All About Twitter
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All About Twitter

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All About Twitter All About Twitter Presentation Transcript

  • The Nitty Gritty, Part One:
    All About Twitter
    Presented by David Dombrosky
    Carnegie Mellon’s Center for Arts Management and Technology
    September 29, 2010
  • Twitter is a social networking and microblogging service that allows you answer the question, "What’s happening?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
  • The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing.
  • Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.
  • Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline.
  • Getting Started
    Visit the Twitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily.
  • Getting Started
    Once your account is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.
  • Getting Started
    You can "tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client.
    From your Twitter page: Simply enter a message in the text field at the top of the page and click “Tweet.“
    From your mobile phone: Send an SMS message to 40404.
    From your IM account: Send a message to either twitter@twitter.com (Jabber/GTalk) or TwitterIM (AOL).
  • Getting Started
    When you send a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet.
    To send a friend a private tweet, use the Direct command: d username message.
  • Getting Started
    Retweeting is how Twitter users share interesting tweets from the people they are following. They copy and paste the original tweet and send it out.
  • Finding People to Follow
  • Finding People to Follow
    By clicking on this icon, you indicate that you would like to follow this user.
    Clicking on this link takes you to this page – a list of everyone who is following your account.
  • Finding People to Follow
    With Twitter Lists, you can create a list that groups together people for whatever reason , and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups. They even allow you to include people you’re not following.
  • What Can You Possible Do With 140 Characters?
    Promote your work
    Share links to the work of others
    Engage others in dialogue
    Send discount codes
    Poll your followers
    Share pictures, music, video and other files
    …and more
    Many of the more advanced uses for Twitter are accomplished through third-party applications. Click on the link above to access a directory of over 200 applications.
  • Building Your Twitter Strategy
    Objective
    Target Audience
    Integration
    Culture Change
    Capacity
    Tools & Tactics
    Measurement
    Experiment
    Framework provided by WeAreMedia
  • Building Your Twitter Strategy
  • Building Your Twitter Strategy
    The "index" shows how an individual site's audience compares to the internet population as a whole. For example, an index of 100 indicates a site's audience is equivalent to the demographic make-up of the total internet population. Any increase over 100 means that the property is "over indexed" and attracts a more concentrated group of a particular demographic group than in the general internet population.
  • Building Your Twitter Strategy
    Objective
    Target Audience
    Integration
    Culture Change
    Capacity
    Tools & Tactics
    Measurement
    Experiment
    Framework provided by WeAreMedia
  • Help Yourself with Tools
    Tools for managing the voicesTweetdeck, Tweetie, etc.
    Tools for productivitySocialOoomph
    Tools for recommending you and othersMrTweet
    Look for tools. Don’t assume their non-existence.
  • Tactics: 70 – 20 – 10 Engagement Model
    70% - Sharing others voices, opinions, and tools
    20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues
    10% - Promoting and/or chit-chatting
  • Building Your Twitter Strategy
    Objective
    Target Audience
    Integration
    Culture Change
    Capacity
    Tools & Tactics
    Measurement
    Experiment
    Framework provided by WeAreMedia
  • How to Measure Success with Twitter
    Increase in followers over time
    Look for spikes
    Twitalyzer
    TweetEffect
    TwitterGrader
  • David Dombrosky
    daviddom@cmu.edu
    www.twitter.com/DDombrosky
    Technology in the Arts
    www.technologyinthearts.org
    info@technologyinthearts.org
    www.twitter.com/TechInTheArts
    Center for Arts Management & Technology
    http://camt.artsnet.org