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Getting the Most Out of Twitter

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As the tenth most popular website in the world, Twitter has quickly grown into a formidable communications platform. But what can you really do with 140 characters or less? How can arts managers ...

As the tenth most popular website in the world, Twitter has quickly grown into a formidable communications platform. But what can you really do with 140 characters or less? How can arts managers make the most of this increasingly useful tool?

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  • You can add any image you like as long as it is less than 800k. In most circumstances, you want your background to be large enough not to tile. The total image size should be around 1600px wide by 1200px tall. This takes care of almost all screen resolutions. If you build a left-hand column (which is popular on Twitter), make sure that it is small enough not to be covered up by the central Twitter content. Many designers suggest smaller than 200px.

Getting the Most Out of Twitter Getting the Most Out of Twitter Presentation Transcript

  • Presented by David Dombrosky Carnegie Mellon’s Center for Arts Management and Technology November 18, 2010 Getting the Most Out of Twitter
  • Learning Objectives
    • Overview of Twitter: what it is; who uses it; and why they want to engage your organization.
    • Exploiting the powerful aspects of Twitter
    • 70-20-10 Rule for Engagement
    • Best practices
    • 3 rd party applications
    • Twitter analytic tools
  • What is Twitter?
    • Twitter is a website offering a social networking and micro-blogging service, which enables its users to send and read other users' messages called tweets .
    • Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
    • Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers .
  • On September 14, 2010, Twitter announced that the number of registered users had risen to 175 million. That’s a growth of 69 million users or 65% in 5 months.
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  • On September 14, 2010, Twitter announced that the average number of tweets per day had risen to 95 million. That’s a 72% growth rate over 5 months.
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  • Powerful Aspects of Twitter
    • Capitalizes on the Attention Economy
    • Hyper-finite real estate for communication
    • Immediacy
    • Open social network
    • Strong focus on sharing
    • Thrives on authentic voices
  • 70-20-10 Rule of Engagement
  • Best Practices for Twitter Writing
    • Be clear and concise
    • Be simple
    • Be relevant
    • Offer exclusives
    • Ask away
    • Use URL shorteners like Bit.ly
    • Sound like a human being
    • Don’t imitate the voice of the community
    • Provide context for what you share
    • Save room for retweets – 120 Char. Rule
    A clever and useful Twitter style guide may be found here – Strunk and Twite .
  • Customize Your Twitter Page’s Background
  • Customize Your Twitter Page’s Background
  • Other Best Practices
    • Do
    • Follow other people/organizations
    • Retweet and respond to others
    • Use hashtags
    • Communicate with others as you would if they were standing in your lobby or at your event
    • Use 3 rd party applications to provide interesting content and manage your Twitter account
    • Don’t
    • Spam people with the same message over and over again
    • Use txt speak – it’s lazy
    • Stifle your personality – be human
    • Forget to post regularly
    • Tell us what you had for lunch
    • Forget to measure your success
  • 3 rd Party Applications and Analytic Tools
    • The Only Twitter Applications List You’ll Need
    • Four Free Analytic Tools for Facebook and Twitter
    • 11 Free Services for Scheduling Social Media Updates
  • [email_address] www.twitter.com/DDombrosky David Dombrosky Technology in the Arts www.technologyinthearts.org www.twitter.com/techinthearts Center for Arts Management & Technology http://camt.artsnet.org