Getting the Most Out of Twitter

Presented by David Dombrosky Carnegie Mellon’s Center for Arts Management and Technology November 18, 2010 Getting the Most Out of Twitter

Learning Objectives
Overview of Twitter: what it is; who uses it; and why they want to engage your organization.
Exploiting the powerful aspects of Twitter
70-20-10 Rule for Engagement
Best practices
3 rd party applications
Twitter analytic tools

What is Twitter?
Twitter is a website offering a social networking and micro-blogging service, which enables its users to send and read other users' messages called tweets .
Tweets are text-based posts of up to 140 characters displayed on the user's profile page.
Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers .

On September 14, 2010, Twitter announced that the number of registered users had risen to 175 million. That’s a growth of 69 million users or 65% in 5 months.

On September 14, 2010, Twitter announced that the average number of tweets per day had risen to 95 million. That’s a 72% growth rate over 5 months.

Powerful Aspects of Twitter
Capitalizes on the Attention Economy
Hyper-finite real estate for communication
Immediacy
Open social network
Strong focus on sharing
Thrives on authentic voices

70-20-10 Rule of Engagement

Best Practices for Twitter Writing
Be clear and concise
Be simple
Be relevant
Offer exclusives
Ask away
Use URL shorteners like Bit.ly
Sound like a human being
Don’t imitate the voice of the community
Provide context for what you share
Save room for retweets – 120 Char. Rule
A clever and useful Twitter style guide may be found here – Strunk and Twite .

Customize Your Twitter Page’s Background

Other Best Practices
Do
Follow other people/organizations
Retweet and respond to others
Use hashtags
Communicate with others as you would if they were standing in your lobby or at your event
Use 3 rd party applications to provide interesting content and manage your Twitter account
Don’t
Spam people with the same message over and over again
Use txt speak – it’s lazy
Stifle your personality – be human
Forget to post regularly
Tell us what you had for lunch
Forget to measure your success

3 rd Party Applications and Analytic Tools
The Only Twitter Applications List You’ll Need
Four Free Analytic Tools for Facebook and Twitter
11 Free Services for Scheduling Social Media Updates

[email_address] www.twitter.com/DDombrosky David Dombrosky Technology in the Arts www.technologyinthearts.org www.twitter.com/techinthearts Center for Arts Management & Technology http://camt.artsnet.org

Getting the Most Out of Twitter

by CAMT on Nov 18, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Getting the Most Out of Twitter — Presentation Transcript