How technology has turned the world upside down… The Application Age
Out with the Old.. As the world has evolved over the last 100 years, we have seen some unbelievable leaps in technology. From Nikola Tesla, to Jagadish Bose, to Geglielmo Marconi, to Henry Ford, all the way to Steve Jobs and Bill Gates, our world has been shaped and reshaped by the technological instruments we use in our everyday lives. Telephones, televisions, computers, and cars make up just some of the many luxuries that make our lives run smoothly in the United States and in most of the world. And of course, as time continues to moves forward, so has technology…..
In with the Amazing.. Let’s examine the major leaps throughout the world of technology and the benefits of these devices in your everyday lives.….
The Car.. When Henry Ford brought us the Model T, it is doubtful he envisioned what we have today! Our cars can get us home, keep us in our lanes, shield us from heavy impact in crashes, play all our favorite music and movies, and even automatically send for help if we are seriously injured.
The Phone.. Remember the days when a phone was just a phone? Then came the revolution known as text messages. Now, you can access emails, check your Facebook, get weather forecasts, watch TV and movies, listen to music, check your bank account, take pictures and videos, even turn your house lights off!
The Computer.. Computers used to be big, clunky machines that generated a ton of heat and didn’t do much else. Now, with the advent of the internet and the lightning fast speeds at which we can surf the web, just about anything is possible! Computers have made life much easier and more efficient in just about every way. The ability to take your computer with you anywhere you go (laptop), do your homework, reports and projects at your local coffee shop, connect with friends and family all over the world, and even watch your country play in the World Cup is truly amazing.
The Television.. Just like computers, Televisions used to be huge, heat generating, low definition pieces of furniture. Improvements came with digital TV, then flat screen, which gave way to flat panel HDTV. Now, another leap has occurred: 3D television! In addition, we now have such devices as Blu Ray players and DVRs, which allow you to record a program and watch it at your convenience. This gives you the opportunity to do the tasks you need to complete (such as homework) and still manage to watch your favorite show when you have the chance.
Social Media changed the world! Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content". Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current period as the Attention Age. Blogs
Social media has been modernized to reach consumers through the internet. Social media sites have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continues to grow, the ability to reach more consumers globally has also increased. Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media have become the new "tool" for effective business marketing and sales. Popular networking sites including MySpace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees. Multimedia
Benefits of Social Media Child Literacy It stands to reason that children who read and write more are better at reading and writing. And writing blog posts, status updates, text messages, instant messages, and the like all motivate children to read and write. Last month, The National Literacy Trust released the results of a survey of over 3000 children. They observed a correlation between children’s engagement with social media and their literacy. Simply put, social media has helped children become more literate. Indeed, Eurostat recently published a report drawing a correlation between education and online activity, which found that online activity increased with the level of formal activity (socio-economic factors are, of course, potentially at play here as well). Ambient Intimacy Lisa Reichelt, a user experience consultant in London coined the very pleasant term “ambient intimacy.” It describes the way in which social media allows you to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.” Consider the many communications technologies through history — the telephone, Morse code, semaphore, carrier pigeons, smoke signals — they are all fairly inconvenient and labor intensive. Lisa has hit on the idea that communication has become so convenient that it’s actually become ambient around us. It surrounds us wherever we want it, not necessarily when it wants us. We dip into it whenever we like.
Benefits of Social Media Knowledge was Power From his Meditationes Sacrae, published in 1597, Francis Bacon was paraphrased as saying “knowledge is power.” Fundamentally, the more you understand about life, the more chance you have at success. But these days, Wikipedia and Google have democratized information to the point where anyone is able to acquire the knowledge they may want. In Bacon’s time, the only people that had access to books and the literacy to unlock the wisdom within were the wealthy with the time and inclination to learn. Of course, books weren’t the only source of knowledge. Consider blacksmiths, dressmakers, cobblers or sailors who passed their skills and techniques from mother to daughter, from father to son. Back then, the friction that held people back from learning was low literacy, a lack of access to books and very little time. Now, that friction is almost non-existent. That is because of both the ability of computers to replicate information for distribution, and the way that Google, Wikipedia and blogs have empowered people to share what they know. Now, the only real friction that exists is our own desire for knowledge. It’s there for you — if you want it.
Benefits of Social Media Politics Reinvented A recent report by PEW found signs that social networks may be encouraging younger people to get involved in politics. You only need look at Twitter’s recent impact on the Iran elections, the Orange Revolution in Ukraine, and even the election of Barack Obama to see that more and more people are getting involved in politics and are feeling they can make a difference. One of the most popular blogs on the web, The Huffington Post, is mainly political. Politics has a fast pace, and that lends itself well to social media. UK Prime Minister, Gordon Brown said in June last year that because of the Internet, “foreign policy can no longer be the province of just a few elites.” Twitter even postponed an upgrade because of the important role it was playing in the Iran elections. These are all signs of both social media’s growing influence in politics, and the growing interest in politics from users of social media.
Benefits of Social Media Marketing Flux Marketing and advertising is transforming itself from an industry reliant on mass market channels to one which must embrace the power of the consumer and (attempt to) engage in conversations. The traditional approach of wide reach and repetitive messaging is now being replaced by many much smaller, niche and people-centric activities. Advertising isn’t dying, it’s merely changing form. We now have more power and more choice.
Benefits of Social Media We’re no longer lazy consumers of passive messages. Instead we’re active participants. We now get news through the network we’ve created, and the news we pass to one another says something about us. It tells others what we’re interested in and what’s important to us. We used to call this gossip — and to a certain extent it still is — but unless you were a journalist at a local daily, the amplification that’s now possible through the likes of Twitter, Digg or StumbleUpon hasn’t been experienced before. News= Cultural Currency
Conclusion So, as you can see, technology has truly turned the world upside down over the last 100 years. From the invention of the radio to the development of the internet, hybrid cars, smart phones and fully electronic medical records, technological discoveries and inventions have shaped every facet of our present lives. Everything we need is at our very fingertips. The only question that remains is, what’s next???