Facebook fan pages for beginnersFacebook fan pages for beginners
Ryan Hollingsworth, Communications CoordinatorRyan Hollin...
 Creating a FB strategyCreating a FB strategy
 A quick look at CAK’s success onA quick look at CAK’s success on
Facebook...
Creating a FB strategyCreating a FB strategy
 Plan your work, work your planPlan your work, work your plan
 Know your un...
About the Airport
 A marketing organization with an airportA marketing organization with an airport
attachedattached
 Ch...
Passenger growth
LGA/TPA
BOS/
CLT/PHL
DEN/LAS/RSW
ATL- FL
MCO
ATL-DL
275% increase
Nonstop flights
The Essence of our Brand
Price + Experience =Price + Experience = A better way toA better way to
gogo.®.®
no brand, no pla...
““Having a social media presence for your companyHaving a social media presence for your company
and brand is serious busi...
Why Facebook?
 If Facebook were aIf Facebook were a
country, it would be thecountry, it would be the
3rd largest and fast...
Why Facebook?
 Create a connection; deep dialog withCreate a connection; deep dialog with
(youngish) tech savvy travelers...
Extending our brand to Facebook
This isn’t a one off strategy or marketing gimmick. WeThis isn’t a one off strategy or mar...
Creating the fan page
Group = private, specialGroup = private, special
Profile = personProfile = person
Fan page =Fan page...
Upload content
Status updates: Ask a question,Status updates: Ask a question,
make it compelling!make it compelling!
Vid...
Building Customer Relationships on FBBuilding Customer Relationships on FB
 Get your own urlGet your own url
www.facebook...
““Most fans will come back if thereMost fans will come back if there
is a real sense of community.”is a real sense of comm...
Bringing it all together – Social CAK
THANK YOU
Upcoming SlideShare
Loading in...5
×

Facebook fan pages for beginngers

440

Published on

Facebook fan pages for beginners presented at Engage Social Media Conference hosted by Canton PR group.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
440
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Facebook fan pages for beginngers"

  1. 1. Facebook fan pages for beginnersFacebook fan pages for beginners Ryan Hollingsworth, Communications CoordinatorRyan Hollingsworth, Communications Coordinator
  2. 2.  Creating a FB strategyCreating a FB strategy  A quick look at CAK’s success onA quick look at CAK’s success on FacebookFacebook  Passengers, destinations, brand essencePassengers, destinations, brand essence  Why Facebook?Why Facebook?  Extending our/your brand to FacebookExtending our/your brand to Facebook  Building Customer Relationships on FBBuilding Customer Relationships on FB  Bringing it all together- Social CAKBringing it all together- Social CAK Build and Maintain a Successful FB Page
  3. 3. Creating a FB strategyCreating a FB strategy  Plan your work, work your planPlan your work, work your plan  Know your unique brand attributes andKnow your unique brand attributes and differentiatorsdifferentiators  Translate your brand voice into “social speak”Translate your brand voice into “social speak”  Appoint a FB Chief communicator, have a teamAppoint a FB Chief communicator, have a team  Focus on the FANFocus on the FAN  Make sure you make a FAN pageMake sure you make a FAN page  Remember: Facebook is just one tacticRemember: Facebook is just one tactic
  4. 4. About the Airport  A marketing organization with an airportA marketing organization with an airport attachedattached  Change chasersChange chasers  Prepared to execute new strategies quicklyPrepared to execute new strategies quickly  Lowest average fare in OhioLowest average fare in Ohio  Low cost operational modelLow cost operational model  More seats/ flights in 2010More seats/ flights in 2010
  5. 5. Passenger growth LGA/TPA BOS/ CLT/PHL DEN/LAS/RSW ATL- FL MCO ATL-DL 275% increase
  6. 6. Nonstop flights
  7. 7. The Essence of our Brand Price + Experience =Price + Experience = A better way toA better way to gogo.®.® no brand, no plan, no basis for social media messages and tacticsno brand, no plan, no basis for social media messages and tactics
  8. 8. ““Having a social media presence for your companyHaving a social media presence for your company and brand is serious business. It isn’t an afterthought.and brand is serious business. It isn’t an afterthought. It isn’t something you can afford to assign to interns.It isn’t something you can afford to assign to interns. It isn’t something you can afford to completely hireIt isn’t something you can afford to completely hire out to a digital shop, a ‘social media’ firm or an adout to a digital shop, a ‘social media’ firm or an ad agency. You have to take the spaceagency. You have to take the space seriouslyseriously. This. This requires planning, preparation, training and focus.”requires planning, preparation, training and focus.” - Olivier Blanchard, The Brand Builder blog- Olivier Blanchard, The Brand Builder blog
  9. 9. Why Facebook?  If Facebook were aIf Facebook were a country, it would be thecountry, it would be the 3rd largest and fastest3rd largest and fastest growing in the world.growing in the world.  Most searched brand,Most searched brand, eclipsing Walmart,eclipsing Walmart, Amazon even Google.Amazon even Google.  Most visited websiteMost visited website  Users spend 6 hoursUsers spend 6 hours per month on FB.per month on FB.  More than 20 millionMore than 20 million people become fans ofpeople become fans of Pages daily.Pages daily.
  10. 10. Why Facebook?  Create a connection; deep dialog withCreate a connection; deep dialog with (youngish) tech savvy travelers(youngish) tech savvy travelers  Direct match to our core demoDirect match to our core demo  25-54 years old25-54 years old  College educatedCollege educated  $60,000+ household income$60,000+ household income  Very comfortable in social networks- a preferred way toVery comfortable in social networks- a preferred way to keep in touch with people and thingskeep in touch with people and things that matter to themthat matter to them
  11. 11. Extending our brand to Facebook This isn’t a one off strategy or marketing gimmick. WeThis isn’t a one off strategy or marketing gimmick. We have an unprecedented opportunity to connect withhave an unprecedented opportunity to connect with customers (and potential customers). We plan tocustomers (and potential customers). We plan to transform our customer relationships intotransform our customer relationships into ones for lifeones for life rather than settling for advertising acquaintances.rather than settling for advertising acquaintances. Where are we: Blog/ Facebook Page/ Twitter/ Flickr/ YouTubeWhere are we: Blog/ Facebook Page/ Twitter/ Flickr/ YouTube
  12. 12. Creating the fan page Group = private, specialGroup = private, special Profile = personProfile = person Fan page =Fan page = businessbusiness
  13. 13. Upload content Status updates: Ask a question,Status updates: Ask a question, make it compelling!make it compelling! Videos,use Flip, keep it realVideos,use Flip, keep it real Photos, photo albumsPhotos, photo albums Free offers/discountsFree offers/discounts Find us on Facebook! Why? GiveFind us on Facebook! Why? Give them a reason to join!them a reason to join!
  14. 14. Building Customer Relationships on FBBuilding Customer Relationships on FB  Get your own urlGet your own url www.facebook.com/akroncantonairportwww.facebook.com/akroncantonairport  Focus on the fan; what can you do for them?Focus on the fan; what can you do for them?  Run sweet contests (Race to 10,000!!)Run sweet contests (Race to 10,000!!)  Promote partnersPromote partners  Engage, recognize your super fans, sayEngage, recognize your super fans, say thanksthanks  Respond to everything (good and bad), doRespond to everything (good and bad), do not delete!not delete!  Avoid the hard sell- its inherently one-sidedAvoid the hard sell- its inherently one-sided  Do not create a page and leave it blank!Do not create a page and leave it blank!  Building fans takes dedication & time. CAKBuilding fans takes dedication & time. CAK joined Facebook in 2007. Hit 10,000+ fans injoined Facebook in 2007. Hit 10,000+ fans in 2010.2010.
  15. 15. ““Most fans will come back if thereMost fans will come back if there is a real sense of community.”is a real sense of community.” Mari SmithMari Smith Social Media ExaminerSocial Media Examiner, January 26, 2010, January 26, 2010
  16. 16. Bringing it all together – Social CAK
  17. 17. THANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×