Mobilizing the Arts: Engaging Audiences Through the Mobile Web

by CAMT on Apr 01, 2011

589 views

With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts profe

More…

With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?

Less

Statistics

Favorites: 0
Downloads: 4
Comments: 0
Embed Views: 0
Views on SlideShare: 589
Total Views: 589

Mobilizing the Arts: Engaging Audiences Through the Mobile Web — Presentation Transcript

Presented by David Dombrosky Carnegie Mellon’s Center for Arts Management and Technology March 31, 2011 Mobilizing the Arts: Engaging Audiences Through the Mobile Web

Why do we need to engage with the mobile Web?

What options for mobile engagement currently exist?

How are arts organizations using these options?

Overview iew

What is the Mobile Web?

3 Drivers:

Access

Behavior

Expectation

Why Do We Need to Engage?

We can’t afford to engage with mobile. Not true. You most likely already participate in “mobilized” online environments.

Facebook

Twitter

YouTube

Flickr

iTunes

Google Maps

Press sites

Common “Mobilized” Online Tools

QR = “quick response”

Bar codes can be linked to content

QR Code readers are free

Generators are also free

QR Codes

FourSquare and Facebook Places

Claim your venue or brand

Ask visitors to “check-in”

Promotions

Cross-promote with nearby businesses

Recommendation engine

Location-Based Social Networks

Look for Apps You Can Tie Into

Currently over 233 billion websites on the Internet

In 2010, just over 3 million of them were mobile-friendly

Accessible from all types of mobile devices

Mobile Websites

Create a separate mobile site

For example: m.technologyinthearts.org instead of www.technologyinthearts.org

Consider using services like MoFuse

Keep the layout simple and easy to navigate

Keep images to a minimum

Test your site on a number of mobile devices

Redirect mobile users to your mobile site

Making Your Website Mobile Friendly

Software designed for a mobile device – smartphones or tablet computers

Connectivity

Platform-specific

Unique, interactive experience

Mobile Apps

A Sampling of Arts Mobile Apps

Think local

Cultural app developers

Instant Encore

Toura

Different types of economic relationships

Mobile App Developers

What do your patrons or constituents want from their mobile experience with your organization?

What types of content do you already have to use?

What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships?

Things to Think About

Questions?

[email_address] www.twitter.com/DDombrosky David Dombrosky Technology in the Arts www.technologyinthearts.org Center for Arts Management & Technology http://camt.artsnet.org

Mobilizing the Arts: Engaging Audiences Through the Mobile Web

by CAMT on Apr 01, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Mobilizing the Arts: Engaging Audiences Through the Mobile Web — Presentation Transcript