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Maximizing Your Facebook Presence
 

Maximizing Your Facebook Presence

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    Maximizing Your Facebook Presence Maximizing Your Facebook Presence Presentation Transcript

    • The Nitty Gritty, Part Two:
      Maximizing Your Facebook Presence
      Presented by David Dombrosky
      Carnegie Mellon’s Center for Arts Management and Technology
      September 29, 2010
    • Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites.
    • Facebook Traffic
    • Facebook Demographics
      The "index" shows how an individual site's audience compares to the internet population as a whole. For example, an index of 100 indicates a site's audience is equivalent to the demographic make-up of the total internet population. Any increase over 100 means that the property is "over indexed" and attracts a more concentrated group of a particular demographic group than in the general internet population.
    • The World of Facebook
      Profiles are for People
      Get a Page, Get Some Fans
      Use Groups for Controlled Membership
      Use Events to Generate Attendance
      Causes: Donations or Visibility?
      The Growing Power of Ads
    • Facebook – Profiles are for People
    • Facebook – Pages are for Organizations (and Artists)
    • Add a badge to your web site or blog.
      Use Page Insights to learn about your fans.
    • Tips for Increasing Your FacebookFanbase
      Invite Your Email Subscribers
      Add to Your Email Signature Block
      Get Fans to Tag Photos
      Load Videos and Embed on Your Site
      Run a Contest
      Get Fans to Join Via Text (send “like yourpagename” without the quotes to 32665)
      Use Print Media
      Display at Your Venue or Performances
      Autograph Posts on Other Walls and Fan Pages
      Use the Share Button
      Place FacebookAds
      Be Responsive
    • Find Your Superfans
      Attention. When someone “likes” a Facebook Page, they are usually expressing their affinity for a product, brand, organization, individual or whatever or whomever is represented on the Page. But do they pay attention? At its most basic, it is watching out for or noticing the status updates from a page in one’s newsfeed.
      Participation. Taking attention to the next level, a good fan responds to your status updates. They not only noticed but felt compelled to react in some way, usually with a “like” on the update or (better yet) with a comment.
      Interaction. Taking attention and participation even further, a good fan not only responds to your updates but comments on other fans’ comments.
    • Find Your Superfans
      Leadership. There are some fans who rise to the top as organic leaders of the community that forms on a Facebook Page, most commonly on its Wall, but sometimes within Discussions. These are fans to watch closely and to consider rewarding over time.
      Loyalty. Once a fan is attentive, participates, interacts and start to take the lead in conversations, you are witnessing a powerful form of loyalty to you. They are going beyond simply being interested in the goods or services you are offering, but are willing to spend time and energy in the social space you’ve created to align themselves with you.
      Evangelism. Once you move past simple attention, your fans can easily become evangelists for you. What are you doing (in a transparent, generous and respectful manner) every step of the way to encourage this behavior? What are you doing that is worthy of sharing?
    • Facebook – Use Groups to Control Membership
    • Facebook – Use Events to Increase Attendance
    • Facebook – Causes Raise Visibility and $
    • Facebook Advertising
      Allows you to target your ads by various criteria. You can either pay for impressions or pay for clicks.
    • Designing the Ad
    • Targeting the Audience
    • Pricing and Scheduling
    • David Dombrosky
      daviddom@cmu.edu
      www.twitter.com/DDombrosky
      Technology in the Arts
      www.technologyinthearts.org
      info@technologyinthearts.org
      www.twitter.com/TechInTheArts
      Center for Arts Management & Technology
      http://camt.artsnet.org