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CARL ABRC Survey Results april 2011


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  • 1. Using Social Media in Canadian Academic Libraries: A 2010 - 2011 CARL / ABRC Libraries Survey Phase I Data Analysis Dean Giustini / UBC Biomedical Branch Librarian / April 2011 UpdateThis research was partly funded by a CARL / ABRC Research in Librarianship Grant 1
  • 2. Executive SummaryThis preliminary report presents a phase I data analysis of a two-part survey of Canadianacademic librarians entitled ‘Using Social Media in Canadian Academic Libraries: CARL/ABRCSurvey, 2010’. The analysis and distribution of this raw data has been done in a spirit of openaccess and scholarship – much like the phenomena of the web itself (or academic library 2.0.)If you or your colleagues require any additional data or information pertaining to the survey, donot hesitate to ask for assistance Where information captured was seento identify respondents (or their libraries), this information was removed from the results.Important points: • The survey data is derived from ~400 respondents across Canada who completed our survey during the 31 day period from Friday, October 08, 2010 to Monday, November 08, 2010. (A French version of the survey ran from October 20 to November 8, 2010) • In total, 400 surveys [in English] and 65 [in French] were completed. The French responses are not included in the English results at this time. Stay tuned. • According to 2008 CARL / ABRC statistics (see References), there are about ~1316 academic librarians working within CARL / ABRC designated libraries. With 400 completed surveys, this puts our response rate for the English version at ~30%. • A number of survey responses (~20) were not counted in the final completion rates because they were 1) incomplete or 2) because respondents did not currently work at a CARL / ABRC library or did not indicate that they did. • A detailed narrative analyses of this survey data will be completed after Phase II • Note that CARL / ABRC recently published a list of competencies for academic librarians that includes social media. (See references on pg. 4.)Some preliminary findings: • About 68% of Canadian academic librarians responding to our CARL / ABRC survey use a range of desktop, laptop and handheld computers for between 6 to 9 hours daily (pg. 3) 2
  • 3. • 68% of the Canadian academic librarians responding to our survey said they have more than a working knowledge or advanced knowledge of social media (pg. 5)• Social media tools such as collaborative writing tools, wikis & Google Docs (92%), blogs (96%), RSS feeds (76%), video-sharing (79%), social networking sites (76%) are used most-often by Canadian academic librarians• Some respondents indicated that two social networking tools are never used by the individual librarian responding; they are Twitter (46%) and Second Life (90%)• See much of the rich content and information shared about the use of social media tools in the comments sections on pgs. 13-26 and 42-48 of this document• On page 48, social media was rated in importance for the following library activities: o announcing library events - 90% said social media was either ‘important’ or ‘very important’ for announcing library events o communicating directly with students - 89% said social media was either ‘important’ or ‘very important’ for communicating with students o marketing the library - 87% said social media was either ‘important’ or ‘very important’ for this activity for marketing the library o promoting workshops - 85% said social media was either ‘important’ or ‘very important’ for this activity for promoting library workshops o for fundraising - 53% said social media was either ‘important’ or ‘very important’ for this activity for fundraising o strategic goals - 54% said social media was either ‘important’ or ‘very important’ for strategic planning• On page 71 of this document, respondents were asked to indicate how much of a priority the following statements were to them: o Librarians should have basic knowledge of social media - 77% of those responding said this was either a ‘high’ or ‘very high’ priority o Librarians should know how social media fits with scholarly communication - 75% of those responding said this was either a ‘high’ or ‘very high’ priority 3
  • 4. o Librarians should be aware of pros/cons of social media - 84% of those responding said this was either a ‘high’ or ‘very high’ priority o Each library should have a social media librarian - 23% of those responding said this was either a ‘high’ or ‘very high’ priority o Librarians should be able to advise faculty - 61% of those responding said this was either a ‘high’ or ‘very high’ priority • On page 92 of this document, respondents were asked to indicate how accurate the following statements were to them: o My library supports use of social media - 80% of those responding said this was either a ‘somewhat accurate’ or ‘accurate’ o I want to deepen my knowledge of social media - 77% of those responding said this was either a ‘somewhat accurate’ or ‘accurate’ o I am ready to try new things in my use of social media - 80% of those responding said this was either a ‘somewhat accurate’ or ‘accurate’Some salient quotes: • “…I use blogs to keep current with developments in the field of librarianship, as well as other news and interests that may benefit my work. I use instant messaging for chat reference / research assistance; Twitter for library communications and to keep up with twitter feeds of other libraries and persons / things of interest. RSS for same purposes as blogs. Social networking to make professional connections and to maintain library pages. Video to promote library services. Wikis - to facilitate collaboration /sharing / communication in working groups…” • “…Im a web development librarian and feel that some of these services (Twitter/ Facebook/ Blogs) [can be used] as services to get our library news and events out into the world. I also use some of these services personally throughout the day as well…” • “…the use and usefulness [of social media] varies depending on whether they are being used for distributing information, receiving information or conducting synchronous communication. Application is also a factor determining perceived usefulness. In other words, while participating in an online course, social networking can be used as a means 4
  • 5. of communication among participants whereas among colleagues on a taskforce the work can be created and communicated via a wiki…” • “… I think ALL librarians should know how to manage social media. I do not see how you can be an effective and efficient academic librarian if you just have "some basic knowledge of the major social media tools" and just one person in a workplace in the social media tools "knowledge holder"…Finally, the ‘overall impressions’ of social media by the survey respondents can be seen in moredetail on pgs. 117-131. Cross-tabulations of this data (e.g., how many librarians at one universityresponded in a certain way) will be forthcoming in our final report.Dean GiustiniUBC Biomedical Branch LibrarianApril 2011References • Aharony N. Web 2.0 use by librarians. Library & Information Science Research 2009; 31(1):29-37. • Bejune M, Ronan J. Association of Research Libraries. Spec Kit 304. "Social software in libraries". July 2008. • Bronstein J, Aharony N. Views and Dreams: A Delphi Investigation into Library 2.0 Applications. Journal of Web Librarianship 2009;3(2): 89-109. • CARL / ABRC. Statistics. • CARL / ABRC. Core competencies for 21st Century CARL librarians, October 2010 http:// • Chan HHR. Murdoch University Library: A Web 2.0 Journey. Murdoch University Library, Western Australia. ALSR 2010: Conference towards Future Possibilities. • [Charnigo L, Barnett-Ellis P. Checking Out the impact of a digital trend on academic libraries. Information Technology and Libraries 2007;26, (1): 23-34.] • Chawner B. Spectators, not players: information managers use of web 2.0 in New Zealand. Electronic Library 2008;26(5): 630-649. • [Chu SK. Using wikis in academic libraries. Journal of Academic Librarianship March 2009; 35(2):170-176.] • Chu M, Nalani M. The problems and potential of MySpace and Facebook usage in academic libraries. Internet Reference Services Quarterly 2008 13(1):69-85. • Connell RS. Academic libraries, Facebook and MySpace, and student outreach: a survey of student opinion. portal: Libraries and the Academy 2009 9(1):25–36. • Conole G. "Disruptive Technologies or New Pedagogical Possibilities". Eduserv Foundation Symposium 2008 - Grainne Conole. • Couper M. Whither the web: web 2.0 and the changing world of web surveys. 5
  • 6. • Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five approaches. California: Sage.• [Draper L, Turnage M. Blogmania: blog use in academic libraries. Internet Reference Services Quarterly. 2008;13(1):15-55.]• Giustini D, Wright MD. Twitter: an introduction to microblogging for health librarians. JCHLA/JABSC 30, 1, Winter 2009• [Greenhow C. Social scholarship: applying social networking technologies to research practices. Knowledge Quest, Mar/Apr2009, 37(4):42-47.]• Habib M. Toward academic library 2.0: development and application of a library 2.0 methodology. Thesis, 2008. see concept models• Hendrix, D., et. al. Use of Facebook in academic health sciences libraries. J Med Libr Assoc 2009;97(1):44-7.• Kelly, B. (2008). Web 2.0: Addressing the barriers to implementation in a library context. Bath, UK: University of Bath, UKOLN.• KnowledgeWorks Foundation (2006). 2006-2016 map of future forces affecting education. Palo Alto, CA: Institute for the Future and KnowledgeWorks Foundation. Available at:• Kroski E. The social tools of web 2.0: opportunities for academic libraries. Choice 2007;44(12):2011-21.• Lenhart A. Twitterpated: mobile Americans increasingly take to tweeting. Pew Internet & American Life Project. 2009• Linh NC. A survey of the application of Web 2.0 in Australasian university libraries. Library Review 2008• Murphy J, Moulaison H. Social networking literacy competencies for librarians: exploring considerations and engaging participation. Contributed Paper, ACRL 14th National Conference, Pushing the Edge: Explore, Engage, Extend March 14, 2009. and his paper.• [Powell RR. Basic research methods for librarians. Contemporary studies in information management, policy, and services. Information Management Policies and Services Series. Greenwood Publishing Group, 1997.]• Putnam LL. Professional writing and publishing: resources for librarians. College & Research Libraries News April 2009;70(4).• [Rea LM. Designing and conducting survey research: a comprehensive guide. Jossey- Bass, 1997.]• [Rogers CR. Social media, libraries, and web 2.0: how American libraries are using new tools for public relations and to attract new users. German Library Association Annual Conference May 2009]• Secker J. LASSIE: Libraries and Social Software in Education. "Case Study 5:Libraries and Facebook" January 2008. University of London Centre for Distance Education Teaching and Research Awards.• [Stephens M. The pragmatic biblioblogger: examining the motivations and observations of early adopter librarian bloggers. Internet Reference Services Quarterly. 2008;13(4):311-345]• Tripathi M, Kumar S. Use of Web 2.0 tools in academic libraries: a reconnaissance of the international landscape. International Information & Library Review [serial online]. September 2010;42(3):195-207. 6
  • 7. • Xu C, Ouyang F, Chu H. The academic library meets web 2.0: applications and implications. Journal of Academic Librarianship; Jul2009 35 4 324-331.Please see additional information about this project here: 7
  • 8. Using Social Media in Canadian Academic Libraries 20101a) Which of the following computer devices do you regularly use to access the web in yourwork as an academic librarian? [check all that apply]1b) On an average library workday in the past month, how many hours did you spend each day doingwork on computers and mobile devices? [e.g., browsing, doing e-mail, searching, reading, writing] 8
  • 9. 9
  • 10. 2) Where would you put yourself in terms of your social media knowledge on the following listfrom no knowledge through to a lot of knowledge? 10
  • 11. a) Blogs (reading or writing posts) (Frequency of use )b) Instant messaging (Meebo, GoogleTalk) (Frequency ofuse ) 11
  • 12. c) Microblogging (e.g., Twitter, Yammer) (Frequency of use ) 12
  • 13. d) RSS Aggregators (e.g., Bloglines, iGoogle) (Frequency of use ) 13
  • 14. e) Social networking (e.g., Facebook, LinkedIn) (Frequency of use )f) Videosharing (e.g., YouTube, Vimeo) (Frequency of use ) 14
  • 15. g) Wikis (e.g., PBWorks, Wikipedia) (Frequency of use )a) Blogs (reading or writing posts) ( Perceived usefulness)b) Instant messaging (Meebo, GoogleTalk) ( Perceivedusefulness) 15
  • 16. c) Microblogging (e.g., Twitter, Yammer) ( Perceivedusefulness)d) RSS Aggregators (e.g., Bloglines, iGoogle) ( Perceivedusefulness) 16
  • 17. e) Social networking (e.g., Facebook, LinkedIn) ( Perceived usefulness) 17
  • 18. f) Videosharing (e.g., YouTube, Vimeo) ( Perceivedusefulness)g) Wikis (e.g., PBWorks, Wikipedia) ( Perceived usefulness) 18
  • 19. 3.1) Among the specific tools you currently use above (e.g., Meebo, Twitter, YouTube),describe briefly below how you use them in your work. (Or, proceed to next question)I use Twitter every day, blogs and wikis.Library blog also updates to Twitter feed - send news updates regularly to our Twitter followers,and also is on main page of library websiteI use twitter to get news but, honestly, rarely discover work related information I wouldnt seethrough "traditional" media. Social networking tools are useful for being social but I haventfound a way to use them to engage with students. RSS feeds are good idea in theory but it is stilldifficult not to be overwhelmed with the amount of information in my account.I don’t [use these tools] .. I prefer more established contentI twitter on behalf of our library; we just started a few weeks ago. I also use meebo on mylibguides.find information quickly in WikipediaWikis for project collaboration - keeping drafts and resources in one place for everyone toaccess. Facebook is interesting - many of us at work are "friends" and though we dont really useit specifically for work, we do announce work-related milestones and give and receive positivefeedback to each other. It is a great way to get to know each other a bit better, which I think hashelped us work together face-to-face. 19
  • 20. Blogs, Twitter, Google Reader: keeping up with trends and important articles. YouTube: Ioccasionally watch videos relevant to the subject areas Im responsible for (eg a video onpyrosequencing the other day), or videos created by other depts at the university. Facebook: Iget a bit of professional news this way but use it for personal purposes. Meebo: In the nearfuture I will be providing chat reference via Meebo. Wikis: I use the HLWIKI Canada extensively.Students in my liaison areas can use Meebo chat to ask me questions - this has been useful. Wehave a library Twitter and Facebook account that we use frequently, and our help videos are verypopular on youtube.RSS aggregators: to collect blog postings relevant to my work in a single locationShare YouTube videos of relevance with staff, studentsMainly to communicate and share information/resources with other librarians in myorganization, and also generally for research and to keep up to date with trends in ourprofession.YouTube - get help on how to search a database; find good examples to post to my researchwebsites or to use in instruction. RSS (email alerts actually) - keep up on LIS lit. and save toRefWorks or deliciousI have meebo widgets embedded in my subject guides, and am logged in daily while at work. Wealso use Meebo as the librarys "Ask a Librarian" tool.We use PBworks to host our reference wiki. We keep reports, presentations, meeting agendasand FAQs on the wiki.Watching videos on Youtube of past conferences. I keep my own research blog.Use YoutTube videos to make presentations more interesting, illustrate concepts, etc. UseFacebook to connect with other medical librarians. Use IM to connect with students. Use GoogleReader to keep track of publications and blogs. Tried using Google Docs and Wikis for work-related documents, but found no one was checking them or updating them other than me, so Iabandoned them.following colleagues, friends. keeping up with areas of interest in the fieldMy library has a blog and Twitter feed to keep students on top of whats happening in the libraryand to "talk" with them.We re-post videos that relate to their coursework on our LibGuides.Meebo for chat reference; blogs for library news/events (and I read library & tech blogs regularlyto keep up to date), rss feeds every day to keep up to date (plus we have some on the libraryweb site for new content alerts, and I teach sessions for faculty/students on how to use/set uprss feeds), Facebook sometimes for discussions with a group of students I supervise (they doinstruction), video sharing for instruction videos, our Intranet is a wiki & we use it for informationsharing & group collaborationto follow information themes of interest or importance and to comment and question forclarification/understanding. 20
  • 21. Blogs - to keep current with developments in the field of librarianship, as well as other news andinterests that may benefit my work. Instant messaging - for chat reference / research assistance.Twitter - for library communications and to keep up with twitter feeds of other libraries andpersons / things of interest. RSS - for same purposes as blogs. Social networking - to makeprofessional connections and to maintain library pages. Video - to promote library services. Wikis- to facilitate collaboration/sharing/communication in working groups.Blogs and Twitter = follow certain sites/people that relate to my work or professional interestsMeebo = have a widget on my research guide and use it to communicate with students RSS =receive updates from journal table of contents Videosharing = use it to help students understandconcepts (information literacy, etc.) Wikis = we use several internal wikis (SharePoint) at work forcommitte work, projects, groups, etc.Monitor to keep up with trends.I use them to gather information about trends, issues, best practices. I post public serviceannouncements on various media to highlight what our branch library is doing.1. Blog used as a means of interacting with clients re complaints/suggestions. 2. Wiki used fordissemination of general staff information -- used mostly in a static rather than interactivemanner. 3. wikis used for management of committee communications.Use RSS Aggregators to stay current in areas of interest. Use the library blog to promote librarynews and events. We have an IM reference service.use a blog to post instructional material (i.e. PDFs of presentation slides - provides one-stop formy users, as well as an archive of my instruction). The blog software that I use is mandated bythe institution I work at.I post an App of the Week to our Librarys Facebook and Twitter pages as well as the latest newsfrom the Library. I just constructed those pages in September 2010. I use Skype and MSN to meetwith colleagues at our other location 15 hours away. I have our collections and Evergreen blogconnected to my RSS feeds which helps me keep up with information from my colleagues whomanage those blogs. We use Sharepoint, vs. PBWorks for ex. This is a school wide tool and I useit to share information and documents related to our Equipment Booking program as staff tendto look there vs. our website. I share videos on our website via Camtasia. While I can post themto YouTube the quality is so poor I have yet to. They appear much better on our website.Instant messaging I use sometimes for reference services. YouTube I check for other librariesinstruction videos, and for our universitys instruction videos. Wikipedia I sometimes use for myown reference in digital matters. I read some professional blogs, like Stevens Lighthouse, to stayup-to-date.Wikis have become extremely useful to me. We are putting all our documentation up on wikisand also using them to record notes and brainstorming from various teams and projects.Put out our news on a blog and cross-post to twitter and facebook. Use Google Reader to viewRSS feeds to which I subscribe. Have created Wikis in the past. Use IM at work everyday to stay intouch with work colleagues. We have [SNIP] affiliated hospital libraries and it is often easier to 21
  • 22. IM them.Mostly to contact other librarians within my institutionI use twitter to keep up to date with trends in academic libraries, technology, and medicine.GTalk used constantly to communicate with colleagues; RSS aggregators so I can scan the blogsand pick what I need to read immediately; dont have much professional use for FB or twitter;wikis are used both for projects and as information resourcesBlogs are written for students, communicating skills which progress with them throughout theschool year (e.g. September blogs about navigating library site, October blogs about navigatingspecific databases)Read library-related blogs. Our library has a Facebook page but I dont think its particularlyuseful; I use Facebook personally but not for work. RSS is good for new materials in my subjectareas as well as updates on blogs I watch. YouTube is good for finding videos but havent sharedmy own.I use these tools when Im looking for ideas for training or lately for an all-day retreat wereputting on for librarians and I need articles, video, etc.I dont personally use Twitter for work, so I said "never", but my library does have a Twitter feedwhich I think is useful. Similarly for videosharing - I rarely use this at work, but some of mycolleagues do and I think theres a lot of potential there.I use a chat program for virtual reference. I also use Jing to make videos that I share withindividuals or post on my subject guide pages.Wiki for procedures, Blog for updates to procedure and policy, Facebook for contact with othersoutside my library.I manage a library Twitter account so I tweet library news etc. I am in the process of creating aFacebook page for my liaison areas.Use Meebo to do IM at work, YouTube in teaching, RSS feeds to keep updated and Wikis &Googledocs to work on projectsTwitter is great for breaking library trends / very uptodate info and great for followingconferences that you are both attending or cannot attend.use them for collections, to follow conferences when i cant attend, references to new digitalprojects and academic programs, to get news and information, for networking, for finding outabout everything basicallyIve used wikis to collaborate on a working group with librarians from other institutions; blogscan be very useful for keeping up to date on current issues; LinkedIn has relevance for raisingawareness of my role and experience.YouTube: finding videos on *how* to do things Wiki: finding quick definitionsprimarily for online and in-person reference service personal use as well 22
  • 23. I have a chat widget embedded in my LibGuides and I also provide my contact information forgoogle talk and MSN. Twitter I use to promote events at our university, library, articles that ourprofessors have published, to pass on things that I fine interesting or just to simply let peopleknow what kind of day Im having. I like to embed YouTube videos on my LibGuides and I tend tochange the videos monthly. Several associations that I belong to have a blog as our webpresence. When I was a student intern at another university I created a departmental wiki for alibrary department to use as their procedure and policy manual. Two years later it is still beingupdated.Blogs - to share information about classes and assignments with other librarians working on thesame reference desk. IM - to provide back up for a student librarian working on the referencedesk and to provide IM reference.Blogs - sharing information and thoughts and staying abreast of others thoughts/insights Wikis -shared work Social networking - networking Instant messaging - communicating during meetingsetc. quick answer RSS - staying up to date on current issuesIM chat for reference service, twitter for keeping up with service issues related to im chat,youtube - review other location usesI use wikis (PBWorks) to jointly create documents for national committees Im on. I use socialnetworking (Facebook) to answer reference questions and (LinkedIn) to network with colleagues.I use Twitter to keep up on certain topics similar to RSS feeds. I use blogs for committees atwork.I use blogs, RSS, and microblogging to keep up to date with work trends. I use instant messagingand Facebook to keep up with colleagues, who often comment on work in their status, or whoorganize social events through Facebook (which usually turn into talking about work at least partof the time). I maintain several pages on a divisional wiki for use by my colleagues and consider itan integral part of my job.Catch up on other librarians problems and sometimes solutions to common problems.-use wikis to work collaboratively planning a conference with others not in the same city -useblog postings to communicate library news with patrons -use IM to provide reference service-use rss feeds to keep current with library and research newsAbout once a week totalBlogs and Wikis: news and events pages, general intranet pages, internal documentation, shareddocumentationMeebo/IM - passive. Wait for students to ask questions. Facebook - push library-relatedinformation out. Videosharing - still rather passive. Have made a few videos but have notadvertised much. For instruction, rather than keep up with discussions, new ideas and standards, e.g. RDA; to learn from other people howto solve problems we share, e.g., in our ILSTwitter - subject specific news aggregator; GoogleReader - Rss Aggregator 23
  • 24. We are investigating the use of YouTube to broadcast instructional and tour videos -- and also toreview the videos produced by other libraries.Blogs - keep up with whats out there in library world Meebo/MSN chat - chat with students,answer ref questions FB - use all the time but not for work purposespost videos - share resources - teachCurrent awareness, communicating to differing audiences with varying styles/interests, noveltyBlogs: maintain a work related blog, also follow others through RSS aggregator. Wikis:collaborate for work or committee related purposes from time to time.Love using them. I find them visually interesting and I like the immediacy of them. ie., Theres anevent taking place this evening, want to attend?Use Meebo on course pages: great to connect to students. ScreenJelly/Toaster etc. are criticaltools in email and Meebo reference, plus on course pages Blogs havent worked out as well forme as a way of pushing info out to faculty and students. Faculty in my subject areas dont useRSS in their work, apparently.Reference queries, current awarenessWe use Meebo for chat reference. We blog from time to time about new resources or newevents in our library.a) I highlight new books, upcoming events, new e-resources and changes to e-resourceinterfaces. b) Skype to chat with professors who are away on sabbatical and who requirereference assistance. g) Wikis as part of classroom instruction (where students contribute towiki)I use different types of tools to communicate with specific populations within my academicenvironment. The undergraduate student population likes (pun intended) Facebook so I use it topromote library resources, but the graduate students seem to prefer the "more formal" blogapproach to receiving information about the library and library resources.Blogs: to communicate with folks who work on the combined ref desk; Facebook: to find andpost material (links/youtube videos) relevant to art librarianship; wikis: in my library instructionclassesI update events in our library through our Facebook page, which also updates our twitter page.We download our videos on YouTube and link to them on our websiteI use Meebo to do reference work & communicate with clients. I use Twitter to answeroccasional reference questions, but mostly to communicate with other librarians. I use blogs/RSSfeeds to stay au courant. Some students communicate with me through facebook. YouTube ismostly about my work with library instructional videos.I read blogs for professional development and to keep up-to-date. I use an in-house wiki forcollaborative document sharing. 24
  • 25. I occasionally use blog posts for information related to librarianship or in answering a referencequestion. I do not actively contribute to any blogs. I use instant messaging as part of theprovincial Askaway service, but not in my personal work interaction with on campusstudents/faculty. I use Bloglines as an RSS aggregator of journal/news feeds from professionaljournals/databases. I use Wikipedia to the extent that I teach students how to evaluate it and togain basic level information on topics. I dont contribute to Wikipedia.Meebo is used to connect with students in a easy, fast, informal way. I add the Meebo widget tomy course pages and my contact page. YouTube is used to post short videos. For example, shortinstruction segments (how-tos) and I was also involved with a few short videos of studentsexplaining to students about how to do research at the library.meebo for virtual reference connected to IL courses blogs -- for prof dev and I use blogs posts formy IL notes twitter: prof dev & library outreachMeebo we use to provide IM reference, we have a library blog to promote services, we produceour own captivate videos and we use jing at the reference desk and I use RSS feeds for currentawarenessI do not use many of the above tools for contact with students (while I have a Meebo account,the students do not choose to use it). I tend to use them for organization, networking andprofessional development.I use Facebook to communicate with other librarians and often check library web sites onFacebook.Use blogs to promote library services. Use wikis for web content creation and management,instructional purposes.Blogs: I read other librarians posts and contribute comments. IM: My students contact me by IMand I chat with colleagues about work. Twitter: I have a twitter account but I mostly find it usefulfor ideas and colleagues. Last year 100% of medical students in my school did NOT use twitter(survey). This year I have one student follower. RSS: I use it twice per month to check the newbook feeds from other libraries. Facebook: I do not use it professionally, only personally.YouTube: I watch videos and share good videos with others (do not post my own professionally).Wikis: used fairly extensively professionally for collaboration with colleagues.Research questions, share information, solve issuesAnnounce new datasets, titles, software available, new maps, news items, etc.Sources of information to assist with workI have a blog (linked to from my librarys homepage) on which I write brief entries related tobooks, library resources/services, book-related events, etc., in many cases highlighting books inour collection. Our Reference & Research Services department has a wiki where we share lots ofinformation among the librarians in the department (instruction schedules, meeting minutes,handouts, etc.).Mostly use them to search for useful content to my work, sometimes to share content and 25
  • 26. sometimes to communicate about my work.There are several subject-specific blogs which I follow daily in order to keep abreast ofdevelopments in the discipline, particularly new publications which I should be purchasing forthe library collection.use wikis for committee work that includes members outside my library (w.g. in other depts atmy institution or in other libraries in the province/country)-wiki to organize course content, minutes -Google Reader to follow librarianship subscriptions-Im responsible for posting current events to our website using WordPressStaying aware of thingsBlogs -- current events, keeping in touch with the library community IM -- regular chat referenceshift Microblogging -- tweets from our library account Facebook -- keeping in touch Wikis -- usewikipedia regularly I also use Flickr, Facebook, Youtube, and others in my teaching.Use our library blog as our primary communication tool for our users.Facebook - keeping patrons and colleagues informed. RSS aggregators - keeping myself informed(not much time to use it though)I use wikis and blogs at work (for information sharing and news). The rest I use at home.I do have my own blog, but I dont use it much.YouTube - getting ideas for marketingI post news items on occasion.Use blogs to review current trends in librarianship and in my subject responsibilities. UseYoutube to distribute instructional videos/screencastsUse RSS aggregators to monitor news items to create in-house summaries. Look at videosharingitems that are specific to legal research/database useusing Twitter as a continuous environmental scan for both librarianship and legal topicsgoogle chat - to talk to colleagues at other libraries google docs - to collaborate on work projectsRSS - to read professional/technical blogs FB - to network, see what key opinion leaders arethinking/doing/readingSharePoint Wiki for library proceduresRSS feed readers -- keeping up to date on literature, reading tips from other librarians. Instantmessaging for virtual reference only. I dont really use social networking -- just add people whenthey ask to be added to my network. Wikis I use sometimes when working with colleagues on aproject.contribute to a blog and read others periodically lots in the RSS reader but I never think ofchecking it. Bloglines is toast as of Nov1 Use both videosharing tools to learn how to usesoftware or find how to videos for students or my teaching or libguides. May send in answer to a 26
  • 27. ref question. Get ideas for my instruction classes. Wikipedia - mentioned in most BI classes withwarning not to cite it. Use it to understand terminology in a reference question or new gradstudent or profs area of researchNews blogs on the website; PBWorks to share keep up with trends in librarianship, technology, higher education and news/current events.I maintain a blog, and view blogs. I view YouTube videos and Twitter feeds.Use YouTube to review content on various topicsMy librarys reference division keeps a reference blog that I read daily. Some of the liaisonlibrarians create course wikis for specific course assignments that are very useful to use whenhelping the students do research for their assignments. I do not use IM sites for work but I amusing IM when on AskAway. I sometimes show students how to use RSS when teaching orhelping students search article databases.Blogs = learning what others in the field are doing, current awareness; Social networking =personal, social contact with colleagues; Videosharing = sources of videos for training andinstruction; Wikis = quick ref eg Wikipedia, intra-library communication, I also setup and managewikis for class instruction and assignmentsI read postings on some library blogs when I have time, for ideas. I use wikis for informationshared by others, (Wikipedia for quick reference, library wikis for library stuff). Occasionallysomeone sends me a link to YouTube that is job related.Use Meebo for chat reference; works well but not used by users. Use blogs and videosharing formy own professional development, also webinars. Wiki used for global health work; verysuccessful, although not as effective at encouraging collaboration as hoped.PBWorks to collaborate on projects with librarians at McGill and across Canada. I read blogs tokeep up with trends and news in the field.a) committee notes & minutes, current awareness b) Meebo for live chat with users and Pidginfor internal IM among staff c) read our twitter account d) current awareness, subscribe to libraryfeeds e) recreational use, networking f) instruction g) committee minutes and notes.Blogs: push information to target audience & public IM: communicaton w/ peers & patronsMicroblogging: Information / resource gathering, sharing, marketing, collaborations,bookmarking, tracking Social Networking: Information / resource gathering, sharing, marketing,Videosharing: Tutorials, training, presentations, playlists, blogfodder Wikis: Training, informationcollation, collaborationIm a web development librarian... some of these services (twitter/facebook/blogs) I use asservices to get our library news and events out into the world. i also use some of these servicespersonally throughout the day as well.Blogs for staying current. Social networking (FB) for pushing out library related events andinformation. Videosharing (screencasting?) for instruction -- almost exclusive form for instruction 27
  • 28. (or is provided to augment in class teaching).Mostly follow one specific law/library blog; also use Meebo to provide reference serviceMeebo for chat reference. Wikipedia for quick factual information.wikis are used frequently as an internal communication device for working groups, etc. at ourinstitution. blogs are also used to communicate with staff and the wider university communityabout library initiatives.Meebo chat reference service as well as personal chats with friends/colleagues; wikis forcommittees; twitter for promoting library and library events; facebook for keeping in touch withlibrary school friends and colleagueswe have meebo installed on our home page. we use it for reference services. it doesnt get usedheavily, only a few times a month. we maintain a facebook and twitter account which we postinformation. not too many subscribers, difficult to know how useful these things are to our users.we link to some information videos on youtube. i subscribe to some blogs in my RSS reader. I feelit is an easy way to keep current on trends.FaceBook to promote Library events, new acquisitions, and highlights of our Special Collections.Blogs - I write a weekly e-publication and use law blogs for material.Blogs: we use them as part of our library website, and I read them for the ideas. I also keep onetracking my own experiences with new tools. We use Meebo for virtual reference, and we use IMfor interlibrary communication. I also use it to keep in touch with colleagues. I use facebook a bit,but mostly when someone sends me a message or invites me to something. Not really an activeuser, but there are a lot of librarians there, so I dont leave. We make a lot of video as part of ourwork. We show faculty how to accomplish certain key tasks via screencast, and we communicatea fair bit via video, so we make a lot of use of youtube. We screencast errors to send them on toour colleagues on the main campus as well.Meebo and Twitter: answering reference questions. RSS Agregators: teach students and profshow to use RSS feeds to track journal articles. Facebook: to communicate with students andanswer reference questions.Use IM to chat with colleagues instead of sending email; use Meebo for our public IM chatservice at the library; use library Twitter account for user feedback (suggestions) and to push outnotices/information; use blogs and bloglines more for keeping up to date in my field andresearch;Use and usefulness varies depending on whether they are being used for distributinginformation, receiving information or conducting synchronous communication. Application isalso a factor determining perceived usefulness. In other words, while participating in an onlinecourse, social networking can be used as a means of communication among participants whereasamong colleagues on a taskforce the work can be created and communicated via a wiki.- reading and posting on blogs - using RSS for current awareness - use of YouTube for teaching -Wikis mainly used for collaborative writing with colleagues on projects 28
  • 29. Meebo is the librarys tool for chat ref. I use Google Reader for my RSS feed to keep up onprofessional issues. I use Facebook to network. I use PBWorks to host a couple of professionalwikis.I use blogs and RSS feeds to keep up to date with what is going on in the academic world andlibrary world. Videos are a great way to share presentations and wikis are used for collaborationat work.Meebo and Twitter are used as virtual reference tools, to supplement our regular chat feature.I use Meebo to chat with my clients, as well as fellow librarians. I use Twitter to tweetn libraryevents, interesting library facts, etc. I use iGoogle to follow blogs, and social networking todisplay library events, and keep in contact with librarians and other clients.basically for keeping up with trends in my areas of interest-multiple wikis for different aspects of work (eg reference wiki, Information literacy wiki, branchlibrary wiki) -I Tweet for the library - primarily push info (e.g. events, workshops) but also postinteresting news. Also feed suggestion box blog to twitter. - I use videos in library workshops andIve created videos to show co-workers new tools.Gaining and sharing informationMeebo box embedded in research guide; twitter for libraryeForums on cataloguing and technical services issuesPost videos I create to YouTube. Use GoogleTalk to communicate with colleagues at our tworeference positions.I am teaching an online information literacy course, we have a Meebo widget on our page forchat. Our library has a Twitter account that we use to update our users about news, events, etc.It is streamed onto our home page. We use wikis for planning various libraryevents/documenting committee activities.Current awareness (saved search alerts, monitoring news in blogs)i have a couple of RSS feeds, we have a few library blogs that we read to keep up with news.YouTube is more for fun, though it has potential; occasionally ill look up a library video.Im looking for relevant information from other libraries to compare against internal libraryknowledge and positions.-keeping informed on what is going on in the field -spreading awareness to a wider communityMeebo is used on our Reference Desk. Other social networking sites I use more for personalreasons.We use MSN for virtual reference and I contribute to a professional association blog. We usePBWorks to manage many aspects of the library, and have several on the go.YouTube - creation of instructional technology videos. Wikis - meeting agendas, collaborative 29
  • 30. project documents. Blogs - getting a sense of opinions on different issues. Instant messaging,social networking - keeping in touch with colleagues and others.we use Meebo to facilitate our online chat with a librarian reference service. Uptake hascontinually grown in the last couple years. We use facebook and Twitter to let patrons knowabout new resources/services, etc. I read blogs to keep up with developments in the field.answer reference questions, post relevant informationMeebo - librarys IM service to patrons Yammer - communication tool used to share project andcommittee updates in my place of work RSS daily news from Open Access News feed - to keep upto date in this area Facebook - updates re. library events at place of work and in wider librarycommunity; also has a social function - to keep in contact with colleagues YouTube - some of ourinstructional videos are posted on YouTube. Also, I view lectures and fun projects from otherlibraries on YouTube Wikis - we use one to keep track of policy, contact and calendar informationfor our regional instant messaging reference serviceContent production, delivery, and consumption.I use Twitter, Facebook, LinkedIn as a means of gathering information about my donors andusers (current and potential)and for research about my field of performing artsas necessary. Every use is different.I blog news about the library and other medical information sources. I use RSS to keep up to dateon trends in technology, libraries and medicine. I answer reference questions that come in viaInstant Messaging. I use Wikis to collaborate on documents.We use to use Meebo for our chat reference service, but now we use Live Help for AskONsservice.blogs -- reading blogs to keep up do date instant messaging for reference purpose rss agregators- TOC, News (I keppe up to date in certain fields and send news to researchers and facultyI use Meebo widgets with an invitation to ask me questions in my library resource/subject guidesand stay logged in during work hours. Im more of a Twitter voyeur than a participant, using itonly to follow other librarians and academic library news, as well as science & technology news(Im in a SciTech library).The major tools we use in our office are a staff wiki for recording and sharing information, andTwitter for posting updates about our library services.we tweet coming events and items of interest, new resources; we keep a blog for desk staff ofpolicies/procedures; I use FB for personal stuff incl video sharing, not work; we keep a bunch ofwikis for recording policy/procedures changes library-wide, which I find less useful.Blogs for staying up-to-date, (E.G.) Catalogablog Shushie IM, people arent usually on, uselessTwitter,too much dross, gimme some meat, not soyfill RSS, best thing since sliced bread, oneplace to look, too bad Bloglines is down now Facebook, too much info YouTube, cool, but notfitting my jobWikis, love them, like BatchLoad, its great to share knowledge 30
  • 31. - IM for answering reference questions - Blogs/ RSS/ Twitter to keep up with the field and gainnew information - Videos for library instruction (as much as possible) - Wikis are used asreference when I don’t know something or I look for a good resourceGo on university Facebbok page to help confused students, whod rather ask a peer thansomeone who works at the uni...RSS aggregators provided an excellent way to quickly identify newsworthy developments in areasof interestKeep up to date & post library news using blogs; post queries, commentaries during conferencesusing Twitter; keeping up to date using iGoogle; have closed down the library Facebook page;use wikis to document groupworkI use b) to provide Chat reference service. Some of our reference support information (e.g.passwords, helpful hints, etc) are available via a staff wiki.Frequently use Wikis to gather information and share information.Blogs & RSS feeds -- keeping up-to-date Instant messaging -- reference Wikis -- collaboration withcolleagues for research or projectsTo keep current and to keep in touch with my colleagues.blogs - use to track some great thinkers in library-land - use to track important issues likecopyrightBlogs - collect ideas, keep current with what is happening in community IM - connect with otherpeople in my library system AND chat reference Twitter - ask questions, keep current RSS -gather my blogs; search, share, star Facebook - pictures and news Videosharing - promotion oflibraries, videos for my patrons Wikis - use only when I have to :/ mostly internal wikisIM, in particular, helps me connect quickly to colleagues to address immediate issues. We alsouse it to share reference questions from the front-line staff to the librarians. I use Twitter tofollow trends, and blogs to read specifics.- use wikipedia to teach - would like to see more use of twitter or facebook or youtube but foruseful things and not fluff or showOur library staffs reference hours using Meebo. I use twitter to follow development in OA /Schol. Publishing. I contribute to a number of blogs that serve our library users.-As an archivist, I use Wikipedia to update researchers about location of archival fonds -I alsopost on my Twitter feed about new archival photos added to our IDR -Ive posted on Twitterabout elements in our exhibit that was getting low traffic - our stats instantly doubled. -I knowvideosharing could be useful for outreach and educational purposes but it is difficult to find thetime, develop the skills on top of all my other work. -Our blog has been useful to create an onlinespace to promote a physical event in-house or give attention to a topic, collection, that "doesntquite fit" in our wider scope of outreach. Especially events/acquisitions that dont warrant apress release or full blown exhibit. 31
  • 32. Twitter feed feeds onto our home page. Also have a library blog that feeds onto our home page.Read RSS feeds in my Outlook account - it has an RSS aggregator.we use blogs and wikis to document work we are doing, share documents, minutes, workingpapers, procedures, etc. we use instant messaging to communicate amongst ourselves at work,and to answer research help questions. we use facebook to publicize conferences and raiseawareness on issues, as well as to network with colleagues. YouTube is a great place to shareteaching materials.Post a weekly blog for our website, post/read Facebook daily, read RSS feeds, post to theLibrarys Twitter feed.I use Twitter daily to post resources in my field. Follower number is low and not necessarily frommy University.Exploring social media for creation of digital collections/virtual exhibits & in workingcollaboratively with large teams geographically dispersedMeebo is used for some chat reference. GoogleTalk was used during a project when we did nothave access to a telephone and needed to replicate real time conversationPrimarily as teaching toolsI use a meebo chat widget to allow students to access me from our LibGuides. I regularly blog myown research, and read many blogs (through igoogle) about library issues and my own researchareas. And what would we do without the love/hate relationship with Wikipedia!I use twitter to push my services to my target users.I use wikis to communicate with others working academic libraries and to track developments inthe project i am involved with.I sometime use YouTube to share video tutorials that I create for IL purposes, and occasionallyshare librarianship-related content through Facebook, though the latter is rarely with asubstantial network of library colleagues.Wikipedia - reference work Yammer - communication on various library issues Youtube - Somelibrary tutorialskeeping current on news and trends. Mostly as a user, not a on a Livehelp chat service twice a week; use blogs for news and updating myself in my field;wikis for sharing files and instructionspost youtube video on facebook and blog twitter every day use meebo for online reference everydayUniversity is using YouTube channel more for video content. Switching some online tutorials toYouTube/Vimeo content. Meebo for online chat reference, GoogleTalk for web team discussions(help at point of need from team members across campus. Facebook for networking with otherlibrarians, not students. 32
  • 33. Use RSS feeds to keep aware of faculty publications, new trends in subject areas, new trends inscholarship, etc. We use blogs (posting to) to keep in touch with faculty. I read blogs in mysubject areas to keep up to date with current trends. I use IM as a point of contact/ref tool forpatrons.Twitter - to post news on library web site; blogs to keep up to date with issues, e.g., copyright;wikis - to find information and to share information with other staff.I use the above tools primarily for professional development (help identify trends, reports, newprojects, etc) and for professional communication (blogs, twitter, etc)I have a meebo account so that students can chat online with me in my office. It is rarely used bythem.Facebook & blog (Facebook links to blog) for library Facebook presence and communication oflibrary tips/servicesMeebo - used for chat reference serviceWe use a wiki for internal library communication. I usually read blogs when Im researching aparticular topic.PIDGIN once a week for virtual reference shift. Check a specific blog from time to time, whennecessary. View YouTube from time to time when someone sends out an interesting link.Current awareness, information literacy instruction and liaison to client groupsWe have a wiki that serves as a memory tool for the IT team. I consult RSS for new trends.Mostly professional communication - blogs to monitor commentary in my research field as wellas current practices, instant messaging for colleague questions and discussion, aggregators(academic articles), facebook for networking with professionals, wikis - depends on the groupMeebo: chat with studentsI have RSS feeds for a number of blogs that I find useful and try to check these daily. I useFacebook at work both to keep in touch socially with friends and with colleagues at otherinstitutions. I used to maintain a wiki for a research course - now most of the information hasbeen moved to a LibGuide and a CMS (course management system). (I preferred the wiki!) Iopened a Twitter account about a year ago, but dont update very often, and rarely for work-related purposes; while that was the original intention, my institution doesnt have a set policy or"space" for official Twitter feeds, but I have found it very useful for getting interesting/timelyinformation from other Twitterers!I use instant messaging to determine if a colleague is available to talk (either by phone or chat). Iuse twitter to announce project progress to colleagues. I use my Google reader as a means ofkeeping up on trends in the library profession.Internal wiki to post progress on projectsBlogs: dont have time to write or comment on external blogs. I write content for the librarys 33
  • 34. blog. Students expect IM/Meebo/instantaneous response. This is an important service providedby others in the library.Frequency of useh) Collaborative writing (e.g., GoogleDocs, wikis) (Frequency of use ) 34
  • 35. i) Photo-sharing (e.g., Flickr, Picasa) (Frequency of use ) 35
  • 36. j) Powerpoint-sharing (e.g., SlideShare, Prezi) (Frequency of use ) 36
  • 37. k) Social bookmarks (e.g., Delicious, Connotea) (Frequency of use ) 37
  • 38. l) Social cataloguing (e.g., LibraryThing) (Frequency of use ) 38
  • 39. m) Virtual worlds (e.g., Second Life, other) (Frequency of use ) 39
  • 40. n) Web file-sharing services (e.g, Dropbox, LiveMesh) (Frequency of use ) 40
  • 41. h) Collaborative writing (e.g., GoogleDocs, wikis) (Perceivedusefulness ) 41
  • 42. i) Photo-sharing (e.g., Flickr, Picasa) (Perceived usefulness ) 42
  • 43. j) Powerpoint-sharing (e.g., SlideShare, Prezi) (Perceivedusefulness ) 43
  • 44. k) Social bookmarks (e.g., Delicious, Connotea) (Perceived usefulness ) 44
  • 45. l) Social cataloguing (e.g., LibraryThing) (Perceived usefulness ) 45
  • 46. m) Virtual worlds (e.g., Second Life, other) (Perceived usefulness ) 46
  • 47. n) Web file-sharing services (e.g, Dropbox, LiveMesh) (Perceivedusefulness ) 47
  • 48. 3.2) Among the specific tools you currently use above (e.g., Delicious, Flickr, SlideShare),describe briefly below how you use them in your work. (Or, proceed to next question) 48
  • 49. 3.2) Among the specific tools you currently use above (e.g., Delicious, Flickr, SlideShare),describe briefly below how you use them in your work. (Or, proceed to next question)Dropbox for accessing files from home; GoogleDocs for collaboration.I love, love, love Dropbox. I store all my files there. Googledocs is handy but when Ive tried touse it with collaborators, they find it unfamiliar so we usually revert to using Word. Flickr is goodfor finding and storing photos. And I also couldnt do my job without my delicious account. I useit to catalog information on the web and to access frequently used sites.I hate that the ipad does not manage docs better ... getting dropbox setup was a pain and while ilove the ipad for play .... i get much more work done on my computerdelicious: a way for reference team to share resources slideshare: as a browser, not a trulycontributing member (such a lurker)GoogleDocs: we use this for a collaborative reference project. Photosharing and Socialcataloguing: I use these kinds of tools (Picasa, GoodReads) in my personal life but notprofessionally. SlideShare: I use this often but wish it were iPhone-friendly, since I often want toview things on it during my off hours. Delicious: I used this years ago but now I use Twitter morefor this purpose - if I read an article I like and want to remember, I tweet it.Google Docs for sharing files with colleagues that require collaborationI mainly use collaborative writing tools for committee work.Picasa - photos of Library interiors to share with colleagues/research group Delicious - save userguides, tutorials, research, podcasts Slides share - find good slides for class presentations GoogleDocs - edit documentsI have used Slideshare to access presentations although I have never posted any of my ownpresentations.Flickr used to find images for illustrating presentations or web pages, as well as for answering refquestions. Tried using google docs, but it only works if your co-workers use it too. I have viewedSlideshare presentations, but never upload my own. (I would rather use our schools AVdepartment to make a professional quality video that embeds slides in my own presentationwith my video/voice). Never used second life or library thing but Ive heard others do.Use SlideShare to mount PP on LibGuides.I use delicious most (for sharing resources with students and colleagues, and for myself). Wehave a wiki as an Intranet and do some collaborative work there (but it is a bit clunky to use), andIve used Google Sites as a collaborative group workspace for some consortial groups (workedbetter than our mediawiki). I personally dont do much photo sharing or social cataloguing atwork, and we dont do anything where I work with virtual worlds. We do share documents (e.g.powerpoint) sometimes using things like Slideshare but I prefer to use options that are moreaccessible for people with disabilities so dont use it a lot. 49
  • 50. useful for committee and teamwork.GoogleDocs - sharing documents with other librarians (mostly with librarians at otherinstitutions, as we have other ways of sharing documents within our library). Flickr - forcommunications purposes (such as to communicate/document progress during renovationprojects). Social bookmarks - for maintaining links of professional interest. We dabbled with theidea of using social bookmarking for our subject guides, but havent done this yet. Second Life - Iexplored Second Life to see if it would be valuable for my library. I didnt think it was worth thetime investment.Delicious = bookmark useful websites in my subject area and faculty publications. Pull in the RSSfeed from Delicious into my subject guide. DropBox = helping to teach a course at a library schooland dropbox is used to share the Powerpoint slides developed for each class.My use of Delicious has really decreased in the last year. Twitter is up. RSS feeds are dropping off(i.e., fewer blog postings found), but I still depend on it. Viewing mobile Slideshare is limited --better viewed on a larger screen if slides are dense with text (which is typical). but since Im moreon my iphone, I might not choose to view mobilized slideshows.I primarily use Google Docs with my colleagues who I am working on projects with. I alsoorganize my bookmarks with Diigo primarily for personal use related to my work.Sometimes use Flickr and other photo-sharing sites to get copyright-free or Creative Commonsimages for presentations or LibGuides. Use PowerPoint sharing to view professionalpresentations I was unable to get to, or to review those that I was.I like to consult recent ppt presentations on slideshare to keep up to date both with content andalso to see which presentations i find most effective (how theyre organized; how they look...)use Delicious to keep track of all my bookmarks so I can access them anywhere; use GDocs toshare docs with colleagues; same with Prezi; use LibraryThing occassionally but far less than I dida few years ago; use Dropbox for sharing big files with myself from machine to machine (ie MARCrecords I work on at home and then load to system at work)I use Google Docs and file-sharing services primarily for my work-related research, particularlywith co-investigators who are at different institutions. Google Docs has also been useful for somecollaborative writing among colleagues in my unit.I have shared PP and Prezi files with colleagues to show them how I use them or how I teachclasses. I use Dropbox a lot to share files between members of working groups/task forces andmy professional association executive.Some of my colleagues share using Google Docs & Slideshare so Ill view their work using thosetools.GoogleDocs and wikis for projects with other staff/librarians Delicious bookmarkingGoogle docs is great for group work and collaborative working / writing projects.use images and video on subject pages in the library websites, on my blog, use bookmarks to 50
  • 51. keep track of good online resourcesDelicious I use for keeping track of websites that I might find useful. In the past I have shared myfolders with partners if we were doing collaborative work.googledocs - multi institutional collaborative groups virtual worlds -s econd life - networking Filesharing - international collaborationsWikis are part of my everyday work. My colleague and I are starting a photo-sharing site toconnect libraries in our province. I am more on the receiving end of powerpoint sharing.-I used to use Google docs on a daily basis when working on a paper collaboratively withcolleagues in another province, VERY useful toolDropbox is great for working away from ones office (e.g. at various reference desks, home, etc.)Also used to collaborate with colleagues - we set up folders and place readings in them.Our team of 10 librarians uses Google Docs to write our annual plan.teaching - sharing information - sharing resources - collaborative work is importantHave used delicious, social cataloguing tools more in the past; no time to continueCollaborative writing/Web file-sharing: used to collaborate with colleagues Social bookmarks:use to keep track of researchusing document sharing is useful for larg-ish groups especially at a distance (ie, nationalcommittee) but are tedious to track changes, the back and forth, etc.h) I use google docs to collaborate in paper writing with colleagues and google spreadsheet andgoogle notebook for keeping track of orders and requests, sharing with coworkers and users asappropriate. i) I use picasa to upload pictures that I want to use via my blog, and also to sharephotos from library events.It can be very handy to snap a photo - upload to flicker, and then send the link to colleagues,when trying to identify a work...particularly since our listserv rejects attachments.GoogleDocs: to share documents and edit them with my colleagues;we have a local web file-sharing tool at our institution. I can share files to anyone from differentcommittees, units, (including non-library ones).Flickr - especially the creative commons photosare great for Power Point presentations and website developments.Collaborative writing & cloud file sharing = work with a few colleagues. The rest are not used.I use Google Docs for most of my productivity needs. I use MS Office only when I have to. I usedelicious for remembering my bookmarks, but not really with the intention of sharing them withothers. Flickr is for my personal use.use Delicious to keep track of important/interesting things I read (work related)Occasionally committees that I am on have found it useful to use GoogleDocs or a Wiki to trackinformation. For my day to day file management I have remote access through my institution to 51
  • 52. files and email - and dont have a need for an alternate system.Flickr allows me to find images that I can use under Creative Commons license for course pages,web pages, powerpoints, and various instruction materials. It is extremely useful!delicious i use as my everyday citation manager google docs for doc preparation of all typesGoogle docs are great for committee workWe use delicious for our bookmarks and we have made them available/share them with studentsI use dropbox to manage my personal work between home and the office as well as for large filesI cannot email to others.I get Power-point presentations from other colleagues if I missed the presentation or did not goto a conference.GoogleDocs for collaborative project work. Slideshare to share presentations around projectwork we do. Dropbox to work with files docs and wikis - sharing files, collaboratively improving a document, working as acommittee - things that evolve over time. Photo sharing - dont really use it professionally but Ican see how some would. Delicious - mostly for my own use but its nice to see what others have(I use my lists in WorldCat the same way, and also to share with my students). LibraryThing I usepersonally but I can see how some would use it professionally. Virtual Worlds are BS and I amtired of people trying to make them a thing. Web file-sharing devices are necessary with smallinboxes/file limits.I used Flickr once to upload a photo of a display and then add notes identifying the books. I wasinspired to do this while doing an online course for library staff on Web 2.0, but I never gotaround to using it again. I have a LibraryThing account because I felt I ought to know about it,and enjoy using it to keep track of the books I read (not the books I own) -- which is for fun, notwork-related. I did not check off Second Life as the only time Ive used it was as part of the Web2.0 online course I took.Collaborative writing tools have been quite useful in the past - especially when working withpeople outside my home library (we have other internal collaborative tools that we use internallylike Sharepoint that allow us to share and collaboratively create content). I use Flickr every nowand then to find useful content but I never share (Im a horrible photographer!) and have only"used" Prezi once.Delicious to compile and tag recommended health sciences websites; GoogleDocs to co-writepapers with authors from elsewhereGoogle Docs -- have used for compiling reports/committee work Flickr -- use CC photos forsignage and instruction Prezi -- have tried it out but never presented with it Delicious -- use it tostore links LibraryThing -- use it more for my home libraryGoogle Docs - working on shared documents Delicious - keeping bookmarks and sharing themFile sharing - file sharing! 52
  • 53. I work in 2 special libraries. Access to Second Life, Facebook, Flickr is restricted in-house.I use a combination of Read-It-Later and Delicious to track things of interest; Delicious is more ofpermanent storage RIL a quick reminder of things I want to check out laterGoogleDocs has been useful for writing group reports arising from committee work.delicious to save websites instead of bookmarking them. Accesible from anywhere and can linkto others related web docs Flikr and Picasa - save library interior photos from my camera. Easyto share with committee or library admin to illustrate ideas for renovations etc. Slideshare - ideasfor teaching specific tools or concepts GoogleDocs - edit documents from the library associationcouncil which I am on. Info Desk Wiki - retrieve local knowledge and recommend additions.GoogleDocs to share documents, but it never worked properly.To collaborate with colleagues easily, to access my work easily when I am not at work.Google docs is useful for collaborative writing and statistics.Post presentations or lectures to slidesharePowerpoint presentations and other teaching materials created by librarians at my work aremade available on our staff intranet.Collaborative writing = potentially valuable but too buggy to be reliable; Photosharing = source ofimages for teaching; Virtual worlds = have investigated thoroughly but not useful for myspecialty; Web file sharing = very useful in the absence of library solutions for ftp to studentsGoogleDocs proved useful in working with a group of staff from different universities -- withinmy own school we have internal collaborative methods. I have relatively little contact with thepublic, which seems to be where the greater use of social media lie.I was probably an early adopter of collaborative writing tools - too early, perhaps - technicalissues rendered them ineffective, although have successfully used PBWiki with a research teamto good effect. Others, still need to see more evidence of effectiveness.Writing: collaboration, filesharing, presentations, Photosharing: reference question support,marketing, local color, documentation, training Bookmarks: library guides, rss feeds VirtualWorlds: classes, outreach, webinars, presentations, collaboration, teaching, learning, personalnetworksWe use sharepoint as internal document management, and for a few internal forms whichinitiate workflows. i use flickr creative commons licensed content for presentations, same withpowerpoint sharing and file sharing.GoogleDocs for an OLA project with librarians at various locations - but I have been unable toaccess the shared folders, a known bug that I have not been able to solveThe cloud is essential for collaborative writing, for the mobile office. We have a server I haveaccess to remotely as well. Ive used Delicious to keep track of independent publisher forcollection development (foreign language in particular) 53
  • 54. Web file sharing services rarely to share large files with others.I use dropbox all the time to synch my files with my home computer so that I can easily workfrom home.Ive collaborated on research with colleagues from other institutions using Google Docs. I usedrop box to sink files with various computers. (iphone, home, work)I use google docs all the time. Most of my work docs are in there; its the easiest way to sharedocuments with my supervisor and colleagues. Its my go-to word processor. We have a wiki forwork that I consult probably 3 or 4 times a week. The library has a flickr feed of authorizedpictures, but I use flickr a lot to find CC licensed pictures I can use in presentations. I know Ishould use bookmarking tools, and I see their value, but again its one of those things that needsmore forethought on my part to use effectively. We have our professional developmentcollection in librarything, so I use it occasionally. I have built in second life and find it anincredible canvas for communicating things that are impossible to communicate otherwise, sofor that I remain loyal to virtual worlds, but I dont really hang out there. Just build. I use dropboxon occasion, but honestly google docs is filling that gap more and more lately.Google Docs: to share documents among colleagues. Photo sharing: through facebook--toprovide some more interesting content on our facebook page. Prezi: to make presentations(from time to time--use powerpoint more). Delicious: to organize and categorize the sources thatI need to check when ordering books.Use google docs when writing reports/materials with colleagues; use flickr account to store alllibrary photos from events, etc.; use dropbox to share large files (e.g. prepping for a conferencewith colleagues far away)- delicious for sharing resources with students and colleagues - collaborative writing tools used v.often for group writing with colleaguesPhotosharing works for marketing purposes and sharing marketing ideas across institutions. I usewikis for cross-institutional collaboration and reports.I use GoogleDocs to work on shared documents with colleagues.Have a Delicious account to keep track of sites related to open access. Use Flickr to uploadphotos of events that occur in the library. Used a wiki to prepare a submission for an agencyapplication, which required wide input.I used GoogleDocs for a project with an external library organization. It was cumbersome andinvolved some learning (I know Word well and dont like to waste time learning something like it,when it works fine for me.)Use to share information internally /externally. Some use is for teaching at MLIS level.Google docs and power point have very practical usesI use Flickr for personal reasons, but not for work.I use GoogleDocs for many group projects at work, and we maintain a Delicious account for key 54
  • 55. weblinks for students. I use Dropbox to access my documents at home.Collaborative writing - good for sharing and developing project and policy documents; Photo-sharing - good for presentations; Powerpoint sharing - good for sharing information andpresentations; Dropbox - sharing large files with faculty, librarians, and other projectcollaborators.I use Delicious as I feel it is easy to group my preferred websites.working on a paper/chapter with colleagues both at the institution and in other geographiclocations.GoogleDocs - to create a spreadsheet for a volunteer service task undertaken for the libraryalumni community Delicious - collect bookmarks to websites related to academic subjectspecialist areasWhen working on group projects or projcts that need editing/feedback from my peersI use GoogleDocs all the time for collaborative editing and project work. I post all of myinstructional presentation files to SlideShare.In our library department, we have a professional reading collection which I have cataloguedusing Library Thing.Delicious connotea i used for finding sometime "hard to find" reference and to bookmarkCollaborative writing is great for research projects or other co-authored work.See previous comment re: wikiOccasionally use Google Docs for collaborative editing/document creation - sometimes even inreal time over the phone when we cant get togteher in person I use photosharing mainly for nonwork, once in a while we use it to show the hawks in the trees outside the library.Social life was a memory suck disaster and I deleted from all 3 of my computers Web file-sharing,still too iffy for access and slowCollaborate writing : to work on project and documents with colleagues Powerpoint-sharing: toget ideas for my teaching Social bookmarks: I use Delicious but not the social aspect of it.collaborative writing via wikis is an invaluable toolposting files and comments on group projectsI LOVE dropbox and now use it as my primary file storage.Collaborative writing -- collaboration with colleagues Photo-sharing -- collection development;employee engagement Web-file sharing -- collaboration with colleaguesTo collaborate with colleagues.Collab writing - good, but we also use an internal file sharing network, so not always necessaryPhoto & ppt sharing - see above Social bookmarks - where I collect bookmarks; dont often go to 55
  • 56. other peoples bookmarks (once/mo) Dropbox - use for bringing work home and for associationwork (related to job but not "my job")Collaborative writing - very useful... untill the excel sheet crashes/cant be downloaded and thenyoure fracked. Photo-sharing... does posting archival photos on our IDR count? If so : very veryuseful. Dropbox : I use our universitys equivalent almost everyday to deliver research requestsand scanned images : very very helpful and keeps costs down.Have used Prezi for presentations, use Flickr for uploading photos of library and events. Haveused wiki to plan events/documents in collaboration with colleagues. Have a Delicious accounton a particular topic to share with colleaguesI discovered Prezi last summer and have begun to use it for presentations that can be best taughtthrough concept mapping.Ive used GoogleDocs to collaborate on an article writing project with a colleague before.Bookmarking new sites in my subject areas.We have an internal file share service which is very useful. I dont use the other very muchUse the university filedrop server to send/receive large files. Love it!I use Google Docs for collaborative reports. We use it in the division to share and annotatecollections spreadsheets.Google docs to share meeting notes and agendas etc. with other staff; occasionally Flickr forimages for library advertising, etc.; Delicious for sharing web sites with other staff.Google docs is great for note taking and for sharing docs. Powerpoint is a useful, if not overused,instructional tool. Flickr is great for helping those ppt shows to be more interesting. Deliciousallows me to access my online docs/research easily from anywhere. Dropbox is great whenworking between computers.I use Delicious to supplement my Subject Guide pages.For searching and screening information. Which specific tools are not really matter as long aswhatever is the information I am interested in is being offered.A colleague has put material on Flickr which is useful for my subject area.I use Google Doc to share documents with co-workers. I use Flickr for my two childrenGoogleDocs and Dropbox are used frequently in my collaborative research projectsI have used all of these tools, other than virtual words and web file-sharing services, to somedegree but more on a personal basis than as an academic librarian. I have an ongoing projectwhere we made some use of GoogleDocs, but more for easy file-sharing than collaborativewriting. In the future, Id like to use GoogleDocs more in its intended manner. I use PowerPointall the time but never an official sharing program - I make my PowerPoints available after alltraining sessions, simply in PPS format (on a Virtual Campus webspace). 56
  • 57. I use Delicious daily to find favourite locations and to tag useful tools. I use Dropbox daily to havekey working files available on my desktop or mobile devices.4) How important do you think it is for your library [now or in the future] to use social mediafor the following activities? [e.g., to have digital presence and use interactive tools]a) Announcing upcoming library events (4) How important do you think it is for your library[now or in the future] to use social media for the following activities? [e.g., to have digital 57
  • 58. presence and use interactive tools])b) Communicating directly with students and faculty(4) How important do you think it is foryour library [now or in the future] to use social media for the following activities? [e.g., tohave digital presence and use interactive tools]) 58
  • 59. c) Fundraising for library programs & services(4) How important do you think it is for yourlibrary [now or in the future] to use social media for the following activities? [e.g., to havedigital presence and use interactive tools]) 59
  • 60. d) Helping to reach strategic goals or objectives for your library(4) How important do youthink it is for your library [now or in the future] to use social media for the followingactivities? [e.g., to have digital presence and use interactive tools]) 60
  • 61. e) Marketing your librarys services and programs(4) How important do you think it is for yourlibrary [now or in the future] to use social media for the following activities? [e.g., to havedigital presence and use interactive tools]) 61
  • 62. f) Promoting workshops offered by your library(4) How important do you think it is for yourlibrary [now or in the future] to use social media for the following activities? [e.g., to havedigital presence and use interactive tools]) 62
  • 63. Which tools are used / might be used?Which tools are used / might be used?Twitter and blogsTwitter, blog, document sharingIts hard to know how effective any of these tools are for communicating with users and as amarketing tool. Our library has a twitter account and several facebook accounts. I dont see much(actually Ive never seen any) engagement between our users and our profiles in these socialmedia tools. Its hard to know if thats because users dont want to communicate/engage with uson these platforms or if its because were not using them to effectively communicate/engagewith our users and as a result they dont engage with us.Important ... is a stretch ... more like "an option among many"twitter! 63
  • 64. Let them have and do their thing, on their things, without invading their territory. They can cometo our spaces (webpages) for information about us.Twitter, our Librarys blogsTwitter for last minute updates of workshops, Facebook for events.RSS feeds Wikis IM/SMS messagingTwitter, facebook, blog, wikiI plan to make my Librarys resources and services available through mobile devices, and betterutilize social media to communicate with users.MeeboWe currently have a facebook page for our library....I dont believe students actually use it.RSS feed. Facebook. A marketing plan!Facebook, blogs, IM (for communicating with students), BBMBlogs, Twitter, library Facebook pageblogs, social networks, microblogging, YoutubeWe use Twitter, Facebook, and YouTube primarily.-The library keeps two blogs: a suggestion blog and a "whats new" blog. -The library is also onTwitter and (its an extension of the "whats new" blog, with a few moreannouncements than the "whats new"). -The library also uses RSS to disseminate the "newbooks by subject" feeds. -I also use a blog on my subject guide to announce interestingevents/research/news in my subject area.Citation citing sites could be promoted more.Currently, Facebook, Twitter, Sharepoint and our website.Facebook pages, Twitter.facebook, blogsMost of the social networking tools already mentioned in the surveyYouTube & Twitter are currently being used by the library.Facebook, Twitter, Blogs, Rss Feedstwitter, facebookanything, really - depends where your clients areFacebookFacebook, RSS feeds from library website 64
  • 65. Facebook Twitter Announcements on library home pageTwitter, facebook, etc.we use facebook and twitter as well as individual librarian blogs to advertise our services, peopleand events.Our unit has a Facebook page. Updates/promos are posted once a week.Twitter, Facebookfacebook or blogsany of the previous that are stable and can be incorporated into the branchs routinesTwitterblogs, twitter, video sites, pretty well anything original or creative - i think the creativity is moreimportant that the platformwikis and blogs in, facebook, rss feeds, library blog, flikrblogsOur library currently currently has a twiiter account and a facebook account. Faculty membersuse yammer for discussion.Blogs, social networking tools, You TubeBlogs Facebook YouTube Maybe Twitter but only to a limited segment that actually uses it WIKIs- for collaborative projectsfacebook, twitterLibrary would have to supply handhelds to staff, a major money concern.-was thinking mostly of our news and events blogFacebook, Twitter, Web pages (in conjunction with RSS feeds)RSS feed, blogs, email, website, etc.Although I havent used yet, I can see the usefulness of a twitter feed on various websites tokeep intended audience up to date Blogs (although have to get the intended audience to readthem)a and f are asking virtually the same networking sites (eg FB), slide share, you tube, google docs, skype, google voice, filesharing apps, itunes,whatever works - and these are constantly evolvingWe seem to use blogs primarily to promote workshops, etc., but I know some librarians here also 65
  • 66. have a Twitter account.could use a variety of them. Facebook for sure.FacebookTwitter, Facebook, blogs, Youtube, Flicr, Piccasso, google docs, (are already in use), but mightwant to use LinkedIn, and make an effort for more coordinated use of tools like YouTube, GoogleDocs, Slide share, etc.BlogsWe have an RSS feed on our branch Library homepage; I suspect the Facebook page for ourlibrary gets more "viewings" (or my personal one).Yammer, Facebook, BlogsWeb pages, blog, Facebook and Twitter. Plus mass email to specific groups.BlogsTwitter, Facebook and RSS News feeds have proven to be the best ones- although someundergraduate students have recently told us that in-person announcements about programs,workshops and services are stillthe most effective! In particular the blackboard/whiteboard!Facebook, Twitter, YouTubeBlogsFor announcing library events I think our webpage and formal campus advertising venues aremore appropriate and effective at reaching the campus (student/faculty) audience. Tocommunicate directly with faculty and students I think personal (liaison) and institutional(committee-level) relationships are more important than social media - for directcommunication, advertising of events, communicating strategic directions and marketig. Forexample I send a two page PDF newsletter by email directly to all faculty members in my liaisonareas three times a year. I additionally send them event information. Campus wide committeeinvolvement elevates the library, librarians, and librarian work to the level of importance that itdeserves within an academic institution - I dont think facebook serves this purpose, and may infact detract from it.Blogs & RSS - for promotion of classes, workshops and other events in the library. Meebo forconnecting directly with students, faculty and the public. Wikis for storing data for reuse inwebsites and as a reference source.blogs, twitter, facebookopt in to receive text messages from the library and producing videos would be useful marketingtoolsI think every little bit of promotion counts even if it only reaches a small population.The more coordinated use of select tools would be useful in our context for marketing. 66
  • 67. Twitter, facebook, sites people visit for local content (if your town or city has a popular blog, etc.)Blogs are used for promotion of events/announcements of new resources; however, it is noteasy to assess whether people were paying attention to it or not.Twitter, Facebook, BlogsFacebook, twitter, RSS news feeds, youtube I know we use right now for some of these purposes.Im not sure what else might be used now or in the future - we have a marketing team and Imnot on it!blogs, twitter, facebook, rss feedsEven if advertising a particular library event doesnt draw in a larger crowd, it still reminds peoplethat the library exists and is available when they need it.Twitter, FacebookWordpress to announce workshops; Wordpress with comments turned on foracquisition/resource feedback.We use Twitter, Facebook, YouTube, and our library news blog.FacebookFacebook, Twitter, blogs,blogs, twitterTwitter/blogs, etc., could be used for promoting library instruction, etc.I chose neutral because I dont think any of the ones on the previous screen could be used thisway unless the library is paying the media owner to place ads whenever someon from myuniversity accesses the social media. Facebook is not a good tool for promo and marketing. Itscontent is more personal.Intend to try some of these, but our Virtual Services Librarian is on mat leave right now and notime to explore myself -- I can bearly keep up with current communication modes!Twitter is used for promotional events.My library uses its website for announcing news, upcoming events, library services and workshoppromotion. We use several blogs (Piping Up, Scholarly Publishing News) to communicate withfaculty and students, announce events and receive feedback. We could use LibraryThing to makeour catalogue more interactive.Blogs, Twitter, Facebook, Linkedin could be useful. SecondLife has been tried and is notworthwhile.Its hard to say if the popularity of Twitter and Facebook will continue -- the future may lie withapps for iPhones and other portable devices instead.Chat reference via QuestionPoint has been bad - technical problems / slow response make it 67
  • 68. painful to provide services via this tool. Wiki collaboration is the one tool that I find valuable.RSS feeds, twitter, web site, Youtube for videos, Camtasia for online tutorialstwitter to aggregate RSS feed of library news/events... a blogger blog to connect folks withinformation about some of our services.Twitter and FB.the Library website, Twitter and FacebookWe have s small (800) select group of members using our library. Many are older, and emailseems to work best.Facebook, Twitter, blogs, remote access apps.twitter, blogs, facebook (although Im not about libraries using facebook because Im not surethat students really want to communicate with libraries in this way - facebook is seen as a coolspace to interact with your friends and not so much a place where you communicate with thelibrary. I could be wrong about this though...)Twitter; RSS on webpage; Facebook announcements/event pagestwitter, facebook.FaceBook is used extensively.Library blog - we currently have a Wordpress recent books blog. Too busy updating our currentweb page to a CMS as well as using the universitys Blackboard function -- both used tocommunicate with our communities of users -- to look at social media. Once we have completedour current projects we can look at social media. It is a question of time & staff.We have a twitter feed, which sits on the front of our website and feeds to digital signage. I havemore ideas about the kinds of content that should go there. the difficulties there are gettingpeople to commit to using it, not the tech itself. It gets attention, it does its thing.Facebook, Twitter.a,b,e,flibrary news and events blog syndicate on homepage, twitter account, staff newsletter blog,flickr accountIt depends. My sense is that for marketing and promotion we need to make use of these tools inthe hope of "catching" the attention of our intended audience. However, I believe that theseanticipatory recipients of our messages are very diverse in their use and uptake of the socialmedia tools available to them.- blogs, twitter, yammer youtubeFacebook, TwitterBlogs on library sites 68
  • 69. Facebook and Twitter.twitter, facebook, blogsTwitter, Facebook, Meebo, YouTube.twitter, facebook,facebook, twitterWe use Twitter & Library has 2 blogs Some librarians feed their Delicious accoutns ontotheir subject guides Weve advertised on Facebook (though we dont have a fan or group page)TwitterWere using Facebook, Twitter and wikis. Im not directly; facebook; twitterLibrary blog, Twitter, Flickrthere is not option in this question to say that its OK to use some tools some of the time.Entering peoples social media space can backfire, e.g. if may be OK to market via RSS but notFacebook.Blogs, Wikis, Facebook.all of these things are already done using the library website and email, but it cant hurt to try avariety of ways to raise awareness...Plasma screens in buildings, Facebook presence, screencasting and YouTube videosBlogs, wikis, PowerPoint presentation (prezi), YouTube (and other alternatives), Drupal modules,Google docs, etc.Facebook and Twitter are currently used.facebook, twitter, meeboFacebook, Twitter, IM, blogblog facebookFacebook, TwitterBlogs, RSS feeds, Facebook, TwitterOur library has a marketing librarian who actively uses social media, such as Twitter, to promotethe Library in a wide variety of ways.Right now none! I suggested using Facebook but ....We use Twitter for most of our marketing activities as well as dedicated listservs to informother librarians about events and changes to services.Its just part of a large group of communications tools and methods that we need to incorporate 69
  • 70. into any marketing plan.Simple tools. Donors tend to be older. they dont tweet much. E-mail is still the tipping point app.My mom is 85 and she e-mails, but you wont get a dime out of her from a wiki. Whos youraudience? The students for certain purposes and donors for others, faculty for others, and dontforget about staff communication.Facebook (social networking) TwitterWe use twitter & facebook to announce library events, new services, new additions to web page,promote workshops. We use a blog to post info of use to desk staff. We use IM to respond tolibrary queries.FacebookBlogs, Facebook, Twitter, not very familiar with other toolsPostings in learning management systems. Twitter and Facebook would be useful if there weremore uptake of our Twitter and Facebook presence by our users.IM< Twitter, blog.rss facebook twitterTwitter, Facebook, scrolling news items on library homepage, Posterous blog are all used.Facebook is probably the most useful for this, followed by Twitter.Prefer personal contacts (visits, telephone calls, e-mails) with faculty, students and donors. Socialmedia seems a passive way to convey information.whatever students useTwitter : for info-tainment, to keep stats healthy. Also helpful to tap into current events quicklyto plug our own programs (i.e. When Rohinton Mistrys book got banned at his alma mater, wewere able to post on twitter linking the story back to our finding aid of his papers). Blogs : formore substantial events Online exhibits : for more developed content.Facebook might be used. Twitter is used.RSS feeds, blogs, Facebook, TwitterFacebook, Twitter.Email and posters is still likely more effective.If the strategic plan calls for it, it will be looked at and done.blogsthere are very few students or faculty following our twitter feeds and other social mediainitiatives. mostly other libraries or other campus groups are following. Students have flat outtold me that they think it is inappropriate for us to be in thier social spaces. 70
  • 71. Twitter, IMYoutube, Twitter, Facebook, wikis, blogs, IM, FlickrUsing newsfeeds and blogging. Maybe twitter.twitterFacebook; blogs, twitterIts not about the tools, its about the messages. Library signage, listservs, emails, presentations,etc. are all just as effective as social media. Its not about the technology. Its about the messageand the service.Were using some of these things now, but my research with faculty and students indicatestheyre not reading what were putting out.Blogs, RSS feedsTwitter, blogs, other RSS feeds.All the tools previously mentioned: twitter, facebook, blogs, wikis....Most faculty still only use email. Students send text messages,so perhaps social media is a betterfit. You need to ask students directly.FacebookFB ads, twittermobile phone appsBlogs, twitterFacebook I thinkI have seen Twitter used to great effect for this sort of thing. Email and posters are the mainways we do this sort of thing right now - probably not the most effective.Posterous, in-house news and events software, twitter and facebook.I use e-mail to target specific groups for promoting workshops.Twitter, YouTube, Facebook, RSS from library web site are currently used by the library.5) How likely are you to want to adopt social media (now or in the future) in order to takeadvantage of the following benefits in your work? 71
  • 72. 72
  • 73. b) Creating new knowledge objects (e.g., video, audio, online tutorials)(5) How likely are youto want to adopt social media (now or in the future) in order to take advantage of thefollowing benefits in your work?) c) Downloading free, open source software (as opposed to buying software)(5) How likely areyou to want to adopt social media (now or in the future) in order to take advantage of thefollowing benefits in your work?) 73
  • 74. d) Peer-to-peer (P2P) sharing of information, anytime(5) How likely are you to want to adoptsocial media (now or in the future) in order to take advantage of the following benefits in yourwork?) 74
  • 75. e) Learning new information skills (e.g., media literacy)(5) How likely are you to want to adoptsocial media (now or in the future) in order to take advantage of the following benefits in yourwork?) 75
  • 76. f) The "Network Effect" (networking with other librarians, building contacts)(5) How likely areyou to want to adopt social media (now or in the future) in order to take advantage of thefollowing benefits in your work?) 76
  • 77. Comments:Comments:I prefer meeting people face to faceIm interested in the use of social media but either dont know much about a specific tool (ie:cloud computing) or am hesitant that believe that students want us in their social media.I am not allowed to download software on my work computer. 77
  • 78. Already doing many of these things. I use OpenOffice and other free software exclusively athome. Much of my reluctance to use other products at work stems from no one making a damndecision about which technology to use, so everyone is using something different. Social medianeeds to reach a tipping point for usage in the corporate sphere.Already do all these thingsAs for P2P, Id like to explore this more, but it is blocked on campus. This issue needs to get moreattention because there are many interesting P2P options that could be of interest for libraries.We arent allowed to download software to our computers without assistance from our ITdepartment.My library as an institution uses open source software, which is the reason I gave that one anextremely likely rating. My work is more related to management than front-line librarianshipwhich is why "creating new knowledge objects" has a not at all likely (its just not really part ofmy job). Im not really sure what d, e & f would look like so they got rated in the middle sincethere was no "dont know" option.I already use all of these media in my daily work.Some of these e.g. a and d depend on what my Systems Dept. will allow!I am an archivist so this will depend somewhat on how my colleagues pick these tools up.-the issue of limited interest is more around time pressures than lack of interest -- there is somuch work to be done that there isnt time to investigate new ways of doing the work.Im not sure if you meant "you" as in, me personally, or "you", my institution. I answered formyself. Im not sure where my institution would stand on some issues, i.e. open-source software.I think if were not open enough to do everything suggested in question 5, our profession willprobably die.I do create online tutorials using Captivate software. I am unsure how this qualifies as socialmedia - they are somewhat interactive but not collaborative. I am unclear how email is differentin practice from p2p technology - I recognize the architecture differs, but I fail to see how this isimportant in the context of communicating.I am concerned about the privacy implications of cloud computing (I dont want my documentsto reside on a corporate server (and especially not on a server in the U.S.). I am keen on opensource software but do not see how this is related to social media.Peculiar question. Most of the software and infrastructure at my library is controlled by Systemsdept. I have to download new tools at home in order to test them. Ive been networking withother librarians in many ways all my working life. Ditto learning new info skills.Downloading software and sharing information has been relatively easy to do for me with verylimited use of social media, but that may change!I believe that my current means of accomplishing these objectives are working well. Willing to 78
  • 79. learn, but need to see benefit before committing the time to learn thoroughly.I am retiring in July 2011 so my "professional future" is shortIm likely to use any of the above although it hinges on the in person contacts I have.In an ideal world we would have toime for all of these new "structures".The only thing I dont see a place for is P2P. Id love to see libraries build something using P2Pconceptually, but I struggle to see just what that would be. Were institutions; our peers areother libraries, not patrons. We have structures to support info distribution, we dont really needthe uncertainty of P2P. Im not anti-P2P by any means, I just dont think it really fits into ourprofile at present. Id love to see something that did.My concern about cloud computing deals with privacy issues. Not wild about having 3rd partyusers, including various governments, have access to my data: have to justify downloading any software, which puts a big damper on downloadingsomething and trying it out[our library] doesnt like cloud computing since it exposes us to Patriot Act legislation in the US.I think that all this technology is moving too fast to truly incorporate or "adopt" -- we are justentering a mid-youth period of the Interweb and my feeling is that all of these tools are reallyquite adolescent -- not what they will be in the future and with a lot of growing up to do. In aresearch library, my ability to reach the largest possible number of users is generally throughvideo, the web site, and email marketing.Sharing is the best, but not having a home system is a HUGE disaster when it goes down, and ithappens. Then serve 26,000 students with a company that has US thanksgiving and nobody isthere. It has happened to me. Not again if I can help it.Thats where were heading as a profession and in particular, thats where I see archives stayingrelevant. We need to be bridging the tech gap between archival documentation and potentialusers.these would be tools for teaching or collaborting with colleaguesThe questions about networking, sharing, creating new, etc. seem to assume that this isnt beingdone OR cannot be done without the "new" social media. Good communication is an ongoingskill, regardless of the tools.Our IT system does not allow us to download any software directly, so as an individual librarian Iam unlikely to so do at work.If I only had an app that stopped time for a while...I should be doing more of this, but do not have the time.Very likely to adopt free non-library tools as they become available, e.g. Skype, Google Docs, etc. 79
  • 80. 6) Where would you put the following statements from not a priority to a very high priorityin terms of how academic librarians in general should utilize social media?a) Librarians should have some basic knowledge of the major social media tools(6) Wherewould you put the following statements from not a priority to a very high priority in termsof how academic librarians in general should utilize social media?) 80
  • 81. b) Librarians should know where social media fits into scholarly communication(6) Where would you putthe following statements from not a priority to a very high priority in terms of how academic librariansin general should utilize social media?) 81
  • 82. c) Librarians should be aware of the pros and cons of using social media(6) Where would youput the following statements from not a priority to a very high priority in terms of howacademic librarians in general should utilize social media?) 82
  • 83. d) Each academic library should appoint one librarian to manage all social media(6) Wherewould you put the following statements from not a priority to a very high priority in termsof how academic librarians in general should utilize social media?) 83
  • 84. e) Librarians should be able to advise faculty about copyright issues in social media(6) Wherewould you put the following statements from not a priority to a very high priority in termsof how academic librarians in general should utilize social media?) 84
  • 85. Comments:Comments:For the statement about pros and cons - there should be a degree of experimentation in socialmedia tools. If librarians get caught up in the pros/cons they won’t take chances. We need totake chances and assess but chances have to be taken first!6d - all librarians should be involved not just one librarian assigned to it.In my liaison area, faculty do not use social media for scholarly communication so I dont think 85
  • 86. this should be a high/very high priority. I dont think its useful to have one librarian to managesocial media. I think that creates a ghettoization of social media. And it also can create a situationwhere the rest of us dont need to learn about these tools because theres an "expert" on staff.I dont think only one librarian should manage social media; I suppose I say that coming from alarge system. Its okay to have a team approach to social media.I dont believe social media should fall to one person - the most effective use of social mediaoccurs when staff from all parts of the library contribute to the account and make it useful forstudents/faculty.more than one librarian should manage social mediaAll librarians should have a working knowledge of social media. A designated librarian for socialmedia is not necessary, but rather a librarian for marketing, student communications, etc. Socialmedia should be one of several tools used for communication.I dont think academic libraries should appoint one librarian to manage social media because Ithink we all should be doing it. eg. Facebook, I should communicate with faculty and staff in mysubject areas through FB, not have some designated "Facebook librarian" who they dont knowotherwise try to talk to them.Branch libraries have a need to manage their own social media as they have a different audienceand prioritiesAgree with all but not that every library should appoint one person to manage all social media. Ithink it should be more distributed since if one person manages it people tend to think theydont need to know about it, and they do. We have a group that coordinates social media, andvarious people are responsible for various things, which I think is a better idea.Item d) libraries should make appointments for this, but not necessarily just one appointment.I am the current manager of our social media pages. I am thinking of asking a Library Technicianto support my role to get more people in the Library involved.Copyright is a big issue all over campus right now, with faculty doing all sorts of semi-illegal ordownright illegal not sure i see a blanket statement like "librarians should ... " as being appropriate. in anacademic environment, how someone does her job is determined by the person. academiclibraries should not appoint only one person to take care of social media. that is counter to themovementonly ONE of the priorities I have and not the most importantManaging social media should be the responsibility of multiple librarians, not one person - use ofsocial media often involves collaboration anyway.professional identity is important - i am not sure i want one person to manage my professionalpersona. there should be some wording around the librarys direction or use of social media inrespect to the organizations goals but not my professional interests or how i choose to express 86
  • 87. themRe: d/e - there are many approaches that could be taken to address these needs. Its not blackand white.Dont really want to own copyright issue on campus. Negative image for libraries to be in thepolicing/chastizing role.I have a problem with the d) statement above in question 6 because I think ALL librarians shouldknow how to manage social media. I do not see how you can be an effective and efficientacademic librarian if you just have "some basic knowledge of the major social media tools" andjust one person in a workplace in the social media tools "knowledge holder".I would be great if more than one librarian in each unit would have the time to manage socialmedia so that they could be more fluid with it. As far as copyright goes, I think librarians shouldknow the basics, but we arent lawyers, so I believe in referring patrons to those moreknowledgeable in the library and to the copyright act and amendments themselves.I think all librarians should manage social media...not just one. As a librarian, I am still dontunderstand (fully) copyright issues and laws. Is it really our duty / part of our profession? I thinkthis is where libraries can appoint one librarian to advise faculty about copyright.I think copyright is a thorny issue that librarians should leave up to politicians and legal experts.With all of the hoopla and confusion surrounding the state of copyright in Canada, librarianswould be hard pressed to know enough and are probably better off not advising anyone about it.This issue makes me very uncomfortable and I usually refer students and faculty to our studentcopyright office.I like the idea of each library having a librarian whose role is to promote social media. Theywould help encourage all of the librarians and staff to use these new tools. In a smaller way[ snip] we have been sharing through the Tools for Outreach and Teaching Series (TOTS) -- eachperson who is exploring an emerging technology has a forum for sharing with their colleaguesand having a open conversation about perceived usefulness of the technology.In libraries with low interest perhaps one person could be appointed but I also think that manymight be interested and want to contribute!I see our group using these tools more frequently in the future. More training wkshps would bewelcome, though I find experimenting on my own, at home can be interesting and speed up theprocess of learning how to to pick up these tools.Advising faculty about copyright issues is courteous, as long as they understand we are notsupposed to be providing legal adviceI dont understand this question. Do you mean (a) is this a priority for me, or (b)do I think it is apriority for librarians in general, or (c) do I think it should be a priority for librarians in general?Since the statements already say "should..." then perhaps a clearer question would be "dontagree, strongly agree, etc) I agree with statements a, b, c, and e. I dont agree with statement d.I think it is a priority for librarians to have basic knowledge of a lot of different technologies but I 87
  • 88. do not think it is a priority for librarians to actually engage in all the technologies they knowabout - including social media technologies. Like anything we use or do at work, I think thatthose who want to make it a priority for themselves or who are willing to take it on and make itan organizational priority AND WHO CAN PROVE ITS USEFULNESS TO THE LIBRARYS MISSIONAND FULFILLMENT OF STRATEGIC GOALS, should do so. We all have interests and expertises thatcan benefit our organization. However, I think many technologies, including social media, lendthemselves to a lot of "play." Unless we can prove the usefulness of the technology and itslasting benefit to Library users (as we should with any and all initiatives we undertake at ourLibraries) - social media becomes a waste of time and resources ($$ and people time).Im not convince about "Each academic library should appoint one librarian to manage all socialmedia". Thats like saying that we should only have one person who uses the telephone. If by"manage", we mean "encourage everybody else", then I concur.we now offer a Creative Commons courseLibrarians should also adopt a critical stance in relation to the implications of social media:privacy, ownership, copyright. IMHO librarians tend to be too uncritical in relation to newtechnology. By that I dont mean "too positive"; I mean "too unquestioning."not sure about appointing ONE person; prefer more distributed approachappointing one person to manage all social media defeats the purpose of having everyone up todate and on par, and domination of control may take place.I think you should have had some Dont Know options in these questions.No one person should be appointed - everyone should play a part, get familiar with the tools,play and experiment with them, where they can.I think social media is not yet part of everyday work flow or immediate tasks for most librarians.The librarians who do use social media to communicate with faculty and students show byexample how successful it can be. It would help libraries to appoint one librarian to manage allsocial media and train others. It would also help to have a coherent policy towards social mediause in libraries and set standards for its use.All academic librarians should be aware and knowledgable. For d), one librarian might beappointed to lead training and spearhead initiatives, but I dont think that is the same as"managing social media"I think all academic librarians should have some knowledge of social media, and how they can beused/abused in an academic setting. Having only 1 person responsible for social media keeps itcompartmentalized -- all librarians should be able to consider if social media use is relevant fortheir work.I worked with two colleagues to introduce library staff to various web 2.0 projects... flickr,delicious, blogs... about 2 years ago. this project was very successful and helped to ensure thatour staff/librarians had at least a base understanding of what these services were, how to usethem...this wasnt merely a presentation... this was a highly interactive project-based 88
  • 89. examination of these services where we gave staff tasks to complete and asked them to usethese various services. "taste 2.0"d and e are good ideas that I had not question d) I think its useful to have someone dedicated to managing social media in terms oflearning about it/encouraging others to learn it, etc., but its not a top-down kind of thing.Everyone should be using it, and with a lot of freedom re: what how they use it.not really sure what responsibility a librarian has for understanding and interpreting copyrightlaw.Id really rather NOT have one librarian manage all social media. Thats not very authentic. Idrather see it spread, maybe with a guardian who helps. But I think a whole library thatcommunicates is better than PR driven by one person. Social media is social!I think all librarians should be involved in social networking initiatives and the "guidance" shouldcome from the web librarian or communications expert.Social media should NOT be given to just one person at the library; everyone should becompetent and incorporate social media tools into their work;I think social media is something that all currently practicing librarians should know about; Imnot convinced that every institution needs a social media specialist and would rather see thatknowledge/expertise spread throughout.I dont think "one librarian" cuts it; its our responsibility to stay abreast of these trends tounderstand when to and when not to employ them.It is definitely not a priority for librarians to be able to advise faculty, but it would definitely be apriority for librarians to be familiar with copyright issues. We should not be aiming to be the legalexperts, but should be aiming to be informed about the complex issues around copyright.Regarding d), - it should not be one librarian who manages all social media. All librarians or themajority of librarians should be proficient in managing social media and support one another inthe appropriate and effective use of social media.I dont think one librarian should be appointed to manage all social media, I think all librariansshould be able to contribute, but perhaps one should lead the project.for d) I answered "moderate" in absence of a better way to express that I think more than oneperson needs to be assigned to this taskRegarding 6d, I would prefer to see all librarians skilled and participating in social media.I answered "not a priority" to statement d as I would NOT limit to one librarian to manage!E is very important.We should all be fluent in a basic understanding of this, the idea of appointing one librarian is abad idea. 89
  • 90. One librarian always a bad idea in a big institution. 2 or 1 with backup. Facebook goes down andyour librarian is hiking in Patagonia. Then what for 2 weeks?having one librarian to manage social networking seems contradictoryI think d) above should have read "at least one librarian"depends very much on the social media youre talking aboutnot sure if one librarian should manage social media, all librarians should participate as they seefit, perhaps have a communications & outreach person who would be responsible for morelibrary-wide usageIm almost retired, but I am sure that in the future, social media will play a bigger role than itdoes now. So, for younger librarians, I do believe that it is important to learn and use. But not todedicate a whole person just for that. It should be like word processing - everyone should learn.Basic knowledge: absolutely. One librarian for all social media? Heck no! People mostknowledgable about topics should develop their own content. You wouldnt designate onefaculty to write a departments conference proposals would you? I would however advocate thedesignation of one librarian who can be the go-to person re. social media. The same withcopyright for faculty. This is where PPs developed on a department/campus-wide level can behelpful.Re: d), I think everyone should be aware, not make it one persons responsibility. Its supposed tobe social, not an individual effort!All librarians and staff should be conversant on social media. As such, appointing a point personis counter-intuitive and would be like trying to contain the web.item d: "Each academic library should appoint one librarian to manage all social media" mightnot work well at some of the larger institutions, but librarians should definitely be activelymanaging their librarys presence.This question is difficult to answer because I think social media are tools that should be on theradar fo libraries, they are not one of they high priorities in my particular area. Furthermore, (d)presupposes one particular model for introducing or managing social media Im libraries.Answering "not a priority" suggests an opposition to use of social media where there may benone.Regarding (D), social media is too important and *pervasive* to merely appoint one librarian to"take care of it". Thats like saying well put one librarian in charge of using MS Word.Social media is not something that should be dedicated to one individual to lead (ie. emergingtech librarian) but something that all librarians should know.Centralization of social media management in one person would conflict with the liaison role ofcommunicating directly with faculty.I think all academic libraries should have one primary communications officer responsible forsocial media coordination but every librarian should have a hand in maintaining the currency of 90
  • 91. each access point.All academic librarians should be aware of how faculty/researchers/students use social media intheir research and publication processes. One librarian could be appointed to oversee *thelibrarys* use of social media, including staff development, but knowledge and use should not becentralized.7) How accurate are the following statements in reflecting your views of using social media atwork? 91
  • 92. a) My colleagues are a major influence in my decision to use social media(7) How accurate arethe following statements in reflecting your views of using social media at work?)b) My experience is that social media is simple to use(7) How accurate are the followingstatements in reflecting your views of using social media at work?) 92
  • 93. c) Most social media is a distraction to me(7) How accurate are the following statements inreflecting your views of using social media at work?) 93
  • 94. d) I have resisted pressure to use social media(7) How accurate are the following statementsin reflecting your views of using social media at work?) 94
  • 95. e) My supervisor encourages me to use social media(7) How accurate are the followingstatements in reflecting your views of using social media at work?) 95
  • 96. f) I am too busy to learn how to use social media(7) How accurate are the followingstatements in reflecting your views of using social media at work?) 96
  • 97. Comments:The majority of my engaging in social media is on my personal time which I will then implementinto my work.As useful as some social media can be, theres no denying that some tools can be distracting.Yeah Im busy (who isnt?) but I need to be and know where the information is being discussed.And thats in social media. I need students about the importance of knowing whats going onwith brands, companies, key players in industry, etc.(for business research); at the very least,find out if a company even has a social media profile/strategy, etc. Wait maybe youre going toask me about whether or not I talk about this stuff with students...jumping the gun. oops.Some social media tools I find distracting, just so much blather with no content. However others Ifind extremely useful."too busy" to learn anything new is a cop out! social media is simply another way tocommunicate in a job that is all about communication. We connect people to information. The 97
  • 98. format of the information should be irrelevant.I would like to use social media more than currently but its hard to find the time to learn. Wouldlike to know more about how these tools can be used in an academic setting but have to learn onmy ownpeople who say they are too busy are making excuses. we all make time to do things we think arepriorities.While disruptive technology has been widely lauded, one thing it has succeeded in disrupting isreflective reading (and the time do it).We tend not to jump on the band wagon right away. Sometimes I worry this will leave us in thewake BUT it does seem to work to our benefit. Why take on something new if you dont need itat that moment?I consider it to be my job to understand trends like social media, and anything similar that comesalong in the future.Use social media along with a gazillion other ways I reach studentsI learned to use it first for non-academic purposes and saw the advantages of connecting to ourusers and colleagues.If it werent for my profession/job, I may not have signed up for any social media accounts(twitter, Facebook, Delicious, etc.) I try out a lot of social media just to see what its like, andwhether it will be useful in my job.g) I have witnessed colleagues waste time on social media when they should be working:accurateI learn from my colleagues - they are a positive influence. There is a learning curve to everythingand social media is rapidly changing. Time is precious - more support to use social media wouldbe welcome.My supervisor has no idea whatsoever about social media - wouldnt know what to encourageme to use. No clue. Nada.Id like to try more but trends come and go so quickly.My supervisor would never suggest social media to me, but is supportive when I bring the ideasof using social media in the context of promoting the academic library to our various userpopulations. I always need to start the conversation, and take a very active leadership role inusing social media in our library.I am so invested in social media, Im not sure I could do my job without it. I sometimes wishsupervisor, employer and colleagues took the time to understand social medias potential, butperhaps its better for me if they dont. Id have to think about that.Were all busy, but we need to make strategic choices about what we learn and how we spendour professional development time. I think learning more about social media is a good 98
  • 99. investment in my time and provides value to the services I offer students and faculty.I definitely notice myself reading a lot of irrelevant things on Twitter but the nice thing aboutbeing a librarian is that you never know when youll need that knowledge!d) is very confusingI know how to use it and it is often very easy to use but unless it has a clear advantage over othertechnolgies or forms of communication, I find it more of a distraction than anything.With respect to 7f, some forms of social media are not worth my time but other forms of socialmedia are definitely worth my time to learn.I think most social media is fairly intuitive for users, as long as they get the basic concept behinda particular service.Some of my colleagues are very enthusiastic about social media and others are not aware of it ordo not see it as essential to what they do. Once social media becomes embedded or integral inday to day work tasks (like email has become) it will be easier to adopt wholesale.Social media are not all equal. Some are just distractions and some have academic value.Academic librarians should be knowledgable about all types (even if not daily users) so as to beable to distinguish those media with educational potential.I have been somewhat resistant to learning more about social media because there hasnt beenmuch application for my particular library work. The way Facebook and Twitter are being used tofollow individuals every action is not appealing to me, but I do see possibilities in terms ofgetting news/information out to people quickly.Regarding b: its only simple if I understand the overall purpose of the SM. Thats not alwaysreadily apparent.Not that important in my role although I see its importance for the Library as a whole. I amapproaching retirement and am less enthusiastic about learning to use social media than I wouldhave been earlier in my career.I think there is too much pressure to be familiar with all the different types of social media--itseasier and more effected to focus on a few.Again it depends. If the tool is effective and efficient Im prepared to put in the effort to learnand will naturally use it.Hate the "too busy" cop out.It depends on what "social media application is referred to.If I found social media to be valuable I would make the time to learn it and use it.c) Sometimes it is a distraction to me. 5 - point likert (strongly disagree - strongly agree with a N/A)may have been a better measure for this question rather than a scale of accuracy.I have encountered resistance to my use of social media at work. For example - I have been 99
  • 100. prohibited from adding the URL for my professional blog to my contact information on the librarywebsite.I am too busy...period!I would LOVE to learn more about using social media @ work - its a matter of MAKING the time,including STOP doing some other activities but .... stop doing what? Almost everything I do is aCORE activity; if I could give-up managing, administering, supervising, trouble-shooting non-public service isseues -- I would love it as it would create work-time to learn how to use socialmedia & incorporate into reference, teaching, liaison, outreach, marketing, promotion, etc.aspects of my job!I was ont of the first one in my previous job to use Facebook to track the number of studentsthat were using this social network and how the number of students invreased significantly overthe years (my first experience with facebook was 4 years ago)Its not hard to learn social media, there just has to be good justification for it from the point ofview of efficiency or effectiveness.Second life was miserable on a Mac. Facebook constantly changes. We get Baby courses, likehow to logon. Face it, you Facebook all day, how does that look to your boss?Time is definitely a factor in learning to use and continuing to use technology and newtechnologies. We are fortunate in our setting to have colleagues who are willing to try lots ofnew technologies, report on their use and make suggestions about which can be most useful forthe rest of us in our work.I use it a great deal, at present not as part of my workI use various forms of social media because it is useful, it gathers popular viewers (even if theirengagement is very shallow), it bumps up statistics, it can communicate and contact newnetworks of donors/users/supporters and it inserts academic libraries into mainstreamrelevance. However, it *is* distracting, it can take up a lot of time, and often the quality anddepth of the writing can be less than desired.Am perhaps too busy to figure out how to incorporate social media widgets into subject guides,alternatives to lectures etc. Better incorporate as opposed to "separate" tool.There are other reasons besides "busy" as to why I havent learned to use Twitter, for example!!I am too busy to do many things but I do find time to use social mediaIf youre too busy to learn how to use important tools, then youre not setting your prioritiescorrectly.I already have lots of students and faculty contacting me, probably much more than mostcolleagues, so I dont see the need as much as them.While I do like using social media, I am often too busy to take the time to learn how to use itmore strategically/effectively for professional purposes. 100
  • 101. Learning social media happens naturally: if others are using, you must also use in order to beinvolved. I make judgments about which forms of social media are worth my time to use.8) How accurate are the following statements in reflecting your librarys acceptance (or non-acceptance) of social media?a) In general, my library supports the use of social media(8) How accurate are the followingstatements in reflecting your librarys acceptance (or non-acceptance) of social media?) 101
  • 102. b) My colleagues see more positives in using social media than negatives(8) How accurate arethe following statements in reflecting your librarys acceptance (or non-acceptance) of socialmedia?) 102
  • 103. c) Social media is compatible with other technologies we use in my library(8) How accurateare the following statements in reflecting your librarys acceptance (or non-acceptance) ofsocial media?) 103
  • 104. d) We are more concerned about protecting our privacy than using social media(8) Howaccurate are the following statements in reflecting your librarys acceptance (or non-acceptance) of social media?) 104
  • 105. e) Social media is an improvement over older tools (e.g., listservs, e-mail)(8) How accurate arethe following statements in reflecting your librarys acceptance (or non-acceptance) of socialmedia?) 105
  • 106. f) Our approach to social media is to proceed with caution(8) How accurate are the followingstatements in reflecting your librarys acceptance (or non-acceptance) of social media?) 106
  • 107. Comments:Comments:Interesting - those of us "on the ground" are VERY interested in using social media. Im not surethat our library administration knows much about it and appear very wary.Our library promotes the use of social media, but implementation is either slow or unannounced.Library management supports social media, but my immediate supervisors do not. I think manyof my colleagues are wary of social media, some wont even put their pictures online. As for 107
  • 108. whether social media is an improvement over older tools, it depends on what youre trying toaccomplish.I think we just need to be careful what we say. A) We dont want to put up sensitive informationwhich requires more than 140 characters to accurately report and B) We dont want tooverwhelm people with information waste for the sake of using our social media outlets.All the faculty in Medicine, Pharmacy, Med Rehab, and Dentistry still rely on emails and listservs.So we cant give those up. I see social media as like adding other channels on which you canreach people. Not something that has made previous communication forms defunct (like T.V.was supposed to replace radio and the Internet is supposed to replace T.V.)Im sad that administration and also many colleagues have no interest in learning about or usingsocial media. They tend to think its like a game and trendy, and not useful in professionalsettings. :(I think there are pockets of social media users in the library but the upper echelon of the libraryis a bit media un-savvy.Fearfulness characterizes many of my colleagues approach.There is a definite generational divide when it comes to how the usefulness of social media isperceived. Actually, more accurately, newer librarians, regardless of age seem to be more opento the use of social media than those nearing the end or their careers.we dont have a unified vision of this issue so it is difficult to respond to these questions.Using social media means being innovative and taking risks - but it might lead to greatimprovements in service. We will never know if we dont try it!There is no concerted push towards social media at our institution. Use just evolves. There is noplan.e) every tool has valid purposes including older onesAt my institution, the approach is not to proceed at all - every social media initiative is the workof an individual or group. There is no plan, no strategy, no cohesion, no sharing, no training, nosupport.Im actually not clear on if we even have a strategy for how to use social media, or if units justdecide ad hoc.Very old school here. Top brass a bit out of touch and dont really participate. IT is also holdingback alot of creativity in this area...stifling it in fact. I think theyd all like us to use the librarycatalogue in monochrome and wordperfect 5.1 to print out communication to each other.I would say that many of my colleagues are personal and professionalo users of social media -some heavily so. My Library is very accepting of the use of social media in our work but does notgo out of its way to encourage or demand its use. We use a lot of the older technolgiesextensively for internal communication still and I would say that we use the social mediatechnologies more for external communication and marketing. 108
  • 109. I think social media will have a tough time beating email for communication, simply becauseemail is so familiar. My experience has been that most document sharing tools are woefullyunderused despite best intentions from all involved.I have been working in my current position for less than a month but this is my view on mylibrarys attitude towards social media.Our university has policies in place regarding mass communication -- for instance, mass emailingsare very restricted. The Library has been exploring some forms of social media, and has certainlyfound some, such as instant messaging, to have some use. But many of the social mediatechnologies were developed for purposes very far from library uses, and I think we therefore doneed to think about what areas we want to explore.older tools still have their place... eg... not all patrons use twitter... more use email... so offeringlibrary news via various methods (twitter, rss, email subscription) lets you get your updates toyour diverse audience.Social media is not used or well understood by senior librarians.It depends on the circumstances. Always use the best tool for the job and many social mediatools are not appropriate for the work that I do.there is no "dont know" optionWe use LibGuides, which have nice integration with some web2.0 apps like Twitter and Meebo.Regarding b), - it can be time consuming, this needs to be recognized by all involved. Regardingd), - we are concerned about protecting privacy. Regarding e), - it may not always be animprovement over other tools, they are just different and it helps to know the various tools andhow they can be used to determine which tool is the most appropriate one to use for eachsituation. Regarding f), - even though our library supports social media, as a group we stillevaluate the technologies and determine if a candidate technology is going to meet our needs,rather than just adopting all social media.E-mail still remains the primary communication tool in my library, by far.I answered neutral to e because the older tools were so-o-o easy to use.At this point, we are using too many tools - both traditional methods (newsletters, listservs, massemail) and social media - I /hope think at some point we will be able to use only a few avenues.MY approach to social media is to proceed with cautionToo much caution usually.There is much fear and "wait and see" behaviour around here.f) I cant say "our", but I would say "my" approach. I cant spend time learning something thatwill be gone in a few months.We take a critical approach to implementing social media to see ones best fit our needs andgoals. 109
  • 110. The library as a whole has embraced social media.9) How accurate are the following statements in reflecting your intention to use (or not use)social media in the future?a) I want to deepen my knowledge of social media in the future(9) How accurate are thefollowing statements in reflecting your intention to use (or not use) social media in thefuture?) 110
  • 111. b) Ill wait to use social media until its more accepted by faculty(9) How accurate are thefollowing statements in reflecting your intention to use (or not use) social media in thefuture?) 111
  • 112. c) Im worried about the many risks associated with using social media(9) How accurate arethe following statements in reflecting your intention to use (or not use) social media in thefuture?) 112
  • 113. d) I find it difficult to evaluate social media for use in my work(9) How accurate are thefollowing statements in reflecting your intention to use (or not use) social media in thefuture?) 113
  • 114. e) My use of social media will depend on my users demands for it(9) How accurate are thefollowing statements in reflecting your intention to use (or not use) social media in thefuture?) 114
  • 115. Comments:(b): Some faculty will never accept new technologies. I am more concerned with students whoare major users of social media.I do not strive to use social media. I simply use what tools are available to access information andcommunicate with others. However, I do like to try new tools to see if they can help me in mywork.Users demands have to trump everything else. There is no point having a Twitter account if yourusers dont give a damn. On the other hand, how will you know if you havent tried? 115
  • 116. we are somewhat cautious in our use at work--we feel social media is useful and want toparticipate, but dont want to put lots of time and effort into something unless there is at leastsome interest from users and we can maintain it.Item c) -- dont understand role of word "more", so have responded as if it was omitted.Im always ready to try new things in my use of social media because I believe in trying thingsbefore judging them. Before I used twitter I was skeptical of its benefits but now I love it and useit all the time (more for monitoring than for posting).time demands at work and at home; and the stability of the specific social media are importantfactors to how I increase my use of social media, as well as my intentionsi dont use social media for my users - i use it for my career developmentJudgment must be used to prevent wasting a lot of time and using it enough to be helpful to myworke) I believe if they build it they will come.I try to anticipate users demands which means a lot of trend watching.Im proud to be a bleeding edge adopter. I do wish my employer gave me more support -financially and time-wise - to pursue my interest more fully. Right now I have to buy new techmyself and find the time to explore and learn new things in an already busy work day.RE: e) my users demands. I find that through using social media I am able to inform my usersabout their potential uses. (eg. wikis and chat). I think we role to be leaders in this area and notjust follow our users current demands for it.I dont want to waste too much time on things my students wont use (for example twitter) butthey still have value to me so I try to find a balance.not a necessity in my workI think my use of social media is very tied to user demand for it and internal pressure to use it. Ipersonally dont enjoy using it but would use it if it became the standard for internalcommunication at my Library or if my users demanded I use it to communicate or particpate insomething with them. My perception from our users, however, is that they dont want us in their"personal" space. Id be invited to particpate as an individual, perhaps, but not on behalf of myLibrary.It is more whether or not the students want us in their social media spaces -- anecdotalexperience implies NOT! And in the experience of some of our faculty, it can lead toinappropriate boundary issues.Most of my faculty are not interested in social media: their lives and schedules are too busy tokeep up with the constant influx and promise of new products, spending their time teaching andresearching instead.I have not had much chance of exploring the use of social media at my library. Other librarians 116
  • 117. have taken the initiative in the use of social media and some librarians contribute to efforts atthe adoption of social media in the library (writing blog posts, for example), but others dont. Ipersonally have not made it a priority for myself, although I recognize its importance, and amwaiting for it to become necessary to how we do work or provide service to our users. Othermethods of communication (email, listservs) are still more widespread so it doesnt seemnecessary yet. The most important news at my library is still communicated by listserv amongstaff although we have a staff reference blog that we could also use to pass on news.My experience has been that I am more knowledgable about social media than the facultymembers with whom I work, and as a consequence they expect leadership and guidance fromme (and the library) on the use of social media in their course assignmentsThere is generally no point in developing skills you wont use, so Im unlikely to learn more aboutsocial media unless I see a use. However, if I do see a use, Im very wiling to try new things.Ive created a campus map using google map and imported it as a kmz file into tomtoms mapshare program. This took me about 1 hour, yet now allows visitors to campus to use their GPSdevice/smart phone to navigate campus.I think part e) is very important--often I feel that librarians are too quick to jump on thebandwagon and we do so without considering the effect or usefulness of the tool.Just want/need time to try/learn/use etc. Already work too many hours.e) is unclear to me. Do you mean that my use of social media is limited to, defined by, orindependent of users demands? Anyways, I try to be one step ahead and surprise them withnew, useful and relevant social role is managerial/administrative and so the direct application of social media for me is not toreach users directly but to create networks that help me in my work, find the mix betweenpersonal and professional hard to navigate in an efficient wayIm ready to try new things, but should stress that being open to new things doesnt meanuncritically embracing the use of social media.Should anticipate user needs, not wait for demand.We definitely cannot wait for faculty to adopt social media before using it ourselves...that willtake a LONG time!I use social media when it helps accomplish what I need done.10) To use social media more effectively in the future, how much of a priority do you think the 117
  • 118. following library supports are from not a priority to a very high priority?a) Clearly-written library policies or guidance(10) To use social media more effectively in thefuture, how much of a priority do you think the following library supports are from not apriority to a very high priority?) 118
  • 119. b) In-house library workshops and courses for staff(10) To use social media more effectively inthe future, how much of a priority do you think the following library supports are from not apriority to a very high priority?) 119
  • 120. c) Professional development opportunities (e.g., conferences, seminars)(10) To use socialmedia more effectively in the future, how much of a priority do you think the following librarysupports are from not a priority to a very high priority?) 120
  • 121. d) Strategic planning (e.g., short or long-term library strategies?)(10) To use social media moreeffectively in the future, how much of a priority do you think the following library supportsare from not a priority to a very high priority?) 121
  • 122. e) Systems infrastructure (e.g., adequate speed, support, flexibility)(10) To use social mediamore effectively in the future, how much of a priority do you think the following librarysupports are from not a priority to a very high priority?) 122
  • 123. f) Technical services (e.g., book rating tools; tagging catalogue items)(10) To use social mediamore effectively in the future, how much of a priority do you think the following librarysupports are from not a priority to a very high priority?) 123
  • 124. g) Web development (e.g., linking to social media on library websites)(10) To use social mediamore effectively in the future, how much of a priority do you think the following librarysupports are from not a priority to a very high priority?) 124
  • 125. 11a) What are your overall impressions of using social media in academic libraries?11a) What are your overall impressions of using social media in academic libraries?Does using social media qualify academic librarians for tenure and promotion as scholarship,even if only a small percentage of the time devoted to it is done as part of a librariansresponsibilities (requiring exercise of professional expertise or practice)?There may be a generational issue at some libraries where individuals find social media assomething which is outside of librarianship. Most negative comments about the use of social 125
  • 126. media that I have come across deal more with the question of "I dont understand" rather than "Idont think this is valuable." However, because of the lack of understanding, it turns into aquestion of value.Students use social media for social reasons - not for academic research purposes. The "we haveto meet them where they are" mentality is flawed. Trying to reach them in this way looksfoolish/misguided to students. It is akin to a parent trying to be "cool" or "hip" by hanging outwith their kids. It may appear like a good idea to the parents but kids are not interested in theinteraction in that context.inefficient use of staff time; loathing of people who need to jump of the bandwagonPoor ROI.Social media is an excellent way to reach our users and the wider community. It also helps usstay aware of new developments in our profession, and collaborate on team projects.Sometimes I get the impression that there is pressure to get on the social media bandwagon foracademic libraries--for example, creating Facebook pages. However, as youve broadly definedsocial media in this survey to include various collaborative tools, I think using social media toolsto foster collaboration among academic librarians and academic library staff is probably itsgreatest use in academic libraries rather than getting fans to a FB page.not a priority with administration.I think it is essential that academic libraries embrace and utilize social media in order to remainrelevant and accessible to users who are relying more and more on these new technologies.Careful not to mix library/academic contact with student/faculty personal.I see why we want to do it, but I dont know that students (and sometimes faculty) see us thereor even want us there. It often feels like were trying to hard to be hip and "come to the student"when in fact, the students dont seem to see the usefulness of social media in using OUR library.Management is not being strong enough with their middle managers in getting them onside.Our library system is falling behind, e.g. Facebook accounts are not being updated. Enthusiasmfor new tools dies quickly and viewed more as a trend to be part of rather than everyday tools touse.I think social media is useful, but we need a plan and strategy so it is sustainable and we offerservices (like all our others) that are useful and sustainableHave to stay current with student population, so its required.Use is ad hoc. Sometimes useful, and sometimes just a students contact me through email or telephone to set up appointments. Chat reference hasnot taken off in my subject area, so I am hesitant to try something like twitter or facebook. Imnot convinced that students use social networking for academic/studying. My assumption is thatthey use social networking to get a break from studying! 126
  • 127. Wildly varies from institution to institution - support from senior management really helpsIt is crucial that the security and identity of users be protected.It doesnt hurt and it seems to provide new ways to reach some people (mostly younger and themore technologically savvy).The more we use social media in our libraries the more well relate to our users in their terms.That will lead to better acceptance and use of academic libraries by our students...As with anything we have early adopters and luddites - Im of the mind that if it solves a problemor makes things easier, use it, otherwise dont waste your time on it just because it is there. Justlike I wouldnt go to the hardware store to pick up an auger until I needed it - it might be awonderfully useful tool, but why clutter up the garage?Im still not sure if there is a place for it yetMany of our libraries are using social media to good effect in reaching out to staff and students.They are useful when the feedback, results and relationships stemming from these avenues areused to change/develop day-to-day use of the library by both students and staff.Librarians want to try them but students arent really into friending or following their libraries orlibrarians.I think it can be extremely useful and effective, but there has to be a library-wide culture thatexpects its use. We seem to be in the formative stages of using it - not everyone is on board butthose who are end up frustrated by others lack of interest or enagagement. Until our librarydevelops a strong flavour, policy, or makes it a huge part of the strategic plan I think well beslow to adopt it completely.I find that some of my colleagues expect training and workshops in things that can easily be self-taught. I find the excuse that things cannot be explored or adopted because there has been noformal training very frustrating. Exploring new technology or things like social media is anintegral part of my job.Useful adjunct to other toolsAt this point in time its important to be aware of the tools and desirable to experiment withthem. The landscape changes so quickly, however, that I dont foresee making major investmentsin any one tool.inconsistent, worthwhile, many are time consumingis there nothing that cant be policied up? i think social networking is about being free.There is potential for enhancing our value to students and faculty, but social media will not be asimportant as other forms of reaching out to our patrons.some are further along than others; use is not widespread within a library, tends to be a fewpeople using it 127
  • 128. Use- dont over-useIts fun and for the most part easy to use, however, not everyone wants to be friends with theirlibrary or librarian, therefore we need to recognize that in this moment it can not be the onlyway to target our users.I use social media where I can but would probably use social media tools more if there better ITand management support.Useful if it meets objectives in strategic plan - need to determine that it is an appropriate vehiclefor the target audience and task; one size does not fit all, social media is not the be all and end allfor all clients and task. Social media can be costly with little real return if we invest staff time andother resources in vehicle that are not apporpriate or effective for the audience or purposeintended. Like anything - requires management, evaluation and thought.they are great tools to use to connect with colleagues and users. It also makes cross institutionalcommittee work much easier to accomplish.Not ready for it yet but coming. Above question is moot as we have not determined anything yet.there are some kinds of social media (eg virtual worlds) that I am not convinced have any place inacademic libraries, other tools such as wikis, blogs, IM are essentialopportunity to put a face on our services, good place to negotiate meanings beyond theclassroom, we should use methods that are authentic ie reflect ourselves and the needs of ourusers - choose tools wiselyits hard for big institutions to be nimbleI think more assessment needs to be done into certain uses of social media to determine itsusefulness before we all blindly create a Twitter account or Facebook page for our libraries. Iveseen it used in ways which I would perceive to be successful and in ways which I would considerto be of no interest to our users.More occasions for early adopters to talk to each other. Too easy at my institution for manylibrarians to ignore it.Its harmless, but Im skeptical about its effectiveness as a tool for connecting with students andfaculty. Other than a few key products and platforms, Im not convinced that use of social mediaamong students is as widespread as many assume it is, or that academic librarians/libraries are awelcome presence in every social space.We need to connect our use of social media directly to our user needs. We also would benefitfrom collecting more data on it ROI and user perceptions.I see a lot of benefits from using social media as a communications tool, but dont feel its asuseful in providing services.In this time of tight budgets, budget cuts and fiscal restraint within academic libraries, there is nomoney for professional development opportunities or conferences. 128
  • 129. I think it has its uses and is a way of engaging with patrons. Some patrons may feel morecomfortable communicating with social media tools than in person. This can result in moreparticipation, but in my opinion, sometimes a loss vis a vis human interaction/relationshipbuilding, and in the quality of discourse. Plus, there are privacy and security concerns.I have found my employer to be supportive as long as I am pursuing my interest on my own. Ihave found the institution to be somewhat inflexible in the use of social media - being moreconcerned with the universitys "brand" or image than with using social media to greatest effect(for which an institution must be open).Too much noise, too little payoff. A better understanding of what our users actually want/expectfrom academic libraries is a good starting point instead of assuming that they want to read ourtweets or visit us on Facebook.In general I feel that academic libraries have jumped on the bandwagon of social media in aneffort to connect with young students. I think this approach is misguided and ignores larger socialchanges that are taking place which have led to rampant grade inflation, many students enrolledin universities that have to inherent interest in post-secondary, large class sizes (and smaller, lessrigorous assignments), technological changes that have made centralized control overinformation by the library impossible to enforce. Social media seems to me a distraction,embraced by our profession, that provides a band-aid solution of "coolness" in place of anhonest assessment of the importance, and difficulty, of access to high-quality information in thedigital environment.We have an opportunity here. We can be leaders in our academic communities using andexploring social media to be where our users are, when they have an information need.In the Music Library there does not seem to be a lot of interest from the students.I think that some libraries are using it well. A tool for gathering and responding to libraryfeedback, promoting workshops/events. Library use them well, in my opinion, use them inselective and focused ways.I think we are getting there and we will get there faster when encouraged by those around us!From a TS perspective we are at the early stages, but the PS folks are making ever great use ofthe opportunities. I think these tools hold great potential for staff communications, training, andinformation sharing, in general.Many faculty are reluctant to use social media tools because of privacy concerns. It may beuseful to adjust the terminology in order to make it suitable for a work environment. Cansomething other than "friends" be used in facebook? Perhaps, "colleagues" or "connection" maybe perceived as more appropriateCan be a useful additional tool. At times too much emphasis is placed on social media, can be atime-waster for some staff.I think that sometimes using social media in libraries is of great benefit to the user but I thinkthat fewer libraries than we think actually use it well and can prove a benefit to the user. 129
  • 130. Some social media tools can be used effectively to help libraries achieve their objectives and tohelp their users, but I worry that too much time and focus is sometimes given to these tools andthat more important, core services are not getting the attention they need as a result.Mostly glitz, low on substance. Another example of pushing contentto everyone rather thantargeting to specific market segments.Social media is sometimes not evident to the user; e.g. Wordpress for announcing events.Usingsocial media in academic libraries can open up public discourse on many topics relevant to libraryusers.The tools are great, however I feel that we are often more enthusiastic about incorporating themthen our users are.Everyone around here (including our patrons) are too busy and suffer from too muchinformation overload - to be really keen to join and actively pay attention to news coming out ofthe library. I dont have time to monitor my feeds nor to keep our Facebook group events pageup to date. Its a vicious cycle - if I dont keep it up to date and actively market it - then theres notenough people watching our Facebook page; if theres not enough people watching it, then itdoesnt make sense to keep it up to date - if its not up to date, then people wont watch it, etc.We also dont have sufficient buy-in from the library director, nor from faculty or students. Thereare also too many avenues already for advertising around here, so far we have: the Faculty ofLaw webpage news feed; the student portal via the University; the announcements televisionmonitors in the law school; the student email list, Facebook, the in-library bulletin boards, the"Directed messaging system" etc. There are just too many advertising avenues for us toremember; and if we do get our advertisements up in all of these places, the students startcomplaining that they are getting bombarded. Its an interesting dilemma - personally, I thinkstudents prefer Social Media to stay social / personal and not professional. I know, however, thatthey are spending more time texting than pretty much anything else - even while in theclassroom. Do we ride the wave? "when in Rome".. or do we say "please turn off all cell phonesfor the duration of the class if you want to get your moneys worth out of this class?" Im only 38- but I have been leaning toward option B these days. If you cant get their attention for amillisecond - how are they ever going to learn anything!?Although I use many of these, I think its the "flavour of the month" in libraries. We dilute ourprimary mission when we get too interested in the toys rather than the substantive issues.Our patrons do a better job in using social media than the librarians.It is important to be selective and interact in the right space for us.I think social media can be very useful, but it can also become a time sink; like many things in lifea balanced approach is bestI experience social media as "personal" so think it works better person to person than institutionto users. That is a kind of broadcast mentality (one to many). So, for example, I would rather useit as "Me the Librarian" than "Us the Library" - I dont find that it works as well.Social media can me helpful 130
  • 131. They are simply new tools for my toolbox. I dont see them as ends in themselves. I would adopta tool if it helped me to advance my goals for users - helping them become independent andcritical users of information to resolve their information gaps.Lots of noise, not much productive evidence that they meet the needs of our patrons or ourstaff.Use it when it fits, not just for funs sake!Not usually a good use of time, but can be for some. Good for those librarians who lovetechnology and will make use of it, but is more of a toy in most circumstances for librariantechno-enthusiasts to play with, cloaked in the guise of being progressive.Social Media is likely one more tool in a broad range of tools and skills librarians need.I think social media is the way of the future. It is used by our users in their personal lives and intheir studies. My only concern is that social media tools will be adopted simply because they areavailable and other libraries are experimenting with them, and then the tools will fall into disuse.This can be avoided if libraries critically analyze the benefits of a variety of social media tools fortheir users and do careful planning to make sure the use of social media tools is sustainable.In my experience, some media have proven very valuable (eg using wikis in course assignments)and some have not (eg SecondLife, Twitter). Academic librarians need to be informed andknowledgable about all current trends in information and communication, and always on thelook-out for educational applications. We play a guiding role in selecting, demonstrating andrecommending social media for educational use to our faculty partners.I think that there is a future for social media in libraries, but that the best ways to use them arestill being developed. Libraries should be part ofstudent and faculty lives, but how libraries can fitinto the way they use social media is still in early exploration stages.I am against using social media just to say that we are using social media -- there should be areason for adopting a new tool or providing a new service. There are some great tools out thereif they are used correctly and appropriately, but it can be very overwhelming to know what touse for what purpose.Positive. Bit trendy and faddish. Complement more traditional modes of communication, butdont replace them.Underutilized, misunderstood, and way behind what could be doneIts crucial in order to market to our patron-base. If we only offered a paper library newspublication, think of how few people we would reach... when we add various forms of socialmedia, we increase the chances our news is read/propogated, and this increases the potentialfor our services to get out to patrons.largely a waste of timeI think Social Media are great tools. We have Meebo in our institution but our statistics are veryvery low compared to QuestionPoint. We are using Twitter but there are few comments from 131
  • 132. users. Second Life was a flop. We tried to be present on Facebook but users are not thinking ofchecking the library on their own time. All that amounts to alot of energy spent in creatinginteractive tools with our users that our clients are not using to interact with us.It seems to be the way to communicate with students. Faculty are less caught up in it.I havent seen much evidence to show that it is important to the students and faculty membersin my faculty. On a personal level, I think that blogs, twitter, facebook, etc. is mostly a waste oftime.Useful for marketing and promotions. But if it went away tomorrow, there would still be otherways to get the word out.Administration is proceeding cautiously, which is somewhat of a barrier. re: question a) I thinkstrict policies can hinder more than help.I think it has a lot of potential. not sure that potential is being met yet, on the user side, and onthe technical side. most of the popular social media sites dont reflect the realities of academiaIt is growing and we learn form each other.Well, theres lots of free avenues out there, it doesnt hurt to use them. I think probably the mostimportant thing you can do is determine who your audience is and how you can approach them.Its easy for me to use these tools, but in reality our students are all in the building pretty muchall the time, so I dont need to go very far to get their attention. Anything that feeds back into myexisting systems (site, blackboard, digital signage) is good. Im interested in social media becauseof how easy its making things, not because it widens my net. I think you need to be clear aboutwhy youre doing things and who youre talking to.These are all very important. The library needs a purpose and a plan.Could be a fad. Will wait and see.good adjunct to our current tools, fun thus enhancing work enjoyment, slow to adopt orappreciate by many facultyJust like anything else using social media is just one tool of many that we use to accomplish ourjobs!I think social media is overratedThe creative and innovative adoption is inspiring and exciting.Like other tools, I think social media can be v. effective depending on how thoughtfully you useit. I think that strong content and clear, engaging writing are priorities no matter the medium.I am still not convinced that the library patrons want/need us in their space (i.e. Facebook inparticular).I think some of it is very useful (e.g., collaborative writing tools, slideshare, etc) but thebiblioblogospheres love of all things Twitter has really grown tiresome. 132
  • 133. I think its efficient when used properly, and needed.Social media tends to be used in a few silos, but not overall. We also tend to reinvent the wheel.I think we should use it whenever we can. In many cases its not much additional work so whynot give it a go? Librarians talk about being where their patrons are and I think we can do thateven if where they "are" is an online space.Theres value in using social media but as with other forms of communication, its not everythingto everyone. Its just one more tool.Its not always a good match for our mission. Overall, libraries should consider the best way toaccomplish their goals, not just comply with "flavor of the month" tendencies.Some do it well, some dont. Some use it too much--kinda like catching your parents doingsomething embarrassing.In our context they seem a lightweight distraction so far.I think its a good idea. Why not try something new?a mixed bag, great variation between libraries as to extent. Some people/libraries seem to jumpon board just because its cool or new, without thinking a bit first. A lot of glory goes to usingsocial media for simple (and usually good) projects, and little glory goes to less visible and oftenmuch more complex projects. its the cool factor I think.for reaching the students - not terribly effective, but cant hurt to try for keeping informed ontrends, whatever - very usefulIts difficult to sometimes see how academic libraries prioritize with the functionality that socialmedia allows (i.e. getting face time with faculty, securing better collections funding, etc.)Social media can be useful. First however, it is important that form follow function, - that wehave a clear idea about why a tool is needed. Then the tools need to be tested and evaluated todetermine if they meet the need. Finally, there needs to be opportunities for feedback afterimplementation to figure out if the need is being met or if there might be a better tool that couldbe used.I think it can be useful, but we can also get carried away spending too much time using socialmedia.Social media seems to be many different tools that are sexy at a given time, sometimes for ashort period of time. Some become established, others do not. Some of my faculty have triedsocial media for their own purposes, and in the classroom, but none have been overwhelmed bysuccess. It would be good to be nimble enough and have enough time to invest in tools that mayor may not take off. Our current staffing allotment does not make that remotely easy.My impression is that work well among our staff and for in-house use in the greater workplace(ie. among employees). We use a lot of social media tools that provide our patrons with anopportunity to participate in discussion or provide feedback, and from my observations, very fewof them respond. 133
  • 134. Social media is becoming more ubiquitous with our users information seekign practices--librarysshould have a presence in sm and be more aware of our users changing dynamicEarly adopters are dragging their colleagues along. Thankfully, our patrons increasing reliance onsocial media is giving our libraries a much needed push in the right direction.The heading of social media covers a wide range of tools. Some social media is used all the time,for example, Doodle polls to organize meetings. Other tools have been a bit disappointing, forexample, I have mixed impressions on the usefulness of Facebook to connect with library users.Vitally important that libraries incorporate as tools as our students & faculty (particularlyyounger ones) use and that is where we can interest & engage them.Very slow....Its perfect for the inherently collaborative and communication-fueled energy of academic life,while overcoming some of the hierarchical barriers of academic institutions. It humaniseslibraries and scholarship, while encouraging active participation and engagement in theacademic community.Social media are useful but need to be used in conjunction with other library services, includingolder methods of communication such as email lists.Fools rush in. Social media is great, but my experiences with our knowledge base wiki that wontwith IE but only Fiefox, and the foolishness of 2nd Life and multiple logons means people arentevaluating properly.It is in its infancy.We need to try them out and use them where they fit the customer service objectives. If ourpatrons are using them, we need to at least know about them and use them where appropriate.more a matter of potential that actual benefit at this pointTo make it happen, we need an inhouse library leader -- a tech-savvy staff member who keeps upon the new tools, tries them out, is able to identify how they would be useful in the library, andshares that with other staff.Libraries seem more willing to offer social media services than users are interested in usingthem.Im not sure about the importance of the "social" purposes (e.g., networking) for an academiclibrary. In terms of sharing information, social media is a double-edged sword. It can be useful forinformation dissemination/sharing/collaboration but also has the potential to worseninformation overload (e.g., Twitter). Thoughtful, considered uptake, as well as evidence-basedevaluation of these tools is necessary for academic libraries to make best use of social mediatools.Its a good way to engage our clientele.It takes time to do it well, and you need to find the right audience + tool. 134
  • 135. Just like any technology, they should be used when they fill a void or improve an existing service.thought it was a fad but students are using it, just hesitant to have it for fluff, rather have a moreconcerted effort to make its use meaningfulwe already link our website to social media - people will pick it up if they are interested - verylittle instruction is necessary for those who are interested.There is pressure from UL to engage with all sorts of social media, however, our library lacks thetech support and tech staff to keep up with demand and really focus our efforts. I wish we had aclearer statement and directive about how our library wants to present itself online and ourpriorities and message we want to relay.very useful; also fun, interesting & where the students areBelieve its essential. We have to go where our students are going.grassroots approach prmoted by a select number of librariansUse it when it makes sense to do so; dont use it just for the sake of being on "the cutting edge"Just a bunch of icons on pages right now put in place by individual library staff, not part of acoordinated effort.sometimes it seems like we are doing a lot of silly things to grab the attention of students. Iwould rather spend my time teaching students how, when, and where to use the informationthey find in social media rather than trying to come up with "clever" ways to attract them to usin these spaces.If its very easy and fills a new need, people will adopt it. However, its very hard to move manypeople (especially non-librarians) from the comfort zone of e-mail.The role of libraries is in flux and many libraries (and librarians) have yet to really grapple withthat, despite the overabundance of conference presentations on the topic. The profession isshifting to a user centred support role, defined by instruction, networking and communication.Social medias will come and go but we will always need ways to engage our clients face-to-faceor by distance wherever they are!it is often used for its own sake, without much consideration to contentMy overall impression, as a young, ICT-engaged professional, is that social media is overlyromanticized. Most social media seems more of a distraction than anything else, and stops usfrom connecting meaningfully with our students. But then making a statement like this wouldlike be seen as heretical. I think we need to think long and hard about why we as a professionalseem to so uncritically embrace these sorts of things.Web development I think is highest priority, need to integrate.essentialWorth exploring the use of Social Media in academic libraries, some will work well, others not somuch. 135
  • 136. Its not about the tools, its about the messages. Library signage, listservs, emails, presentations,etc. are all just as effective as social media. Its not about the technology. Its about the messageand the service.very useful toolI think it helps the library appear relevant to students.Its pretty wide-ranging. Some of my colleagues have embraced it wildly, others not at all. Imsomewhere in between, although I dont friend students on facebook unless they are people Iam friends with in person.Not very well understood or supported by admin.low response from students to Library FB pages, blogs or tweetsSocial media use is wide ranging. Some libraries embrace it whole heartedly without muchconsideration while other libraries are hampered at every turn. Most of it depends on howsupportive upper administration is in its adoption.It is a trendy technology that will probably disappear and be replaced by something else. Manyacademic libraries and most faculty are conservative and late adopters - so by the time it catcheson it will be old fashioned.For the generation of students entering the system, social media is a must. We must be able toadapt to the social landscape around us if we want to stay relevant to our students.The use at in our library system is sporadic. It really depends on the individual librarian. Some aremore advanced than others.Still at an experimental stage - unsure how users benefit from many of the social mediaapplications currently used.We are behind the curve and support to help facilitate adoption is almost non-existentChallenging - striking the right balancing of connecting with users in the social media space -using it effectively not just using.currently it is primarily for social rather than for work or professional activitiesI find the approach taken by most libraries and individual librarians to be somewhat scatter-shot,without much in the way of overall guidance.It appears to be more accepted as a useful thing to do in the library community but Im notconvinced our users are finding our efforts useful. We need more evidence.Social media is a moving target: we need to be where our users are, and pay attention to whatthey find useful. Using it ourselves, for academic pursuits, helps us make informed judgments. 136
  • 137. Comments:Comments:Its just one of many tools in my professional toolbox. If it suits my purpose, Ill learn it and use it.Social media exists in the "marketing mix" to deliver messages to target markets, as with othermedia.I see the medium as neutral. Whether we choose to make it beneficial or not is up to us. 137
  • 138. has to be evaluated for usefulness to specific library goals rather than jumping on because othersare doing itNot just a question of benefits, but of necessity. In some cases beneficial; in some cases notbeneficial in the sense that it adds complexity to our work, but should still be embraced.All things considered, librarians no longer seem to know what their mission is.I would also say necessary. I think social media is a major factor in supporting the evolution oflibraries and librarians.I personally dont see what the big deal is. These technologies are just the new extensions ofwhat has been happening with the Internet and computers. We were using IM in 1987 on Unix.Now more people are using it and so it seems new. Most social networking tools just help peopledo things that programmers used to have to do. We can all make web pages, chat, and keep upwith each other more easily now. I am not sure it makes us more productive and I have yet tosee our use of Social Networking drive more students to our pages. They are more interested infollowing Aston Kutcher than our library ;)Id actually say "essential" to the mission of academic libraries in the 21st century not justbeneficial. If we dont adapt to the way our users communicate and learn our roles will die out.I think it can be somewhat beneficial but the tools are fairly new and it will take time to seewhich ones are ultimately important and add value to our work.Only somewhat beneficial if used appropriatelyThat said, for certain audiences and tasks I would say the word "critical" is important. We stilldont understand enough about how various segments of our target audiences - faculty andstudents and various segments therein use social media, the library etc. To a certain subset ofour clients - it is imperative that we understand and make use of social media. In other instancesit just isnt a factor.I am afraid that I will not be too useful to your survey as I am virtually a non-user of social media.You will probably have guessed that from my replies to your survey questions. If I had knownthen what I know now, I would have declined to reply to your survey. Having said that, I havenow learned a lot of new names of social media!-its how it is used that is important, not the tool itselfSocial Media is essential. Please do not limit future surveys to librarians. The majority of peoplewho work in libraries do not have a library degree. These folks are quite likely to be in ouradministration (i.e. our leaders and holders of power/pursestrings) and/or the born digital staffin closest contact with our users (students).If the academic library does not adopt social media tools in their day-to-day operations and theirmission, we will lose all relevance (we are seeing this already as a trend) to our user communitiesand they will not visit us in person (a trend we are seeing now) nor will they visit us virtually. We 138
  • 139. will not be relevant to them at all, and the academic library and its services will fade from theircollective memory.Use is beneficial to the mission if it is done in a well thought out, deliberate and selective way.We have to be comfortable and skilled at learning, developing, and utilizing the many advantagespresented by social media, but be wary of their potential dangers to privacy. I think that thesetools will present excellent opportunities to bring out the finest creativity and thinking outsidethe box possibilities among staff and librarians.I think much remains to be seen. Social media is simply a tool for communicating. It is moreimportant for us to have a relevant message to communicate than to worry overmuch about thetechnology that will deliver it.Social media is a tool - its neither harmful nor beneficial in itself - its what we make of it.The use of social media can be harmful to the mission of academic libraries if social media toolsare not used appropriately or effectively and especially when their use means that moreimportant services and resources are not given the attention they need. Because time andmoney is limited, it would be foolish for a library to take time and money away from supportingimportant library services and resources in order to support new social media tools whichprovide limited benefits to a small percentage of its users.Social media have become a regular part of life for many of our patrons. We should treat it likethe telephone: use it for what its good at, but continue to communicate in other ways as well.There is a blurring of social activity and academic learning as the result of social media inacademe. I often liken it to taking your grandmother to the pool hall -- some will be quiteuncomfortable with her presence, some will engage with her (at varying levels), some will ignoreher, some will not quite understand the purpose/value of her being there. Much will depend oneach individuals personal frame of reference/life experiences and comfort level with havingwhat was traditionally their space invaded by someone who doesnt quite fit with the normand has no perceived purpose or value to add.Licensed resources, by necessity, operate in opposition to the sharing capabilities of socialmedia. Thats a big challenge tooGo outside. Take a walk. Turn off the computer.I advocate less "be the librarys friend on facebook" and more "I am a person (who happens to bea librarian) connecting with others on FB" approach. I like the potential of academic socialnetworks (mendeley, anianet) but dont find that I actually GO to them as often as I do to FB orLinkedIN. I am not sure about cloud-based docs but Im using them any way - theyre soconvenient! I do think about privacy a lot. I generally opt for more privacy on settings and dontjudge others. I think this will become a larger issue as some of the repurcussions become clear(when MY internet and YOUR internet become two different virtual worlds....)I am waiting to be convinced that this is worth spending very precious working hours pursuing.Bah! Humbug! 139
  • 140. There is ample evidence to suggest that social media is a great mass marketing tool - if librariescould figure out a way to harness this aspect of SM then all things considered SM could be verybeneficial to academic librariesI have no doubts about the benefits and usefulness of social media, both to our users and toincrease effectiveness in our individual and collaborative tasks, but I think it is hard for socialmedia to be adopted on a librarian by librarian basis. I think top level policies, standards andguidance need to be in place in libraries for social media to be adopted completely andeffectively by all librarians.Libraries need to be adaptable. Social media is a big thing now, but we dont know what willcome. In ten years, there may be something very different in terms of electroniccommunications.Social Media is tool to communicate with our users. Not using it would be akin to not using emailor anyone e-communication tool.Using a computer is enough, and I try to do my best at that, and I do try to serve the user. Ingeneral, though, I am sick and tired of the technology being forced on us and the speed withwhich were supposed to assimilate it. When I went to library school in the seventies, if Id knownwhat librarianship would become, I wouldnt have done it. Thank goodness I have only threeyears to go before I retire.It can also be a massive waste of time. "is" to "can be". The right tool for the right job.We need to harness the potential and give it more gravitas (of dear, am I dating myself!)this survey is too long, hope i manage to finish it, im beginning to resent the time ive spent on itUnknown, unknowable, uncertain.My choice of word would have been "relevant."currently neither, potentially somewhat beneficial assuming done sensibly and not overtaken bysome other trendy technological paradigm. (Remember filling out a survey like this on WebPortals, any one?)Beneficial if social media is used in a directed and purposeful manner. At times I feel ourprofession is jumping in and our message becomes too shallow, erratic and flippant. Just becausewere using Twitter does not mean we should abandon good writing and grammar.Social media influences political decision making. It is powerful, and could be put to good use inlibraries for promoting ethical information literacy.Possibly beneficial...and essential.I see some benefits, and I know some students are really into it, but I do not yet see it as highlyimportant. 140
  • 141. If we arrive at a point 10 years from now and privacy concerns outweigh all other costs - then itwill be harmful but Id rather lead, discuss, develop, innovate and challenge these issues as wemove further into the 21st century rather than be conservative. Academic libraries need tocontinue evolving and need to be prepared to do it more quickly than we have in the past.Somewhat beneficial if it is used properly and appropriately. (How those will be defined is yet tobe determined.)Social media can assist with many of the librarys goals and objectives. This shouldnt beconfused with social media as a goal unto itself.1) Which Canadian research library do you work in? [select from list below]Response Count PercentBibliothèques de lUniversité de Montreal 1 0.3%Bibliothèques de lUniversité du Québec à Montréal 3 0.8%Bibliothèques de lUniversité Laval 0 0.0%Brock University Library 11 3.0%Carleton University Library 5 1.3%Concordia University Libraries 11 3.0%Dalhousie University Libraries 12 3.2%McGill Libraries 25 6.7%McMaster University Libraries 18 4.9%Memorial University Libraries 9 2.4%Queens University Library 5 1.3%Ryerson University Library and Archives 10 2.7%Service des bibliothèques et archives de lUniversité de Sherbrooke 0 0.0%Simon Fraser University Library 13 3.5%University of Alberta Libraries 22 5.9% 141
  • 142. University of British Columbia Library 39 10.5%University of Calgary Library 15 4.0%University of Guelph Library 15 4.0%University of Manitoba Libraries 28 7.5%University of New Brunswick Libraries 6 1.6%University of Ottawa Library 14 3.8%University of Regina Library 2 0.5%University of Saskatchewan Library 10 2.7%University of Toronto Library 42 11.3%University of Victoria Library 16 4.3%University of Waterloo Library 8 2.2%University of Western Ontario Libraries 10 2.7%University of Windsor Leddy Library 9 2.4%York University Libraries 12 3.2%2) What division, department, subject or liaison area do you work in for a majority of yourwork week? [select more than one, if needed] 142
  • 143. 3) How many total years of work experience do you have as alibrarian? 143
  • 144. 144
  • 145. 5) What is the highest library degree you have earned? 145
  • 146. 6) What is the highest non-library degree you have earned? 146
  • 147. 7) How old are you? 147
  • 148. 8) What is your gender? 148
  • 149. 149