Technology for Ageing in Place<br />Laurie M. Orlov<br />Aging in Place Technology Watch<br />September, 2011<br />
Technology change can be daunting<br />Source: The New Yorker <br />
Does engagement dwindle along with mobility or memory?<br />Isolated from:<br /><ul><li>Family
Friends
Church
Volunteering
Hobbies
Work
Learning…</li></ul>Engaged with:<br /><ul><li>Family
Friends
Church
Volunteering
Hobbies
Work
Learning</li></ul>Decline in Mobility or Memory<br />Age<br />Time<br />
Four aging in place technology categories<br />Email, Chat,<br />Games, Video,<br />Cell phone, <br />Smart phone,<br />Ta...
Aging status changes vary an individual’s needs over time<br />Home <br />Safety<br />Personal<br />Status<br />Personal<b...
Aging in Place depends on connected relationships…<br />Seniors<br />Family & <br />Caregivers<br />Providers<br />…Not we...
The looming crisis of care<br />Cost of care?<br />$51K/year<br /> Assisted <br />Living**<br />Growth Rate<br />55 millio...
Four aging in place technology categories<br />Email, Chat,<br />Games, Video,<br />Cell phone, <br />Smart phone,<br />Ta...
Long-distance<br />Family<br />Senior living at home<br /><ul><li>Passes doorway motion sensor
Puts on wearable fall detector
Receives reminder to take meds
Gets a video call from grandkids
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Laurie Orlov - Ageing in Place Technology Watch

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Laurie Orlov - Ageing in Place Technology Watch

  1. 1. Technology for Ageing in Place<br />Laurie M. Orlov<br />Aging in Place Technology Watch<br />September, 2011<br />
  2. 2. Technology change can be daunting<br />Source: The New Yorker <br />
  3. 3. Does engagement dwindle along with mobility or memory?<br />Isolated from:<br /><ul><li>Family
  4. 4. Friends
  5. 5. Church
  6. 6. Volunteering
  7. 7. Hobbies
  8. 8. Work
  9. 9. Learning…</li></ul>Engaged with:<br /><ul><li>Family
  10. 10. Friends
  11. 11. Church
  12. 12. Volunteering
  13. 13. Hobbies
  14. 14. Work
  15. 15. Learning</li></ul>Decline in Mobility or Memory<br />Age<br />Time<br />
  16. 16. Four aging in place technology categories<br />Email, Chat,<br />Games, Video,<br />Cell phone, <br />Smart phone,<br />Tablet,<br />PC, Mac<br />Security,<br />PERS,<br />Webcam,<br />Fall detection,<br />Home monitor<br />Safety and <br />Security<br />Communication<br />and Engagement<br />Health and Wellness<br />Learning and <br />Contribution<br />mHealth apps,<br />Telehealth,<br />Medication mgmt,<br />Disease mgmt,<br />Fitness<br />Legacy,<br />Education and <br /> learning<br />Volunteer, work<br />Copyright Aging in Place Technology Watch 2010<br />
  17. 17. Aging status changes vary an individual’s needs over time<br />Home <br />Safety<br />Personal<br />Status<br />Personal<br />Safety<br />Personal<br />Health<br />Personal <br />Medical<br />Status<br />Alarm system<br />E-mail, phone,<br />Video, chat<br />PERS,<br />Fall Detection,<br />Home<br />Monitor<br />Medication<br />Reminders,<br />Wellness<br />Guides<br />Chronic <br />disease monitors<br />Time<br />IndependentFrailer<br />Copyright Aging in Place Technology Watch 2010<br />
  18. 18. Aging in Place depends on connected relationships…<br />Seniors<br />Family & <br />Caregivers<br />Providers<br />…Not well connected today<br />Copyright Aging in Place Technology Watch 2010<br />
  19. 19. The looming crisis of care<br />Cost of care?<br />$51K/year<br /> Assisted <br />Living**<br />Growth Rate<br />55 million seniors 65+<br />*** Caregivers: Women aged 25-44<br />39 million seniors 65+<br />$40K/year for<br /> Assisted<br />Living 2010*<br />2010<br />2020<br />2015<br />Population growth projection from US Census<br />*Source: <br />2010 MetLife Market Survey of Nursing Home, Assisted Living, Adult Day Services, and Home Care Costs <br />Time<br />**Source Amer. Association LTC & MetLife<br />***Source National Clearinghouse Direct Care Workforce<br />Copyright Aging in Place Technology Watch 2011<br />
  20. 20. Four aging in place technology categories<br />Email, Chat,<br />Games, Video,<br />Cell phone, <br />Smart phone,<br />Tablet,<br />PC, Mac<br />Security,<br />PERS,<br />Webcam,<br />Fall detection,<br />Home monitor<br />Safety and <br />Security<br />Communication<br />and Engagement<br />Caregiving<br />Health and Wellness<br />Learning and <br />Contribution<br />mHealth apps,<br />Telehealth,<br />Medication mgmt,<br />Disease mgmt,<br />Fitness<br />Legacy,<br />Education and <br /> learning<br />Volunteer, work<br />Copyright Aging in Place Technology Watch 2010<br />
  21. 21. Long-distance<br />Family<br />Senior living at home<br /><ul><li>Passes doorway motion sensor
  22. 22. Puts on wearable fall detector
  23. 23. Receives reminder to take meds
  24. 24. Gets a video call from grandkids
  25. 25. Requests a transportation pickup
  26. 26. Participates in online hobby forum
  27. 27. Attends online learning course
  28. 28. Makes the video call
  29. 29. Shares trip photos
  30. 30. Sets up family tree</li></ul>Healthcare <br />Providers<br />Family/Caregivers<br /><ul><li>Updates personal </li></ul> health record<br /><ul><li>Writes ePrescription
  31. 31. Checks downloaded data from wearable blood pressure cuff
  32. 32. Answers e-mail question
  33. 33. Provides a video consultation
  34. 34. Updates personal health record
  35. 35. Preloads medication canister
  36. 36. Sets med reminder schedule
  37. 37. Configures notification phone list
  38. 38. Receives home-related alerts
  39. 39. Enters daily activity onto portal</li></ul>A day in the life: Tech-enabled relationships – meet Margaret<br />Copyright Aging in Place Technology Watch 2010<br />
  40. 40. A wave of technology to help Margaret and her family <br />Optelec<br />Telikin<br />Microsoft Kinect<br />
  41. 41. What if Margaret had dementia? <br />SentryGPSid<br />CoroHealth<br />
  42. 42. Example report – sleep disturbance<br />
  43. 43. Global market potential of tech <br />
  44. 44. Global market potential of tech <br />
  45. 45. Hubs – national, neighborhood - offer a lens to find services<br />Role-based Hub-and-spoke model<br /> (Caregiver - Senior)<br />Devices<br />Guidance<br />Example sites:<br />DiabetesMine.com<br />Alzheimerstore.com<br />MayoClinic.com<br />Example sites:<br />Alz.org<br />Caring.com<br />AARP.org/<br /> caregving<br />Shared <br />Information<br />Need-based hub-and-spoke model<br /> (Rehab at home)<br />Products<br />Services<br />Copyright Aging in Place Technology Watch 2009<br />
  46. 46. Role- and Need-based hubs will emerge and grow – who will provide?<br />Providing a lens to serving aging-related roles<br />Powering a community of shared interests<br />Serving caregiver family and professionals<br />Spanning the distance and disconnect in relationships<br />Building upon today’s social networks<br />Simple to use and intuitive <br />Copyright Aging in Place Technology Watch 2010<br />
  47. 47. Fewer boxes, less data, more information<br />Referral channels should be criticalIdentifying and marketing to common needs<br />Health and home care provider<br />Social services<br />Geriatric care managers<br />Who goes into the home?Tablets, TVs, smart phones, wireless, with sensors and cameras in and around the home, easily switched on and off<br />Who connects the home and the individual? <br />ISP Network provider<br />Cable company<br />Security dealer or PERS reseller<br />Cell or smart phone provider<br />
  48. 48. Special Offers<br />BigScreenLive Software<br />BigScreenLive To Go<br />Computers for Seniors<br />Large Monitors<br />Touchscreen Monitors<br />Easy Keyboards<br />Trackballs and Mice<br /> <br />BigScreenLive Products & Accessories<br />BigScreenLive is software you install on a Windows computer with a 17 inch or larger monitor. Learn more about the BigScreenLive product on our BigScreenLive Software page or select one of the images at the left, get started with a free no-obligation Trial Membership, or look at our Gift Ideas for Seniors.<br />We don’t make a special computer for Seniors. However, the links on the left side of this page can help you to get a computer, touchscreen or large monitor, keyboard, or trackball/ mouse that works well for seniors.<br />Applications will meet social needs:<br />Subscription-based services – opt-in<br />Systemsto linkhome to outside – for health-related monitoring or for sharing information <br />Wearable inside and outside<br />Passive without intrusion<br />Discoveryand finding people with common interests <br />Opt-ininformation and connecting to services (health, safety, work)<br />Blurred life stages – available as needed independent of age<br />Mobile– applications will follow the person from home or away<br />Copyright Aging in Place Technology Watch 2010<br />
  49. 49. Aging in place market silos have begun to overlap – in a down economy<br />Healthcare<br />Home Services*<br />Home Automation<br />Assistive<br />Technology<br />Home Design<br />Communication<br />* Example services include: Home care, transportation, geriatric care management, social services<br />Copyright Aging in Place Technology Watch 2011<br />
  50. 50. Aging in place market silos will overlap – it’s already happening<br />Home automation bundles as a service will become a feature – 20% of CE vendors are now interested in aging<br />Security vendors will provide interfaces for healthcare devices<br />Carriers will offer health-apps through partners, layered on discount bundles<br />Remote healthcare services will partner with security and home monitoring<br />Vendors will band together – see AgeTek Alliance<br />Copyright Aging in Place Technology Watch 2010<br />
  51. 51. Advice to marketers: Make offering easy to buy, consume, use, get help<br />Create a boomer-and-senior aware website<br />Test usefulness with the target audience<br />Narrow scope, broaden message<br />Imagine the functionality upgrade<br />Give away device and sell service<br />Use YouTube video to show offering in use<br />Add related subject matter content<br />Add community to the product website <br />Offer or refer customer to quality support<br />Cultivate members of other markets -- early<br />
  52. 52. Barriers and disconnects<br />Only incremental growth in tech access of oldest adults, hamstrung by current economy – 15% of European older adults use the Internet<br />Severe vision, hearing or dexterity problems, frustrate many older peoples' efforts (21% of the over 50s) to engage in the information society.<br />Monitoring tech and chronic disease invite the reimbursement debate and consumer distraction<br />New tech niches are interesting, but rarely marketed as solutions<br />Mainstream tech like smart phone shuts out seniors <br />Referral channels are interested, but not fully engaged<br />Resellers are engaged, but not necessarily selling through<br />VCs are intrigued, but not necessarily funding the small and the weak<br />
  53. 53. How large is the market? <br />$20 billion US…double globally<br /><ul><li>Games/Fitness
  54. 54. Computers/TVs
  55. 55. Web cameras
  56. 56. Smart phones
  57. 57. Chronic disease mgmt
  58. 58. Caregiving
  59. 59. Home automation
  60. 60. Mobility aids
  61. 61. Fall detection
  62. 62. Fall prevention
  63. 63. Car safety technology
  64. 64. ???</li></ul>Growth Rate $<br />$2 billion<br />2008<br />2020<br />2015<br />2010<br />Time<br />Copyright Aging in Place Technology Watch 2011<br />
  65. 65. Thank you!Laurie M. OrlovAging in Place Technology Watchwww.ageinplacetech.comlaurie.orlov@gmail.com772-345-3725<br />

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