All About Twitter


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All About Twitter

  1. 1. The Nitty Gritty, Part One:<br />All About Twitter<br />Presented by David Dombrosky<br />Carnegie Mellon’s Center for Arts Management and Technology<br />September 29, 2010<br />
  2. 2. Twitter is a social networking and microblogging service that allows you answer the question, "What’s happening?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers." <br />
  3. 3. The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing.<br />
  4. 4. Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.<br />
  5. 5. Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline.<br />
  6. 6. Getting Started<br />Visit the Twitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily. <br />
  7. 7. Getting Started<br />Once your account is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.<br />
  8. 8. Getting Started<br />You can "tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client.<br />From your Twitter page: Simply enter a message in the text field at the top of the page and click “Tweet.“<br />From your mobile phone: Send an SMS message to 40404.<br />From your IM account: Send a message to either (Jabber/GTalk) or TwitterIM (AOL).<br />
  9. 9. Getting Started<br />When you send a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet.<br />To send a friend a private tweet, use the Direct command: d username message. <br />
  10. 10. Getting Started<br />Retweeting is how Twitter users share interesting tweets from the people they are following. They copy and paste the original tweet and send it out. <br />
  11. 11. Finding People to Follow<br />
  12. 12. Finding People to Follow<br />By clicking on this icon, you indicate that you would like to follow this user.<br />Clicking on this link takes you to this page – a list of everyone who is following your account.<br />
  13. 13. Finding People to Follow<br />With Twitter Lists, you can create a list that groups together people for whatever reason , and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups. They even allow you to include people you’re not following.<br />
  14. 14. What Can You Possible Do With 140 Characters?<br />Promote your work<br />Share links to the work of others<br />Engage others in dialogue<br />Send discount codes<br />Poll your followers<br />Share pictures, music, video and other files<br />…and more<br />Many of the more advanced uses for Twitter are accomplished through third-party applications. Click on the link above to access a directory of over 200 applications.<br />
  15. 15. Building Your Twitter Strategy<br />Objective<br />Target Audience<br />Integration<br />Culture Change<br />Capacity<br />Tools & Tactics<br />Measurement<br />Experiment<br />Framework provided by WeAreMedia<br />
  16. 16. Building Your Twitter Strategy<br />
  17. 17. Building Your Twitter Strategy<br />The "index" shows how an individual site's audience compares to the internet population as a whole. For example, an index of 100 indicates a site's audience is equivalent to the demographic make-up of the total internet population. Any increase over 100 means that the property is "over indexed" and attracts a more concentrated group of a particular demographic group than in the general internet population.<br />
  18. 18. Building Your Twitter Strategy<br />Objective<br />Target Audience<br />Integration<br />Culture Change<br />Capacity<br />Tools & Tactics<br />Measurement<br />Experiment<br />Framework provided by WeAreMedia<br />
  19. 19. Help Yourself with Tools<br />Tools for managing the voicesTweetdeck, Tweetie, etc.<br />Tools for productivitySocialOoomph<br />Tools for recommending you and othersMrTweet<br />Look for tools. Don’t assume their non-existence.<br />
  20. 20. Tactics: 70 – 20 – 10 Engagement Model<br />70% - Sharing others voices, opinions, and tools<br />20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues<br />10% - Promoting and/or chit-chatting<br />
  21. 21. Building Your Twitter Strategy<br />Objective<br />Target Audience<br />Integration<br />Culture Change<br />Capacity<br />Tools & Tactics<br />Measurement<br />Experiment<br />Framework provided by WeAreMedia<br />
  22. 22. How to Measure Success with Twitter<br />Increase in followers over time<br />Look for spikes<br />Twitalyzer<br />TweetEffect<br />TwitterGrader<br />
  23. 23. David Dombrosky<br /><br /><br />Technology in the Arts<br /><br /><br /><br />Center for Arts Management & Technology<br /><br />