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Twitter in 15 minutes

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Manage your social (media) life without sacrificing your social life. Here are 5 steps to make Twitter work for you instead of being extra work, presented by Snow Burns and Christine Needles as part …

Manage your social (media) life without sacrificing your social life. Here are 5 steps to make Twitter work for you instead of being extra work, presented by Snow Burns and Christine Needles as part of a CA Technologies internal social media training program. To connect with CA Technologies on social media, please visit http://www.ca.com/social.

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  • 1. Twitter in 15 Minutes a DayWith Professors Christine Needles and Snow Burns November 29th, 2012
  • 2. 3 Copyright © 2012 CA. All rights reserved.
  • 3. Make Twitter Work for You – Instead of Being Work! Make use of free tools to manage and schedule tweets Connect and engage with influencers and leads Use Twitter Mobile to connect on the go!4 Copyright © 2012 CA. All rights reserved.
  • 4. Why Twitter? “Social Media is no longer about what someone had for lunch. Social Media is now a powerful communication platform and communication will always be at the heart of selling. The point is: using Social Media to sell = increased profits.”5 Copyright © 2012 CA. All rights reserved. Source: Mark Fidelman, Forbes.com
  • 5. Twitter for Sales: 6 Reasons  Research companies  Stay plugged in to industry news  Find the best time to contact your lead  Get feedback on your pitch  Stay connected when customers change jobs  Be visible and active in your industry6 Copyright © 2012 CA. All rights reserved.
  • 6. How Much Time to Spend 1 Optimize Twitter profile (once, 15 minutes) 2 Review and reply (daily, 2 minutes) 3 Initiate and engage (daily, 5 minutes) 4 Follow to be followed back (daily, 8 minutes) 5 Continue to engage (as time allows)7 Copyright © 2012 CA. All rights reserved.
  • 7. 1 Be the Best YOU: Optimizing Your Twitter Profile8 Copyright © 2012 CA. All rights reserved.
  • 8. Be the Best YOU: Optimizing Your Twitter Profile Your avatar is the best representation of YOU – take it seriously and make it professional9 Copyright © 2012 CA. All rights reserved.
  • 9. Be the Best YOU: Optimizing Your Twitter Profile Make sure to complete your bio and include “keywords” that people would search to find you.10 Copyright © 2012 CA. All rights reserved.
  • 10. Be the Best YOU: Optimizing Your Twitter ProfileAdd a custom background image – can be any reasonable picture (Twitter itself provides several). Keep up with format changes. Share your Twitter handle EVERYWHERE: • Email signature • Business cards • Blog (if relevant) • LinkedIn • Facebook • Twitter directories11 Copyright © 2012 CA. All rights reserved.
  • 11. Don’t be Shy – Social Success is About Visibility!12 Copyright © 2012 CA. All rights reserved.
  • 12. The Basics: Hashtags # Hashtags are like labels: they immediately group your tweet with any other tweets using the same hashtag. This means you can search for other information on your same topic – or jump into a conversation.13 Copyright © 2012 CA. All rights reserved.
  • 13. The Basics: Hashtags #14 Copyright © 2012 CA. All rights reserved.
  • 14. The Basics: @ Symbols @ symbols can be used to both reply to a tweet or to mention another Twitter user. An @reply is posted by clicking the reply button on a tweet. A mention is any Twitter update that contains @username anywhere in the body of the tweet (yes, this means that @replies are also considered mentions).15 Copyright © 2012 CA. All rights reserved.
  • 15. The Basics: Retweets (RTs) Retweets (RTs) are a way to instantly re-broadcast other tweets. You can retweet them “as-is” or rewrite them a bit. Retweets are a great way to give somebody props.16 Copyright © 2012 CA. All rights reserved.
  • 16. The Basics: Direct Messages (DMs) Direct Messages (DMs) are a way to directly contact a particular follower without your other followers being able to read what you write.17 Copyright © 2012 CA. All rights reserved.
  • 17. Tweeting: The Good, the Bad, and the Ugly18 Copyright © 2012 CA. All rights reserved.
  • 18. Above All, Keep it Classy! Tweeting represents your personal brand and reflects on our company as well. Keep it classy! + #PositiveTwitterDay19 Copyright © 2012 CA. All rights reserved.
  • 19. 2 Review and Reply: Twitter is a Conversation20 Copyright © 2012 CA. All rights reserved.
  • 20. Review and Reply: Twitter is a Conversation Check and respond to direct messages (DMs)21 Copyright © 2012 CA. All rights reserved.
  • 21. Review and Reply: Twitter is a Conversation Check and respond to @ mentions and retweets (RTs)22 Copyright © 2012 CA. All rights reserved.
  • 22. Review and Reply: Twitter is a Conversation Follow those who retweet you; retweet their tweets. Be patient and consistent: Twitter is a marathon, not a sprint.23 Copyright © 2012 CA. All rights reserved.
  • 23. 3 Initiate and Engage: Be Proactive24 Copyright © 2012 CA. All rights reserved.
  • 24. Initiate and Engage: Be Proactive  RT a CAinc tweet  RT three people you want to follow you  Tweet twice with links to interesting content  Compliment somebody Example: Click a link that looks interesting and RT with compliment: “Great point! RT @CAinc…”25 Copyright © 2012 CA. All rights reserved.
  • 25. 4 Follow to be Followed Back: Use Discretion26 Copyright © 2012 CA. All rights reserved.
  • 26. Follow to be Followed Back: Use Discretion  Review your new followers and follow back  Follow 5-10 new people a day  Watch out for bots and junk accounts  Be selective with who you follow back27 Copyright © 2012 CA. All rights reserved.
  • 27. Follow to be Followed Back: Who to Follow Tool28 Copyright © 2012 CA. All rights reserved.
  • 28. 5 Continue to Engage: Extra Credit29 Copyright © 2012 CA. All rights reserved.
  • 29. Continue to Engage: Extra Credit  Follow people @CAinc follows  Join the conversation using hashtags (#)  Ask a question with a # or an @  Respond to relevant questions30 Copyright © 2012 CA. All rights reserved.
  • 30. Be Human: A Sense of Humor Never Hurts!31 Copyright © 2012 CA. All rights reserved.
  • 31.  Tools32 Copyright © 2012 CA. All rights reserved.
  • 32. Twitter Too Time Consuming? HootSuite! HootSuite is a tool you can run from your browser or mobile phone.33 Copyright © 2012 CA. All rights reserved.
  • 33. How to Sign Up for HootSuite HootSuite is a tool you can run from your browser or mobile phone.34 Copyright © 2012 CA. All rights reserved.
  • 34. How to Connect to HootSuite35 Copyright © 2012 CA. All rights reserved.
  • 35. How to Compose Tweets in HootSuite HootSuite is a tool you can run from your browser or mobile phone.36 Copyright © 2012 CA. All rights reserved.
  • 36. HootSuite Dashboard: All Info in One Place37 Copyright © 2012 CA. All rights reserved.
  • 37. With HootSuite You can Preschedule Tweets38 Copyright © 2012 CA. All rights reserved.
  • 38. HootSuite Tutorials: Online and Free HootSuite is a tool you can run from your browser or mobile phone. Download FREE tutorials at hootsuite.com or sign up at HootSuite UNIVERSITY and become a pro in no time at all! www.hootsuite.com39 Copyright © 2012 CA. All rights reserved.
  • 39. Other Social Tools: KloutKlout is a Social Media “scoring” tool that helps you immediatelyascertain which Twitter users are active and engaged – and which are not.40 Copyright © 2012 CA. All rights reserved.
  • 40. Twitter Mobile: Twitter on the Go Best practices for busy people41 Copyright © 2012 CA. All rights reserved.
  • 41. Twitter Mobile: Twitter on the Go Apps for all!42 Copyright © 2012 CA. All rights reserved.
  • 42. Twitter Mobile: Twitter on the Go Official Twitter app: Good basic option across platforms43 Copyright © 2012 CA. All rights reserved.
  • 43. HootSuite Mobile: Twitter on the Go The HootSuite mobile app: Advanced options and features44 Copyright © 2012 CA. All rights reserved.
  • 44. HootSuite Mobile: Twitter on the Go45 Copyright © 2012 CA. All rights reserved.
  • 45. Other Apps: Twitter on the Go46 Copyright © 2012 CA. All rights reserved.
  • 46. Live Tweeting at Events  Visit the show site or search for the event hashtag  Tweet about it ahead of time – engage with others  Attend keynotes and sessions, tweet quotes and comments  Follow others at the show and RT interesting content47 Copyright © 2012 CA. All rights reserved.
  • 47. Random Quirks  @name to start a tweet? Only those who follow you and that user will see the tweet Rewrite the tweet: New post by @name… Add a character: .@name says… or ‘@name says…  Messages from Twitter blocked by CA spam filter? Twitter may assume you’re a spammer and remove your tweets from Twitter search results!  Receive a bizarre DM with a link? If you click it you will regret it!48 Copyright © 2012 CA. All rights reserved.
  • 48. Hashtag Tips  Short and sweet  Make room – must have a  Easily recognizable/memorable space prior to the # symbol  Acronyms may be confusing #HashtagSuccess v. Hashtag#Fail  Punctuation marks stop them short (* / + & . )  Distracting? Example: #You_Rock = #You #how #many #hashtags #are #too #many #in #a #single #tweet?49 Copyright © 2012 CA. All rights reserved.
  • 49. Friendly Reminders  Check out the new Status Update page on OneCA  Join the Social Enterprise Chatter group  Interested in starting a CA branded Twitter feed? Contact SocialMedia@ca.com first  It only takes 15 minutes a day!50 Copyright © 2012 CA. All rights reserved.
  • 50. THANKS! Any Questions?51 Copyright © 2012 CA. All rights reserved.