Costa Rica: A Strategic     IT Hot Spot                   www.procomer.com
Knowing Costa RicaOne shared vision… • Peaceful country        - Constitutional abolition of the army in 1948        - Per...
Strategic FormulaCosta Ricas Digital Technology (DT) industry is favored by several conditionsthat promote the attraction ...
Our Value Proposition•   Proven Track Record•   Qualified Work Force•   Strategic Location•   Excellent Business Climate• ...
Proven Track Record         In the last 5 years, Costa Rica has seen a consistent                     growth in its servic...
Qualified Work ForceOur people make the difference1…                                     www.procomer.com
Qualified Work ForceCosta Rica is considered one of the countries with the highest            human development index worl...
Qualified Work Force                        Key factor… EDUCATION!!Our educational system is ranked 22nd which is the high...
Qualified Work Force           www.procomer.com
Qualified Work Force           www.procomer.com
Qualified Work Force           www.procomer.com
Qualified Work Force           www.procomer.com
Strategic Location          www.procomer.com
Strategic Location          www.procomer.com
Strategic LocationCosta Rica has an exceptional access to the world’s                greatest markets... ... And also we h...
Excellent Business Climate     •   Costa Rica provides the highest         standards of living, economic, and         poli...
Excellent Business Climate                 www.procomer.com
Excellent Business Climate                 www.procomer.com
Excellent Business Climate                 www.procomer.com
Excellent Business Climate                 www.procomer.com
Excellent Business Climate                 www.procomer.com
“Costa Rica:Green and Smart 2.0” Alexander Mora / alex@tecapro.com - +506                83723800 Chairman, Chamber of Dig...
The ICT business eco-                                      system definition                                          Regu...
Growing number of ICT                                     companies   Digital components                 Direct   Manufact...
Direct employment of digital                               sector  Digital Components                                     ...
Sales: local and international                 markets (as of 2010)    Digital Components                             Dire...
Costa Rica’s ICT Sector in                                   brief…• US$3.5 billion of annual sales:   10.6% of GDP• US$2...
Evolution of exports$12,500                                                                                               ...
Export figures comparing digital services,                  turism and agriculture
in ICT… mostly•                                     complimentary    Digital Democracy (E-inclusion approach -Lead by MICI...
Associative … always context                        driven            Global competition: 2012    250 companies agreeing t...
Task Forces Tactic…                        delivering the strategy                    Networking   IP Export              ...
Strategic Priorities     Enterprises   capacity buildingDeveloping a sustainableICT business eco-system
within a  national competitiveness                  strategyEconomic Sector Cross-fertilization business        enabling t...
Success Digital Business & Exporting Model                       Global MarketplaceInternational                          ...
How does Costa Rica stand•                                     and compete?   Human development centric national approach•...
Costa Rica Free Trade            Agreement Policy• Strong national trade policy based on free trade agreements• Free Zones...
Costa Rica –Costa RicaBusiness Success Stories
InterGraphic Designs
FAIR PLAY LABS
Confidential - Fair Play Labs 2012                                     About Fair Play Labs            •Game studio conven...
Confidential - Fair Play Labs 2012                                     Lines of Business            ‣Developing licensed a...
Confidential - Fair Play Labs 2012                                     Our Services                 ‣Game Design          ...
Confidential - Fair Play Labs 2012                                         Our Services              •Art                •...
Outsourcing and porting projects                          Confidential - Fair Play Labs 2012
Confidential - Fair Play Labs 2012                                     Pooh’s Birthday Surprise Party                     ...
Confidential - Fair Play Labs 2012                                     Toy Story Showtime!                                ...
Confidential - Fair Play Labs 2012                                     Ben 10                                             ...
Confidential - Fair Play Labs 2012                                     Chucks Challenge 3D                                ...
Confidential - Fair Play Labs 2012                                     Soul Ascension                                     ...
Confidential - Fair Play Labs 2012                                     Wedding Dash 4 Ever                                ...
Confidential - Fair Play Labs 2012                                     Garden Dash                                        ...
Confidential - Fair Play Labs 2012                                     A.N.T Farm                                         ...
Confidential - Fair Play Labs 2012                                     Wizards of Waverly Place                           ...
Confidential - Fair Play Labs 2012                                     Bambis Forest Friends                              ...
Confidential - Fair Play Labs 2012                                     Xtractaurs                                         ...
Confidential - Fair Play Labs 2012                                     Fresh Beat Band                                    ...
Confidential - Fair Play Labs 2012                                     Dora’s Big Game Day                                ...
Confidential - Fair Play Labs 2012                                     Team Umizoomi                                      ...
Internal Projects                    Confidential - Fair Play Labs 2012
Confidential - Fair Play Labs 2012                                     WackyLands: Green                                  ...
Confidential - Fair Play Labs 2012                                     Cube Head                                          ...
Confidential - Fair Play Labs 2012                                     WackyLands: Boss PSP                               ...
Confidential - Fair Play Labs 2012                                     Big Boss                                           ...
Confidential - Fair Play Labs 2012                                 Near-shoring Country Advantages            •Highly skil...
Thanks!info@fairplaylabs.com                        Confidential - Fair Play Labs 2012
Cr-Canadá Strategic It Hot Spot
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Cr-Canadá Strategic It Hot Spot

  1. 1. Costa Rica: A Strategic IT Hot Spot www.procomer.com
  2. 2. Knowing Costa RicaOne shared vision… • Peaceful country - Constitutional abolition of the army in 1948 - Perpetual Neutrality Declaration in 1983 - Peace with the Nature – Global Proposal lead by Dr. Arias - Forever Costa Rica – Is national conservation initiative - sustainability • World leader as eco – tourism destination/paradise • Leader on sustainable energies and environmental conservation policies • Democratic and transparent society, with low poverty and unemployment rates • A high-tech developing economy www.procomer.com
  3. 3. Strategic FormulaCosta Ricas Digital Technology (DT) industry is favored by several conditionsthat promote the attraction of investments and the companies development: • Strategic location: Proximity to North and South America • Time zone +/- 2 hours from the main cities of the continent • Political and economic stability • Friendly business environment and low risk for direct investments • Excellent quality of life • Attractive investment incentives • Strong telecommunications infrastructure • Important companies are already established in Costa Rica such as: Intel, Oracle, IBM, HP, Sykes, Microsoft, among others • Export diversification and low dependency on traditional production • Digital Technology (DT) products and services are not subject of limitations of distance or transportation • Well-educated, creative, innovative, English-speaking and highly productive human resources www.procomer.com
  4. 4. Our Value Proposition• Proven Track Record• Qualified Work Force• Strategic Location• Excellent Business Climate• Quality Infrastructure• Quality of Life www.procomer.com
  5. 5. Proven Track Record In the last 5 years, Costa Rica has seen a consistent growth in its service exports… Service Exports US$ billion 2.3 2.0 2.0 1.8 1.7 1.3 1.1 1.0 0.8 0.8 0.8 0.7 0.7 0.6 0.7 2006 2007 2008 2009 2010 Tourism Services (Not FTZ) Services (FTZ) Source: CINDE, BCCR, andService exports (excluding tourism) have grown at a rate of 14.5% annually since 2006. PROCOMER, 2011 www.procomer.com
  6. 6. Qualified Work ForceOur people make the difference1… www.procomer.com
  7. 7. Qualified Work ForceCosta Rica is considered one of the countries with the highest human development index worldwide The HDI combines normalized measures of life expectancy, literacy, educational attainment, and GDP per capita for countries worldwide. Source: United Nations. Human Development Report 2010. www.procomer.com
  8. 8. Qualified Work Force Key factor… EDUCATION!!Our educational system is ranked 22nd which is the highest in Latin America www.procomer.com
  9. 9. Qualified Work Force www.procomer.com
  10. 10. Qualified Work Force www.procomer.com
  11. 11. Qualified Work Force www.procomer.com
  12. 12. Qualified Work Force www.procomer.com
  13. 13. Strategic Location www.procomer.com
  14. 14. Strategic Location www.procomer.com
  15. 15. Strategic LocationCosta Rica has an exceptional access to the world’s greatest markets... ... And also we have an exceptional access to the world’s greatest markets... www.procomer.com
  16. 16. Excellent Business Climate • Costa Rica provides the highest standards of living, economic, and political stability in Latin America • Same level of protection for foreign and local investors • Equal treatment as per constitutional rights and duties • No restriction on land ownership • Intellectual Property Rights in line with WTO regulations • Consolidated democracy and steady economy www.procomer.com
  17. 17. Excellent Business Climate www.procomer.com
  18. 18. Excellent Business Climate www.procomer.com
  19. 19. Excellent Business Climate www.procomer.com
  20. 20. Excellent Business Climate www.procomer.com
  21. 21. Excellent Business Climate www.procomer.com
  22. 22. “Costa Rica:Green and Smart 2.0” Alexander Mora / alex@tecapro.com - +506 83723800 Chairman, Chamber of Digital Technologies
  23. 23. The ICT business eco- system definition Regulation & Infrastructure Digital Components Framework ICT Direct Manufacturing ServicesGovernment & NGO Academia & Research ICT Community ICT Enabled Software Development Services Financial Community
  24. 24. Growing number of ICT companies Digital components Direct Manufactures Services 25 575 firms 1205 companies 550Companies Firms 65 companies Enabling Software Services Development Fuente: Camtic & Procomer (2008)
  25. 25. Direct employment of digital sector Digital Components Direct Manufactures Services15,050 22,705employees employees 5% of CR’s labour force 31,050 12,600 employeesemployees Enabling Software Services Development Sources: Camtic & Cinde Note. Commercial companies, sportbooks and telecommunication operators are not incluced.
  26. 26. Sales: local and international markets (as of 2010) Digital Components Direct Services US$1926 M US$7922M 0% local 59% local100% exports 41%exports US$3,456 M US$517 MUS$221 M 5% local59% local 95% exports41% exports Enabling Software Services Development Sources: Camtic, Procomer & Cinde (2007).
  27. 27. Costa Rica’s ICT Sector in brief…• US$3.5 billion of annual sales:  10.6% of GDP• US$2,8 billion of exports:  28.8% of total• 72,755 + direct employment:  5% of country’s labor force
  28. 28. Evolution of exports$12,500 29.5%$10,500 $8,500 $6,500 $4,500 $2,500 $500 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010-$1,500 Tradicionales Agrícolas no trad Manufactura local Manufactura IED Servicios Fuente: INCAE.
  29. 29. Export figures comparing digital services, turism and agriculture
  30. 30. in ICT… mostly• complimentary Digital Democracy (E-inclusion approach -Lead by MICIT-)• approaches… E-Administration (Dedicated to the evangelization, plan and pushing e-Gov projects –Lead by Inter-institutional High Commission and the E-Gov National Secretariat-)• Digital Costa Rica (Focused on E-Government -Lead by private partners under coordination of Club de Investigación Tecnológica-)• Century 21st. Agenda (Research, development and innovation approach –Lead by private partners from academia, research and industry communities under coordination of Asociación Estrategia Siglo 21st.-)• Costa Rica Green and Smart! (Devoted to develop a world class ICT business ecosystem –Lead by CAMTIC- with many participants from Government, Academia, local industry and MNCs)
  31. 31. Associative … always context driven Global competition: 2012 250 companies agreeing to be part of a Regional Federation of ICT (* To be defined) Regional competition: TIC: 200390 companies transformed Caprosoft into CAMTIC, Cámara de Tecnologías. de Información y Comunicación HR and Quality Challenges: 1998 16 companies founded CAPROSOFT, Cámara de Productores de Software Intellectual Property Protection: 1993 8 companies created Asociación para la Protección de la Propiedad Informática (APPI)
  32. 32. Task Forces Tactic… delivering the strategy Networking IP Export Communication Promotion Infrastructure @-GovernmentHR: PublicUniversities CAMTICHR: Digital SignatureTechnicalEducation Corporate Social HR:Private Responsibility Universities Angel – Venture HR: Human Capital Development
  33. 33. Strategic Priorities Enterprises capacity buildingDeveloping a sustainableICT business eco-system
  34. 34. within a national competitiveness strategyEconomic Sector Cross-fertilization business enabling tool
  35. 35. Success Digital Business & Exporting Model Global MarketplaceInternational International Reputation Linkages World Class National Industry Enterprises & Clusters / Competition & Cooperation Sustainable ICT Business Eco-system People / Educational Platform / Networking Research-Development-Innovation Financial Capital / Infrastructure Institutions / Regulation Vision / Strategy Private & Public, Academia Authors: Heeks and Nicholson
  36. 36. How does Costa Rica stand• and compete? Human development centric national approach• Open to talent immigrants and the still standing “land of opportunity aura” or “Switzerland of the Americas”• Strong “country brand” based on: - quality of living, - renewable energy availability - low business and personal risks - geographic, time-zone and market proximity to US - cultural and “geo-strategic” alignment to Western’ ideals - flexible labor and foreign currency markets - Modern legislation: IP, telecomm (!!), digital signature…• Strong “country brand” in ICT US industry, improving in EU• Some smart ideas: - Attracting talent - Digital product: CAFTA, hopefully in EU-CAAA and others
  37. 37. Costa Rica Free Trade Agreement Policy• Strong national trade policy based on free trade agreements• Free Zones as key attractors of FDI• Current (1,900 million): • In progress – Canada – European Union – Central America • Expected (400 Million): – Chile – Norway – Mexico – Switzerland – Panama – Colombia – Dominican Republic – Brazil – CARICOM – Qatar – USA – Egypt – China – Singapour A platform to potentially reach a 2.7 billion people market! - Strong message to MNCs - Good potential to local SMEs
  38. 38. Costa Rica –Costa RicaBusiness Success Stories
  39. 39. InterGraphic Designs
  40. 40. FAIR PLAY LABS
  41. 41. Confidential - Fair Play Labs 2012 About Fair Play Labs •Game studio conveniently located in Costa Rica founded in 2006 •Beautiful and peaceful country known for its efforts in nature conservation and restoration, and as a strategic IT hotspot •With ample experience in all areas of game development
  42. 42. Confidential - Fair Play Labs 2012 Lines of Business ‣Developing licensed and proprietary Intellectual Property ‣Providing Outsourcing services: ‣Game Design ‣ArtSoftware ‣Music and Sound Effects
  43. 43. Confidential - Fair Play Labs 2012 Our Services ‣Game Design ‣Game Development: ‣PS3 ‣PSP ‣iOS & Android NDK ‣Web (Flash & Facebook) ‣PC & Mac
  44. 44. Confidential - Fair Play Labs 2012 Our Services •Art •GUI Design •Character and Environment Design •2D Animation •3D Animation •Sound ‣Music and Special Effects
  45. 45. Outsourcing and porting projects Confidential - Fair Play Labs 2012
  46. 46. Confidential - Fair Play Labs 2012 Pooh’s Birthday Surprise Party Platform iOS Client Mighty Play/Disney Project type Outsourcing
  47. 47. Confidential - Fair Play Labs 2012 Toy Story Showtime! Platform iOS Client Mighty Play/Disney Project type Outsourcing
  48. 48. Confidential - Fair Play Labs 2012 Ben 10 Platform iOS Niffler/Cartoon Client Network Project type Outsourcing
  49. 49. Confidential - Fair Play Labs 2012 Chucks Challenge 3D Platform Mac & PC Client Niffler Project type Outsourcing
  50. 50. Confidential - Fair Play Labs 2012 Soul Ascension Platform Mac & PC Client Undisclosed Project type Outsourcing
  51. 51. Confidential - Fair Play Labs 2012 Wedding Dash 4 Ever Platform iOS Client PlayFirst Project type Porting
  52. 52. Confidential - Fair Play Labs 2012 Garden Dash Platform iOS Client PlayFirst Project type Porting
  53. 53. Confidential - Fair Play Labs 2012 A.N.T Farm Platform Web/Flash Client Mighty Play/Disney Project type Outsourcing
  54. 54. Confidential - Fair Play Labs 2012 Wizards of Waverly Place Platform Web/Flash Client Mighty Play/Disney Project type Outsourcing
  55. 55. Confidential - Fair Play Labs 2012 Bambis Forest Friends Platform Web/Flash Client Mighty Play/Disney Project type Outsourcing
  56. 56. Confidential - Fair Play Labs 2012 Xtractaurs Platform Web/Flash Client Mighty Play/Mattel Project type Outsourcing
  57. 57. Confidential - Fair Play Labs 2012 Fresh Beat Band Platform Web/Flash Client Mighty Play/Nick Jr. Project type Outsourcing
  58. 58. Confidential - Fair Play Labs 2012 Dora’s Big Game Day Platform Web/Flash Client Mighty Play/Nick Jr. Project type Outsourcing
  59. 59. Confidential - Fair Play Labs 2012 Team Umizoomi Platform Web/Flash Client Mighty Play/Nick Jr. Project type Outsourcing
  60. 60. Internal Projects Confidential - Fair Play Labs 2012
  61. 61. Confidential - Fair Play Labs 2012 WackyLands: Green Platform iOS Client Fair Play Labs Project type Internal Project
  62. 62. Confidential - Fair Play Labs 2012 Cube Head Platform iOS Fair Play Labs/White Client Heart Media Project type Co-development
  63. 63. Confidential - Fair Play Labs 2012 WackyLands: Boss PSP Platform Sony PSP Client Fair Play Labs Project type Internal Project
  64. 64. Confidential - Fair Play Labs 2012 Big Boss iPad/TouchPad/Xperia Platform Play Client Fair Play Labs Project type Internal Project
  65. 65. Confidential - Fair Play Labs 2012 Near-shoring Country Advantages •Highly skilled workforce •Cost competitive •Close proximity to the US •Political stability •Same time zone - U.S. Central/Mountain •Business culture affinity •High English literacy
  66. 66. Thanks!info@fairplaylabs.com Confidential - Fair Play Labs 2012

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