Music Industry -UMG

Music Industry
Universal Music Group
&
Fuel For Ramen

Content
OWNERSHIP,
PRODUCTION,
MARKETING,
DISTRIBUTION
EXCHANGE

UMG Artists
Lady Gaga
Timbaland
All American Rejects
Bon Jovi
Onerepublic
Owl City
Through Arrangement With Big Machine – Taylor Swift

UMG Artists – Lady Gaga Long Tail
Last FM:
Top Tracks (past 6 months):
Poker Face – 345,580 views
Paparazzi – 303,422 views
Bad Romance – 253,637 views
Itunes:
Telephone – 7th in top downloads (songs)
Youtube:
http://www.youtube.com/user/ladygagaofficialhannel
Views: 32,043,565
Total Upload Views: 121,856,067
Subscribers: 267,587

Timbaland Last FM & Itunes
Last FM:
Top 3 Songs: Miscommunication
Carry Out (feat. Justin Timberlake)
Apologise (Pts Onerepublic)
Itunes:
Youtube: http://www.youtube.com/user/TimbalandMusic
Channel Views: 1,137,060
Total Upload Views: 94,561,047
Subscribers: 26,323

Major Music Festivals
Glastonbury 2009 (those signed to UMG):
Black Eyed Peas
Lady Gaga
T4 On The Beach & Radio 1 Big Weekend: Akon
Leeds & Reading, Fuji Rock, Carling Weekend: Fall Out Boy

In your opinion, why have music festivals had a renaissance over the last few years?
Because of the internet and downloads, the publicity artists get at festivals they boost the sales.

Ownership of UMG
CEO Doug Morris is planning on stepping down from his position in the summer of 2010. UMG Is expected to promote its Chairman/CEO of Universal Music International Lucian Grainge to CEO of the company next year.

U.S Labels Under UMG

Labels Outside U.S

Production
“Santa Monica, California, July 15, 2002 - Universal Music Group (UMG) Studio Operations announce today the addition of a Pro-Tools HD Suite in its West Coast mastering facility, “Universal Mastering Studios-West” located in Universal City, California.
The introduction of the Pro-Tools HD Suite makes Universal Mastering Studios-West the only mastering studio in the industry to offer clients complete studio services in one location.
The Pro Tools HD Suite now allows clients to record, mix, edit and transfer between multi-track tape sources. In conjunction with mastering and vinyl cutting services, the facility also offers a full array of other in-house production services, including CD-R duplication plus secured electronic bi-directional audio file transfers to worldwide locations.” – (UMG main website)
“Now, UMG is radically changing the price of the dying format, to between $6 and $10 for single-disc releases.” (article on fastcompany.com – Thur March 18th 2010)

In what ways has media technology helped your MAJOR labels to find and recruit talented artists?
“February 4, 2002 - Toronto, ONT – Universal Music Canada today announced a substantial equity investment in MapleCore Inc. MapleCore is a Canadian company that operates, among other things, an independent record label.. The groundbreaking deal includes access for Maple Music to Universal’s national distribution and promotion systems. MapleCore also becomes a preferred provider to Universal of a wide range of e-business solutions. This investment is a part of Universal’s ongoing commitment to grow the production and distribution of Canadian music and new media organizations.” (UMG main site)
Amongst others is through the use of the internet, artists gathering publicity through websites and music channels on youtube etc.

Marketing - What marketing techniques does your Major label use to promote a new CD album or single launch?
Distributing through Itunes, Spotify Napster etc, all the major internet music networks.
CDs in shops (HMV etc) however prices for CDs in the U.S (signed to UMG) have been lowered due to the lack of sales of CDs.
UMG appear to be relying on the downloading charts now to sell their artists’ music rather than the ‘hard-copies’ of their music.

Myspace: Nashville UMG
http://www.myspace.com/umpgnashville
Promotes upcoming Artists, placing their latest singles on the site along with information about Nashville UMG. Used to provide a more in depth information of Nashville UMG on myspace to gather subscribers/’friends’ in order to boost the publicity of their artists and company.

Youtube: UMG
UMG account: http://www.youtube.com/user/universalmusicgroup
Nashville UMG account:http://www.youtube.com/user/UMGNashville
Along with an encompassing channel named: Universal Music World Group: http://www.youtube.com/user/universalmusicsworld
Each sight features videos of artists signed to the labels along with (for UMG) videos of upcoming films to promote for the Universal Studios company.

Press Coverage – Black Eyed Peas
Black Eyed Peas had recently done a 3D telecast of one of their concerts, the 3D equipment (most of it) was then used to air a 3D coverage of the NHL contest between the New York Rangers and the New York Islanders. (26 March 2010)
(daylife.com) to be aired for the charity fund-raiser week ‘Idol Give Back’ along with Justin Bieber & Annie Lennox etc.
Bad publicity: 3D coverage of the NHL contest between the New York Rangers and the New York Islanders. (nowpublic.com) where a 32 year old Muslim woman was caught drinking publicly in a hotel and caned for it. Now Muslims are banned from attending the Guinness sponsored concert for Black Eyed Peas. (Aug 2009)

Publicity – Lady Gaga
Spotify has responded with unusual detail to claims that Lady Gaga made just £100 from a million plays on its service. The streaming music company doesn’t usually get specific when talking about what it pays to artists but it’s clear that they’re becoming frustrated with regular criticism coming from certain parts of the industry. (telegraph.co.uk – April 14th 2010)
Lady Gaga has a new title: Queen of YouTube. The pop star has broken the record for video views from a single channel, which now stands at over a billion. Her hit videos include 'Just Dance' (272,941,674 views). (mashceleb.com – April 15th 2010)

Distribution & Exchange
On the UK Universal Music Group website, the downloads are for singles £1.19 & £7.99 for the entire album. (umusic.co.uk)
Along with: Itunes, Spotify& Sky Songs, each sell music from UMG such as: Lady Gaga, Timbaland, All American Rejects & Bon Jovi.
Prices:
Itunes: £0.79 (single) & £ (album)
Sky Songs: Prices vary between £6.99 (albums) - £.099 (singles) depending on the artists & how soon the release of the single/album is.

How has new media technology benefitted the Distribution of your Major label’s artists?
By providing a quicker, wider channel for distribution of products, the music world has accessed the downloading world via the internet & various websites. Although there are sites where music can be downloaded illegally, the majority of sites (such as Itunes, Spotify, Sky Songs etc) provide monthly subscriptions to ‘stream’ music through the internet or purchase the songs/albums of various artists.
It has also however, hindered the distribution of music for the sales of CDs have dropped dramatically since the downloading scene has taken over and people now rarely buy ‘hard-copies’ of music when they can download it onto the computer, quicker and cheaper.

In what ways has media technology radically altered the way music fans access music?
It has radically changed the access of music, because people no longer have to travel to shops in order to purchase their music, nor listen to it via radio or T.V. Through video streaming on youtube& other sites, the fans are able to listen to their music for free. OR if they wish to purchase (download) music then Itunes, Sky Songs etc provide the music to download at prices cheaper compared to music stores such as HMV. Basically music can now be downloaded & listened to via streaming not just through the t.v, radio or CD/Vinyl.

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Music Industry -UMG

by Christina Worby on Apr 16, 2010

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Music Industry -UMG — Presentation Transcript