Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience

Some Rights Reserved: How Creative Commons Can Help The Arts

[why and what]

[by Tom Bell]

In cyberspace there’s no way to “use” a cyberspace, there s use work without simultaneously making a “copy ” copy.

Just at the moment that Internet technologies explode the opportunities for collaborative creativity and the sharing of knowledge, uncertainty over permissions interferes with that collaboration.

Some important institutions like schools, universities, governments, and corporations … rightly hesitate in the face of that uncertainty. - Larry Lessig, 2005

Some Rights Reserved

[the concert]

[goals] -Expand audience for Gardner Museum concerts and artists -Increase awareness of concert series -Share otherwise unavailable concert recording archives

[results] -As of October 1, more than 1 million downloads in over 85 countries worldwide -Collaborations with students, radio, other projects -Increased web traffic and concert ticket sales -Positive buzz in many languages and types of outlets

[case studies]

[architecture for humanity]

‘One billion people live in abject poverty. Four billion live in fragile but growing economies. One in seven live in slum settlements settlements. By 2030 it will be one in three. … What is needed is not one solution but millions of solutions.’ -Architecture for Humanity

‘create a global open-source network that will l t architects and communities share ill let hit t d iti h and build designs to house the world.’ - Cameron Sinclair, 2006

QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[Hopi Nation Straw Bale Home] Nathaniel Corum QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[Global Village Shelters] Architectonica, Ferrara Design, GR3 (Grenada) QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[open architecture challenge] -Re-imagine the portable classroom -Eliminate health concerns associated with current designs -Architects partner with schools to design local, customized, sustainable designs -Will share hundreds of resulting designs freely with schools, to raise standards f all h l t i t d d for ll

QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[results] -As of October 1, 2,017 freely licensed projects posted online -12,990 contributing members of the OAN -109 projects have been constructed; another 57 are in construction currently

[music publishing]

Almost all music published before 1923 is in the public domain in the United States. But often this music is only available in copyrighted editions, which are expensive and cannot be freely copied and shared.

[goal] -Create method for sharing freely usable editions, particularly of PD classical music

[Choral Public Domain Library] -One of the world’s largest free sheet music sites -Scores, texts, translations, and information on choral music, mostly in the public domain -All scores can be freely used

[Mutopia] -Sheet music editions for free download, including all instrumentations -Primarily editions of PD classical works, but hosts arrangements and new music, t t d i too -All scores licensed under CC, as selected by author

[Mutopia] QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[results] -CPDL currently has 9,726 score pages, 3,035 texts & translations, from 452 contributors -Mutopia has 1,464 scores currently available and another 100 in the works -Both make performance of classical music easier and less costly

[the commons]

[goals] -Distribute Library of Congress photo archives more widely -Crowd-source information on a large number of images to increase amount and quality of information on photos h t -Bring American history to life online

[street in industrial town in massachusetts] QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

‘The movie poster looks like The Thief of Bagdad, 1940, with Sabu. S ce that agdad, 9 0, Sabu Since a opened in New York in December 1940, this must be several months later in 1941.’ - italiangerry

‘This is the corner of School and Main Streets S ee s in Brockton, Mass. I ac ua y a e in oc o , ass actually ate Sylvia Sweet's Tea Room, which (though its name changed) was still active as a g ) coffee shop at least into the Sixties.’ - AntyDeluvian

[sylvia sweets tea room] [ y ] Corner of School & Main Streets, Brockton, MA , QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[Operating a hand drill at Vultee-Nashville] QuickTime QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[tags] worker k drill Rosie the Riveter uniform industry strength sheet metal stoic

[results] -9.8 million views of Lib 9 8 illi i f Library i images -500 records updated with new information from Flickr -Personal histories gathered -The Library now has 15,000 contacts on Flickr and has joined 200 groups -Project h b P j t has been expanded t i l d other d d to include th institutions, including the Powerhouse Museum in Australia, the Smithsonian Institution, and the Brooklyn Museum

[magnatune]

[goals] - Create a “not evil” record label that will address file- sharing constructively - Allow customers to set value - Build audience for new artists by allowing customers to preview music in full

[results] - Viral spreading of music via podcasting and embeddable audio players - Average price paid for an album is $8.93, even though $8 is suggested price and can pay as little as $5 - Classical has a 16% market share - Magnatune currently offers 582 albums by 261 artists

[nine inch nails]

‘we believe in finding ways to utilize new we technologies instead of fighting them.’ - Trent Reznor, 2008

[f [free music] i ] -NIN has released two albums available for free download, Ghosts and The Slip -DRM-free formats encouraged sharing and modifying dif i - Pricey deluxe editions provide revenue stream -Sponsored YouTube competition, “Ghosts Film Festival,” invited fans to submit their own videos id -remix.nin.com provides a forum for fans to interact and share music

[remix.nin.com] [remix nin com]

[ [results] lt ] -Produced and sold high-priced deluxe g p editions of albums to generate revenue; copies sold out rapidly -As of October 1, received 1 844 video A fO t b 1 i d 1,844 id submissions on YouTube -Continue to cultivate a direct-to-fans Continue direct to fans approach since Reznor left his record label

[cc license options]

Attribution

Non-Commercial

No Derivatives

Share Alike

Attribution NonCommercial - N D i Att ib ti - N C i l No Derivs

[license formats]

[for humans] QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[for lawyers] QuickTime QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.

[for machines] QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture. QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture.

[for machines] -Flickr -Internet Archive -Soundclick -Blogger Bl -Movable Type -Typepad -Morpheus

[legal considerations]

[questions to ask] - A you th copyright h ld ? Are the i ht holder? - Are there others who have copyright? - Is your work clearly marked with your cc license? - Is it clear how users should attribute the work? - Have you considered the implications of the cc license you selected to use?

[closing thoughts]

[your questions] ?

[contact] Charlotte Landrum Associate Director Director, Conservatory Media Relations Oberlin College charlotte.landrum@oberlin.edu 440.775.5474 www.oberlin.edu b li d

Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience

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Notes on slide 1

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