Meiert avis presentation

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Meiert avis presentation

  1. 1. MEIERT AVIS
  2. 2. Personal Information  Born: Meiert Avis Residence Santa Monica, California, USA  Nationality: Irish  Occupation: Director  Years active: 1980—Present
  3. 3.  Meiert Avis is an Irish music video, commercial, and feature film director.  Avis has directed videos for artists such as:  Bob Dylan  Bruce Springsteen  U2  Avril Lavigne  Jennifer Lopez  New Found Glory  Josh Groban
  4. 4. Commercial’s Meiert Avis worked on:  Lexus -Tach  Toyota -Tank Of Gas  THQ -THQ  Yamaha -Amen  Pioneer - Bridge  Adidas - Runner  ESPN -Three Act Play  ESPN - Gameday  Edwin - Rooftop  KeyCorp - Line  SeaWorld - LostAt Sea  Toyota - Echo Chamber  Toyota - Reflection  Toyota - Reverb  SergioTacchini -Tennis  Universal - StreetAtlantis  Resorts - Cycle Of H2O  Coca-Cola - Orchestra  Dr Scholl's - Nurse  Pontiac - Scream
  5. 5.  Recent MusicVideos MeiertAvis Directed:  The Calling - Could It Be Any Harder (2001)  Michelle Branch - AreYou Happy Now? (2003)  AllAmerican Rejects -Time Stands Still (2003)  Matchbox 20 - Unwell (2003)  Jennifer Lopez - Baby I Love U (2003)  The Calling - ForYou (2003)  Elvis/Oakenfold - Rubbernecking (2003)  Truman - Girl with A Pearl (2003)  Truman - Morning Light (2003)  Trapt - Echo (2003)  Something Corporate - Me AndThe Moon (2003)  Josh Groban -You Raise Me Up (2003)  Josh Groban - PerTe  Josh Groban - Confession  Josh Groban - RememberWhen It Rained (2004)  Audioslave - Like A Stone (2003)  Avril Lavigne - My Happy Ending (2004)  Alanis Morissette - Everything (2004)  New Found Glory - Failure's Not Flattering (2004)  New Found Glory -This Disaster (2004)  Counting Crows - Accidentally In Love (for Shrek 2) (2004)  New Found Glory - Failure’s Not Flattering (2004)  Seal -Walk On By (2004)  New Found Glory - All Downhill From Here (2004)  Damien Rice - Delicate (2004)  PeterCincotti - St. Louis Blues (2004)  Bonnie McKee - Somebody (2004)  Damien Rice -The Blower’s Daughter - for Mike Nichols’ Closer (film) (2004)  Alanis Morissette - Crazy (2005)  Darren Hayes - So Beautiful (2005)  HIM -Wings Of A Butterfly (2005)  Stewie/FamilyGuy - Sexy Party (2005)  Gavin DeGraw -We BelongTogether (2006)  Zucchero - Bacco Per Bacco (2006)  Zucchero - Cuba Libre (2006)  Josh Groban -You Are Loved (Don't Give Up) (2006)  Seether - Gift (2006)  P.O.D. - Goodbye For Now (2006)  HIM - Kiss of Dawn (2007)  Jack's Mannequin & Mick Fleetwood - God (2007)  Jibbs Featuring MelodyThornton of Pussycat Dolls - GoToo Far (2007)  Macy Gray - Finally Made Me Happy (2007)  HIM - BleedWell (2007)  HIM - DigitalVersatile Doom (Live) (2008)  Bryn Christopher -TheQuest (2008)  TakeThat - Greatest Day (2008)  Chris Cornell - Ground Zero (2008)  Mixi - I MissThose Days (Ghost) (2008)  Chris Cornell - Scream (Acoustic) (2009)  Chris Cornell - Ground Zero (Acoustic) (2009)  New Kids on the Block - 2 in the Morning (2009)  New Found Glory - Listen toYour Friends (2009)  Rise Against - Hero of War (2009)  Flyleaf - Again (2009)  New Found Glory - Don't Let Her Pull You Down (2009)  Paramore - Brick By Boring Brick (2009) [5]  Boys Like Girls -Two Is BetterThan One (2009)
  6. 6. Meiert Avis’s Music Video Style  Uses Narrative style  majority of the time. Either the band play a part in the narrative (Flyleaf & New Found Glory) or the band sings OF the narrated story being told (BLG & Paramore). This coincides with Andrew Goodwin’s codes and conventions for a music video (to involve the band/artist within the video & to use a narrative style/story within the video).  Meiert Avis also uses the Male Gaze. (e.g Chris Cornell – Scream)
  7. 7. Narration Cont...  Meiert Avis also uses various view points within his videos (e.g Josh Groban – You Are Loved Don’t give up)
  8. 8. Editing  Uses Fade In & Out (during narrative videos)  Simple cuts between shots  close ups of the lead singers of the band/artist (e.g Flyleaf – Again & Paramore - Brick By Boring Brick)  Long shots during narratives & establishing shots to help establish the story being told.
  9. 9. Editing Cont...  Uses animations frequently, either real-life animals (doves in the Macy Gray video of Finally Made Me Happy) & animated pictures (butterflies in the Paramore video & flames in Flyleaf’s).
  10. 10. Flyleaf – Again Music Video  The reason why I enjoy this video, is due to the animation/stop- motion and special effects used within it.The video is shot within a studio, with a black background, focusing the audience’s attention upon the band.The special effects of fire work particularly well, insinuating to the audience of an emotional/’fiery’ song or tone to the lyrics.
  11. 11. Flyleaf Cont...  Meiert Avis also focuses the camera shots upon the lead singer (Lacey Mosely) more than the rest of the band, pulling the focus onto the lead singer. It emphasises her importance within the band.

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