Before you start writing, decide what the focus
of your blog will be (often referred to as your
Thinly disguised ad copy won't attract repeat
readers or impress employers.
Do you have expertise that you can use to
inform or inspire your audience?
Can you provide interesting commentary about
news in your industry?
Decide how you will add value that will keep
your readers checking back for your next post.
Once you have an angle, don't forget to add
Avoid generic posts; personalize them with
stories from your own professional experience.
Letting your readers get to know you is the best
way to create reader loyalty.
Pitch your voice to match your professional
For example, if you're trying to establish
yourself as a financial expert then you should
limit the amount of humor in your posts.
If you're a motivational coach, then make sure
your posts are inspirational.
If you find it hard to match your personal voice
to your blog niche, you might want to
reconsider your niche.
The first thing that readers notice about a blog
post is the title.
Readers are far more likely to read a post if
they're intrigued by its title.
While there are no absolute rules for creating
titles that grab attention, there are some
general rules that established bloggers
Short, simple titles are usually the most
effective, but you need to provide enough
information to let the reader know something
about the subject of the post.
Grabbing attention with a shocking or
controversial title can also be effective as long
as the post delivers useful information and
doesn't attempt to fool the audience into
Successful bloggers use social networks like
Facebook, Twitter, Google+ and LinkedIn to
engage with new and repeat readers.
Create profiles for your blog on social media
websites and share a link each time you
publish a post.
Promote your blog by consistently using it as
your user name on social media platforms.
Include standard icons on your blog that
provide readers with quick access to your
social media profiles.
Don't let your blogging fall into a rut: repetition
should be your enemy.
Keep your blog content fresh by staying on top
of news in your industry. Use Google Alerts to
find new content on specific subjects.
Allow your blog to evolve by trying new things
and taking risks. Invite guest bloggers to
contribute, interview leaders in your industry,
add video or a podcast, create an infographic.
On days when you don't have an original idea
for a post, write about something you've found
on another blog or website and include a link
for your readers.
A final tip about blogging for your business or
your personal brand: Don't expect overnight
In the beginning, you may feel discouraged
because your readership is low.
Keep writing high-quality posts on a regular
basis, use social media to promote your blog
and soon you may find that you have what it
takes to create a great professional blog.
Even if you never build a large readership, you
can use your blog to demonstrate your
professional abilities to potential customers or
Read The Original Article!
We hope you enjoyed this presentation!
Click here to read the original article by
Harrison Kratz on CAREEREALISM.com.
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