Your SlideShare is downloading. ×
5 Business Essentials for Career Experts in 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

5 Business Essentials for Career Experts in 2012

703
views

Published on

The opportunities for career coaches, counselors, and experts will be huge in 2012. Do you have the right essentials to succeed next year?

The opportunities for career coaches, counselors, and experts will be huge in 2012. Do you have the right essentials to succeed next year?

Published in: Education, Business, Career

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
703
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 5 Business Essentials for Career Coaches,Counselors, and Experts in 2012 J.T. ODonnell Founder
  • 2. The 5 Essentials Are...1. Video2. Go FREELESS3. Super Niche4. Authority Marketing5. Automatic Revenue Stream
  • 3. 1. Video
  • 4. "If youre not using video in 2012... youll be out of business by 2013."
  • 5. 2. Go FREELESS
  • 6. 3. Super Niche
  • 7. 4. Authority Marketing
  • 8. 5-Point Success Model
  • 9. Marketing in 2012 = Avoid Yell & SellMUST Have Third-Party Credibility ● Interactive Education ● Expert Status ● Social Conversation ● Content with WOMP (Word of Mouth Potential)A.K.A. Authority Marketing!
  • 10. Authority Marketing Equation
  • 11. Social Looping = Guided ParticipationStep 1: Viewers enter atdifferent points via channel oftheir preferenceStep 2: Content guides theminto a continuous loop ofbranded edutainment toexpedite awarenessNOTE: Average is 9 touchesto earn trust and convertcalls-to-action
  • 12. 5. Automatic Revenue Stream
  • 13. Proof it Works
  • 14. Expert / Partner Program Benefits● Content promotion ○ Blog ○ Newsletter ○ Social media ○ Third-parties● Webinars / interviews● Partner newsletter● Monthly phone calls● E-mail support
  • 15. New Prices of Expert / Partner Program$199 / quarter (2 articles / month) - Current: $149$249 / quarter (4 articles / month) - Current: $199$399 / quarter (8 articles / month) - Current: $299* New prices effective December 30, 2011* Current expert / partner prices grandfathered
  • 16. New: Weekly Web TV Show● Generate bond with audience● Instantly become more personable● Demonstrate your expertise● Develop trust beyond writing● Prove you’re keeping up with technology● Increase visibility in search engines● Have fun● $349 / month (2 articles, 4 videos / month) ○ Includes 30-minute weekly television show
  • 17. New: CareerHMO.com Franchise● Dont re-create the wheel● Provide affordable option for clients● Show youre keeping up with technology● Make money in your sleep● $99 / month (4 articles / month) ○ CareerHMO.com franchise license ($899) Before December 30th - Only $599
  • 18. Franchise Customization
  • 19. Questions?
  • 20. Next Steps...Thank you for taking the time to listen to our webinar.Here’s how you can get started developing your own businessessentials with our help!Step 1: If you are new to us, apply to be an expert or partner.Step 2: If you are an existing expert or partner, upgrade yourmembership and / or get your own Web TV show before therates increase.Step 3: Become one of our first franchise members before therates increase.Step 4: Schedule a one-on-one consult with J.T. to assess yourbusiness model and learn about our business consultingservices.Contact: info@careerealism.com