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  • 1. Lissen Ellington Keila TorresJean Heron Brandon YuMichelle Jones Tarang Patel Small Business Management –Cakecups
  • 2. Product & Service
  • 3. Target Market
  • 4. MarketingFlyer Method Online Promotions Display in View
  • 5. Marketing Competition SWOTStrengths Weakness Opportunity Threats
  • 6. Financials Start-up Summary CakeCup financing will come from the partners’ capital and five-year SBAloan. The chart and table illustrate the company’s projected start-up costs. $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Expenses Assets Investment Loans
  • 7. FinancialsStart-up FundingStart-up Expenses to Fund $29,450Start-up Assets To Fund $180,000Total Funding Required $209,450AssetsNon-cash Assets from Start-up $100,000Cash Requirements from Start-up $80,000Total $180,000Liabilities and CapitalLiabilitiesBorrowing $0Long-term Liabilities $100,000Other Current Liabilities $0Total Liabilities $100,000CapitalPlanned InvestmentEllington $15,000Alonso $15,000Torres $15,000Jones $15,000Jean $15,000Brandon $15,000Patel $15,000Total Planned Investment $105,000Loss at Start-up Expenses $29,450Total Capital $75,550Total Capital and Liabilities $180,000Total Funding $209,450
  • 8. Break EvenThis Break-even is based on first month. Cakecup Break-even analysis is based on the average of the first-year figures for total sales by units, and by operating expenses. These are presented as per-unit revenue, per-unit cost, and fixed costs. Cakecup should break even by the five month of its operation as it steadily increases its sales. Break-Even Analysis Monthly Units Break-even $12,535 Monthly Revenue Break-even $31,338 Assumptions: Average Per-Unit Revenue $2.50 Average Per-Unit Variable Cost $0.50 Estimated Monthly Fixed Cost $29,450
  • 9. FinancialsSales Forecast Month 1 Month 2 Month 3 Month 4 Month 5Unit SalesCupcakes 4,000 4,250 4,000 5,000 5,500Drinks 1,500 1,500 2,500 3,500 4,500Other 0 0 0 0 0Total Unit Sales 5,500 5,750 6,500 8,500 10,000Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5Cupcakes $ 2.50 $ 2.50 $ 2.50 $ 2.50 $ 2.50Drinks $ 1.69 $ 1.69 $ 1.69 $ 1.69 $ 1.69Other 0 0 0 0 0SalesCupcakes $10,000 $10,625 $10,000 $12,500 $13,750Drinks $2,535 $2,535 $4,225 $5,915 $7,605Other 0 0 0 0 0Total Sales $12,535 $13,160 $14,225 $18,415 $21,355Direct Unit CostsCupcakes $0.50 $0.50 $0.50 $0.50 $0.50Drinks $0.89 $0.89 $0.89 $0.89 $0.89Other 0 0 0 0 0Direct Cost of SalesCupcakes $2,000 $2,125 $2,000 $2,500 $2,750Drinks $1,335 $1,335 $2,225 $3,115 $4,005Other 0 0 0 0 0Total Direct Cost of Sales $3,335 $3,455 $4,225 $5,615 $6,755