CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies WEBINAR Tuesday March 17 th 2009

Agenda Introduction Research Consultancy Profile and Project Outline Timetable / Deliverables / Costs Questions and Answers CABA BSRIA CABA All 5 mins. 25 mins. 10 mins. 20 mins.

Introduction

Research Consultancy Profile and Project Outline

Timetable / Deliverables / Costs

Questions and Answers

Construction Practice WORLDWIDE MARKET INTELLIGENCE (WMI) Building Services Research and Information Association –BSRIA: What we do Instrument Solutions Energy and Environment Testing and Certification Air Tightness MicroClimate Technical publications FM Engineering/ Condition Monitoring

BSRIA Worldwide Market Intelligence Turnover £2.1 million ($3.8m), 40% private client, 60% market reports Research across 94 countries 30 permanent multi-lingual staff Offices in France, Spain, Germany, plus partners in other countries Opened China office 09/07 Global network of associates Water conservation & Sanitaryware Heating and renewables Air conditioning, Building control systems and refrigeration IT cabling FM and contracting

Turnover £2.1 million ($3.8m), 40% private client, 60% market reports

Research across 94 countries

30 permanent multi-lingual staff

Offices in France, Spain, Germany, plus partners in other countries

Opened China office 09/07

Global network of associates

Proplan History 1983 First Proplan multi-client Building Automation System (BAS) study 1998 Merged into i&i limited – an intelligent buildings consultancy 1999 Jeremy Towler joins 3/2008 Acquired by BSRIA 9/2008 First BSRIA/Proplan: Merged European BAS study (Proplan edition 10) published China BAS/Fire/Security study (Proplan edition 4) begun European Security Systems study (Proplan edition 3) begun

1983 First Proplan multi-client Building Automation System (BAS) study

1998 Merged into i&i limited – an intelligent buildings consultancy

1999 Jeremy Towler joins

3/2008 Acquired by BSRIA

9/2008 First BSRIA/Proplan:

Merged European BAS study (Proplan edition 10) published

China BAS/Fire/Security study (Proplan edition 4) begun

European Security Systems study (Proplan edition 3) begun

Scope Project comprises in-depth studies of the following markets by value of products/systems, value add, services, and vertical markets by building type Environmental (HVAC) Controls / Building Automation Security Systems (Access Control, CCTV, Intruder Alarm) Fire Detection and Alarm IT-Convergence Lighting Systems Water Saving / Control Systems Audio Visual and Digital Signage Systems A

Project comprises in-depth studies of the following markets by value of products/systems, value add, services, and vertical markets by building type

Environmental (HVAC) Controls / Building Automation

Security Systems (Access Control, CCTV, Intruder Alarm)

Fire Detection and Alarm

IT-Convergence

Lighting Systems

Water Saving / Control Systems

Audio Visual and Digital Signage Systems

Proplan Multi-Client Studies Controls Western Europe China India Central Europe Others Fire Detection Security 10 th Edition Sept08 3 rd Edition Feb08 3 rd Edition Feb09 4 th Edition Feb09 4 th Edition Feb09 3 rd Edition Feb09 1 st Edition Feb08 1 st Edition Feb08 1 st Edition Feb08 2005 2005 2005 Lighting, Water Conservation, Variable Speed Drives, Scandinavia, Verticals (Health, Retail, Hotels)

Controls

North America - Multi-Client Controls Studies Completed US Building Electronic Security US Market for Building Automation Systems IT-Convergence in Buildings Environmental Controls – The North American Market 2005 - 2010 The North American Market 2000 - 2005 The North American Market 1998 - 2003 Published 06/2008 06/2007 03/2006 11/2005 08/2001 07/1999

US Building Electronic Security

US Market for Building Automation Systems

IT-Convergence in Buildings

Environmental Controls –

The North American Market 2005 - 2010

The North American Market 2000 - 2005

The North American Market 1998 - 2003

Published

06/2008

06/2007

03/2006

11/2005

08/2001

07/1999

Just some of the clients of BSRIA Proplan Worldwide Market Intelligence Apollo Belden Belimo Bosch Security Systems CommScope Cisco Systems Daikin Delta GE Security IBM Invensys Johnson Controls JVC Honeywell Group (HBS, ECC, Trend, Notifier) Legrand Nedap Nexans Novar Priva Reichle de Massari Samsung Siemens Building Technologies Sauter Schneider Electric / TAC Trane Tyco Security / Tyco Electronics UTC (Carrier, Automated Logic, Chubb, Kidde) Xtralis

Apollo

Belden

Belimo

Bosch Security Systems

CommScope

Cisco Systems

Daikin

Delta

GE Security

IBM

Invensys

Johnson Controls

JVC

Honeywell Group (HBS, ECC, Trend, Notifier)

Legrand

Nedap

Nexans

Novar

Priva

Reichle de Massari

Samsung

Siemens Building Technologies

Sauter

Schneider Electric / TAC

Trane

Tyco Security / Tyco Electronics

UTC (Carrier, Automated Logic, Chubb, Kidde)

Xtralis

Research Methodology Total market size By various segmentation Face to Face Interview Telephone Interview Quantitative Analysis Qualitative Analysis Trend, Decision making process, Attitude, Customer value, etc.

Our Study Methodology – “Expert to Expert” Stage 1 – Establish project structure and base data Sponsor discussions Secondary research Questionnaires developed Report template finalised Stage 2 – Data collection, verification and assessment Field work: Market experts, in-depth country interviews with: Manufacturers Specialist installers & system integrators Consultants Analysis/report/presentations What we collect during interview Hard data from Proplan / CABA Sponsors, 60%+ coverage Iterative process and triangulation to: Check numbers Check trends Check market shares Allow for non-respondents Understand qualitative / trends / technologies Number of interviews At least 150 - half face to face

Stage 1 – Establish project structure and base data

Sponsor discussions

Secondary research

Questionnaires developed

Report template finalised

Stage 2 – Data collection, verification and assessment

Field work: Market experts, in-depth country interviews with:

Manufacturers

Specialist installers & system integrators

Consultants

Analysis/report/presentations

What we collect during interview

Hard data from Proplan / CABA Sponsors, 60%+ coverage

Iterative process and triangulation to:

Check numbers

Check trends

Check market shares

Allow for non-respondents

Understand qualitative / trends / technologies

Number of interviews

At least 150 - half face to face

Detailed Market Model Products Manufacturer Data End User Segments Channels / Growth / Geography / Comms. Protocols ..refined for over 20 years Segment-ation Much actual data, rest by iteration

All Aspects of the Market Presented Service and Maintenance Third Party Value Add Indirect Product Direct Product Manufacturer Value Add Installed Systems

Presentation Example - Product Market Segmentation

Presentation Example - Communication Protocols

Presentation Example - Vertical Market Segmentation

Market Shares

Routes to Market

Integration by Application

Integration by Vertical Market

IT Convergence Time Scale Asset Tracking Fire and Life Safety Electrical Network Management Lighting Intruder Alarm Access Control CCTV Surveillance Environmental Controls Energy Management Audio Visual / Digital Signage Water Conservation Time Scale Penetration High Low 2008

Integration Partnership Model

The Research Team Gambi Chiang - PRINCIPAL CONSULTANT: (MSc, BEng, MCIM, Charter Marketer), Senior Manager Special Projects – brought her 6-year experience from Johnson Controls to BSRIA. Since 2006, has conducted various studies including building controls, FM and security. Managed private study on energy best practices benchmarking, new project delivery process study and customer satisfaction. Currently studying the impact of European Energy Legislation on the HVAC industry. Co- produced BSRIA’s 2005 US Building Controls study Joanna Soszka SENIOR CONSULTANT:, MSc (Economics), MS in Project Management (Mastere Specialise at the French ESNM-SE), Assoc. Member of the Market Research Society, research experience includes HVAC, Controls, Security, renewables, grey water recycling Allan P. McHale PRINCIPAL CONSULTANT:, CEng, MIMechE, MIst Energy, MBIM. Set up Proplan in 1983, merged with i&i in 1999. Extensive intelligent building Controls experience. Produced i&i Proplan IT-Convergence report in 2006. In March 2008 he and the other i&i directors sold Proplan business to BSRIA. Semi-retired but continues to work as independent consultant Andrew Giles PROJECT ADVISOR: MA, General Manager – World Market Intelligence, BSRIA. 23 years of research experience with WMI and is involved in all areas of work, with particular focus on private consultancy and development of new studies. Has completed a multitude of projects ranging from the first comprehensive study of European building related products in 1990 to global studies covering 90+ country markets. Co- produced BSRIA’s 2005 US Building Controls study Jeremy Towler PROJECT DIRECTOR: Principal Consultant - Intelligent Building Technology BSRIA, Electronics Engineer, BBA (GSBA, Zürich), Educated UK, Canada and Switzerland, M&A Programme INSEAD France, now heads BSRIA Proplan, 30 years in building controls (Honeywell UK, Landis & Gyr, Switzerland), 8 years at i&i limited delivering detailed market research for building environmental controls, fire and security systems, experience includes international technical and sales support, marketing management, strategic planning, corporate transformation and business re-engineering. Marketing Manager, ABI (Europe) Ltd, systems for employee time scheduling and access control

Why BSRIA? BSRIA has proven track record in these subjects around the world and extensive North American experience BSRIA + Proplan = Merged strength in Products + Solutions market analysis Project will build on our historical data and proven methodology of face to face interviews and data gathering directly from manufacturers

BSRIA has proven track record in these subjects around the world and extensive North American experience

BSRIA + Proplan = Merged strength in Products + Solutions market analysis

Project will build on our historical data and proven methodology of face to face interviews and data gathering directly from manufacturers

Timetable Project expected to start around April/May 2009 Publication around October/November 2009 Activity Anticipated Date(s) Project Approval Weeks 1 - 2 Primary Research Weeks 3 - 12 Data Analysis Weeks 12 - 20 Final Project Due Weeks 20 - 22

Project expected to start around April/May 2009

Publication around October/November 2009

Deliverables Section 1 - Executive Summary An analysis and comparison of markets including size and structure, supplier shares, trading patterns and procedures and comparison with other developed markets in the world. Technology, compatibility issues, technical standards and code of practice will be analyzed with particular emphasis on the progress made since a similar 2005 study. The role of all those involved in the supply chain and any changes that are taking place because of technology, consolidation and downsizing leading to the subcontracting of facilities management of buildings, together with consolidation and performance contracting issues will be analyzed and their implications discussed. Section 2 – Report and Analysis (expanded on next slide) PART 1 - MARKET ANALYSIS - SUPPLY SIDE PART 2 - DEMAND SIDE ANALYSIS

Section 1 - Executive Summary

An analysis and comparison of markets including size and structure, supplier shares, trading patterns and procedures and comparison with other developed markets in the world. Technology, compatibility issues, technical standards and code of practice will be analyzed with particular emphasis on the progress made since a similar 2005 study. The role of all those involved in the supply chain and any changes that are taking place because of technology, consolidation and downsizing leading to the subcontracting of facilities management of buildings, together with consolidation and performance contracting issues will be analyzed and their implications discussed.

Section 2 – Report and Analysis (expanded on next slide)

PART 1 - MARKET ANALYSIS - SUPPLY SIDE

PART 2 - DEMAND SIDE ANALYSIS

Deliverables (continued) PART 1 - MARKET ANALYSIS - SUPPLY SIDE 1. Market Analysis – 2008 Size, Structure and Form - Will provide a performance review sizing the market for IBC(e) in 7 different product segmentations, total direct and indirect product sales, total value added by manufacturers and by third parties, total installed system sales, total maintenance and total business 2. Market Analysis - Building Type: Commercial, Public , Industrial and 18 vertical markets by building type and will assess future prospects in new construction activity and through existing building stock including the refurbishment and retrofit opportunities: Market Analysis – Suppliers Supplier Share - all significant suppliers to the market will be listed together with their market share band for both product and system. Supplier Profile - all significant suppliers to the market will be profiled including facts about their size, activities product scope and web site details. Market Analysis - Third Party Suppliers: System Integrators, Energy Management Service Companies, OEMs of HVAC Hardware 3. Trading Practices and Procedures 4. Industry Dynamics and Growth Prospects 5. Market growth: 2003 to 2008 and Forecast to 2013

PART 1 - MARKET ANALYSIS - SUPPLY SIDE

1. Market Analysis – 2008 Size, Structure and Form - Will provide a performance review sizing the market for IBC(e) in 7 different product segmentations, total direct and indirect product sales, total value added by manufacturers and by third parties, total installed system sales, total maintenance and total business

2. Market Analysis - Building Type: Commercial, Public , Industrial and 18 vertical markets by building type and will assess future prospects in new construction activity and through existing building stock including the refurbishment and retrofit opportunities:

Market Analysis – Suppliers

Supplier Share - all significant suppliers to the market will be listed together with their market share band for both product and system.

Supplier Profile - all significant suppliers to the market will be profiled including facts about their size, activities product scope and web site details.

Market Analysis - Third Party Suppliers: System Integrators, Energy Management Service Companies, OEMs of HVAC Hardware

3. Trading Practices and Procedures

4. Industry Dynamics and Growth Prospects

5. Market growth: 2003 to 2008 and Forecast to 2013

Deliverables (continued) PART 2 - DEMAND SIDE ANALYSIS Forces that Determine Demand Convergence of IT and Intelligent Infrastructures in Buildings Technology The report will be delivered in print and electronic format.

PART 2 - DEMAND SIDE ANALYSIS

Forces that Determine Demand

Convergence of IT and Intelligent Infrastructures in Buildings

Technology

The report will be delivered in print and electronic format.

Participation Levels 1. Level 1: CABA member participation fee: $10,000 US Non-CABA member participation fee: $14,000 US Appoint a primary and secondary person to the Steering Committee with voting privileges Opportunity to finalize the research methodology and deliverables as it relates to your organization and industry sector Send five (5) complimentary participants to a one-day Charrette with BSRIA and all funding partners at a location to be named later or via Cisco’s Telepresence Receive five (5) complimentary printed final reports and an electronic version 2. Level 2: CABA member participation fee: $5,000 US Non-CABA member participation fee: $9,000 US Valued input regarding suggested market segmentation direction in order to influence the Steering Committee Send two (2) complimentary participants to a one-day Charrette with BSRIA and all funding partners at a location to be named later or via Cisco’s Telepresence Receive two (2) complimentary printed final reports and an electronic version Note: After the three (3) month embargo period, the final report will be available for the price of $7k for CABA members and $9k for non-CABA members for the next twelve (12) months

1. Level 1: CABA member participation fee: $10,000 US

Non-CABA member participation fee: $14,000 US

Appoint a primary and secondary person to the Steering Committee with voting privileges

Opportunity to finalize the research methodology and deliverables as it relates to your organization and industry sector

Send five (5) complimentary participants to a one-day Charrette with BSRIA and all funding partners at a location to be named later or via Cisco’s Telepresence

Receive five (5) complimentary printed final reports and an electronic version

2. Level 2: CABA member participation fee: $5,000 US

Non-CABA member participation fee: $9,000 US

Valued input regarding suggested market segmentation direction in order to influence the Steering Committee

Send two (2) complimentary participants to a one-day Charrette with BSRIA and all funding partners at a location to be named later or via Cisco’s Telepresence

Receive two (2) complimentary printed final reports and an electronic version

Note:

After the three (3) month embargo period, the final report will be available for the price of $7k for CABA members and $9k for non-CABA members for the next twelve (12) months

Thank you