Maurizio Pilu NextGen 09

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Maurizio Pilu, Lead Technologist for ICT, Technology Strategy Board presented at NextGen 09 in Leeds on 16 and 17 November 2009

Maurizio Pilu, Lead Technologist for ICT, Technology Strategy Board presented at NextGen 09 in Leeds on 16 and 17 November 2009

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  • We have learned that testing out new technologies with real people tell us what works, what doesn’t work and what could work better.It also gives us an early indication of how business might use these new technologies and what business models would workWe expect this test-bed to involve thousands of people and have allocated up to £10m to invest in this area over the next 2 years.
  • We have learned that testing out new technologies with real people tell us what works, what doesn’t work and what could work better.It also gives us an early indication of how business might use these new technologies and what business models would workWe expect this test-bed to involve thousands of people and have allocated up to £10m to invest in this area over the next 2 years.

Transcript

  • 1. The TSB Digital Testbed Programme
    & best current thinking on Generation II
    Dr. Maurizio Pilu
    Lead Technologist – ICT
    Technology Strategy Board
  • 2. Technology Strategy Board
    The UK executive innovation agency
    Investing in business innovation
    Team drawn from business and public sector
    Working across business, universities and government
    Investment of £1bn over the current 3 years CSR
  • 3. Our programme’s Vision Statement
    “For all participants in Digital Britain to benefit fairly from creation, distribution and consumption of digital content”
  • 4. The challenge unpacked
    Economics of the network
    Technologies and models for a sustainable provision of network services
    Economics of content and services
    Business models and tools to create value
    Digital Test Bed
    Access, protection & empowerment
    Security, privacy, trust and usability
    for the consumer
  • 5. Testbed programme
    A programme part of our wider programme in support to the Digital Britain agenda, where we will invest up to £30m
    We will invest up to £10m in the Digital Testbed programme
    Consulted with industry and stakehoders over the summer
    SO, what do we mean by Testbed?
  • 6. Digital Testbed: What do we mean?
    An environment to simulate new business models across boundaries
    Where real members of the public and businesses will try out new services and new equipment, new ways to run business and new businesses on the Internet
    A place to understand what will work for business over the coming ten years.
  • 7. Services, Content and Applications
    Registered Materials
    Enabling Technologies
    Test Bed
    The Internet
    The Public
    Test Bed Users
  • 8. Digital TeStBed: Why is this needed?
    To “shake” the digital value chain
    To lower barriers to innovation
    To make enablers available to people and businesses
    To trial new operating practices and business models
    To build cooperation
    To showcase UK innovation in ICT, hardware and creative industries.
    To build confidence for investment in infrastructure, services, technologies and businesses.
  • 9. What a TSB Digital Testbed is NOT
    Not directly funding infrastructure per se
    Sorry! That’s not in our programme’s remit!
    We’d like to leverage and add value to what is in the ground/ether/sky already
    Not just a connected user base
    There has to be a business model element or well defined “trial” leveraging enablers and advanced network capabilities
    Not just new technology
    It’s mostly about innovating with it and on it.
  • 10. Three Stages of the TSB Digital Testbed
    Gen I: On today’s standard infrastructure.
    • An environment with enablers to test new business models
    Gen II: On existing advanced network infrastructure
    • Demonstrating the additional business models that can be supported by advanced and flexible networks.
    Gen III: On dedicated networks serving eg universities.
    • Demonstrating possible business models and applications at extremely high bandwidth for the further future.
  • Digital Testbed framework
    ContentRegistry
    Content ApplicationsServices
    UsageStats
    Providers
    ProviderRegistry
    Identitymanagement
    The Internet
    Payment Processing
    Client Equipment
    Gen I Consumers
    UserRegistry
    ContentTraceability
    Existing advancednetwork
    Network controls
    Gen II Consumers
    Usage Analysis
    Bespoke Network
    Gen III Consumers
    Gen I
    Gen II
    Gen III
  • 11. Gen I – procurement of IT system
    • Procurement for the Gen I IT system under way
  • Next generation infrastructure
    We are looking at two strands in the programme
    What’s the best way to deploy and operate it
    One of 4 areas of £2m Sept ‘09 feasibility studies competition
    Potentially further funding available next year
    “What to do with it”
    This is the rationale of the Generation II Testbed
  • 12. What is a Generation II Digital Testbed
    An existingadvanced infrastructure …
    … connected to an existing user base community
    … presenting or proposing advanced enabling network capabilities …
    ... enabling co-operation to recognise value chain players, potentially across business / network boundaries
    … that can be used to run “trials” with the user base
    …. and that can be (eventually) federated to the central Digital Testbed
  • 13. An hypothetical example of Gen II
    An existing council-run network
    A local ISP
    A community (e.g. a town)
    ..trialling alternative models for telecare
    ..where e.g.
    …users can get a 10 min bandwidth boost for 50p
    …and revenue is shared between the network and a third party provider
  • 14. An hypothetical example of Gen II
    An existing community broadband network..
    ..trialling an alternative business model …
    .. where e.g.
    For profit use of the network (e.g. for e-commerce) or
    Intensive use of the network (e.g. VoD)
    is recognized and paid for ..
    ..while keeping the cost of baseline services low
  • 15. An hypothetical example of Gen II
    Breaking the fixed monthly cost model
    Deconstructing cost-to-serve models by …
    … cooperation with value chain partners
    Delivering low-cost broadband to communities…
    Where people buy additional on-demand connectivity and/or services
    Such as a Iplayer video, movies, video conf, filesharing
    Push content where services providers pay for connectivity to user base, e.g. ads.
  • 16. Business innovation is key
    These examples have a few things in common
    The network as potential enabler of ...
    ..business model innovation
    ..often across value chain boundaries
    Generation II Testbed will provide the framework and the incentives to experiment
  • 17. Generation II: Our aim
    Stimulate collaboration between key actors leading to…
    ..a small number of Generation II “sites” (physical or logical) around the country
    We are access network-agnostic
    What is important is what a Gen II proposal is planning to address or demonstrate
  • 18. Collaboration: key actors
    Entities owning or managing advanced infrastructure
    E.g. Local and regional public sector organizations, coops, private operators
    Infrastructure/ISPs players looking for new business models
    E.g. to close the gap between current revenue models and exploding demand
    Parties interested in business experimentation and innovation
  • 19. Next steps
    Generation II is at Best Current Thinking stage
    Now consulting with stakeholders
    to gauge demand and gather best ideas
    to refine Gen II challenge
    and scope ofpotential competition
    Your input is essential
    If interested please contact us
    directly or through test.bed@tsb.gov.uk
  • 20. http://www.innovateuk.org
    THANK YOU