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Andrew Haynes NextGen 09

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Andrew Haynes, Director of Product Management for Level 3 in Europe presenting at NextGen 09 in Leeds on 16 and 17 November 2009

Andrew Haynes, Director of Product Management for Level 3 in Europe presenting at NextGen 09 in Leeds on 16 and 17 November 2009

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    Andrew Haynes NextGen 09 Andrew Haynes NextGen 09 Presentation Transcript

    • Just Plain Bandwidth Complexity may be big, but it’s not clever Next Gen 2009 Leeds, November 2009 Andrew Haynes Director, European Product Delivery
    • Exceptional Global Connectivity Level 3 continues to be the world’s most connected ISP About Renesys and Backbone Customer Base: Renesys ( www.renesys.com ) is an independent network intelligence company who’s tools provide service providers a real-time view of the global Internet. Renesys measures “Customer Base” as a means of ranking providers who are responsible for meeting the Internet transit needs of large customer networks within a given market. Renesys ® “Customer Base” Rankings (June 15, 2009)
    • European Presence Delivering Extensive Reach with Local Connectivity
      • In 28 IP PoPs across Europe, connecting 92% of European eyeballs in 1 hop
      • More than 280 on-net buildings
      • 2.6 Tbps of customer facing port capacity
      • 640 Gbps of interfaces with our peers (EU)
      • 480 Gbps of TA capacity dedicated to IP
      • 65% of our traffic is on-net giving us an unmatched control of our SLAs
    • Level 3’s Content Delivery Network Broadcast enabling the Internet
      • Built into Level 3’s IP network
        • HTTP Caching; Move Networks and Microsoft Smooth streaming
        • WMS and FMS Streaming
        • Origin storage and extended library content
      • 4,000 servers deployed in 31 strategic locations designed to accommodate the most demanding flash crowd situations
      • Globally load-balanced and intelligently managed with no reliance on third parties
      • Benefits to ISPs
        • Content cached and streamed directly to customers from local sites
        • Enhanced quality of experience for customers
      • Benefits to content providers
        • Ability to balance between HSIP and CDN as needs change
        • Resilience and redundancy
    • From Creation to Consumption
      • The Level 3® IP backbone has a global throughput of over 20 Petabytes of traffic per day, which is equivalent to transmitting over 1,000,000 x 20GB movies per day.
    • What are we delivering today?
      • Video consumption moves online
        • Almost all TV will be on-demand and consumed over IP networks
        • Majority of content to be HD Ready by 2018
        • More pronounced shift to broadcasting linear content over IP
        • Wide range of specialist independent channels, at the expense of existing broadcasters
        • DVD content is downloadable (new DVD rental models)
        • P2P is declining
      Source: Analysys Mason, Nov 2008
      • Bandwidth composition as a result
        • one minute of medium-quality video equates to around 7-10MB of data
        • Expecting 2Mbps / broadband line by 2018 (average annual growth 55%)
    • The Brick Wall
    • An ISP perspective - cost of delivery Access Network National Infrastructure and “Middle mile” Transit & Peering Infrastructure 50% 47.5% 2.5% ISP Costs $/sub /month
    • ISP Architectures When is an IP Network not an IP Network?
      • Traditional “ULL” or Cable architecture
        • Centralised interconnect points
        • Redundant IP equipment acting as an extension cord to content
        • Excessive router hops
        • Centralised BRASes (meaning the IP layer isn’t an IP layer)
        • Inefficient transport usage
      • Why does growing usage/sub (video) damage this?
        • Unidirectional flows (so in-out infrastructure is wasted)
        • Not from anywhere to anywhere (so why pay for the router hops)
        • Community based initiatives – by their very nature are less likely to get caught in this trap – how complex can an extension cord to the internet get?
    • ISP Strategies Peer it all!
      • Many ISPs place almost all of their effort on reducing the percentage of traffic that travels over their transit links – but at what cost?
        • Building national and international networks
        • Constant political battles over peering
        • Reliance on single interconnect points
        • Hot potato receive (ie you have no control over where you receive the traffic)
          • Hence expensive on infrastructure (router and DWDM hops)
      • Peering has it’s place – but as soon as it’s more difficult than simply plugging into a cheap wholesaler – the question of cost/benefit comes back – is it really worth it?
    • ISP Strategies Backtracking on the original promise – neutral internet connectivity for a fair price
      • Billing consumers for what they use:
        • Issue with mainstream ISPs is that consumers aren’t using an Nth of what they were sold – so why the surcharges?
        • Also, in a deeply competitive environment, first mover will lose subs
        • Community networks may have an opportunity to redress this (as fairness comes more into play when the initiative isn’t owned by a corporate behemoth)
      • Meanwhile, the large ISPs have become increasingly public in their criticism of Content companies
        • “ Why is content sending all of this traffic into our network?”
      • QoS, Walled gardens, Self-CDNing
        • If regular network is fine, why pay (or are your threatening untagged traffic)
        • All predicated on choking traffic from content sources that won’t pay the ISP
        • Adds cost to your network (and who will pay?)
        • How will your customers feel about this?
        • What exactly does an ISP know about servicing ultra-high quality conscious CDN customers?
    • ISP Strategies Recipes for Success
      • Get comfortable with what you can’t control
      • Traffic volumes typically double every 12-15 months – revenue doesn’t
      • Attempts to limit traffic growth will result in dissatisfied (or lost) customers
        • “ Running to stand still” shouldn’t be avoided – it should be a core competency
      • Control what you can
      • Network Costs in Architecture and Equipment (FTTx or WiMax/WiFi?)
      • Find the cheapest backhaul you can – this will be a rising cost of business
      • Peer when appropriate (typically want Gbps of traffic to make sense), not as a religion
      • Find the right balance between buying transit very locally (at a premium) or paying for backhaul to reach open market wholesale interconnect points
      • If the problem is cost, complexity isn’t likely to be the solution
        • Don’t build what no-one wants and don’t overcomplicate your business model
    • Breaking the video barrier
    • Thank You For more details please contact: andrew.haynes@level3.com