Web 2.0, Social Media and HR

Web 2.0, Social Media and HR Presented by [email_address] 2009

Do HR Professionals need to understand and use Web 2.0 and Social Media technologies?

Yes for HR Professionals to add value, they need to understand demographic, technological and social changes.

Web 2.0 and Social Media are now well established as major trends, which are changing the social dynamics of communities.

As well as charisma, etc.........Barack Obama used:
a web site with voter generated content
voter segmentation by profiles on a large number of sites (Facebook, MySpace, Eons (‘boomer’), Black Planet, MiGente, GLEE (Gays, Lesbian and Everyone), AAPIS (Asians, Americans and Pacific Islanders), LinkedIn
Twitter
customised content for each site
targeted 18 – 25 year olds
donation widgets across all of his platforms (with capacity to copy these on to personal Web sites)
use of audio visual media

HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.

HR professionals in Australia are now embracing the trend of using Social Media and Web 2.0 to enhance people management strategies.

These tools can be used to drive cultural change and enhance productivity and social connectivity.

‘ becoming more relevant by giving up control’

Examples of Web 2.0 in HR
using RSS feeds and social bookmarking to collect relevant information and to share with peers
Wiki for policy development
alumni social networks for ex-employees
using social networks to establish relationships with potential employees, to advertise positions, and seek referrals
external and internal Blogging
You Tube channels and cool recruitment videos, job podcasts
Virtual Worlds for training and career fairs, Webinars
Twitter for conference questions and updates
Slideshare for accessing conference presentations

More advanced companies:
facilitating global teams, knowledge sharing, encouraging innovation and connecting employees and external partners
the intranet is a wiki
general culture all about Web 2.0 where all employees are encouraged to blog
using Web 2.0 to increase informal learning
upgrading policies so employees understand any limits/issues associated with social media usage

Web 2.0 will continue to grow and Web 3.0 (more mobile, more semantic) is here.

Why?
natural progression of web technology (harnessing innovation and richer user experiences)
digital generation (born to be mobile and connected)
aggregate phenomenon of ‘ambient awareness’
ROI when managed as part of a broader business strategy

There are concerns and challenges in embracing Web 2.0.

Challenges:
expertise
network infrastructure, capacity and security
company reputation and secrets
employee distraction and misuse
liabilities associated with on-line participation
public perception
digital divide
manipulation
accessibility (disability) issues

Rather than being novel, Web 2.0 will become expected - both for external clients, and internal employee use.

Ways for HR Practitioners to get Web 2.0 savvy:
Try it out - hard to understand until you have experienced it.
‘ Dummies’ Guides and on-line help
beginners workshops (camillsconsulting.com) or e-books
conferences and detailed on-line training programs, webinars

Thank you
This presentation can be found on SlideShare CAMILLS 59 or www.camillsconsulting.com

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Web 2.0, Social Media and HR

by Cheryl Mills

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