7th Annual Aimia Digital Summit

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The annual AIMIA Digital Summit delivers a comprehensive analysis of the key trends within the digital sector and the implications that advancements in digital have on the broader business community. It endeavours to examine and educate companies across industries and sectors - large and small - on the transformational powers of digital on traditional businesses, the digitization of core business functions as well as examine the more popular elements of digital – e.g. digital marketing, social media, branding etc. This year, the conference will also incorporate a third day examining the growth of start ups in the digital space.

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7th Annual Aimia Digital Summit

  1. 1. 3 dayS 13 CaSe StUdIeS 25+ fantaStIC SPeaKerS Reid Elliott, Acting Director, Digital Economy, Policy Section, Department of Broadband, Communications and the Digital Economy Vishy Narayanan, Online Strategy Programme Manager, Cochlear Amanda Suefong, Ecommerce Manager Australia and New Zealand, Lenovo Gaurav Patni, Technology Integration Leader, David Jones David Egan, Manager, Web Services and Online Engagement, VicRoads Dan Ferguson, Country Manager,Brand new format for 2011! Australia and New Zealand, VistaprintAIMIA Digital Summit now features 3 separate focus days Dean McEvoy, CEO, Spreets Dr. Cecile Paris, Science Leader, Human Computer Interaction, ICT Centre, CSIRO day 1 day 2 day 3 Mick Liubinskas, Co-founder, Pollenizer the BUSIneSS InteraCtIve the dIgItal of dIgItal dIgItal Start-UP Matt Barrie, Founder and CEO, SCene Freelancer.com Rebekah Campbell, Founder and CEO, Posse Michael Fox, Director of Operations and Co-founder, Shoes of Prey gold Sponsor: Supported by: SECU RE O RD E R Researched and developed by: REGISTER NOW www.aimiadigitalsummit.com.au
  2. 2. 7th ANNUAL AIMIA Dig day 1: the BUSIneSS of dIgItalday 1: monday 24th october 2011 12.10 the rise of the digital consumer n The rate of technological change and the impact on consumer8.00 Registration and coffee behaviour n Emerging trends that are changing the way we work and8.50 welcome and speed networking session play; blurring the lines between our real and digital lives n How businesses and marketers can thrive in the booming9.00 Opening remarks from the Chair digital economy Foad Fadaghi, Research Director, TelsytedIgItal: the CatalySt for Change 12.50 Lunch9.10 the digital economy: are we there yet? A snapshot of how Australia compares globally on key n dIgItISatIon of Core BUSIneSS fUnCtIonS digital metrics 2.00 digitisation of supply chain for retail and n Insights into the Australian government’s vision for an NBN-enabled digital economy consumer goods n Exploring the transformational power of digital on supply n An overview of the way forward towards a more connected chain functions and digitally engaged Australia n Leveraging digital collaboration and connectivity tools to build Reid Elliott, Acting Director, Digital Economy Policy Section, a digitised supply network Department of Broadband, Communications and the Digital Economy n Integrating key business functions to streamline information flow and improve enterprise agility n Illustrating the synergistic value of an integrated supply networkteChnology InnovatIon and CUStomer Gaurav Patni, Technology Integration Leader, David Jones LimitedInteraCtIon9.50 driving customer engagement with online video 2.40 CaSe StUdy: the increasing prevalence of online n Drive customer engagement using Online Video combined interaction with premium clients in the wealth with SEO, Syndication, Social Media and Mobile delivery management industry n How leading Australian brands are realising the power of n Factors driving the increasing digitalisation of the wealth online video for positive customer engagement management relationship n Understand the power of online video to bring products n Regulatory constraints on the use of social media and to life, increase audience engagement, drive conversion, online tools improve communications with stakeholders and increase n Receptiveness of premium clients to online interaction brand equity n Implications for the future of the wealth management industry Mark Blair, Senior Director, Asia Pacific, Brightcove Andrew Haslip, Lead Financial Services Analyst, Datamonitor10.30 the evolving expectations of the digital 3.20 Afternoon Tea consumer and the greater interaction between producer and consumer 3.40 CaSe StUdy: vicroads – the digital opportunities n The impact of technology innovation on customer interaction for government n Risks in failing to embrace consumer empowerment in the n Leading the way in the digital space for the Victorian digital age Government n Allowing customer driven innovation as leading sources of n Challenges and opportunities in the digital journey new products and services n Integrating digital into every aspect of the Agency and in n Utilising online communities as feedback mechanisms key channels Vishy Narayanan, Online Strategy Programme Manager, David Egan, Manager, Web Services and Online Engagement, Cochlear VicRoads11.10 Morning tea e-CommerCe 4.20 e-commerce: So what’s the big deal?11.30 Integrating an online channel into your business n Is your online channel just not making as much revenue as all model – issues to consider the (rosy) forecasts suggested? n How far behind the US and UK is Australia in transforming n Or maybe it’s making money but the growth isn’t there? businesses in the digital era? n Or worse - there’s growth and topline but the business just n The 3 stages of online integration and the impact your existing isn’t profitable and the road to redemption isn’t clear? organisational structure has on adapting online into your business model This session looks at the common drivers behind lacklustre off-the-blocks performance for pure plays and multi-channel online n The best way to structure the online channel to achieve the businesses. You should walk away with clear takeaways to best results and who leads the change re-ignite your growth curves and enhance profitability. n What can you start doing today to create balance between Dan Ferguson, Country Manager Australia and New Zealand, your online channel growth and your existing business Vistaprint channels? Amanda Suefong, Ecommerce Manager Australia and 5.00 Closing remarks from the Chair New Zealand, Lenovo 5.05 Networking drinks www.aimiadigitalsummit.com.au
  3. 3. gital Summit | 24 - 26 OCTOBER 201 day 2: InteraCtIve dIgItal day 2: tuesday 25th october 2011 aPPS and taBletS 12.10 CaSe StUdy: apps and tablets as channels for 8.00 Registration and coffee content delivery n Delivering on the user experience 8.50 welcome and speed networking session n Understanding the technical challenges and achieving the marketing objectives 9.00 Opening remarks from the Chair n Case study examples: n The Economist iPad App the groUP BUyIng Phenomenom n Eureka Special Edition iPad App 9.05 CaSe StUdy: Spreets – the explosive growth of n The Telegraph iPad App group buying websites Alex Burke, Managing Director, TigerSpike n Yahoo!7’s $40m acquisition and Spreets 12 month rapid 12.50 Lunch transformation n The group buying business model and growth forecasts for Australia – is it here to stay? moBIle CommerCe n Implications for small businesses and alternatives to 2.00 delivering transactional based services for advertising mobile devices n Impact on online advertising and search n Facilitating mobile transactions and allowing anytime, anywhere convenience Dean McEvoy, Founder and CEO, Spreets n Providing a mechanism to connect consumers with merchants to enhance the user experience dIgItal medIa and PUBlIShIng 9.45 the dawning of the a new digital video SoCIal medIa distribution era 2.40 Improving services through social media n Facing the challenges of a new broadcasting landscape monitoring n Examining the opportunities around delivering content to new n CSIRO’s social media monitoring tool audiences in new ways n Working with Centrelink to understand and respond to n Maximising these opportunities without compromising content customer needs value and existing distribution channels n Developing the monitoring tools and exploring new social Rob Leach, Strategy and Business Development Director, technologies BBC Worldwide n Unique features and identifying between tweets, blogs and posts Dr. Cecile Paris, Science Leader, Human Computer Interaction, 10.25 measurement in the digital media and publishing ICT Centre, CSIRO space, pending the launch of the new nielsen hybrid measurement System in australia 3.20 Afternoon tea n The role of data and research at CBS Interactive and how digital publishers can use this insight to direct product 3.40 CaSe StUdy: an early adopter approach to google+ development and cater to audience and commercial n Lessons from the first brand ever in Google+ demands n What Google+ means for brands, the potential and pitfalls. n Challenges the current ratings and panel systems present to n Planning for platform adoption and brand engagement publishers’ transparency n The shift to social business planning and branding n Perception of the current/previous audience measurement n What’s next for social platform strategy? system by other media and marketers Ben Hourahine, Head of Strategy, Amnesia Razorfish n The components of an ideal measurement system in Australia n Importance of the Hybrid System for providing improved 4.20 Panel dISCUSSIon: a refresher course – accuracy and accountability in audience measurement in connecting with your customers via online media the Australian digital space n Methods for promoting products in the social media space via Jo Gaines, General Manager of Consumer Brands, blogs and online publications CBS Interactive n The right steps in generating free publicity via social media 11.05 Morning Tea n Correctly engaging and retaining a conversation for free content on sites and social networking platforms n Understanding online behaviour and targeting the right users dIgItal marKetIng n Implementing strategies and leveraging the right online tools 11.30 CaSe StUdy: Below the line content strategies [music] Bianca O’Neill, Online Promotions and Publicity n Approaching content from a social broadcast perspective Manager, EMI Music Australia n Strategies for success [agency] Duncan Byrne, Creative Director, ONE n The success of the Goa Hippy Tribe [not for profit] Kate vanderVoort, Social Media Specialist, Josh Firth, Managing Director, The Dubs 3 Degrees of Connection 5.00 Closing remarks from the Chair 5.05 End of Day 2 Please visit the website for regular updates and changes to the program. Be kept in the loop with this event via LinkedIn, Twitter, You Tube and our Blog. Full details at www.aimiadigitalsummit.com.au
  4. 4. 11 SYDNEY HARBOUR MARRIOTT day 3: Start-UPS In the dIgItal SPaCe day 3: wednesday 26th october 2011 1.50 CaSe StUdy: viparo – catering for a gap in the market 8.00 Registration and coffee n An overview of VIPARO and the transition from concept to online business 8.50 welcome and speed networking session n The business of selling fashion online and appealing to the right audience 9.00 Opening remarks from the Chair n Capturing the online market and taking advantage of e-commerce e-CommerCe and the dIgItal Start UP SCene n The Gen Y approach to entrepreneurialism 9.10 CaSe StUdy: Pollenizer – the machine for n The importance of outsourcing for small business e-commerce start ups Paul Romero, Entrepreneur and Director, Viparo n Overview of the start up community in Australia Roberto Ranoa, Entrepreneur and Director, Viparo n The growth of digital and e-commerce n The Pollenizer story and lessons learnt to date 2.30 Afternoon tea n Case study examples Mick Liubinskas, Co-founder, Pollenizer moBIle aPPS 9.50 CaSe StUdy: Posse – enabling and empowering 2.50 CaSe StUdy: Buuna – In the steps of a recently the entertainment industry launched brand new start up n Connecting performers and fans through social networks n A behind the scenes look at a newly launched start up n Generating buzz and ticket sales through the innovative Posse n Overview of Buuna and its defining features business model n A walk-through from inception to launch – the journey so far n Working in partnership to achieve global success n Where to from here? n The next phase of the Posse story Paul Lin, CEO and Founder, Buuna Rebekah Campbell, Founder and CEO, Posse 10.30 Morning tea SerIal entrePreneUrShIP 3.30 Panel dISCUSSIon: embracing the opportunities Crowd SoUrCIng of digital entrepreneurship in the 21st century n Future of technological entrepreneurship in the changing 10.50 Crowdsourcing creativity – new models for digital landscape making, distributing and monetizing work n Is Australia in the middle of another dot com boom and are n The concept and history of crowdsourcing viable business models possible? n The impact of digital media on crowdsourcing n Observations on start ups by seasoned campaigners n Democratic participation of crowdsourcing n Venture capital and fund-raising the key ingredients n Examples from across the world n Advice and recommendations for those looking to make Simon Moss, Co-founder, ImageBrief the leap Matt Fayle, Director and Founder, The Loop 11.30 CaSe StUdy: freelancer – the world’s largest outsourcing site * Refer to website for further panelist updates The Internet’s next great act is disruption of the global labour markets as the remaining 5 billion of the world’s population 4.10 Closing remarks from the Chair come online. Discover how this leads to unparalleled opportunity to start the next big thing, transform your business 4.15 End of Conference and turn your ideas into reality. Matt Barrie, Founder and CEO, Freelancer.com *BRW Magazine Entrepreneur of the Year 2011 12.10 Lunch onlIne retaIlIng 1.10 CaSe StUdy: Shoes of Prey – innovation in fashion online n The evolution of Shoes of Prey from a hobby to an established brand n Shoes of Prey’s 3 biggest lessons from their innovative use of YouTube, Facebook and blogging SPonSorShIP & exhIBItIon oPPortUnItIeS n Engaging with the community through 22michaels.com and To enquire about sponsorship, exhibition or speaking opportunities, developing a dialog through this blog please contact: n A look into the future and highlighting the next strategic Samuel Wilson direction and goals for the team Phone: 02 9080 4371 or Michael Fox, Director of Operations and Co founder, Email: samuel.wilson@informa.com.au Shoes of Prey www.aimiadigitalsummit.com.au
  5. 5. aImIa dIgItal SUmmIt – Brand new format for 2011!The annual AIMIA Digital Summit delivers a comprehensive analysis of the key trends within the digital sector and theimplications that advancements in digital have on the broader business community. It endeavours to examine and educatecompanies across industries and sectors - large and small - on the transformational powers of digital on traditional businesses,the digitization of core business functions as well as examine the more popular elements of digital – e.g. digital marketing,social media, apps and tablets etc. This year, the conference will also incorporate a third day examining the growth of start upsin the digital space.Attend all 3 days, combine 2 days, or attend 1 only – you decide! day 1 day 2 day 3 the BUSIneSS InteraCtIve dIgItal the dIgItal Start-UP of dIgItal SCene n Digital – The catalyst for n The group buying n The digital start-up scene change phenomenon n Crowdsourcing n Technology innovation and n Digital media and publishing n Online retailing customer interaction n Digital marketing n Mobile apps n Digitization of core business n Apps and tablets functions n Serial Entrepreneurship n Mobile commerce n E-commerce n Social media networKIng oPPortUnItIeS 7th annual aImIa digital Summit Monday 24th October 2011 – 5.00pm Sydney Harbour Marriott Hotel At the end of day one, join your colleagues, peers and potential business partners whilst enjoying relaxing drinks and reflecting on the day’s conference proceedings. SPonSorShIP and exhIBItIon oPPortUnItIeS A range of tailored sponsorship & exhibition options are available to suit your needs including corporate sponsor, lunch sponsor, cocktail sponsor & exhibition. gold Sponsor: For further information please contact: Samuel Wilson, Sponsorship & Exhibition Manager, Informa Australia on Phone: +61 2 9080 4371 or Email: samuel.wilson@informa.com.au
  6. 6. 7th ANNUAL AIMIA DIGITAL SUMMIT 24 - 26 OCTObER 2011 | SYDNEY HARbOUR MARRIOTT3 EASY WAYS TO REGISTER STAY CONNECTED WEb www.aimiadigitalsummit.com.au LinkedIn Group www.aimiadigitalsummit.com.au/linkedin Telephone (+61 2) 9080 4307 – Please quote the event Twitter www.twitter.com/aimiasummit (#AIMIASummit) code P11K33 with your booking. blog informaaustralia.wordpress.com Email info@informa.com.au – Please quote the event code P11K33 with your booking. YouTube www.youtube.com/informaoz Network with leading professionals and learn from key case studies by registering yourself or your team today. StArt Up rAte*SELECT 3, 2 OR 1 DAY ONLY AIMIA MeMber rAte NoN AIMIA MeMber rAte (*Contact us to check your eligibility) PRICE GST TOTAL PRICE GST TOTAL PRICE GST TOTALONE DAY PASS Early Bird Rate - Register by 16/09/11 $895.00 $89.50 $984.50 $1,095.00 $109.50 $1,204.50 $300.00 $30.00 $330.00Day 1 or Day 2 ONLY Standard Rate - Register from 17/09/11 $995.00 $99.50 $1,094.50 $1,295.00 $129.50 $1,424.50 $350.00 $35.00 $385.00ONE DAY PASS Early Bird Rate - Register by 16/09/11 $395.00 $39.50 $434.50 $395.00 $39.50 $434.50 $300.00 $30.00 $330.00Day three ONLY Standard Rate - Register from 17/09/11 $495.00 $49.50 $544.50 $495.00 $49.50 $544.50 $350.00 $35.00 $385.00TWO DAY PASS Early Bird Rate - Register by 16/09/11 $1,395.00 $139.50 $1,534.50 $1,695.00 $169.50 $1,864.50 $550.00 $55.00 $605.00Day 1 and Day 2 Standard Rate - Register from 17/09/11 $1,595.00 $159.50 $1,754.50 $1,895.00 $189.50 $2,084.50 $650.00 $65.00 $715.00TWO DAY PASS Early Bird Rate - Register by 16/09/11 $1,395.00 $139.50 $1,534.50 $1,695.00 $169.50 $1,864.50 $550.00 $55.00 $605.00Day 2 and Day 3 Standard Rate - Register from 17/09/11 $1,595.00 $159.50 $1,754.50 $1,895.00 $189.50 $2,084.50 $650.00 $65.00 $715.00Three DAY PASS Early Bird Rate - Register by 16/09/11 $1,795.00 $179.50 $1,974.50 $2,095.00 $209.50 $2,304.50 $800.00 $80.00 $880.00All 3 Days Standard Rate - Register from 17/09/11 $1,995.00 $199.50 $2,194.50 $2,295.00 $229.50 $2,524.50 $900.00 $90.00 $990.00 New format this year! Conference Venue The summit features 3 focus days: Sydney Harbour Marriott Tailor your attendance and attend 30 Pitt Street, Sydney, New South Wales 2000 Australia 3, 2 or 1 day only - you choose! Phone: (02) 9259 7000 The summit features 20+ leading www.marriott.com.au speakers , including 13 case Use your QR Reader App on Accommodation & Travel studies. Learn and network with your smartphone and scan For your convenience, please access this event via our website and Australia’s forward-thinking digital this code to take you directly click on the ‘Venue, Accommodation and Travel’ tab or call the to the website executives. Lido Group on 1800 817 339. Travel and accommodation fees are not included in the conference fees. We do not refund airfares or hotel Registration Fees Include expenses if the event is cancelled. Entrance to the relevant conference package purchased plus refreshments, Privacy Policy & Updating Your Details lunch and online access to available presentations (five working days Please visit us online for our full privacy policy at post event). Please note: travel and accommodation is not included. www.informa.com.au/privacy. Database amendments can be sent to Dress Code database@informa.com.au or by calling (+61 2) 9080 4307 asking for Smart casual wear is suggested along with a sweater or jacket in case the database department. the conference room is cool. Payment Terms Cancellation Policy & Substitutions Payment must be made prior to the event or admittance will not be Cancellations must be advised in writing at least 10 working days permitted. A tax invoice and confirmation letter will be emailed to the prior to the event. An administration fee of $550 (inc 10% GST) will be attendee upon completion of a valid registration. Payment may be made incurred for cancellations. A refund will not be given if a delegate fails by EFT, cheque or credit card. Credit card payments will not be accepted to attend or cancels within 10 working days prior to the event. Fully by email or fax and must be made via our secure credit card gateway. paid delegates unable to attend will be provided with on line access to speaker presentations post event. Substitutions can be made at Please reference the Event Code below when making your any time before the event without penalty. Informa reserves the right booking. to cancel, alter the content and/or speakers on any program. Paid registration fees will be fully refunded for cancelled events. A.B.N. 66 086 268 313 REGISTER ONLINE via our secure server www.aimiadigitalsummit.com.au SE CUR E O R DE R REGISTER NOW EVENT CODE P11K33

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