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5 Tips To Create A Great
Professional Blog
Original article by Harrison Kratz
Blogging has become a
viable marketing tool for
professionals who are
applying for work or those
who are trying to establi...
Follow these five tips to
create a professional blog
that will impress the
interviewers you’re talking to
and attract the ...
1. Determine Your Angle
Before you start writing, decide what the focus
of your blog will be (often referred to as your
niche).
Thinly disguised a...
Do you have expertise that you can use to
inform or inspire your audience?
Can you provide interesting commentary about
ne...
2. Establish Your Voice
Once you have an angle, don't forget to add
some personality.
Avoid generic posts; personalize them with
stories from your...
Pitch your voice to match your professional
goals.
For example, if you're trying to establish
yourself as a financial expe...
If you're a motivational coach, then make sure
your posts are inspirational.
If you find it hard to match your personal vo...
3. Grab Attention
The first thing that readers notice about a blog
post is the title.
Readers are far more likely to read a post if
they're ...
While there are no absolute rules for creating
titles that grab attention, there are some
general rules that established b...
Grabbing attention with a shocking or
controversial title can also be effective as long
as the post delivers useful inform...
4. Use Social Media
Successful bloggers use social networks like
Facebook, Twitter, Google+ and LinkedIn to
engage with new and repeat readers...
Promote your blog by consistently using it as
your user name on social media platforms.
Include standard icons on your blo...
5. Keep It New
Don't let your blogging fall into a rut: repetition
should be your enemy.
Keep your blog content fresh by staying on top
o...
Allow your blog to evolve by trying new things
and taking risks. Invite guest bloggers to
contribute, interview leaders in...
A final tip about blogging for your business or
your personal brand: Don't expect overnight
results.
In the beginning, you may feel discouraged
because your readership is low.
Keep writing high-quality posts on a regular
ba...
Even if you never build a large readership, you
can use your blog to demonstrate your
professional abilities to potential ...
Read The Original Article!
We hope you enjoyed this presentation!
Click here to read the original article by
Harrison Krat...
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5 tips to create a great professional blog

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Transcript of "5 tips to create a great professional blog"

  1. 1. 5 Tips To Create A Great Professional Blog Original article by Harrison Kratz
  2. 2. Blogging has become a viable marketing tool for professionals who are applying for work or those who are trying to establish a personal brand.
  3. 3. Follow these five tips to create a professional blog that will impress the interviewers you’re talking to and attract the readers you’ re looking for.
  4. 4. 1. Determine Your Angle
  5. 5. Before you start writing, decide what the focus of your blog will be (often referred to as your niche). Thinly disguised ad copy won't attract repeat readers or impress employers.
  6. 6. Do you have expertise that you can use to inform or inspire your audience? Can you provide interesting commentary about news in your industry? Decide how you will add value that will keep your readers checking back for your next post.
  7. 7. 2. Establish Your Voice
  8. 8. Once you have an angle, don't forget to add some personality. Avoid generic posts; personalize them with stories from your own professional experience. Letting your readers get to know you is the best way to create reader loyalty.
  9. 9. Pitch your voice to match your professional goals. For example, if you're trying to establish yourself as a financial expert then you should limit the amount of humor in your posts.
  10. 10. If you're a motivational coach, then make sure your posts are inspirational. If you find it hard to match your personal voice to your blog niche, you might want to reconsider your niche.
  11. 11. 3. Grab Attention
  12. 12. The first thing that readers notice about a blog post is the title. Readers are far more likely to read a post if they're intrigued by its title.
  13. 13. While there are no absolute rules for creating titles that grab attention, there are some general rules that established bloggers recommend: Short, simple titles are usually the most effective, but you need to provide enough information to let the reader know something about the subject of the post.
  14. 14. Grabbing attention with a shocking or controversial title can also be effective as long as the post delivers useful information and doesn't attempt to fool the audience into reading.
  15. 15. 4. Use Social Media
  16. 16. Successful bloggers use social networks like Facebook, Twitter, Google+ and LinkedIn to engage with new and repeat readers. Create profiles for your blog on social media websites and share a link each time you publish a post.
  17. 17. Promote your blog by consistently using it as your user name on social media platforms. Include standard icons on your blog that provide readers with quick access to your social media profiles.
  18. 18. 5. Keep It New
  19. 19. Don't let your blogging fall into a rut: repetition should be your enemy. Keep your blog content fresh by staying on top of news in your industry. Use Google Alerts to find new content on specific subjects.
  20. 20. Allow your blog to evolve by trying new things and taking risks. Invite guest bloggers to contribute, interview leaders in your industry, add video or a podcast, create an infographic. On days when you don't have an original idea for a post, write about something you've found on another blog or website and include a link for your readers.
  21. 21. A final tip about blogging for your business or your personal brand: Don't expect overnight results.
  22. 22. In the beginning, you may feel discouraged because your readership is low. Keep writing high-quality posts on a regular basis, use social media to promote your blog and soon you may find that you have what it takes to create a great professional blog.
  23. 23. Even if you never build a large readership, you can use your blog to demonstrate your professional abilities to potential customers or employers.
  24. 24. Read The Original Article! We hope you enjoyed this presentation! Click here to read the original article by Harrison Kratz on CAREEREALISM.com.
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