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Manage your social (media) life without sacrificing your social life. Here are 5 steps to make Twitter work for you instead of being extra work, presented by Snow Burns and Christine Needles as......

Manage your social (media) life without sacrificing your social life. Here are 5 steps to make Twitter work for you instead of being extra work, presented by Snow Burns and Christine Needles as part of a CA Technologies internal social media training program. To connect with CA Technologies on social media, please visit http://www.ca.com/social.

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  • 1. Twitter in 15 Minutes a DayWith Professors Christine Needles and Snow Burns November 29th, 2012
  • 2. 3 Copyright © 2012 CA. All rights reserved.
  • 3. Make Twitter Work for You – Instead of Being Work! Make use of free tools to manage and schedule tweets Connect and engage with influencers and leads Use Twitter Mobile to connect on the go!4 Copyright © 2012 CA. All rights reserved.
  • 4. Why Twitter? “Social Media is no longer about what someone had for lunch. Social Media is now a powerful communication platform and communication will always be at the heart of selling. The point is: using Social Media to sell = increased profits.”5 Copyright © 2012 CA. All rights reserved. Source: Mark Fidelman, Forbes.com
  • 5. Twitter for Sales: 6 Reasons  Research companies  Stay plugged in to industry news  Find the best time to contact your lead  Get feedback on your pitch  Stay connected when customers change jobs  Be visible and active in your industry6 Copyright © 2012 CA. All rights reserved.
  • 6. How Much Time to Spend 1 Optimize Twitter profile (once, 15 minutes) 2 Review and reply (daily, 2 minutes) 3 Initiate and engage (daily, 5 minutes) 4 Follow to be followed back (daily, 8 minutes) 5 Continue to engage (as time allows)7 Copyright © 2012 CA. All rights reserved.
  • 7. 1 Be the Best YOU: Optimizing Your Twitter Profile8 Copyright © 2012 CA. All rights reserved.
  • 8. Be the Best YOU: Optimizing Your Twitter Profile Your avatar is the best representation of YOU – take it seriously and make it professional9 Copyright © 2012 CA. All rights reserved.
  • 9. Be the Best YOU: Optimizing Your Twitter Profile Make sure to complete your bio and include “keywords” that people would search to find you.10 Copyright © 2012 CA. All rights reserved.
  • 10. Be the Best YOU: Optimizing Your Twitter ProfileAdd a custom background image – can be any reasonable picture (Twitter itself provides several). Keep up with format changes. Share your Twitter handle EVERYWHERE: • Email signature • Business cards • Blog (if relevant) • LinkedIn • Facebook • Twitter directories11 Copyright © 2012 CA. All rights reserved.
  • 11. Don’t be Shy – Social Success is About Visibility!12 Copyright © 2012 CA. All rights reserved.
  • 12. The Basics: Hashtags # Hashtags are like labels: they immediately group your tweet with any other tweets using the same hashtag. This means you can search for other information on your same topic – or jump into a conversation.13 Copyright © 2012 CA. All rights reserved.
  • 13. The Basics: Hashtags #14 Copyright © 2012 CA. All rights reserved.
  • 14. The Basics: @ Symbols @ symbols can be used to both reply to a tweet or to mention another Twitter user. An @reply is posted by clicking the reply button on a tweet. A mention is any Twitter update that contains @username anywhere in the body of the tweet (yes, this means that @replies are also considered mentions).15 Copyright © 2012 CA. All rights reserved.
  • 15. The Basics: Retweets (RTs) Retweets (RTs) are a way to instantly re-broadcast other tweets. You can retweet them “as-is” or rewrite them a bit. Retweets are a great way to give somebody props.16 Copyright © 2012 CA. All rights reserved.
  • 16. The Basics: Direct Messages (DMs) Direct Messages (DMs) are a way to directly contact a particular follower without your other followers being able to read what you write.17 Copyright © 2012 CA. All rights reserved.
  • 17. Tweeting: The Good, the Bad, and the Ugly18 Copyright © 2012 CA. All rights reserved.
  • 18. Above All, Keep it Classy! Tweeting represents your personal brand and reflects on our company as well. Keep it classy! + #PositiveTwitterDay19 Copyright © 2012 CA. All rights reserved.
  • 19. 2 Review and Reply: Twitter is a Conversation20 Copyright © 2012 CA. All rights reserved.
  • 20. Review and Reply: Twitter is a Conversation Check and respond to direct messages (DMs)21 Copyright © 2012 CA. All rights reserved.
  • 21. Review and Reply: Twitter is a Conversation Check and respond to @ mentions and retweets (RTs)22 Copyright © 2012 CA. All rights reserved.
  • 22. Review and Reply: Twitter is a Conversation Follow those who retweet you; retweet their tweets. Be patient and consistent: Twitter is a marathon, not a sprint.23 Copyright © 2012 CA. All rights reserved.
  • 23. 3 Initiate and Engage: Be Proactive24 Copyright © 2012 CA. All rights reserved.
  • 24. Initiate and Engage: Be Proactive  RT a CAinc tweet  RT three people you want to follow you  Tweet twice with links to interesting content  Compliment somebody Example: Click a link that looks interesting and RT with compliment: “Great point! RT @CAinc…”25 Copyright © 2012 CA. All rights reserved.
  • 25. 4 Follow to be Followed Back: Use Discretion26 Copyright © 2012 CA. All rights reserved.
  • 26. Follow to be Followed Back: Use Discretion  Review your new followers and follow back  Follow 5-10 new people a day  Watch out for bots and junk accounts  Be selective with who you follow back27 Copyright © 2012 CA. All rights reserved.
  • 27. Follow to be Followed Back: Who to Follow Tool28 Copyright © 2012 CA. All rights reserved.
  • 28. 5 Continue to Engage: Extra Credit29 Copyright © 2012 CA. All rights reserved.
  • 29. Continue to Engage: Extra Credit  Follow people @CAinc follows  Join the conversation using hashtags (#)  Ask a question with a # or an @  Respond to relevant questions30 Copyright © 2012 CA. All rights reserved.
  • 30. Be Human: A Sense of Humor Never Hurts!31 Copyright © 2012 CA. All rights reserved.
  • 31.  Tools32 Copyright © 2012 CA. All rights reserved.
  • 32. Twitter Too Time Consuming? HootSuite! HootSuite is a tool you can run from your browser or mobile phone.33 Copyright © 2012 CA. All rights reserved.
  • 33. How to Sign Up for HootSuite HootSuite is a tool you can run from your browser or mobile phone.34 Copyright © 2012 CA. All rights reserved.
  • 34. How to Connect to HootSuite35 Copyright © 2012 CA. All rights reserved.
  • 35. How to Compose Tweets in HootSuite HootSuite is a tool you can run from your browser or mobile phone.36 Copyright © 2012 CA. All rights reserved.
  • 36. HootSuite Dashboard: All Info in One Place37 Copyright © 2012 CA. All rights reserved.
  • 37. With HootSuite You can Preschedule Tweets38 Copyright © 2012 CA. All rights reserved.
  • 38. HootSuite Tutorials: Online and Free HootSuite is a tool you can run from your browser or mobile phone. Download FREE tutorials at hootsuite.com or sign up at HootSuite UNIVERSITY and become a pro in no time at all! www.hootsuite.com39 Copyright © 2012 CA. All rights reserved.
  • 39. Other Social Tools: KloutKlout is a Social Media “scoring” tool that helps you immediatelyascertain which Twitter users are active and engaged – and which are not.40 Copyright © 2012 CA. All rights reserved.
  • 40. Twitter Mobile: Twitter on the Go Best practices for busy people41 Copyright © 2012 CA. All rights reserved.
  • 41. Twitter Mobile: Twitter on the Go Apps for all!42 Copyright © 2012 CA. All rights reserved.
  • 42. Twitter Mobile: Twitter on the Go Official Twitter app: Good basic option across platforms43 Copyright © 2012 CA. All rights reserved.
  • 43. HootSuite Mobile: Twitter on the Go The HootSuite mobile app: Advanced options and features44 Copyright © 2012 CA. All rights reserved.
  • 44. HootSuite Mobile: Twitter on the Go45 Copyright © 2012 CA. All rights reserved.
  • 45. Other Apps: Twitter on the Go46 Copyright © 2012 CA. All rights reserved.
  • 46. Live Tweeting at Events  Visit the show site or search for the event hashtag  Tweet about it ahead of time – engage with others  Attend keynotes and sessions, tweet quotes and comments  Follow others at the show and RT interesting content47 Copyright © 2012 CA. All rights reserved.
  • 47. Random Quirks  @name to start a tweet? Only those who follow you and that user will see the tweet Rewrite the tweet: New post by @name… Add a character: .@name says… or ‘@name says…  Messages from Twitter blocked by CA spam filter? Twitter may assume you’re a spammer and remove your tweets from Twitter search results!  Receive a bizarre DM with a link? If you click it you will regret it!48 Copyright © 2012 CA. All rights reserved.
  • 48. Hashtag Tips  Short and sweet  Make room – must have a  Easily recognizable/memorable space prior to the # symbol  Acronyms may be confusing #HashtagSuccess v. Hashtag#Fail  Punctuation marks stop them short (* / + & . )  Distracting? Example: #You_Rock = #You #how #many #hashtags #are #too #many #in #a #single #tweet?49 Copyright © 2012 CA. All rights reserved.
  • 49. Friendly Reminders  Check out the new Status Update page on OneCA  Join the Social Enterprise Chatter group  Interested in starting a CA branded Twitter feed? Contact SocialMedia@ca.com first  It only takes 15 minutes a day!50 Copyright © 2012 CA. All rights reserved.
  • 50. THANKS! Any Questions?51 Copyright © 2012 CA. All rights reserved.