Laurie Orlov - Ageing in Place Technology Watch

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  • 1. Technology for Ageing in Place
    Laurie M. Orlov
    Aging in Place Technology Watch
    September, 2011
  • 2. Technology change can be daunting
    Source: The New Yorker
  • 3. Does engagement dwindle along with mobility or memory?
    Isolated from:
    Engaged with:
    Decline in Mobility or Memory
    Age
    Time
  • 16. Four aging in place technology categories
    Email, Chat,
    Games, Video,
    Cell phone,
    Smart phone,
    Tablet,
    PC, Mac
    Security,
    PERS,
    Webcam,
    Fall detection,
    Home monitor
    Safety and
    Security
    Communication
    and Engagement
    Health and Wellness
    Learning and
    Contribution
    mHealth apps,
    Telehealth,
    Medication mgmt,
    Disease mgmt,
    Fitness
    Legacy,
    Education and
    learning
    Volunteer, work
    Copyright Aging in Place Technology Watch 2010
  • 17. Aging status changes vary an individual’s needs over time
    Home
    Safety
    Personal
    Status
    Personal
    Safety
    Personal
    Health
    Personal
    Medical
    Status
    Alarm system
    E-mail, phone,
    Video, chat
    PERS,
    Fall Detection,
    Home
    Monitor
    Medication
    Reminders,
    Wellness
    Guides
    Chronic
    disease monitors
    Time
    IndependentFrailer
    Copyright Aging in Place Technology Watch 2010
  • 18. Aging in Place depends on connected relationships…
    Seniors
    Family &
    Caregivers
    Providers
    …Not well connected today
    Copyright Aging in Place Technology Watch 2010
  • 19. The looming crisis of care
    Cost of care?
    $51K/year
    Assisted
    Living**
    Growth Rate
    55 million seniors 65+
    *** Caregivers: Women aged 25-44
    39 million seniors 65+
    $40K/year for
    Assisted
    Living 2010*
    2010
    2020
    2015
    Population growth projection from US Census
    *Source:
    2010 MetLife Market Survey of Nursing Home, Assisted Living, Adult Day Services, and Home Care Costs
    Time
    **Source Amer. Association LTC & MetLife
    ***Source National Clearinghouse Direct Care Workforce
    Copyright Aging in Place Technology Watch 2011
  • 20. Four aging in place technology categories
    Email, Chat,
    Games, Video,
    Cell phone,
    Smart phone,
    Tablet,
    PC, Mac
    Security,
    PERS,
    Webcam,
    Fall detection,
    Home monitor
    Safety and
    Security
    Communication
    and Engagement
    Caregiving
    Health and Wellness
    Learning and
    Contribution
    mHealth apps,
    Telehealth,
    Medication mgmt,
    Disease mgmt,
    Fitness
    Legacy,
    Education and
    learning
    Volunteer, work
    Copyright Aging in Place Technology Watch 2010
  • 21. Long-distance
    Family
    Senior living at home
    • Passes doorway motion sensor
    • 22. Puts on wearable fall detector
    • 23. Receives reminder to take meds
    • 24. Gets a video call from grandkids
    • 25. Requests a transportation pickup
    • 26. Participates in online hobby forum
    • 27. Attends online learning course
    • 28. Makes the video call
    • 29. Shares trip photos
    • 30. Sets up family tree
    Healthcare
    Providers
    Family/Caregivers
    • Updates personal
    health record
    • Writes ePrescription
    • 31. Checks downloaded data from wearable blood pressure cuff
    • 32. Answers e-mail question
    • 33. Provides a video consultation
    • 34. Updates personal health record
    • 35. Preloads medication canister
    • 36. Sets med reminder schedule
    • 37. Configures notification phone list
    • 38. Receives home-related alerts
    • 39. Enters daily activity onto portal
    A day in the life: Tech-enabled relationships – meet Margaret
    Copyright Aging in Place Technology Watch 2010
  • 40. A wave of technology to help Margaret and her family
    Optelec
    Telikin
    Microsoft Kinect
  • 41. What if Margaret had dementia?
    SentryGPSid
    CoroHealth
  • 42. Example report – sleep disturbance
  • 43. Global market potential of tech
  • 44. Global market potential of tech
  • 45. Hubs – national, neighborhood - offer a lens to find services
    Role-based Hub-and-spoke model
    (Caregiver - Senior)
    Devices
    Guidance
    Example sites:
    DiabetesMine.com
    Alzheimerstore.com
    MayoClinic.com
    Example sites:
    Alz.org
    Caring.com
    AARP.org/
    caregving
    Shared
    Information
    Need-based hub-and-spoke model
    (Rehab at home)
    Products
    Services
    Copyright Aging in Place Technology Watch 2009
  • 46. Role- and Need-based hubs will emerge and grow – who will provide?
    Providing a lens to serving aging-related roles
    Powering a community of shared interests
    Serving caregiver family and professionals
    Spanning the distance and disconnect in relationships
    Building upon today’s social networks
    Simple to use and intuitive
    Copyright Aging in Place Technology Watch 2010
  • 47. Fewer boxes, less data, more information
    Referral channels should be criticalIdentifying and marketing to common needs
    Health and home care provider
    Social services
    Geriatric care managers
    Who goes into the home?Tablets, TVs, smart phones, wireless, with sensors and cameras in and around the home, easily switched on and off
    Who connects the home and the individual?
    ISP Network provider
    Cable company
    Security dealer or PERS reseller
    Cell or smart phone provider
  • 48. Special Offers
    BigScreenLive Software
    BigScreenLive To Go
    Computers for Seniors
    Large Monitors
    Touchscreen Monitors
    Easy Keyboards
    Trackballs and Mice
     
    BigScreenLive Products & Accessories
    BigScreenLive is software you install on a Windows computer with a 17 inch or larger monitor. Learn more about the BigScreenLive product on our BigScreenLive Software page or select one of the images at the left, get started with a free no-obligation Trial Membership, or look at our Gift Ideas for Seniors.
    We don’t make a special computer for Seniors. However, the links on the left side of this page can help you to get a computer, touchscreen or large monitor, keyboard, or trackball/ mouse that works well for seniors.
    Applications will meet social needs:
    Subscription-based services – opt-in
    Systemsto linkhome to outside – for health-related monitoring or for sharing information
    Wearable inside and outside
    Passive without intrusion
    Discoveryand finding people with common interests
    Opt-ininformation and connecting to services (health, safety, work)
    Blurred life stages – available as needed independent of age
    Mobile– applications will follow the person from home or away
    Copyright Aging in Place Technology Watch 2010
  • 49. Aging in place market silos have begun to overlap – in a down economy
    Healthcare
    Home Services*
    Home Automation
    Assistive
    Technology
    Home Design
    Communication
    * Example services include: Home care, transportation, geriatric care management, social services
    Copyright Aging in Place Technology Watch 2011
  • 50. Aging in place market silos will overlap – it’s already happening
    Home automation bundles as a service will become a feature – 20% of CE vendors are now interested in aging
    Security vendors will provide interfaces for healthcare devices
    Carriers will offer health-apps through partners, layered on discount bundles
    Remote healthcare services will partner with security and home monitoring
    Vendors will band together – see AgeTek Alliance
    Copyright Aging in Place Technology Watch 2010
  • 51. Advice to marketers: Make offering easy to buy, consume, use, get help
    Create a boomer-and-senior aware website
    Test usefulness with the target audience
    Narrow scope, broaden message
    Imagine the functionality upgrade
    Give away device and sell service
    Use YouTube video to show offering in use
    Add related subject matter content
    Add community to the product website
    Offer or refer customer to quality support
    Cultivate members of other markets -- early
  • 52. Barriers and disconnects
    Only incremental growth in tech access of oldest adults, hamstrung by current economy – 15% of European older adults use the Internet
    Severe vision, hearing or dexterity problems, frustrate many older peoples' efforts (21% of the over 50s) to engage in the information society.
    Monitoring tech and chronic disease invite the reimbursement debate and consumer distraction
    New tech niches are interesting, but rarely marketed as solutions
    Mainstream tech like smart phone shuts out seniors
    Referral channels are interested, but not fully engaged
    Resellers are engaged, but not necessarily selling through
    VCs are intrigued, but not necessarily funding the small and the weak
  • 53. How large is the market?
    $20 billion US…double globally
    Growth Rate $
    $2 billion
    2008
    2020
    2015
    2010
    Time
    Copyright Aging in Place Technology Watch 2011
  • 65. Thank you!Laurie M. OrlovAging in Place Technology Watchwww.ageinplacetech.comlaurie.orlov@gmail.com772-345-3725