Demystifying social media for nurses


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  • Can you imagine not being able to bank online?ConvenientFastEasy to use80% of Canadians over 16 years of age use the internet. Why? To communicate, do research, social networking, for convenience purposes – such as online banking Online banking was introduced 17 years agoLast year, 63% of Canadians used online banking 82 % of Canadians believe online banking is more convenient, enabling them to bank whenever and wherever it suits them. 23% of Canadians expect to conduct their banking using mobile devices in the near futureConcerns with online banking: trust, security, privacy, lack of face-to-face interactions
  • Web 2.0 – internet users are now being active participants of information, as opposed to passive consumers
  • 800 mill Facebook users – nearly double the population of United State75% of adults and 95% of teenagers access info online
  • An opportunity for nurses to build capacity in patients, organizations, communities, and individual nurses. SM is not necessarily about connecting to more people (that is ok too), but it’s more about connecting to the RIGHT people
  • As a mass collective, you can use social media as a megaphone to have your voices be heard and shape the future of health care system Assume leadership - sharing timely and accurate health information with patients, researchers and the entire online HIV community, to all, instantaneously Foster more prevention-focused HIV and/or hep C health dialogue and promote positive disease-management experience Connect with peers across Canada and the world when working in remote or isolated regions to share ideas and infoBring relevant information to the forefront for patients who search the internet:
  • Time constraints – to learn the tools initially takes time, but it’s time invested. In the long run, SM can make your online searches more targeted and efficient, your sharing more targeted or broad (same as learning how to use the internet took time = now it’s the go-to place for all your searches. SM expedites the sharing of information and the rate at which it is published. It’s also a question of prioritizing time and addressing SM during breaks, while commuting So don’t post anything you wouldn’t want your boss to see; this is also a benefit of SM bc you can be found by other peers from around the world
  • Nurses must always think critically about legal and professional responsibilities in the work that they do. Whether it’s administering an injection or having a conversation about their work. Going online is no different – it only magnifies the audience Health Insurance Portability and Accountability Act – protects patient confidentiality and makes it illegal to share Info about a person’s health status, care or form of payment patient used
  • Web 2.0 (which includes social media) isn’t about exposing private information. It’s about exposing info that users reveal and want to share
  • Separateaccounts - keep professional distance and offer an alternative; avoid blurring the distinction between personal and private information with colleagues and/or patients; offer linkedin account or email Connect only with fellow colleagues, HIV organizations and other medical professionals - avoid connecting with patients onlineSpeak to your organization to define guidelines and policies in regard to use of social media – ex: Mayo Clinic, Sutter Health No information related to a patient – name, identifiers, time frames, treatment locations. Remove or change as much info as possible. No photos – learn the settings as every platform has different default settings; to be sure, avoid posting any pics that might breach confidentialityUse general terms – draw from multiple experiences without using details of one event; hypothetical examplesIf ever you’re unsure, suggest to take the discussion ‘offline’ – connect by email, phone or in personPause and count to 3 before you post
  • Microblogging service, as well networkingQuickest way to get breaking news – before it ever hits mainstream media or is published on websites
  • - Hashtags: if no one has started one, be the first to start framing that conversation
  • Hashtag = . A way to broaden the reach of your message to a larger audience.
  • Demystifying social media for nurses

    1. 1. Demystifying Social Media for Nurses Anamaria Tivadar Social Marketing and Communications Coordinator, CATIE
    2. 2. Topics Covered Defining social media and examining the global reach The importance of social media to nurses and the benefits to using these tools Challenges faced by nurses when engaging in social media and ways to overcome them Privacy/confidentiality regulations for nurses Overview of the main social media tools In-depth look at Twitter CATIE‟s social media presence
    3. 3. The evolution of information and media In the last 25 years or so, the way we store, share and exchange information has drastically changed: 1980: Traditional Media 2012: Web 2.0 Encyclopedia Wikipedia Resume or journal Blogs Address Book Facebook, LinkedIn Tape or CD MySpace, Itunes Mail Email, Videotapes, DVDs, movie store YouTube, Vimeo, Netflix Hard-copies written on Twitter, Slideshare, Google Docs, typewriters, passed around from Scribd – online collaboration on a person to person global level among hundreds to thousands of people* Fraser, Rob. Nurses‟ social media advantage
    4. 4. Social Media Reach • 800 million ~ Facebook users worldwide • 3.5 billion posts / contents are shared each week on Facebook • 25 million Canadians have a Facebook account • 200 million Twitter accounts worldwide • 1.6 billion search queries every day on Twitter • 182 million public blogs worldwide • 261 + Canadian hospitals have either a Facebook page, Twitter account, blog or YouTube channel • 240 HIV and hep C organizations are on Twitter in Canada
    5. 5. What is Social Media? Web and mobile based technologies that allow users to have the same kind of ‘real-time’ conversations with individuals, organizations, communities around the globe• Social networking + new media• Instantaneous, casual, global and public• A set of online tools that never stops evolving“Social media is a real connection with people who are working at differenthospitals and have knowledge to share” – Rob Fraser, RN
    6. 6. What can Social Media do for Nurses?Social Media is a tool that can advance nursing work.How? Have your voices be heard to shape the future of health care Assume leadership role by sharing timely and accurate health information, instantaneously Foster more prevention-focused HIV and/or hep C health dialogue and promote positive disease-management experience Share information as you do at conferences, but on an on-going basis, in an informal way Connect with peers across Canada and the world Highlight relevant information for patients who search online
    7. 7. Do patients search online for medicalinfo?Based on a study conducted by the Journal of MedicalInternet Research: 68% of adults search the internet for health information; 75% of patients who found health information online said it affected their decisions about their treatment; 69% of patients decided to seek a healthcare professional based on what they found on the internet; 57% of patients changed the way they manage their chronic disease;
    8. 8. Challenges to using Social Media1. Time constraints - social media needs to be viewed as a better method to access knowledge and share information online2. No control over who can find you online3. Safeguarding professional and organizational credibility4. Patient confidentiality and privacy
    9. 9. Freedom of speech vs. privacy Nurses‟ strict privacy regulations are aimed at protecting patient‟s rights through firm and explicit standards, and through provincial and federal laws. vs. Social media encourages open interactions and immediate sharing of personal information. Everything that is posted online is also public info.
    10. 10. Social Media and patient privacy andconfidentialityCanadian Nurses‟ Association Code of Ethics for Registered Nurses(2008):Nurses are required to “recognize the importance of privacy andconfidentiality and safeguard personal, family and communityinformation obtained in the context of a professional relationship.”Information required to remain confidential:• Identifiable health information (diagnosis and symptoms)• Patient personal information (name, ethnicity, age, etc.), which in a small or rural community could expose the patient‟s identity
    11. 11. Ways to manage risk1. Create separate professional social media accounts2. Connect only with fellow colleagues, HIV organizations and other medical professionals online3. Encourage your organization to define guidelines and policies regarding the use of social media ( Do not post any information related to a patient5. Do not post any pictures from your workplace6. Speak in general terms about your work experiences7. If unsure, take the discussion „offline‟ – email, phone or in person8. Pause and count to 3 before you post!
    12. 12. Social Media Tools: Content Creation Blog • regular entries on a topic • relevant information, resources, and images. • Interactive- readers can provide feedback and comments to the author YouTube • social network site where users can upload videos for public viewing • Users can watch and comment on videos uploaded by others Podcasts, • audio or video digital files, such as radio or television webcasts, broadcasts, shared over the Internet. RSS • files are downloaded or streamed on a computer or a mobile device.
    13. 13. HIV and health-related blogsAccess information through themany HIV-related health blogsavailable via ASO and frontlineorganizations
    14. 14. Social Media Tools: Content Sharing Scribd • Scribd is the world‟s largest social reading and publishing company • You can publish any document on this site for free Slideshare • Slideshare is the worlds largest community for sharing presentations. • Supports documents, PDFs, videos and webinars • Upload and view presentations online
    15. 15. Social Media Tools: Networking Facebook • social networking site where users have a profile • Share personal and/or professional information, photos and commentary • Users create lists of other users, or „friends‟, with whom they connect and interact LinkedIn • a social network site designed specifically for the business community • professionals create a profile for networking, making business contacts or hiring employees. Twitter • a social network site where users connect and interact with each other through the use of very short messages („tweets‟). • Content includes opinions, updates on recent activities, and may be personal and/or professional in nature.
    16. 16. Facebook – Fan PageConnect with other organizations viatheir Facebook Fan Pages. CATIE isconnected with over 400 Facebookusers, of which 90 are fellow HIV andhep C organizations.
    17. 17. Twitter: Basic PrinciplesThere are two basic principles to Twitter to keep in mind:1. Chances are if you find something interesting, others will find it interesting too.2. You can follow anyone and everyone can share and see each other‟s posts
    18. 18. Why would nurses use Twitter?If you‟re going to engage on only one social media platform, itmust be Twitter!“Twitter is a global phenomena, giving us total, global access toknowledge”• Communicate with other nurses, physicians, researchers, around the country or the globe• Share information and conversations within a community, instantaneously• Twitter allows nurses to have permanent, unfiltered, unedited access to otherwise never-published information, such as on the job experiences, opinions on articles or research papers.
    19. 19. Twitter DosDos:• 140 characters limit• Use abbreviations in tweets in order to save characters• Shorten URLs using websites like or• Include #hashtags in your tweets• Give credit by retweeting (RT) or mentioning (MT) others.• Include a „call to action‟ and insert a weblink.• Be inspirational - motivate and influence followers by using some of your favorite quotes.• Add value to your audience today - health tips, treatment tips, health facts, etc.• Be human – people trust other people.
    20. 20. Twitter Dictionary• Tweet = an individual post on Twitter• Follow = a way to subscribe to receive an individual‟s or an organization‟s Twitter updates.• #Hashtag = a way to categorize tweets around a particular topic. Manifested as a subject or topic preceded by the # symbol.• MT (Mentions) - a tweet that contains @username anywhere in the body of the tweet• RT (Retweet) - sharing another user‟s tweet with followers, usually by using the phrase “RT@username”• DM (Direct Message) - a private Twitter message sent via Twitter accounts who follow each other
    21. 21. Twitter examples from nursesRob Fraser RN MN @rdjfraserSpeaking at Southlake Regional Health Centre on Monday Fraser RN MN @rdjfraser[Worth Reading] Introduction of a Simulation Consortium Blog Site:Welcome to the first post of a new Simulation... Marie Batten @AnneMarieBattenMental health services not perfect, military says #cdnpoli
    22. 22. Did you know CATIE is on Facebook andTwitter?CATIE tweets, informs and engages with followers through its onlineTwitter account @CATIEInfo and Facebook Page CATIEInfo.We post information on: • New resources • Workshops and conferences • Pictures from our events • Make recommendations on partner resources • Reply to your questions • Share interesting facts about HIV and hepatitis C treatment and prevention
    23. 23. Resources1. Social Media guidelines and policies. The Mayo Clinic Privacy of personal health information. Canadian Nurses Association. http://www2.cna formation_June_2001_e.pdf3. Healthcare hashtags. The Healthcare Hashtag Project. How to write an effective tweet. CATIE How to use hashtags. CATIE.
    24. 24. Resources6.The Nurse’s SocialMedia AdvantageAuthor: Robert Fraser, RN
    25. 25. Questions? Thank You!