Millennials Accelerate Consumer Driven IT

How Millennials areAccelerating ConsumerDriven ITHighlights of a Study conducted by IDC andsponsored by CA Technologies

Consumer Driven IT is NOT just... The blurring of Always-connected professional and social collaboration personal lives brought and sharing on by pervasive connectivity and the cloud IT Services Empowered users emerging first in the with high expectations consumer market as employees and then spreading customers to businesses Accessible data and applications – anytime, anywhere …more of the same 2 Copyright © 2011 CA All rights reserved.

so then, what IS Consumer Driven IT? — A complex climate bringing unparalleled implications for IT and, in turn, for the enterprise. — An unprecedented opportunity for IT to embrace and leverage the phenomenon of consumerization to deepen customer relationships, increase competitiveness and improve agility − IT regains control in the era of the new normal — IDC believes that this will be the next “transformative moment” for CIOs* *IDC White Paper, sponsored by CA Technologies, “IT Consumers Transform the Enterprise : Are You Ready?”, May 2011 3 Copyright © 2011 CA All rights reserved.

we’ve reached a tipping point IT User IT Consumer Dependant Work Style Self-Service The office Location Anywhere M-F, 9-5 Work Hours 24/7 Flexibility Devices Needs Scalability IT Users have matured to become IT Consumers 4 Copyright © 2011 CA All rights reserved.

the IT evolution IT Led Consumerization of IT Consumer Driven IT• Dependant on IT to • Relies on IT for access to IT • Consumes services rather than deliver IT IT applications, regardless of source• Uses approved devices to • Demand to use personal • Uses a range of devices to run run IT sanctioned/delivered devices and social media in whatever IT services are best applications the enterprise aligned to their role• Conforms to rigid rules for • Require access to the same • Require highly flexible policies access to systems, applications applications and infrastructure and procedures for accessing and sensitive data on new hardware sensitive data and services 5 Copyright © 2011 CA All rights reserved.

Consumer Driven IT: a research project— CA Technologies asked IDC to undertake a qualitative and quantitative research study of IT Consumers and IT Executives to explore Consumer Driven IT— Two quantitative surveys with IT Consumers (n = 1,040) and IT Executives (n=804) were conducted in March and April 2011 in 8 countries (US, Brazil, France, Germany, UK, China, India, Singapore)— Overall results are summarized in the whitepaper “IT Consumers Transform the Enterprise: Are You Ready”— This presentation looks at a subset of these results, pertaining to IT Consumers aged 18-34, aka the “Millennials” 6 Copyright © 2011 CA All rights reserved

who are the “millennials”?Also know as “Generation Y” or the “Echo Boomers” the Millennialswere born between the late-1970’s and the late 1990’s/early 2000’s* Their distinction is generally marked by an increased Some studies note a use and familiarity with heightened tendency communications, towards collaboration media and digital and multi- Technologies. tasking.*Using IDC’sdemographics,millennials aredefined asages 18-34 7 Copyright © 2011 CA All rights reserved.

the “hyper-social” millennialsOnline forums, blogs, Tablets andsocial networks smartphonesApplications Public displayand software of information Embrace High expectations the cloud of the workplace 8 Copyright © 2011 CA All rights reserved

millennials have embraced the cloud 50% are 48% say it is easy to downloading use cloud services to applications more access files, content often and information 65% say their dependence on online apps & services will increase moderately or greatly over the next three yearsQ3_15, Q7, 13_7 (top 3 choices) n=336/454 /454Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 9 Copyright © 2011 CA All rights reserved.

internet use of smart phones and tablets Use Smartphone to access the Internet 35 and older 18-34 Use tablet/iPad to access the Internet 0% 20% 40% 60% 80% 100%QS6_3, S6_4. Which of the following devices do you use to access the Internet (18-34 n=375, 35+ n=665)Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 10 Copyright © 2011 CA All rights reserved.

activities using smart phones and tablets Used social networks, social media (smartphones) Downloaded apps/software (smartphones) 35 and older Used online forums, blogs, discussion groups 18-34 (tablets) Used online forums, blogs, discussion groups (smartphones) 0% 10% 20% 30% 40% 50% 60% 70%Q4A, Q4B: In the past month, which of the following activities did you perform on a smart phone? On a tablet? 18-34 n=324/126; 35+ n=512/172Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 11 Copyright © 2011 CA All rights reserved.

data shared/stored with online services Birthdate Photos 35 and older Status updates 18-34 Current location 0% 20% 40% 60% 80% 100%Q5. Thinking of all the activities and services you use online using any device, what types of data have you shared /stored with these onlineservices? (18-34 n=375; 35+ n=665)Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 12 Copyright © 2011 CA All rights reserved.

workplace expectations and satisfaction (consumers) expect to use social media at work 35 and older 18-34 using social media at work would make me more satified 0% 20% 40% 60% 80%Q9_2. To what extent do you agree/disagree with the following statements about technology in general? 18-34 n=454, 35+ n=586.Q15_7 How does/would each of the following affect your job satisfaction in present or future employment opportunities? 18-34 n=454, 35+ n=586Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 13 Copyright © 2011 CA All rights reserved.

policies around use of social media in the workplace (IT) Our company does not allow employees to use them at work for any purpose Our company allows employees to use them at work for business purposes only Our company allows employees to use them at work for business and personal purposes Our company has no policy toward the use of social media at work 0% 5% 10% 15% 20% 25% 30% 35%Q18. What is your organizations general policy about employee use of social networks (Facebook, Twitter, LinkedIn, etc) at work? n=804Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 14 Copyright © 2011 CA All rights reserved.

policies on use of personal devices (IT) Not allowed Discouraged but not actively enforced Allowed but not supported Allowed with limited support Allowed and supported 0% 5% 10% 15% 20% 25% 30% 35% 40%Q24A. Which of the following best fits your company’s policy toward employees using their own devices for work either at home or in the office?n=804Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 15 Copyright © 2011 CA All rights reserved.

IT’s view of employee satisfaction with policies on social media and personal devices Highly satisfied Moderately satisfied Somewhat dissatisfied Highly dissatisfied Unsure 0% 10% 20% 30% 40% 50% 60%Q26. Overall, today, how satisfied are your employees with your organization’s policies and support for employee use of social media andapplications, rich media and smart mobile devices? n=804Source: IDC’s Custom IT Consumer Survey, sponsored by CA Technologies, April 2011 16 Copyright © 2011 CA All rights reserved.

recommendations for IT Acknowledge change Recognize your customers and employees are changing and bringing new expectations for collaboration and social interactions Learn from the leaders 20% of IT organizations are already being proactive in addressing the challenges of cloud computing, social media and mobile devices Accelerate automation of management and control functionality Automation, reporting and policy-driven controls provide the key to enabling new processes and technologies using limited budget and resources Focus on security Particularly supporting diverse devices and protecting critical and confidential data stored in the cloud 17 Copyright © 2011 CA All rights reserved

want to learn more? Visit us at www.ca.com/CDIT See Where Join the Learn More You Stand Discussion • Read the • Take the • Read the Blog Whitepaper Assessment • Get Social • View the Detailed Research Email us at ConsumerDrivenIT@ca.com 18 Copyright © 2011 CA All rights reserved.

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Millennials Accelerate Consumer Driven IT

by CA Technologies on Nov 23, 2011

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