6 steps to creative personal branding


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6 steps to creative personal branding

  1. 1. 6 Steps To Creative Personal Branding Original article by Jürgen Salenbacher
  2. 2. Creative Personal Branding The process of creative personal branding allows you to create and draft one or more visual prototypes of your desired professional positioning.
  3. 3. Here are the most relevant steps one has to take...
  4. 4. 1. Reflect
  5. 5. What the heck is going on? What type of industry do I want to be in? Research always comes before development. Gain new insights about the external environment and get a strong focus on personal assessment.
  6. 6. 2. Reframe
  7. 7. Where do new professional and personal insights match and offer new opportunities?
  8. 8. An "insight" is a clear and sudden understanding in a very complex situation. The quality of your analytical thinking will let you find new insights in markets and opportunities, but the quality of your emotional thinking will let you find new insights into your personality.
  9. 9. 3. Create
  10. 10. After research, insights, and a new vision comes development, the concrete and clearly defined action plan. Designers develop fast and simple prototypes to gain real feedback and optimize on the way (a proven way to increase speed to market and study viability and feasibility).
  11. 11. 4. Grow
  12. 12. The best part of all is that, while we are doing this, we keep growing especially on a personal level. This new professional vision is the key driver of human development. After all, this is what gets us so excited.
  13. 13. 5. Differentiate
  14. 14. As long as you understand Aristotle's system of thinking in boxes, you understand that clearly defined positioning helps peers to see a certain professional difference. This will take time and persistence.
  15. 15. Professional substance and proofs are the keys to success, and the humble but authentic communication is decisive and helps you to gain new clients and collaborators. Keep in mind that the product is the key.
  16. 16. 6. Go
  17. 17. Thinking without doing doesn't make any sense. Now, you invested three months and little resources in developing and prototyping a new professional scenario. You gained new insights in volatile and fast-changing markets as well as into yourself.
  18. 18. You now have a clear action plan and you know what you need to change, learn, or add to your personality to make your product and services worth your clients money. This is creative personal branding - your strategy springs out of your personality.
  19. 19. Do this process, evaluate where you are, and enjoy it. You will find yourself driven by priorities. You will also have stress in your life, but positive stress. Bear in mind that hyperactivity, super- busyness, and just "more" are not goals. Productivity driven by passion is a goal. If you have an idea now, go for it.
  20. 20. Read The Original Article! We hope you enjoyed this presentation! Click here to read the original article by Jürgen Salenbacher on CAREEREALISM.com.
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