Presentation at Economic Club of Canada on June 7th by Hubert T. Lacroix

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This presentation goes along with the speaking notes available here: http://cbc.radio-canada.ca/en/media-centre/2012/06/07/

To learn more about our progress and our Strategy 2015, visit: http://cbc.radio-canada.ca/en/explore/strategies/strategy-2015/progress/

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Presentation at Economic Club of Canada on June 7th by Hubert T. Lacroix

  1. 1. BEYOND FINANCIALPLIGHT TO NEWHEIGHTS
  2. 2. CBC TELEVISION CBC RADIO ONEPRIME-TIME SHARE AND CBC RADIO 2(REGULAR SEASON) COMBINED SHARE2007–2008 7.8% 2007–2008 13.4%2008–2009 8.6% 2008–2009 14.1%2009–2010 9.3% 2009–2010 13.8%2010–2011 9.3% 2010–2011 14.7%
  3. 3. CONTROL: 83% OF ALL BROADCASTING AND TELECOMMUNICATIONS REVENUES.
  4. 4. CBC TELEVISION 2011–2012 WINTER SCHEDULE Sunday Monday Tuesday Wednesday Thursday Friday Saturday Coronation Street Coronation Street Coronation Street Coronation Street Coronation Street 7 p.m. Heartland Jeopardy Jeopardy Jeopardy Jeopardy Jeopardy Blades Results Rick Mercer Report Ron James 8 p.m. Blades Perf. Dragons’ Den Nature of Things Hockey Night In Security 22 minutes Rick Mercer Report in Canada Michael, Tues & (HNIC) Thurs Camelot 9 p.m. Cover Me Canada Being Erica Doc Zone The fifth Estate (Cdn/Irish Co-Pro) Debaters 10 p.m. The National The National The National The National The National The National Etalk Etalk Etalk Etalk 7 p.m. Once Upon a Time Charlie’s Angels W5 Big Bang Theory Big Bang Theory Big Bang Theory Big Bang Theory Big Bang Theory 8 p.m. The Amazing Race Dances with the Stars Flashpoint Grimm The X Factor Whitney (DWTS – The Sing-Off Performances) 9 p.m. Desperate Housewives DWTS Results Grey’s Anatomy CSI: NY Hot in Cleveland 10 p.m. Pan Am Castle Unforgettable CSI The Mentalist Blue Bloods Crime Time Entertainment Entertainment Entertainment Entertainment Entertainment Varied Programs Tonight Tonight Tonight Tonight Tonight 7 p.m. 16:9 Entertainment Entertainment Entertainment Entertainment Entertainment Cleveland Show Tonight Canada Tonight Canada Tonight Canada Tonight Canada Tonight Canada The Simpsons The Office 8 p.m. NCIS Glee Survivor A Gifted Man Recipe to Riches Allen Gregory Ho to be a Gentleman Hate Teenage Family Guys Daughter 9 p.m. House NCIS: Los Angeles Harry’s Law Bones Happily Divorced Movie American Dad 10 p.m. The Good Wife Hawaii Five-O Parenthood Kitchen Nightmares Prime Suspect RingerLegend Canadian Content American Content Canadian or American Content
  5. 5. PUBLIC SUPPORTOF PRIVATEBROADCASTERS: $900 MILLIONCATEGORY TYPE OF PUBLIC SUPPORT VALUE TO PRIVATE BROADCASTERSMarket Foreign Ownership RestrictionsEntry PRICELESS CRTC Licensing PoliciesRestrictionsRevenue Advertising Rules $92 – 131 million(1) Sec. 19.1 of the Income Tax ActProtections Simultaneous Substitution $182 – 204 million(1)Expenditure Production Tax Credits $349 million(1)Relief Canada Media Fund $150 million(2) Local Program $66 million(3) Improvement FundSource: (1) Nordicity estimates; (2) CMF Performance Envelopes; and(3) CRTC TOTAL $839 – 900 million
  6. 6. NOTRE COUVERTUREÀ TRAVERS LE PAYS.
  7. 7. CBC LOCAL RADIO-CANADA LOCAL30%+ % 23
  8. 8. OUR CHALLENGE DOESN’T END HERE DRAP: $115M 2015: $55M UNAVOIDABLE NEW COSTS: $30M TOTAL: $200M
  9. 9. FROM (2012–2013): PER CANADIAN$34 PER YEARTO (2014–2015): PER CANADIAN$29 PER YEAR
  10. 10. WEFOR EVERY GENERATEDOLLAR WERECEIVEFROMCANADIANS $3.70 FOR THE CANADIAN ECONOMY – Deloitte
  11. 11. $1.3A PRIVATIZED BILLIONCBC/RADIO-CANADAWOULD CONTRIBUTE: LESS TO THE CANADIAN ECONOMY – Deloitte
  12. 12. OUR SERVICESENGLISH SERVICESFRECH SERVICESCOMBINED SERVICES
  13. 13. IPSOS REID INFLUENCE INDEX: THE MOSTINFLUENTIAL BRANDS IN CANADA – 20121 2 3 45 67 8 9 10
  14. 14. LÉGER MARKETING–LES AFFAIRES ANNUAL SURVEY:THE 250 COMPANIES MOST ADMIRED BY QUEBECERS – 2012 28 37 50 The Most Admired Media Company 57 103 137 143 162 207 231 244 Source: Léger Marketing-Les Affaires Annual Survey, The 250 compagnies most admired by Quebecers, February 2012

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