so  management  can  recognize  success  as  it   happens    Most  companies  use  2-­‐3  ways  to  track  their  social  media  efforts    Both  hard  and  soft  measures  are  needed  to  assess  success      Monitor  your  metrics:   o Google  Analytics,  http://www.google.com/analytics/     o Subscriptions,  such  as:    YouTube,  http://ww.youtube.com      SlideShare,  http://www.slideshare.net/      Vendor-­‐supplied  data     Free Measurement & Monitoring Tools  Search:     o Twitter  Search,  http://search.twitter.com     o TweetGrid,  http://www.tweetgrid.com    Analysis   o SocialMention,  http://www.socialmention.com   o Twitalyzer,  http://www.twitalyzer.com   o bit.ly,  http://bit.ly/     o ow.ly,  http://ow.ly/url/shorten-­‐url       Fee-Based Measurement & Monitoring Tools  Filtrbox,  http://www.filtrbox.net    Radian6,  http://www.radian6.com      Evolve24,  http://www.evolve24.com    Vibemetrix,  http://www.vibemetrix.com    Brandwatch,  http://www.brandwatch.net    Nielson  Online,  http://www.nielsen-­‐online.com      TNS  Cymfony,  http://www.cymfony.com    MotiveQuest,  http://www.motivequest.com    Cision,  http://us.cision.com    PollinateMedia,  http://www.pollinatemedia.com      
  •       Recommended Viewing  “Social  Media  Revolution,”  http://www.youtube.com/watch?v=sIFYPQjYhv8    “Social  Media  in  Plain  English,”  http://www.google.com/analytics/      “Social  Networking  in  Plain  English,”   http://www.youtube.com/watch?v=6a_KF7TYKVc      “EdNET  '09  Twitter  Tutorial,”  http://www.youtube.com/user/CBlohmAssoc       Recommended Online Reading  “50  Ideas  on  Using  Twitter  for  Business”  by  Chris  Brogan,   http://www.chrisbrogan.com/50-­‐ideas-­‐on-­‐using-­‐twitter-­‐for-­‐business/    “The  2009  Razorfish  Social  Influence  Marketing  Report,”   http://fluent.razorfish.com/publication/?m=6540&l=1      “A  Day  With  400  Tweets  Starts  With  Simplicity”  by  Paul  Boutin,  New  York  Times,   http://www.nytimes.com/2009/07/02/technology/personaltech/02basics.html?_r =2&8cir&emc=cir      “Social  Network  Marketing  Expands  Sphere,”  eMarketer,   http://www.emarketer.com/Article.aspx?R=1007252      “Study  Shows  That  Small  Businesses  That  Blog  Get  55%  More  Website  Visitors,”   Hubspot,  http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-­‐Shows-­‐ Small-­‐Businesses-­‐That-­‐Blog-­‐Get-­‐55-­‐More-­‐Website-­‐Visitors.aspx      “Marketing  on  Social  Networks:  Branding,  Buying  and  Beyond,”  eMarketer,   http://www.emarketer.com/Report.aspx?code=emarketer_2000593    “2009  Marketing  Industry  Trends  Report,”  Equation  Research,   http://www.mpdailyfix.com/2009/08/marketers_your_data_awaits_our.html    “Using  Social  Media  to  Build  Community  Support  for  School  Initiatives,”   http://www.slideshare.net/CBlohm      “Survey  of  K-­‐12  Educators  on  Social  Networking  and  Content-­‐Sharing  Tools,”   http://www.edweb.net/  (free  download)    "The  National  Research  Survey  on  District  Use  of  Internet  Technologies,"   http://www.lightspeedsystems.com/researchsurvey/  (free  download,  registration   required)    “Safe  Schools  in  a  Web  2.0  World  2009"  white  paper,   http://www.lightspeedsystems.com/resources/Information-­‐Papers.aspx  (free   download,  registration  required)    “EdNET  2009  Roundtable  Handout,”  http://www.slideshare.net/CBlohmAssoc       Recommended Books  “Twitter  Power:  How  to  Dominate  Your  Market  One  Tweet  at  a  Time,”  Joel  Comm,   Ken  Burge    “Groundswell:  Winning  in  a  World  Transformed  by  Social  Technologies,”  Charlene  Li   and  Josh  Bernoff  (and  anything  else  that  comes  from  the  great  Forrester  analysts)    “World  Wide  Rave:  Creating  Triggers  that  Get  Millions  of  People  to  Spread  Your   Ideas  and  Share  Your  Stories,”  David  Merman  Scott    “Here  Comes  Everybody:  The  Power  of  Organizing  Without  Organizations,”  Clay   Shirky    “Wikinomics:  How  Mass  Collaboration  Changes  Everything,”  Don  Tapscott   Social  Media:  Reaching  the  Connected  Customer  and  End  User,  Page  2  of  3      
  •        “Word  of  Mouth  Marketing:  How  Smart  Companies  Get  People  Talking,”  Andy   Sernovitz    “The  Long  Tail:  Why  the  Future  of  Business  is  Selling  Less  of  More,”  Chris  Anderson    “Social  Media  Marketing:  An  Hour  a  Day,”  Dave  Evans    “Permission  Marketing:  Turning  Strangers  Into  Friends  and  Friends  Into   Customers,”  Seth  Godin  (and  any  Seth  Godin  blog)    “Grown  Up  Digital:  How  the  Net  Generation  is  Changing  Your  World,”  Dan  Tapscott   (good  for  those  of  us  in  Education)    “Designing  for  the  Social  Web,”  Joshua  Porter  (and  all  his  blogs!)    “The  Wisdom  of  Crowds,”  James  Surowiecki    “Everything  is  Miscellaneous:  The  Power  of  the  New  Digital  Disorder,”  David   Weinberger     Presenters  Sandy  Fivecoat,  Founder  &  CEO,  WeAreTeachers,  SFivecoat@WeAreTeachers.com,   http://ww.weareteachers.com,  http://twitter.com/sandy5coat        Robert  Iskander,  Founder  &  CEO,  VIP  Tone,  Inc.,  riskander@viptone.com,   http://www.wetheteachers.com,  http://www.linkedin.com/in/robertiskander        Lisa  Schmucki,  Founder  &  CEO,  edWeb.net,  lisa@edweb.net,   http://www.edWeb.net,  http://twitter.com/edwebnet         ~Charlene  Blohm  (moderator),  President,  C.  Blohm  &  Associates,  Inc.,     charlene@cblohm.com,  http://www.cblohm.com,     http://twitter.com/CharleneBlohm       Social  Media:  Reaching  the  Connected  Customer  and  End  User,  Page  3  of  3