TEAM ALICE MORONI SERENA SPOSATO MANUELE VALENTINA VOLPI Master degree Postgraduate TAMBURRANO Postgraduate scholarship in Mass scholarship in Master degree scholarship in Mass Communica;on, Computer Science, student in Computer Communica;on, PhD student and developer (Java, Science, developer mobile usability coordinator of the JME, Java Card, Php) (Java, JME, Java Card, analyst and “NFC and Mobile” and member of the Php) and member of member of the research group at “NFC and Mobile” the “NFC and Mobile” “NFC and Mobile” CATTID. research group. research group. research group.
CATTID – SAPIENZA UNIVERSITY OF ROME C.A.T.T.I.D. is an Italian research centre for Informa;on and Communica;on Technology inside the University of Rome Sapienza. The Centre was founded in 1979 to support the teaching methodologies using every type of IT tools. Over the last years, it has become an innova;on centre in digital technologies: it now works in close contact with other Departments of “Sapienza” University of Rome, as well as with other Universi;es both in Rome and in other ci;es. The scien;ﬁc work of CATTID has also drawn aWen;on of many na;onal and interna;onal companies and also led to several collabora;ons with important na;onal and interna;onal industries and research organiza;ons, among as Ericsson Italia.
SHOPLOVERS WHAT IS IT? ShopLovers is a social n e t w o r k p l a X o r m connec;ng real and virtual world in order to obtain the best shopping experience. T h a n k s t o S h o p L o v e r s people can connect with the objects they buy and love, play with them and gain some kind of reward. ShopLovers deals with the “word-‐of-‐mouth adver;sing” basic principle from a social 2.0 point of view.
HOW SHOPLOVERS CONNECTS THINGS ShopLovers connects people with the products they buy, share and love. TAG ID: 02AF69G4E8 If Facebook asks the ques;on “What’s on your mind?”, T w i W e r w o n d e r s a b o u t “What’s happenings?” to the users, and the loca;on-‐based social networks Gowalla and Foursquare asks “Where are you?” TAG ID: 274C67G465 ShopLovers answers the ques;on “What did you buy?” connec;ng users with their favorite products, shops and brands. TAG ID: 0534C725F3 RFID and NFC technologies help to do this in an easy and TAG ID: 042B6723EE TAG ID: 03DC67EE45 automated way!
HOW IT WORKS? The ShopLovers system is composed of four main sofware components: • a mobile applica;on that can be installed on the Android device • a social network plaXorm • a C++ applica;on to manage the contactless communica;on at the retail’s POS • a Java applica;on that provides high-‐level User Interface (UI) to the C++ applica;on
AT THE SHOP CHECK-‐IN YOUR PURCHASE AT The customer checks in at THE RETAIL the retail Point of Sale POINT… t a p p i n g o n i t t h e ShopLovers NFC s;cker aWached on his mobile phone. Thanks to contactless/NFC …THEN SHARE IT ON YOUR h e i s a u t o m a ; c a l l y PROFILE ON THE iden;ﬁed by the system. SHOPLOVERS SOCIAL NETWORK Before the purchase the customer can receive and share adver;sing news, so that he can update his SN proﬁle about the latest …AND ENJOY purchases and get some YOUR REWARD! discount.
SHOPLOVERS ONLINE The shopping experience BRANDScon;nues on the Social Network site of ShopLovers, available via web or mobile % TALKapplica;on. COUPONS BRANDSInside the community of BRANDS TALKfriends user can share the pleasure of a good buy and TALK %s p r e a d l o v e d b r a n d s COUPONSprompted by a program of %customer loyalty rewards. COUPONS TALK BRANDSFriends can comment on p u r c h a s e d p r o d u c t s , exchange coupons and virtual %items, making the shopping COUPONSexperience even more fun!
MAIN SECTIONS OF THE ANDROID APPLICATION ME: the user proﬁle page with the latest friends’ posts COUPONS: the virtual gif coupons gained by the user PRODUCTS: the list of the user’s purchased products SHOPS: : the list of the shops visited by the user BRAND: the list of the brands loved by the user MY SHOP: the game sec;on for the community of friends
BUSINESS SMARTPHONE PENETRATION AGE 15-‐24 1. Italy 47% POTENTIAL 2. Spain 38% 3. UK 36% ShopLovers is an alluring social media marke;ng tool where retail trade can get H1 2010 – Source: Nielsen visibility and be fostered from the boWom up. Strenghts: SMARTPHONE FEMALE USER AGE 15-‐24 • strong penetra;on of 1. US 55% mobile phones 2. UK 47% 3. Russia 43% • business poten;al of NFC technology • rapid growth of social media as an adver;sing plaXorm SOCIAL NETWORK AD SPENDING WORLDWIDE, 2009-‐2011 • 2011 29,1% Commercial implementa;on • 2010 30,7% b a s e d o n a “ r e v e n u e • 2009 26,6% sharing” or “cost per sale” business model. July 2010 – Source: eMarketer
USER WANTS AND Which of the following First of all sharing informa;on on discounts, promo;ons and ini;a;ves of your favorite brands 81% funcQons would you or products you have purchased NEEDS ANALYSIS like to ﬁnd on a social Repor;ng to a friend or acquaintance a product that might interest him or her 65% network dedicated to From the survey conducted by shopping? Accumula;on of personalized coupons based on purchases 65% the team* emerged that in a Geong ;ps on what you want or you would like 57% social network focused on to buy Exchange coupons with friends or acquaintances s h o p p i n g , t h e u s e r s ’ Giving advice on shopping for friends and people 42% 38% preference is addressed to gain you know some kind of rewards. Publica;on shouts of purchases that you made or wanted to make 27% First of all they like to share Publica;on shouts of purchases that your friends or people you know made or wanted to make 25% informa;on on discounts, Other 0% promo;ons and ini;a;ves of Picture of the product you bought or you would 55% When you go shopping, their favorite brands or like to buy which kind of products they have purchased Shop you went into 55% informaQon would you Price of the product you bought or you would like 41% a n d t o a c c u m u l a t e to buy like to share with your personalized coupons. Descrip;on of the product you bought or you 36% friends or would like to buy Brand of the product you bought or you would 33% acquaintances? like to buy The informa;on they like to No informa;on 18% share the most is the picture of Date of purchase 4% Time of purchase the product they bought or Other 2% 2% they would like to buy, as well as the shop they went in. *Sample formed by 100 respondent
Thanks for the aNention! D i s c l a i m e r : a l l t h e p r o d u c t s , t h e s h o p s a n d t h e b r a n d s u s e d i n t h i s p r e s e n t a ; o n h a v e t h e o n l y p u r p o s e o f e x a m p l e . A t t h e p r e s e n t ; m e t h e r e i s n o r e a l i n v o l v e m e n t o f t h e m e n ; o n e d c o m p a n i e s .