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Event-full Social Media

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Are you an event marketer or event attendee? If so, this is for you! Learn how to maximize the impact of events through social media and best practice tips for "socializing" at conferences, …

Are you an event marketer or event attendee? If so, this is for you! Learn how to maximize the impact of events through social media and best practice tips for "socializing" at conferences, tradeshows, and summits. This video is brought to you by CA Technologies social media training program, socialU. To connect with CA Technologies on social media, please visit http://www.ca.com/social.

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  • 1. Event-full Social Media Maximize the Impact of Events through Social Media
  • 2. For EventMarketers
  • 3. Create a Plan‡ Objectives‡ Strategy‡ Checklist‡ Create references
  • 4. Pre-event Actions‡ Social media. Use it. Live it. Love it.‡ Internal resources – don’t carry this load alone!‡ Blog – give ‘em a little something extra‡ Utilize all of your social channel capabilities • Facebook contests • LinkedIn groups • Google+ events • Twitter lists • Email signature
  • 5. During the Event‡ Tweet and retweet‡ Blog live from the event‡ Post photos from the event‡ Take videos and post – interviews, surveys, etc.‡ Engage with online discussions‡ Include speaker Twitter handle and event hashtag on all presentation slides and post to SlideShare‡ Host a contest via Facebook‡ Host a Google+ Hangout
  • 6. Post Event – Wrap it Up!‡ Use platforms such as GaggleAMP, hashtag tracking, bit.ly, and Radian6 for share and reach metrics‡ Post “Thank You for Attending” messages, contest results, and remaining images and/or videos‡ Post session replays and presentations‡ Write a blog post highlighting the event‡ Look for attendee feedback on the event and join the conversation
  • 7. For EventAttendees
  • 8. AWS re: Invent – Case Study‡ #1 Google ranking‡ 150,000+ impressions on Twitter‡ 130+ mentions and retweets‡ 65+ new followers‡ 3,000+ blog hits‡ 200+ video views
  • 9. Show Coverage‡ Social outreach and promotion‡ Bring your gear‡ Tweet‡ Take photos‡ socialmedia@ca.com‡ Daily roundups‡ Continue the conversation
  • 10. Questions‡ What if I rarely use Twitter?‡ How many team members should cover a conference?‡ What was the most challenging part of covering the conference?‡ What are our plans for covering conferences in the future?‡ Suggested apps?‡ Other questions? Please ask!Guidebook CamCard Twitter Bizzabo