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New technologies are driving hyperactive growth, innovation and fragmentation in communications media, and producing transformative shifts in the nature of experience and social connection. These changes may have profound implications for people who create culture outside of the commercial sphere. In this engaging and interactive session, participants will join Rowley Mossop to learn about three emergent technologies already being used in the commercial arts and entertainment industries. Participants will discuss how these innovations could be used in the non-profit sphere, and consider the wider potential impact of new technologies in cultural production and promotion. There will be a special emphasis on how audience behaviors and expectations may be changing. Created by Rowley Mossop for the 2008 Technology in the Arts: Canada Conference.