For a growing number of arts organizations, the web has become a key communications channel -- not just for sharing information, but for cultivating relationships with visitors. To what degree does your website deliver on its full potential? Does its visual and architectural design help or hinder visitors? What does it currently do well, and what specifically could improve? In this interactive workshop, you\'ll learn how usability testing can help to answer these questions. Created by Rober Barlow-Busch for the 2008 Technology in the Arts: Canada Conference.