2013 Advice on Nonprofit Fundraising


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This slide presentation has been updated! See the newest version on SlideShare: http://www.slideshare.net/CAppleton/fundraising-predictions-2014-and-beyond-texas-library-association. This presentation refers to a blog post on my WordPress site: http://carolynmappleton.wordpress.com/posts/2012-advice-from-carolyn-on-nonprofit-fundraising/.

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2013 Advice on Nonprofit Fundraising

  1. 1. Carolyn M. Appleton, CFREcarolynmappleton.wordpress.com
  2. 2. Tried and True Do what you have always done to secure funding for your nonprofit organization Your organization has its own personality and way of doing things Build on your strengths, continually refine and improve your fundraising activities at all levels!
  3. 3. Having Said That … Your own needs – and those of other nonprofits – are probably increasing Economic challenges mean heightened competition for government, individual, foundation and corporate dollars Heightened fundraising activities by your nonprofit colleagues mean your nonprofit’s “voice” may be “drowned out”
  4. 4. Suggestions  Reduce your dependence upon government funding  Enhance your private sector fundraising activities (individuals, foundations, and corporations) Enhance your stewardship of existing donors, to be sure they stay with you  Don’t forget the volunteers!
  5. 5. Invest in the future, and the future is … Boomers and Seniors  Some 10,000+ people are retiring daily; these groups are charitably-inclined  Make it easy - and enticing - to place your nonprofit in Wills and in estate plans  Devote staff time to promoting planned giving  Consider a council of professional advisors Invest in a professional system to manage planned giving
  6. 6. Consider New Ideas Learn new technologies tosave money and increaseeffectiveness (i.e., cloud computing,video, phone tech services,mobile apps, Microsoft tools) Consider “crowdfunding” (broad-based fundraising campaigns to attain goals large and small) Use social media to communicate your mission, needs and vision – but think “smart” to avoid becoming overwhelmed Charity lotteries, a concept whose time has come …
  7. 7. Many Factors at Work Women are playing greaterroles in charitable decisions So-called “minority” populationsare growing in size, influence, and affluence Professional advisors are being asked to help donors make charitable decisions more than ever before Donors are becoming more “tech savvy” Consider these factors as you move forward in our brave new world!
  8. 8. Thank you! This presentation is based on an article found on Carolyn’s blog (January, 2013). To read more, including additional supportive resources:http://carolynmappleton.wordpress.com/posts /2012-advice-from-carolyn-on-nonprofit- fundraising/ Carolyn M. Appleton, CFRE cappleton@earthlink.net
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