Five Ways BYOID Will Change Your Business

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A growing number of websites allow visitors to log in using a digital identity from a trusted third party -- like Facebook, LinkedIn, Microsoft, PayPal, or Google. The fancy term for this is “federated identity,” but most people call it Bring Your Own Identity, or BYOID.

The Ponemon Institute and CA Technologies recently surveyed 1,589 IT security practitioners and 1,526 business users worldwide to understand how companies view BYOID. Here are five ways BYOID will change your business.

For more information on the results of the survey, download a full copy of the report, "The Identity Imperative for the Open Enterprise" here http://transform.ca.com/428506-WW-Q2-FY15-SEC-Ponemon-Slideshare-2_428506-Landing-Page.html?mrm=425887

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Five Ways BYOID Will Change Your Business

  1. 1. Five Ways BYOID Will Change Your Business
  2. 2. • A growing number of websites allow visitors to log in using a digital identity from a trusted third party -- like Facebook, Microsoft®, PayPal- or Google. • The fancy term for this is “federated identity,” but most people call it Bring Your Own Identity (BYOID).
  3. 3. Here are five ways BYOID will change your business. • The Ponemon Institute and CA Technologies recently surveyed 1,589 IT security practitioners and 1,526 business users worldwide to understand how companies view BYOID. • The survey shows BYOID at the center of big changes affecting how businesses use technology and interact with customers.
  4. 4. 1. You will be using BYOID in your company within 24 months. • BYOID deployments are still in their infancy. Less that 20 percent of IT and business respondents have currently deployed BYOID.
  5. 5. 2. You will have to decide who owns digital identities in your organization. • Ownership of digital identities is dispersed throughout organization.
  6. 6. • Does this reflect confusion inside the organization? • Or is it diversity between organizations? • In some organizations, IT owns digital identities. In others, it is owned by the lines of business.
  7. 7. 3. BYOID will expose the “digital divide” between IT and the business. • The digital divide reflects the ongoing challenge for today’s businesses: • “How can I SECURE my business while simultaneously opening up to greater OPPORTUNITY?” • Both sides see the problem from their own perspective. Ownership of digital identities is not a simple question.
  8. 8. IT thinks about security. • For IT, the value of BYOID is in stronger authentication and reduced costs.
  9. 9. The business thinks about opportunity. • For business users, BYOID delivers a better customer experience and improves the effectiveness of marketing.
  10. 10. 4. Your company will have to decide: Who can “bring their own identities?” • For business users, BYOID is all about customers, both mobile and the Web. • IT users give equal weight to audiences such as job prospects, employees, contractors and retirees as well as mobile and website customers.
  11. 11. 5. You will have to reconcile your love/hate relationship with Facebook. • For their companies, business users said Facebook was their least preferred provider of digital identities. For themselves, it was their first choice.
  12. 12. • For more information … • … download a full copy of the report, The Identity Imperative for the Open Enterprise. • Copyright © 2014 CA. All rights reserved. The Identity Imperative for the Open Enterprise used in this brochure was commissioned by CA in July 2014. This document is for your informational purposes only, and does not form any type of warranty.

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