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5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
5 Business Essentials for Career Experts in 2012
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5 Business Essentials for Career Experts in 2012

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The opportunities for career coaches, counselors, and experts will be huge in 2012. Do you have the right essentials to succeed next year?

The opportunities for career coaches, counselors, and experts will be huge in 2012. Do you have the right essentials to succeed next year?

Published in: Education, Business, Career
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  1. 5 Business Essentials for Career Coaches,Counselors, and Experts in 2012 J.T. ODonnell Founder
  2. The 5 Essentials Are...1. Video2. Go FREELESS3. Super Niche4. Authority Marketing5. Automatic Revenue Stream
  3. 1. Video
  4. "If youre not using video in 2012... youll be out of business by 2013."
  5. 2. Go FREELESS
  6. 3. Super Niche
  7. 4. Authority Marketing
  8. 5-Point Success Model
  9. Marketing in 2012 = Avoid Yell & SellMUST Have Third-Party Credibility ● Interactive Education ● Expert Status ● Social Conversation ● Content with WOMP (Word of Mouth Potential)A.K.A. Authority Marketing!
  10. Authority Marketing Equation
  11. Social Looping = Guided ParticipationStep 1: Viewers enter atdifferent points via channel oftheir preferenceStep 2: Content guides theminto a continuous loop ofbranded edutainment toexpedite awarenessNOTE: Average is 9 touchesto earn trust and convertcalls-to-action
  12. 5. Automatic Revenue Stream
  13. Proof it Works
  14. Expert / Partner Program Benefits● Content promotion ○ Blog ○ Newsletter ○ Social media ○ Third-parties● Webinars / interviews● Partner newsletter● Monthly phone calls● E-mail support
  15. New Prices of Expert / Partner Program$199 / quarter (2 articles / month) - Current: $149$249 / quarter (4 articles / month) - Current: $199$399 / quarter (8 articles / month) - Current: $299* New prices effective December 30, 2011* Current expert / partner prices grandfathered
  16. New: Weekly Web TV Show● Generate bond with audience● Instantly become more personable● Demonstrate your expertise● Develop trust beyond writing● Prove you’re keeping up with technology● Increase visibility in search engines● Have fun● $349 / month (2 articles, 4 videos / month) ○ Includes 30-minute weekly television show
  17. New: CareerHMO.com Franchise● Dont re-create the wheel● Provide affordable option for clients● Show youre keeping up with technology● Make money in your sleep● $99 / month (4 articles / month) ○ CareerHMO.com franchise license ($899) Before December 30th - Only $599
  18. Franchise Customization
  19. Questions?
  20. Next Steps...Thank you for taking the time to listen to our webinar.Here’s how you can get started developing your own businessessentials with our help!Step 1: If you are new to us, apply to be an expert or partner.Step 2: If you are an existing expert or partner, upgrade yourmembership and / or get your own Web TV show before therates increase.Step 3: Become one of our first franchise members before therates increase.Step 4: Schedule a one-on-one consult with J.T. to assess yourbusiness model and learn about our business consultingservices.Contact: info@careerealism.com

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