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The Challenges of Developing New Markets for a Start-Up - Technology, Trials, Standards and Ethics.

The Challenges of Developing New Markets for a Start-Up - Technology, Trials, Standards and Ethics.

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  • WHAT IS THE HEALTHCARE CHALLENGE?
  • Who are your competitors? How strong are they? Are they well funded? How many are there? What are the relative strengths against your solution? It may useful to show a competitor matrix showing how benefits/features of your product/technology compares
  • TO SUMMARISE

Micheal Caulfield Micheal Caulfield Presentation Transcript

  • The challenges facing a medtech start-up in developing new markets – technology, standards, trials and reimbursement Michael Caulfield – CEO Intelesens Ltd
    • Patents in
    • Electrode chemistry, physics and electrophysiology 2001
    • Pulse Wave Velocity 2001
    • Breath Gas Detection ppb 2001
    • Biometric algorithm 2008
    • Blood oxygenation 2008
    • Electrode topology 2007
    • Electromechanical fastening 2008
    • Monitoring system 2002
    • ECG accelerometer 2009
    • Non-patented IP
    • ECG arrhythmia detection and identification algorithms
  •  
  • welcomes The world’s first intelligent, wearable, non-invasive, wireless device monitoring the patient’s vital signs remotely www.intelesens.com
    • 300 million people in Europe and the US have at least one chronic disease that may benefit from home health monitoring.
    • US and Europe market size for home health monitoring of chronic diseases > $11 billion last year
    • Problem is growing at 10 percent per year
    • 25 percent of that population would benefit from existing home monitoring solutions currently available, while some 50 percent would benefit from integrating or connecting existing medical devices with their mobile phones.
    • - Berg Insight
    EU and US The Market
  • Our focus is on improving the quality of care for aging and ill populations while delivering compelling cost advantages and benefits for healthcare providers Our value proposition
  • Our Products
  • Vitalsens V-Patch wireless monitor measuring 3-lead ecg, heart rate, and detecting cardiac arrhythmias regulatory approval 2009 regulatory approval 2011
  • Vitalsens V-Patch wireless monitor measuring 3-lead ecg, heart rate, and detecting cardiac arrhythmias
  • Vitalsens Aingeal in-hospital wi-fi monitor measuring ecg, heart rate, respiration rate, temperature and motion in an ambulatory patient regulatory approval 2011 regulatory approval 2010
  • The Competition
  • The Trials
  • Vitalsens March 2010 Trial 1
  • Aingeal General Purpose In-Hospital Monitor - July 2010 A clinical trial using the Aingeal monitor began in Massachusetts General Hospital in Boston in July 2010 The Aingeal device will be used in a surgical ward and will measure ecg, heart rate, respiration rate, temperature and motion. It communicates with patient records database via the hospital’s wi-fi network Trial 2
  • Trial 3 AMNCH Hospital Dublin V-Patch used to monitor cardiac patients at home http:// canberra.intelesens.com /Demo/
  • Technology Phase Trials and Testing Phase Adoption, Reimbursement and Procurement Phase Marketing and Sales Phase Ulster MGH Tallaght
  •  
  • In-hospital, wireless vital signs monitor At-home, wireless vital signs monitor temp resp pulse ox ecg motion Delays and avoids ward admissions Expedites hospital discharge ecg SpO 2 temp resp motion