Making Public Engagement Work: A Guide for Conveners

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Making Public Engagement Work: A Guide for Conveners

  1. 1. + Better negotiations. Better decision making. Better results. Making Public Engagement Work A Guide for Conveners
  2. 2. + Why Public Engagement?  Organizations, from government agencies to private companies, must engage the public on a variety of critical and sensitive issues.  Today, stakeholders demand more participation and an active decision-making role.  Engagement goals vary, ranging from sharing information to reaching complex agreements with diverse stakeholders.Better negotiations. Better decision making.Better results.
  3. 3. + The Traditional Approach: Public Meetings Public meetings, often called town halls, are a time- honored way of engaging the public.Better negotiations. Better decision making.Better results.
  4. 4. + The Traditional Approach: Common Problems with Public Meetings  Too much focus on the sponsor’s needs, and not audience’s.  Process brought to the public rather than designed with public.  Process is often rote, pro forma, rigid – “ritualized democracy”  Meetings often become chaotic, causing frustration.  Presenters become defensive, attendees become aggressive.  A mismatch of expectations occurs between public and sponsor.Better negotiations. Better decision making.Better results.
  5. 5. + The CBI Approach: Mutual Gains Decision Making Over the last fifteen years, in thousands of meetings across the globe, CBI has empowered organizations to engage the public in more productive ways.Better negotiations. Better decision making.Better results.
  6. 6. + The CBI Approach: Mutual Gains Decision Making Through this work, we have developed effective engagement tools and guiding principles that produce useful dialogue and collaborative problem-solving. We’d like to share them with you…Better negotiations. Better decision making.Better results.
  7. 7. + The CBI Approach: Four Purposes of Public Engagement -P U R P O SE O N E - Share Information The sponsor and the stakeholders engage in two-way communication, sharing ideas and information, and increasing understanding through a combination of talking and listening.Better negotiations. Better decision making.Better results.
  8. 8. + The CBI Approach: Four Purposes of Public Engagement -P U R P O SE T WO - Generate Possible Solutions Participants jointly explore their interests, conflicting, shared, or just differing, and consider possible options or “packages” for addressing a particular problem.Better negotiations. Better decision making.Better results.
  9. 9. + The CBI Approach: Four Purposes of Public Engagement -P U R P O SE T H R E E - Create New Information Participants identify key questions to be answered, discuss scope and methodology, select technical advisors, agree on information gathering process, and jointly review the resulting data/analysis to draw conclusions. (At CBI, we call this Joint Fact Finding.)Better negotiations. Better decision making.Better results.
  10. 10. + The CBI Approach: Four Purposes of Public Engagement -P U R P O SE FO U R - Agree on a Way Forward The sponsor and stakeholders may seek to reach agreement on a plan, report, recommendations, or regulations for addressing a particular problem.Better negotiations. Better decision making.Better results.
  11. 11. + The CBI Approach: Establishing Clear Intent Regardless of which of the four purposes the convener is seeking, the key is to:  Establish a clear intent internally.  Be clear and explicit about that intent with stakeholders and the general public.Better negotiations. Better decision making.Better results.
  12. 12. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E O N E - Shared Clarity of Purpose Organizations and the public should be clear about the reasons why they want to work together and to should seek alignment of goals and expectations.Better negotiations. Better decision making.Better results.
  13. 13. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E T WO - Relevance Public meetings should be structured to address the priority interests of all the participants, not just those of the meeting sponsors.Better negotiations. Better decision making.Better results.
  14. 14. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E T H R E E - Joint Ownership Meeting sponsors should involve members of the public in the design of the engagement whenever possible, for instance, by jointly developing the agenda and ground rules.Better negotiations. Better decision making.Better results.
  15. 15. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E FO U R - Responsiveness Meeting sponsors should be accountable for following through on all commitments they make and being clear and upfront about what they cannot deliver.Better negotiations. Better decision making.Better results.
  16. 16. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E F I V E - Clear Information An organization does itself and the public a favor by providing information in a form that is understandable to non-experts, prior to, during and after all public meetings.Better negotiations. Better decision making.Better results.
  17. 17. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E S I X - Internal Preparation Organizations should build internal agreement within their own organization to the extent possible before engaging the public.Better negotiations. Better decision making.Better results.
  18. 18. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E S E V E N - Adaptability Organizations sponsoring public engagement efforts need a clear plan and the capacity to respond to changing circumstances.Better negotiations. Better decision making.Better results.
  19. 19. + The CBI Approach: Eight Principles of Public Engagement -P R I N C I P L E E I G H T - Respect and Tolerance For effective public engagement, both organizations and the public need to find a way to disagree without being disagreeable.Better negotiations. Better decision making.Better results.
  20. 20. + The CBI Approach: Our Role in Public Engagement CBI can play a number of different roles in assisting organizations and the public:  Sometimes we are advisors or coaches, providing support to staff.  Frequently we are facilitators.  The role we play depends on the overall goal of the public engagement effort.Better negotiations. Better decision making.Better results.
  21. 21. + The CBI Approach: Our Role in Public Engagement CBI’s activities fall into three Joint problem-solving groups, joint fact categories: finding, interagency work groups, Consensus negotiated rulemaking, mediation. Building Structured, sequenced public Process meetings, work groups, advisory Management committees. Websites, poster sessions, Meeting Moderation periodic public meetings, fact sheets, consultations.Better negotiations. Better decision making.Better results.
  22. 22. + The CBI Approach: Our Role in Public Engagement Meeting Moderation Important when time is short and resources are limited.  Provide help developing an agenda, establishing and enforcing basic ground rules, keeping time, organizing the room lay out and managing meeting logistics − to share information and increase mutual understanding.Better negotiations. Better decision making.Better results.
  23. 23. + The CBI Approach: Our Role in Public Engagement Process Management Critical when long-term relationships matter, interactions are expected to take place over many months (or years), and the stakes are high.  Provide leadership on collaborative process − not on substance.  Uncover interests, encourage dialogue, discourage “position-taking.”  Tailor processes to the situation and work with sponsors and stakeholders to design interactions that meet their interests.Better negotiations. Better decision making.Better results.
  24. 24. + The CBI Approach: Our Role in Public Engagement Consensus Building Helpful when all parties agree to participate in implementation and when organizations commit to involving stakeholders in shared decision making.  Formulate statements of agreement, working closely with all participants.  Work with each side’s decision makers and constituents “back home.”  Manage joint fact finding and represent ongoing dialogues to the media.  Mediate to actively help parties bridge differences and find agreements.  Build agreements that are stable, wise, and fair.Better negotiations. Better decision making.Better results.
  25. 25. + The CBI Approach: Your Partner in Public Engagement For more information: Call us at 617.844.1414 - or - Visit us at www.cbuilding.orgBetter negotiations. Better decision making.Better results.

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