UnemployedTooLongtoGetHired

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Learn why the job search advice you've been following is probably what's holding you back from getting hired.

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UnemployedTooLongtoGetHired

  1. 1. My name is Corey Harlockunemployed too long to get hired
  2. 2. I believe that it is easier to get hired for your ideal jobthan… unemployed too long to get hired
  3. 3. I believe that it is easier to get hired for your ideal jobthan… It is to just get hired! unemployed too long to get hired
  4. 4. In any economy Your read that correctly-don’t adjust your screenunemployed too long to get hired
  5. 5. How? here is howunemployed too long to get hired
  6. 6. Everything you have learned about how to find a job to this point…unemployed too long to get hired
  7. 7. Is wrong!!!unemployed too long to get hired
  8. 8. Does it help you get hired? Or eliminated?unemployed too long to get hired
  9. 9. Change your focus from “what a hiring manager wants to hear.” tounemployed too long to get hired
  10. 10. “what do I want the hiring manager to hear.”unemployed too long to get hired
  11. 11. How?unemployed too long to get hired
  12. 12. Get your edge Self assessmentunemployed too long to get hired
  13. 13. What do you love & want to do?unemployed too long to get hired
  14. 14. Administration Vs. operationsunemployed too long to get hired
  15. 15. How do you like to be managed?unemployed too long to get hired
  16. 16. Where are you on your own personal experience cycle?unemployed too long to get hired
  17. 17. What are your motivations to go to work?unemployed too long to get hired
  18. 18. The huge majority of resumes out there help you get eliminated Not hiredunemployed too long to get hired
  19. 19. Corey Harlock24 Smith Lane, Smithtown, 90210Home: (555) 555-5555, Cell: (555) 555-5050info@skillstoachieve.comSUMMARYMarketing Communications Professional having proven leadership skills that span both the corporatemarketing and advertising agency disciplines with a clear understanding of how branding and marketingcommunications support product and corporate business objectives. Expertise includes managementresponsibility for the strategic development, creation, budget investment allocation, and implementation ofintegrated B2B and B2C marketing communications programs.Advertising - TV, Print, Outdoor and OnlineSales Promotion - Consumer/Dealer Programs and POS MaterialsCollateral Materials - Product and Corporate BrochuresEvents/Trade Shows - Planning, Design, ImplementationPublic Relations - Press Releases, Events, Editorial ContactDirect Marketing - Emailed and MailedDigital/Social - Website Development, Social Media, Keyword Search, Blogger PanelsMarket Research - Internally Developed and SourcedSponsorships - Initiation, Negotiation, ActivationBrand Promotion - Branding Standards and Logo ManagementPROFESSIONAL EXPERIENCEC&C TRAVELWARE, Smithville, TX 06/2010 – 01/2011Vice President, Client RelationsOversaw all aspects of marketing and branding communication for both dealers and consumers for the leaderin high-quality luggage and business cases. Responsible for advertising, corporate website, trade shows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, and corporatebranding materials. Directed a staff of six and manage branding agency, PR agency, visual merchandising firms,web designers and creative support and production vendors.· Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth yearover year, while enhancing product branding.· Developed branding/marketing communication strategies for five collection/sub-brand products.· Researched, developed and launched new corporate brand tagline.· Implemented a unique travel blogger panel.· Conceptualized and launched microsite for new BRX adventure travel gear collection.
  20. 20. Corey Harlock CANON U.S.A., INC., Smithville, TX24 Smith Lane, Smithtown, 90210 1992-2010Home: (555) 555-5555, Cell: (555) 555-5050 Director, Brand Promotion, Corporate Communications Division (2006 - 2010)info@skillstoachieve.com Managed a multi-million dollar budget with a staff of 11 and responsibility for establishment of projectSUMMARY goals, brand positioning and budget investment allocation for the planning, execution andMarketing Communications Professional having proven leadership skills that span both the corporate implementation of Corporate Web, Event, Corporate Social Responsibility and Brand Promotionmarketing and advertising agency disciplines with a clear understanding of how branding and marketing communications programs in the Americas. Reported program lifecycle status to Senior Management.communications support product and corporate business objectives. Expertise includes management · Led Corporate Communications Division team in the development and launch of new CUSA website -responsibility for the strategic development, creation, budget investment allocation, and implementation www.usa.canon.com - that improved the branding, design and usability.of integrated B2B and B2C marketing communications programs. · Oversaw Canon’s Corporate Social Responsibility programs, including: the Canon 4Kids support of theAdvertising - TV, Print, Outdoor and Online National Center for Missing and Exploited Children; the Canon Envirothon national high-schoolSales Promotion - Consumer/Dealer Programs and POS Materials environmental competition; Christopher Newport University Scholars Program; and Stony BrookCollateral Materials - Product and Corporate Brochures University Essay Contest.Events/Trade Shows - Planning, Design, Implementation · Spearheaded negotiation and activation of sponsorships for the New York Yankees, Madison SquarePublic Relations - Press Releases, Events, Editorial Contact Garden, the NFL, and the New York Islanders.Direct Marketing - Emailed and Mailed · Conceived first Canon U.S.A. Corporate Product Brochure which was praised by senior management, theDigital/Social - Website Development, Social Media, Keyword Search, Blogger Panels sales force and dealers.Market Research - Internally Developed and Sourced · Launched Canon Americas Corporate Brand ID and Design Standards Guidebook which broughtSponsorships - Initiation, Negotiation, Activation consistency in corporate branding to business units in the Americas.Brand Promotion - Branding Standards and Logo Management · Led start up and publication of initial issues of Canon U.S.A. imagine magazine that helped bring to employees a better understanding of the company, its people and businesses.PROFESSIONAL EXPERIENCE · Oversaw invitation process to Canon EXPO 2010 that resulted in attendance exceeding target. · Conceptualized the innovative Canon Center Court event held in NYC which brought togethera consumerC&C TRAVELWARE, Smithville, TX contest, product demo, press event, advertising launch and Maria Sharapova. 6/2010 – 01/2011 Director, Marketing Services, Consumer Imaging Group (2003 - 2006)Vice President, MarketingOversaw all aspects of marketing and branding communication for both dealers and consumers for the Responsibility for management of advertising, sales promotion and marketing communications forleader in high-quality luggage and business cases. Responsible for advertising, corporate website, trade Camera, Printer and Video Divisions. Products included EOS digital SLR cameras, PowerShot cameras, EFshows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, and lenses, binoculars, PIXMA and SELPHY printer products and VIXIA camcorders. Responsible for advertisingcorporate branding materials. Directed a staff of six and manage branding agency, PR agency, visual and sales promotion budgets in excess of $50MM.merchandising firms, web designers and creative support and production vendors. · Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.· Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth · Won Silver Telly award for Canon multi-product “Wedding” TV spot.year over year, while enhancing product branding. · Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.· Developed branding/marketing communication strategies for five collection/sub-brand products. · Constructed media buying Agency of Record, resulting in $10MM savings over two years.· Researched, developed and launched new corporate brand tagline. · Directed development of 25+ TV commercials and 100+ magazine and newspaper ads.· Implemented a unique travel blogger panel. · Supervised development of Rebel TV commercials starring Andre Agassi.· Conceptualized and launched microsite for new BRX adventure travel gear collection. · Managed development of innovative “technology” advertorial concepts. · Conceived unique Canon Photo Safari TV show series for ESPN. Prior Roles: Assistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003); Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002); Manager, Advertising, Corporate Communications Division (1992 - 1996). EDUCATION B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State Graduated Summa Cum Laude
  21. 21. Corey Harlock24 Smith Lane, Smithtown, 90210Home: (555) 555-5555, Cell: (555) 555-5050info@skillstoachieve.comEDUCATIONB.S., Business Administration – Marketing Concentration, University of Smithville - Texas StateRELATED EXPERIENCECANON U.S.A., INC., Smithville, TX 1992-2011Director, Brand Promotion, Corporate Communications Division (2006 - 2011)• Managed a team of 11 that generating 6.8 million/yr – 18% over budget• Developed 8 new Corporate Web Events that generated 20,000 visitors and sales of $600,000• Brand Promotion campaigns that increased visibility by 22%• Corporate Social Responsibility Campaigns: National Center for Missing and Exploited Children; the Canon Envirothon national high-school environmental competition; Christopher Newport University Scholars Program; and Stony Brook University Essay Contest that generated $160,000 in donations to local charities• Developed the first Corporate Brochure for use by sales force that increased sales by 2.6%Director, Marketing Services, Consumer Imaging Group (2003 - 2006)• Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.• Won Silver Telly award for Canon multi-product “Wedding” TV spot.• Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.• Constructed media buying Agency of Record, resulting in $10MM savings over two years.Canon USA ContinuedAssistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003)Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002)Manager, Advertising, Corporate Communications Division (1992 - 1996)
  22. 22. Corey Harlock24 Smith Lane, Smithtown, 90210 Other ExperienceHome: (555) 555-5555, Cell: (555) 555-5050 FoodBank, Smithville, TX 01/2011 – presentinfo@skillstoachieve.com Volunteer C&C TRAVELWARE, Smithville, TXEDUCATION 06/2010 – 01/2011B.S., Business Administration – Marketing Concentration, University of Smithville Vice President, Client Relations- Texas State Oversaw all aspects of marketing and branding communication for both dealers and consumers for the leader in high-quality luggage and business cases.RELATED EXPERIENCE Responsible for advertising, corporate website, trade shows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, andCANON U.S.A., INC., Smithville, TX corporate branding materials. Directed a staff of six and manage branding agency, 1992-2010 PR agency, visual merchandising firms, web designers and creative support andDirector, Brand Promotion, Corporate Communications Division (2006 - 2010) production vendors.• Managed a team of 11 that generating 6.8 million/yr – 18% over budget · Directed revisions of corporate website – www.briggs-riley.com – that led to a• Developed 8 new Corporate Web Events that generated 20,000 visitors and 30% direct sales growth year over year, while enhancing product branding. sales of $600,000 · Developed branding/marketing communication strategies for five collection/sub-• Brand Promotion campaigns that increased visibility by 22% brand products.• Corporate Social Responsibility Campaigns: National Center for Missing and · Researched, developed and launched new corporate brand tagline. Exploited Children; the Canon Envirothon national high-school · Implemented a unique travel blogger panel. environmental competition; Christopher Newport University Scholars · Conceptualized and launched microsite for new BRX adventure travel gear Program; and Stony Brook University Essay Contest that generated collection. $160,000 in donations to local charities• Developed the first Corporate Brochure for use by sales force that increased sales by 2.6%Director, Marketing Services, Consumer Imaging Group (2003 - 2006)• Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.• Won Silver Telly award for Canon multi-product “Wedding” TV spot.• Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.• Constructed media buying Agency of Record, resulting in $10MM savings over two years.Canon USA ContinuedAssistant Director, Advertising/Marketing Services, Consumer Imaging Group(2002 - 2003)Sr. Manager, Advertising, Camera/Consumer Products Division(1996 - 2002)Manager, Advertising, Corporate Communications Division(1992 - 1996)
  23. 23. Interviewingunemployed too long to get hired
  24. 24. 1. Stop calling it an interview, It is a negotiationunemployed too long to get hired
  25. 25. 2. Prepare for your tough questions. 30-60 second answer that explains only what needs to be explained. Put it on the table – explain – take it off the tableunemployed too long to get hired
  26. 26. 3. Talk about what you want them to hear NOT What you think they want to hearunemployed too long to get hired
  27. 27. Careerealism & skills to achieve have joined forces to offer you this amazing deal...unemployed too long to get hired
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